MINOR PROJECT

ON

ANALYSIS OF CONSUMER BEHAVIOUR & THEIR

PERCEPTION TOWARDS CUSTOMERS IN ALMONARD
COMPANY
Submitted in partial fulfillment of the requirements
for the award of the degree of

Bachelor of Business Administration (BBA)

To
Guru Gobind Singh Indraprastha University, Delhi

Guide:
Mr. Sukhwinder Singh

Submitted by:
Gaurav
Roll No.: 07890301713

Institute of Innovation in Technology & Management,

New Delhi 110058
Batch (2014-2017)

Certificate
I, MR. Lakshay Roll No. 07890301713 certify that the Minor Project
Dissertation (BBA-209) entitled ANALYSIS OF CONSUMER BEHAVIOUR
& THEIR

PERCEPTION TOWARDS CUSTOMERS IN ALMONARD

COMPANY. is done by me and it is an authentic work carried out by me.

The matter embodied in this project work has not been submitted earlier
for the award of any degree or diploma to the best of my knowledge and
belief.

Signature of the Student

Date:

Certified that the Minor Project Report/Dissertation (BBA-209) entitled ANALYSIS OF

CONSUMER BEHAVIOUR & THEIR

PERCEPTION TOWARDS CUSTOMERS IN

ALMONARD COMPANY done by Ms. Sonal Kapoor, Roll No. 07890301713, is completed
under my guidance.

Signature of the Guide

Date:
Name of the Guide: Mr. Sukhwinder Singh
Designation:

Countersigned
Director / Project Coordinator

ACKNOWLEDGEMENT
It is pleasure to acknowledge many people who knowingly and unwittingly helped me, to
complete my project. First of all let me praise God for all the blessings, which carried me
through all those years?
First & foremost , I would like to express my regards to Mr. Sukhwinder Singh for his constant
encouragement and support. I would also like to express my immense gratitude towards all the
lecturers of our college for providing the invaluable knowledge, guidance , encouragement
extended
during the completion of this project.
I extend my sincere gratitude to all my teachers and guide who made unforgettable contribution.
Due to their sincere efforts I was able to excel in the work entrusted upon me.

Signature of the student.

CONTENTS
S No
1
2
3
4
5
6
7
8
9
10
11
12

Topic
Certificate (s)
Acknowledgements
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Chapter-1: Introduction
Chapter-2: Research Methodology
Chapter-3: Data Presentation & Analysis
Chapter-4: Summary and Conclusions
References/Bibliography
Appendices

Page No
1-31
32-47
48-63
64-68