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Integrated Business Planning Overview and Preview of

the New Demand Application


Tod Stenger
SAP

Agenda

Integrated Business Planning Overview


Integrated Business Planning for Demand: Introduction
Demand Sensing
IBP for Demand: Details
Demonstration
Wrap-up

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Integrated Business
Planning Overview

Why a New Solution for Supply Chain Planning Is Needed


Complex and granular data models
encumber what if analyses

Supply chain planning


systems in the market
tend to be fragmented,
requiring many
interfaces

Customer-centricity and
the need for speed
SPEED

Disconnect between
planning and execution
system
SPEED

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Duplicate data transfers


between planning and
analytics systems encumber
performance

SAP Integrated Business Planning Solution Architecture

Built on SAP HANA


Demand Networks require real-time
monitoring and a focus on short-term planning

One Harmonized Data Model


Avoid any latency due to integration efforts
and leverage the SAP ERP data model

New Planning Algorithms


Leverage predictive analytics (e.g., demand
sensing) algorithm in combination with
optimization

SAP Integrated Business


Planning
Enhanced User Experience
Sales & Operations Planning

Inventory

Demand

SAP Supply Chain


Orchestration

Response and Supply

SAP HANA Platform

Suppliers
Customers
Carriers/LSPS
Manufacturers

Business Partner Portal

Introduce state-of-the art user experience with


communication capabilities (SAP JAM) and
MS Excel Spreadsheets

Buyer Supply Chain Collaboration


Application

Enhanced User Experience

B2B,High Availability, Open

Cloud-First Approach
The solutions will be provided in the SAP
Cloud, but will also be made available onpremise
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Integrated Business Planning powered by HANA


A Single Data Model to Swiftly Drive Collaboration and Action in Your
Business
Sales and Operations: Drive your business
with one set of numbers

Supply Chain Monitoring and


Integrated Business Planning
Enhanced User Experience
Supply Chain Control Tower
IBP for
sales and operations

Supply Chain Control Tower: Visibility

IBP for inventory

IBP for demand

Inventory: Master Uncertainty, drive


S&OP decisions to the Planners

IBP for response


and supply

SAP HANA Platform

Demand: Demand analytics, demand sensing. Forecast


Better.

Response and Supply: Master supply planning and response


intelligence
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SAP Supply Chain Control Tower


Supply Chain Monitoring

Enable supply chain professionals to


navigate, analyze and profitably manage
the end-to-end supply chain in real-time
Increase end-to-end visibility

Supply Chain Control Tower

Integrated Business Planning (IBP)


User Experience
IBP for sales & operations
IBP for demand

IBP for supply

IBP for inventory

IBP for response


SAP HANA Platform

Increase on-time delivery performance to


customer
Decrease overall inventory levels while
reducing risk

Increase supply chain agility and reduce


supply chain cost

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SAP Integrated Business Planning for sales and


operations
Supply Chain Monitoring
Supply Chain Control Tower

Deliver a cross departmental sales &


operations plan balancing the impact on
inventory, service levels and profitability
Create the optimal business plan to drive
revenue growth and increase market
share

Integrated Business Planning (IBP)


User Experience
IBP for sales & operations
IBP for demand

IBP for supply

IBP for inventory

IBP for response


SAP HANA Platform

Effectively balance demand and supply


and attain financial targets
Increase speed and agility of planning
and drive most profitable responses

Improve forecast accuracy and on-time


delivery

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SAP Integrated Business Planning for inventory


Supply Chain Monitoring
Supply Chain Control Tower

Optimize multi stage Inventory Targets to


most efficiently meet or exceed customer
service levels, fully considering
uncertainties like forecast error and supply
uncertainty.

