Program

Outdooractive
Congress 2016
September 20th to 22nd

Challenge

Experience
Data

online

Marketing

Quality
active

Tourism

App

Outdoor

digital

SEO
Technology

outdooractive
Strategy

Rules

Platform

Virtual Reality

eTourism

Gamification

content

mobile UX

Destination

Premium

Welcome!
Hartmut Wimmer
CEO & Founder

Dear Sir or Madam,

What is important for your own strategy?
Certifications and titles provide the secure feeling to take the right decision. Topics
such as sustainability and eco-tourism reassure the conscience and enhance the
link with nature. The mega trend content marketing enable users to immerse into
their own world and to be inspired.
But what comes after content?
We think that an even better content, an integrated strategy and a unique technology make the difference. With premium we illuminate every facet and re-define
the term.
We invite you, together with renowned experts from all over Europe, to develop
tomorrows tourism:

Extend Content Enter Premium

We are looking forward to welcome you!

Hartmut Wimmer

Wednesday, 09/21/2016
Timeline

Prunksaal

09 09

Welcome

09 10

Keynote

Remise

Bernhard Joachim (Allgu GmbH) & Hartmut Wimmer (Outdooractive)

Christoph Engl (Brand Trust)

10 10

coffee break

10 11

Do we need premium Destinations?

Serious Quality or just another Badge on the Wall?

11 11

We do need premium Destinations!

Via Dinarica: Challenges in crossborder Tourism

Markus Franz (Frankenwald Tourismus)

Christopher Hinteregger (Kohl&Partner)

Michael Siebert (Deutsche Premium Destinationen)

11 11

Kenan Muftic (Via Dinarica Project Terra Dinarica)

coffee break
A Destination becomes more than a Route

11 12
12 12

Jochen Becker (Deutsches Wanderinstitut & Premiumwandern)

On a Razor's Edge Premium Brands enter Tourism

How to plan a Route effectively

Daniel Meyer (Alpdest)

Erik Neumeyer (Deutscher Wanderverband)

These Routes are made for walking

12 12

Moritz Stockburger (Baiersbronn) & Outdooractive

12 13
13 14

lunch break

14 14
14 15
ab 15

Activity meets Culture When to

Activity meets Culture How to

Brigitte Duffeck (Churfranken)

Mathias Behrens-Egge (BTE Tourismusberatung)

coffee break
Premium: To be or not to be Thats the Question in Tourism
Panel, Moderation: Michael Snger

Outdoor Program: Mobile Expedition/Mountainbike Experience/Hiking Adventure

Lecture in German

Lecture in English

Thursday, 09/22/2016
Timeline

Prunksaal

Remise

09 09

Review

09 09

Pictures & Prison

Better UX More Guests

Changing Rules The new SEO

KPI The Key to successful Marketing

09 10

Hartmut Wimmer (Outdooractive)

Anna Schumann (Law Office Plutte)

Julian Klotz (Outdooractive)

Paul Bieber (Columbus Interactive)

10 10

Norbert Kofler (Outdooractive)

coffee break

10 10

Good Weather really is Rocket Science

Daydreaming in Tourism

Dr. Gerald Spreitzhofer (MetGIS)

Kathrin Wrner (BurdaDirect Neue Verlagsgesellschaft)

10 11

The new Era of digital Maps

Ride on The new Generation in Tourism

Filip Brocke & Silvan Kaspar (Outdooractive)

11 11
11 11
11 12

coffee break
Let the Games begin

The Content Accelerator

VR: Experience the new Point of View

A King is nothing without his Queen

Paul Bulencea (Author)

Pascal Gebert (Zermatt Tourismus)

Matthias Taugwalder (CONCEPT360 GmbH)

12 13

Flavio Godenzi (Graubnden Ferien)

lunch break

13 13

Open Data in Tourism

13 14

Whats next A Rearview Mirror Perspective

14 14

Farewell

ab 15

Marion Hellmann (Delius Klasing Publisher)

Hartmut Wimmer (Outdooractive)

Martin Soutschek (Outdooractive)

Hartmut Wimmer & Albert Rinn (Outdooractive)

Outdoor Program: Giant Rope Swing/Canyoning/Hiking Adventure

Lecture in German

Lecture in English

Speakers

Bernhard Joachim

Tourismusverband Allgu &

Bayerisch-Schwaben e.V.
Welcome
WEDNESDAY // 09 09 // Prunksaal

Markus Franz

Deutsche Premium Destinationen

Serious Quality or
just another Badge on the Wall?

We do need premium Destinations!

WEDNESDAY // 10 10 // Remise

Michael Siebert

Frankenwald Tourismus

WEDNESDAY // 11 11// Prunksaal

Christoph Engl

Christopher Hinteregger

Keynote

Do we need premium Destinations?

