Professional Documents
Culture Documents
Fujifilm
Fujifilm
Fujifilm
Fujifilm Holdings Corporation
富士フイルム株式会社
Fuji's camera film comes in distinctive green boxes and is sometimes rebranded as own-
label film, such as President's Choice. Fuji products are distinct in their uniform
containers. Fuji photographic films are considered along with, and often compete against,
those produced by Kodak. Their products are sold in over 200 countries internationally.
Since 1982, Fuji, is one of the main sponsors of the FIFA World Cup.
The company was the driving force behind the creation of Japan's first electronic
computer, called FUJIC, completed in 1956.
Holding company
On September 19, 2006, Fujifilm announced[3] plans to establish a holding company,
Fujifilm Holdings Corp. Fujifilm and Fuji Xerox will become subsidiaries of the holding
company. A representative of the company reconfirmed their commitment to film, which
accounts for 3% of sales[4].
Subsidiaries
Fujifilm Fuji Xerox, once a joint venture between itself and Xerox Corporation of North
America. Fujifilm purchased Sericol Ltd., a UK based printing ink company specializing
in screen, narrow web, and digital print technologies in March 2005.
Notable products
A Fujifilm blimp.