Improve customer service levels

Maximize the efficiency of inventory


and working capital

Improve planner productivity,


standardize planning processes

Standardize the inventory target-setting


process at each tier within the supply
chain to feed operational plans

Reduce production and distribution


costs

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Integrated Business Planning (IBP)


User Experience
IBP for sales & operations
IBP for demand

IBP for supply

IBP for inventory

IBP for response


SAP HANA Platform

SAP Integrated Business Planning for demand


Supply Chain Monitoring
Supply Chain Control Tower

Gain full Demand Transparency for short-,


mid- and long-term forecasting by
leveraging demand sensing and statistical
forecasting methods

Develop more accurate mid-term


statistical forecasts

React faster to short term demand


changes with pattern recognition based
algorithms

Drive more accurate deployment of


product based on short term demand

Manage multiple demand signals

Collaborate to ensure the most


accurate forecast

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Integrated Business Planning (IBP)


User Experience
IBP for sales & operations
IBP for demand

IBP for supply

IBP for inventory

IBP for response


SAP HANA Platform

SAP Integrated Business Planning for supply


Supply Chain Monitoring
Supply Chain Control Tower

Create advanced supply planning


simulations for S&OP based on forecasts,
orders, and inventory or safety stock
targets.

Integrated Business Planning (IBP)


User Experience
IBP for sales & operations
IBP for demand

IBP for supply

IBP for inventory

IBP for response


SAP HANA Platform

Simulate either constrained or


unconstrained production and distribution
plan, using heuristics or optimization
based algorithms
Multi level sourcing determination for
both distribution and Bills of Material
Development of rough cut capacity plan
in a times series bucketed supply plan
Simulation capabilities for scenario
planning

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10

PLANNED (will supercede


IBP for supply in 6.0)

SAP Integrated Business Planning for response and supply


Fast, flexible supply planning supporting a variety of
approaches, suitable for many industries, including:
Support of tactical (rough cut) supply planning in
conjunction with IBP for sales and operation, as
well as operational supply planning capabilities

User Experience
Supply Chain Control Tower
Sales and Operations
Demand

Inventory

Response and Supply


SAP HANA Platform

What-if analysis of actual or hypothetical


changes to demand and / or supply
Pegging and gating-factor analysis
Constrained optimization and priority rules-driven
algorithms. Unconstrained demand propagation
and heuristics options as well
Optionally generate and provide allocations
to ATP, and reschedule sales orders
Production and distribution (deployment) use
cases
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11

Benefits of Advancing on the IBP Maturity Curve


Metric
Inventory write-off
as % of revenue

% of Revenue Loss due


to stockouts

Improvement
-14%
0.29

0.25

-19%
1.0

0.8

+5%

On Time Delivery
(as %)

86.3

90.9

+8%

Forecast Accuracy
(as %)
76.8

Order Fulfillment
Lead Time (in days)

83.3

Best-in-Class Companies:
Aberdeen 2011

Experienced 81.9%
forecast accuracy level
for three months out into
the future

97.2% of orders delivered


to customers complete
and on time

Decreased cash-to-cash
cycle time by -.3% year
over year

-35%
6.24

4.06

Note: KPI performance improves with increasing best practice adoption from Low to High
Source: SAP Benchmarking 2012
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IBP Solution Architecture

SAP Integrated Business Planning 5.0


SAP HANA

BW
Any other
system

Files

HCI

BPC

Out-of-the-box or
configured Integration

CRM

Web UI/https

ERP

APO

Excel
Sales/
Marketing

IBP Model & Engine


Attributes
Key Figures
Scenarios & Simulation
Predictive Analytics
Heuristics & Optimization
Process Management
Alerts

Web

Demand
Planning

Finance

SAP Jam
Mobile

Supply
Chain

Social Collaboration
Executives

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13

Integrated Business
Planning for Demand:
Introduction

What Problems Are We Solving?

Top Business challenges


High market volatility
Variation in demand is increasing
Lean supply chains and demanding customers

Challenges in daily work


Poor forecast accuracy

Inefficient operations
Low service level and excess inventory
An unprecedented amount of data (or signals) is available today

to drive better decisions


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SAP Integrated Business Planning for Demand

Supply Chain Control Tower

Sales & Operations Planning

Demand

Inventory

Response and Supply

SAP HANA Platform

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Simplified Definition Integrated Business Planning for


Demand

Integrated Business Planning for


Demand
=
Traditional demand planning
+
Demand sensing/short-term forecasting
+
Predictive/forecasting analytics techniques

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Demand Sensing

Integrated Business Planning for Demand


Demand Planning vs. Demand Sensing
Demand Planning is a demand planning tool that helps you to cope with the uncertainty of the
future, relying mainly on data from the past and analysis of trends
Demand Sensing is the science of making these forecasts more accurate/more profitable in the
short-term horizon, relying mainly on data from the present and recent past and analysis of patterns

Forecast

Demand Planning: E.g., executed monthly in weekly buckets


Demand Sensing: Generally done daily in daily buckets
Difference between short-term forecast and consensus mid/long-term
forecast

wk1

wk2 wk3 wk4

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wk52

time

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Demand Sensing Bridges the Gap Between Planning and


Execution
Years

Months

Weeks

Days

Long-Term

Medium-Term

Short-Term

Execution

Annual budgeting
Annual strategic
planning
Network design

Forecasts
Used

Annual Budget

Sales and
Operations
Planning
Demand
management

Demand
planning
Inventory
planning
Production
planning

Statistical Consensus

Demand
sensing

Deployment
Kitting/packaging
Order fulfillment
Logistics execution

Orders

Data Granularity

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Demand Sensing Identifies Optimal Blend of Inputs to


Better Predict Demand
Weekly Adjustments
Open Order data
correlation
corrections

Output
Optimal blend by lag patterns

Bias Tracking
Controls
Intelligent forecast
consumption logic

Daily Disaggregation

Optimal weighting
and pattern
recognition

Daily outputs for execution


systems

Aggregated weekly or
monthly values for
planning and reporting

Bias and variability


calculations

Forecast patterns

Shipment patterns

Demand Signal
data patterns

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What Planning Processes Does Demand Sensing Impact?


Illustration of the Different Planning Horizons

Deployment &
Transportation Decisions

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Production & Packaging


Sequences

Material Purchasing

Future
week

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Effect of Demand Sensing


East DC
East Daily Demand Trend

Daily Replenishment Schedule


with updated forecast

Weekly forecast of 40 units

Fri

Thur

Wed

Tue

Mon

National DC

West DC

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Fri

Thur

Wed

Tue

Mon

West Daily Demand Trend

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Effect of Demand Sensing (cont.)

Daily Replenishment
Schedule with updated
forecast

East DC
East Daily Demand Trend

Fri

Thur

Wed

Tue

Mon

National DC

Sales trends are picked up


with Demand Sensing which
updates short-term forecast

Weekly forecast of 40 units

West DC

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Fri

Thur

Wed

Tue

Mon

West Daily Demand Trend

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IBP for Demand: Details

Simplification What We Heard


Demand Planners arent and shouldnt be statisticians

We need to align our demand plan with our S&OP plan


Management

I really need to focus on adding business insights to the forecast


We need better input from Sales
Demand Planner

The system should pick the best statistical model

I need more powerful statistical tools


Data Scientist
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Simplification What We Are Doing

Role-based UI concept
Local Demand Planner
Global Demand Planner
Data Scientist

Simplified UI concepts
Use of Excel as a planning front end
Mobile-ready HTML 5 UI
Use of Fiori concepts for user interaction

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IBP for Demand 5.0


Pre-Processing algorithms:

Features

Substitute missing values


Outlier correction with interquartile range test and variance
test

Demand sensing algorithms (short term


forecasting)

Time series algorithms:

Statistical Methods (mid- / long-term forecasting)


Pre-Processing algorithms
Time series algorithms

Regression based methods


Integration with ERP and APO
Exception management

Key figure calculations


Aggregation/Disaggregation rules

Simple moving average


Weighted moving average
Single exponential smoothing
Double exponential smoothing
Triple exponential smoothing
Automated triple exponential smoothing with parameter
optimization
1st order exponential smoothing with adaptive alpha
Crostons method for intermittent demand