WEDNESDAY // 09 10 // Prunksaal

WEDNESDAY // 10 10 // Prunksaal

Kenan Muftic

Daniel Meyer

Via Dinarica: Challenges in

crossborder Tourism

On a Razors Edge
Premium Brands enter Tourism

WEDNESDAY // 11 11 // Remise

WEDNESDAY // 09 10 // Prunksaal

Brand Trust

Via Dinarica Project Terra Dinarica

Kohl&Partner

Alpdest

jOCHEN bECKER

Deutsches Wanderinstitut & Premiumwandern

Erik Neumeyer

Deutscher Wanderverband

A Destination becomes more than a Route

How to plan a Route effectively

WEDNESDAY // 11 12 // Remise

WEDNESDAY // 12 12 // Remise

Brigitte Duffeck

Michael Snger

Churfranken

Former Editor in Chief Wandermagazin

Activity meets Culture When to

Premium: To be or not to be
Thats the Question in Tourism

WEDNESDAY // 13 14 // Remise

WEDNESDAY // 14 15// Prunksaal

Moritz Stockburger

Mathias Behrens-Egge

These Routes are made for Walking

Activity meets Culture How to

WEDNESDAY // 12 12 // Remise

WEDNESDAY // 13 14 // Prunksaal

Baiersbronn

anna Schumann
Law Office Plutte

BTE Tourismusberatung

Paul Bieber

Columbus Interactive

Pictures & Prison

Changing Rules The new SEO

THURSDAY // 09 09 // Prunksaal

THURSDAY // 09 10 // Prunksaal

Dr. Gerald spreitzhofer

MetGIS

Good Weather really is Rocket Science

Daydreaming in Tourism

THURSDAY // 10 10 // Prunksaal

THURSDAY // 10 10 // Remise

PAscal Gebert

Matthias Taugwalder

The Content Accelerator

VR: Experience the new Point of View

THURSDAY // 11 11 // Remise

THURSDAY // 11 12 // Prunksaal

Zermatt Tourismus

10

Kathrin Wrner

BurdaDirect Neue Verlagsgesellschaft

CONCEPT360 GmbH

Marion Hellmann

pAUL bULENCEA

Ride on The new Generation in Tourism

Let the Games begin

THURSDAY // 10 11 // Remise

THURSDAY // 11 11 // Prunksaal

Delius Klasing Publisher

Author

Flavio Godenzi
Graubnden Ferien

A King is nothing without his Queen

THURSDAY // 11 12 // Remise

11

OAC Outdoor Program

Day 1 // Wednesday, 09/21/2016
Mobile Expedition
Our mobile team takes you on a voyage of discovery and
provides you with all the necessary information about our
mobile products in a playful manner. Beginning with the
CMS app to Facility and our gamification approach, you
will experience it all at first hand. On an easy hike, the
largest incline will be overcome by mountain lifts.

Mountainbike Experience
(Space limited to 20 participants)
Get to know the region of the Allgaeu on two wheels aside
from well-trodden paths. Stefan Sommerfeld guides you
along small routes around the Alpsee. Road safety aside
paved roads, physical fitness and fun of mountainbike
sports is recommended.

Hiking Adventure
The reflection of a unique culture and a regions landscape
can be the key to a successful strategy. With clear
reference to nature, this hiking adventure addresses
participants with enough condition to master a few
hundred meters of elevation gain.

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Day 2 // Thursday, 09/22/2016

Giant Rope Swing
(Space limited to 20 participants)
There is a hundred meter high bridge, a climbing harness,
a rope and a healthy portion of self-confidence and
courage. Different from the familiar bungee jumping, the
vertical fall is not celebrated here but rather the swinging
in a fixated rope underneath a bridge. Boldness, fearlessness and head for heights are three important requirements.

Canyoning
(Space limited to 20 participants)
Wild canyons, fizzy water, and waterfalls. While canyoning,
you can follow the natural run of a mountain river. Head
for heights, surefootedness, condition and fun of the
element water are requirements.

Hiking Adventure
This less adrenaline based program includes the geographical characteristics of the region. For this hike, you need
an average condition for (longer) walks with elevation
gain.

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Seminars

Tuesday, 09/20/2016
Strategic Content Development
Elaborated Content Development forms the basis of
successful marketing strategies. The seminar is mainly
aimed at advanced and decision-makers who want to
learn more about professional content management and
development of structures and strategies for an ideal
content creation and distribution.
Price: 74,79 plus VAT

Hartmut wimmer

in combination with a Congress ticket

Outdooractive
CEO & Founder

Professional Content Management

The seminar is mainly aimed at users of the tourism
industry, for manufacturer, agencies and publishing
companies. Our speaker teaches you how to use our
system, Outdooractive CMS. You will learn how to create
tours, POIs and further content with the technology
and how to write user and search engine friendly texts.
We will give you an overview of tips and best practice
examples in order to improve your professional content
management.

Stefan Sommerfeld
Outdooractive
Project Management

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Price: 49,58 plus VAT

in combination with a Congress ticket

Key Facts
The 4th Outdooractive Congress is taking place
at the city palace in Immenstadt. Surrounded
by the beautiful countryside between the big
and the small Alpsee with a perfect view of
the summits of the main Alpine ridge, you find
yourself in the middle of this natural Allgaeu
territory. The historical city center and vivid
culture give this city in the Alps its unremarkable character.

Memmingen

OAC

2016
A 96

Address
City Palace Immenstadt
Marienplatz 12
87509 Immenstadt

A 96

A7

Lindau

Kempten

Immenstadt

Bodensee

A7

Fssen

Sonthofen
Bregenz

A 13

A 14

Oberstdorf

Registration
Booking until 09/16/2016

369,75 plus VAT

Contact

Philipp seidel

Outdooractive Marketing
Tel.: +49 8323 8006 300
philipp.seidel@outdooractive.com

Eliana Gramer

Outdooractive Marketing
Tel.: +49 8323 8006 300
eliana.gramer@outdooractive.com

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4 Reasons

For your participation

#1
#2

Benefit from the direct exchange

with speakers and colleagues from
a variety of the tourism sector.

Get your own strategy

The event features many exciting
speeches focusing on the buzzword premium in tourism.

#3
#4

EXPERTS ON THE SPOT

Networking
The event with focus on premium
tourism offers exclusive possibilities for all participants to maintain
networks and make new contacts.

Outdoor program
The active Congress offers a
sporty framework program for
everybody.

extend content
enter premium

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