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营销数据分析 PDF
营销数据分析 PDF
Spss
SAS
Minitab
OLAP
ERP
Crystal
report
OLAP
SAS
DB2
SOL Server
Brio
Clementine
Teradata
SAS
IBM
Intelligent
miner
**
5%
\\
BCG
10
0.5
0.25
0.125
0.1
-50
50
100
150
25.28%
20.28%
15.28%
10.28%
5.28%
0.28%
-7.84%
12.16%
32.16%
52.16%
72.16%
92.16%
112.16%
132.16%
152.16%
=*
=/
=\
=\
=\
=-)\
=\
CRM\ERP\CRR)
1
2
ARPU
<100
100<ARPU<200
<100
100<ARPU<200
1/41/23/4
6,000,000,000
ERTAPENEM
FAROPENEM
5,000,000,000
100%
90%
BIAPENEM
80%
4,000,000,000
PANIPENEM
70%
IMIPENEM
60%
3,000,000,000
MEROPENEM
50%
40%
2,000,000,000
1,000,000,000
LINEZOLID
TEICOPLANIN
CEFPIROME
30%
20%
10%
0%
CEFPIRAMIDE
CEFEPIME
ANOVA)F
26.5
31.2
27.9
30.8
28.7
28.3
25.1
29.6
25.1
30.8
28.5
32.4
29.1
27.9
24.2
31.7
27.2
29.6
26.5
32.8
136.6
147.8
132.2
157.3
27.32
29.56
26.44
573.9
31.46
28.695
F=\
=0.05
F crit
Excel
SPSS
Em
QQ
QQ
MM
MM
QM
QM
0.60
0.35
0.02
0.03
0.25
0.7
0.03
0.02
0.01
0.04
0.65
0.30
0.03
0.02
0.20
0.75
CR8>40%
CR8<40%
1.
2.
3.
1.
2.
3.
10
MDSS),
PS
n=
P1(100-P1)+P2(100-P2)
(P2-P1)2
n=
P1=
P2=
=0.05
=0.10, 1-=0.90
f()
P1(100-P1)+P2(100-P2)
n=
f()
(P2-P1)2
P190P2950.050.10
9010955
n=
10.5578
(95-90)2
f()
(type I error)
0.1
0.05
0.02
0.01
0.05
(type II error)
0.1
0.2
0.5
10.8
13.0
15.8
17.8
8.6
10.5
13.0
14.9
2.7
3.8
5.4
6.6
6.2
7.9
10.0
11.7
1
1
2
Y
YXZ
RFM
RECENCY)
(FREQUENCY
Monetary Value)
2009-04-18
CNNIC 3.16
2009-01-13
2008999.6
IBM
Ralph FWilson
6
1
2
3
4
5
6
CASE1:
CASE2:
QRcode
ORNOT(-)
Filetype
Intext/allintextintitle/allintiltle
incnchorinurl\allinurl
Sitefiletype
Numrange
ARIMA
Y=a1X1+a2X2+a3X3++anXn+b
intercept):Y
R0-11
100%
1-
P-Value:
Xx
Y=-333.1159+12.40500*GNP3-204.1048*BANK202.6095*ESTATE+3.342907*INCOME+0.129766*
PHONE
GNP3:
BANK:
ESTATE:
INCOME:
PHONE: