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    Eric Wichman-Ngau
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    David Palmer developed a survey methodology for the Department of Conservation to determine visitor satisfaction at three sites in a simple and cost-effective way. The methodology revealed the reasons for visiting a site, how environmental factors influence satisfaction, overall satisfaction levels, and visitor demographics. Surveys were conducted during the shoulder season of 1994 at Katiki Point Historic Reserve, Grave's Walkway, and the Moeraki Boulders Reserve in Otago, New Zealand. The results showed that visitors sought gentle, passive experiences in stimulating natural environments, and that litter and vandalism posed the greatest risk to satisfaction.

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    David Palmer developed a survey methodology for the Department of Conservation to determine visitor satisfaction at three sites in a simple and cost-effective way. The methodology revealed the reasons for visiting a site, how environmental factors influence satisfaction, overall satisfaction levels, and visitor demographics. Surveys were conducted during the shoulder season of 1994 at Katiki Point Historic Reserve, Grave's Walkway, and the Moeraki Boulders Reserve in Otago, New Zealand. The results showed that visitors sought gentle, passive experiences in stimulating natural environments, and that litter and vandalism posed the greatest risk to satisfaction.

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    3 views1 page

    Ota Go 064009111111111

    Uploaded by

    Eric Wichman-Ngau
    David Palmer developed a survey methodology for the Department of Conservation to determine visitor satisfaction at three sites in a simple and cost-effective way. The methodology revealed the reasons for visiting a site, how environmental factors influence satisfaction, overall satisfaction levels, and visitor demographics. Surveys were conducted during the shoulder season of 1994 at Katiki Point Historic Reserve, Grave's Walkway, and the Moeraki Boulders Reserve in Otago, New Zealand. The results showed that visitors sought gentle, passive experiences in stimulating natural environments, and that litter and vandalism posed the greatest risk to satisfaction.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    DepartmentofTourism,UniversityofOtago,MastersGraduateProfile

    VisitorSatisfaction:AMethodologyforDeterminingtheReasonsfor
    VisitationandtheInfluenceofEnvironmentalFactorsonVisitor
    Satisfaction.
    DavidPalmerGraduated1995
    Abstract
    TheestatemanagedbytheDepartmentofConservation(DoC)islargeanddiffuseincharacterandit
    catersforawidevarietyofactivitiesandexperiences.TheDepartmenthascomeunderincreasing
    pressureduetoadecreasingbudget,increasinguseoftheestateandchangingpreferencesonhow
    theestateshouldbeused.

    Tomanagetheconservationestateeffectivelyitisnecessarytohaveinformationaboutwhothe
    resourceusersare,andwhattheirpreferencesare.Forthistobedonepracticallyinthepresent
    economicenvironment,itisnecessarythattheinformationbecollectedandanalysedas
    inexpensivelyaspossible.Thismeansthattheinputsoftime,finance,andexpertisemustbekeptto
    aminimum.

    Thepurposeofthisresearchistodevelopasurveymethodologythatreveals:thereasonsfor
    visitationtoaparticularsite;thecontributionofenvironmentalfactorsto
    satisfaction/dissatisfaction;theoverallsatisfaction;andrelevantdemographics.Thedrivingthemes
    ofthismethodologyareeconomy,simplicity,andtransferability.

    Threesiteswerechosenforthisresearch:KatikiPointHistoricReserve,GravesWalkway,andthe
    MoerakiBouldersReserve.ThesesiteswerechosenbecausetheyarewithintheOtagoConservancy
    oftheDepartmentofConservationandbecauseoftheiraccessibilitytoDunedin.Surveyswere
    conductedateachsiteduringtheshoulderseasonof1994.Assuch,theresultsareonly
    representativeoftheshoulderseasonandnotthewholeyear.Amultiplesatisfactionsmodelwas
    usedemployingafivepointLikertscale.

    Itisconcludedthatgentle,restorativeandpassiveexperiencesinanenvironmentallystimulating
    areaaresoughtmyvisitorstoallsites.Thegreatestpotentialrisktovisitorsatisfactionislitterand
    vandalism.

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