WEB: COMMERCIAL NEEDS

Business
Strategy

Brand
Attributes
The distinctives
features that make a
brand unique.

Brand Story
The articulation of a
brand as a narrative; a
coherent set of
messages that
articulate the meaning
of a brand

The who, what and how

of the companys vision.
+

Customer
Expectations

Core Values

COMMERCIAL

COMMUNICATION

COMMERCIAL

Strategy

&

Attributes

&

Joint Work

Business Strategy:
Industries, characteristics of our target audience and medium-term vision

COMMERCIAL

Brand Attributes:
We need to determine the principles that are going to be behind every asset
and web section.

Joint work:
Well need to be on the same page when defining taglines and all contents,
for which well to have regular meetings and joint work.