Regression based algorithms:

Fiori Apps and Excel as a planning front-end


Data model: Key figures and attributes

Multiple linear regression (MLR)

Combination of these algorithms


(similar to composite forecasting in APO)

or
Pick the best

User management and authorizations

IMPORTANT!
IBP 5.0 scope is focusing on Demand Sensing!
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Manage Forecast Models


Define the Forecast Model and Steps

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Demand Sensing Issue Fiori App


Investigate Strong Deviations Between Sensed Demand and Consensus
Demand

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Excel UI
Leverage the Excel UI to Add Additional or Own Key Figures for Further
Analysis

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Analytics

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Additional Concepts Planning Area and Planning Level

Planning Level 1

Planning Level 2

Product Group

Product Group

Product

Location

Location

Week

Planning area = configuration/data


container
Planning levels = Data storage level
Not aggregates of detailed data

Week

Planning Area

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Additional Concepts Calculations

Calculations:
CONSENSUSDEMAND
@LOCPRODCUSTWEEKLY

IF(ISNULL( "CONSENSUSDEMAND
@LOCPRODCUSTWEEKLY" ), "DEMANDPLANNINGQTY
@LOCPRODCUSTWEEKLY" , "CONSENSUSDEMAND
@LOCPRODCUSTWEEKLY" )

Ability to define calculations between key figures including default values


Planning area configuration (back end)
User calculations also done in Excel

APO Macros = Key figure calculations + Excel

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Adoption Scenarios

For Current Demand Planning customers:


Insert IBP for demand to calculate short-term forecasts
Roll out to smaller business units that have not adopted APO DP yet

APO (Demand Planning)


Downstream
demand signals
Downstream
demand signals
Social Media

Demand
Signal
Management

Forecast

Downstream
demand signals*

IBP for demand

Forecast
adjustments

Master Data,
Delivered orders

Short-Term
Forecast

Master Data,
Delivered orders,
Open orders

ERP
(* Future)

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Adoption Scenarios (cont.)

Use of IBP for demand (demand sensing) with APO (DP and SNP) and IBP for
inventory

APO (Demand Planning)


Downstream
demand signals
Downstream
demand signals
Social Media

Demand
Signal
Management
Master Data,
Delivered orders

ERP

Downstream
demand signals*

Forecast
Short-Term
Forecast

IBP for demand

IBP for inventory

Forecast
adjustments

APO (Supply Planning)


(* Future)

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Adoption Scenarios (cont.)

Longer term vision:

IBP for sales and operations

IBP for response and supply

IBP for inventory

Integrated Business Planning for demand


(Including Demand Planning & Short-term forecasting & Predictive Toolbox)

Downstream
demand signals
Social Media

Forecast
adjustments

Downstream
demand signals*

Master Data,
Delivered orders,
Open orders

Demand
Signal
Management
Master Data,
Delivered orders

ERP
(* Future)

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What About APO?

Support for APO 7.0 extended to 2025


APO integral part of SAPs Demand Management offering
This is a time of transition:
Not all features from APO are in IBP yet
IBP has features not in APO
IBP is currently only available on the cloud

SAP can help develop a roadmap for APO IBP

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Demonstration

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Wrap-Up

Where to Find More Information

SAP Supply Chain on SAP.com


SAPPHIRE NOW, Transform Your Supply Chain into a Demand Network (Hans
Thalbauer) (YouTube, June 2014).
SAP IBP, SAP Integrated Business Planning Solutions Overview (YouTube, July
2014).
Solution Explorer

SAP Integrated Business Planning for sales and operations Starter Edition
Education Courses: SOP200 and SOP300 (no specific IBP for demand courses yet)
http://help.sap.com/ibp50

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Thank you
Contact information:
Tod Stenger
Director, SCM Solution Management
SAP America
tod.stenger@sap.com

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2015 SAP SE or an SAP affiliate company.


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