Professional Documents
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8555 421 349
8555 421 349
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103
H61
42-1
BY /DE
DATE
Q-349
Mr. Lamoureux
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENT SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
----,
.8555"'421 349. a
HOUSE OF COMMONS
CHAMBREDESCOMMUNES
zND
SESSION
TIME PERIOD
Organizations should consult officials responsible for access to information and privacy
to ensure that the Privacy Act and the principles governing exclusions, exemptions and
prohibitions contained in the Access to Information Act are applied to the proposed
ministerial response. Because Parliamentary Returns are not formally processed under
these Acts, specific sections should not be quoted to justify non-disclosure.
If, after applying the Privacy Act and the principles found in the Access to Information
Act, the organization determines that it is necessary to withhold certain information, then
the following statement should be included: "In processing Parliamentary Returns, the
Government applies the Privacy Act and the principles set out in the Access to
Information Act, and certain information has been withheld on the grounds that [subject
of exemption]."
For example, the statement might read as follows:
"In processing Parliamentary Returns, the Government applies the Privacy Act and the
principles set out in the Access to Information Act, and certain information has been
withheld on the grounds that the information constitutes personal information."
TEMPLATE
Organizations that have information are required to use the attached template to report
the information requested.
DEFINITIONS
Section 23 of the Communications Policy of the Government of Canada defines
advertising as:"[ ... ] any message, conveyed in Canada or abroad, and paid for by the
government for placement in media such as newspapers, television, radio, Internet,
cinema and out-of-home."
Media Authorization Number is also known as an ADV number from Public Works and
Government Services Canada. The ADV number authorizes the Agency of Record to
purchase the media space and time according to the media plan.
REFERENCE
Annual Report on Government of Canada Advertising Activities - http://www.tpsgcpwgsc.gc.ca/pub-adv/annuel-annual-eng.html
Le 21 juin 2016
SIMILAIRE
PERIODE
Du 5 novembre 2015 au 15 juin 2016.
Si, apres avoir applique la Loi sur la protection des renseignements personnels et les
principes de la Loi sur l'acces a /'information, le prepose aux documents parlementaires
juge que certains renseignements ne devraient pas etre communiques, l'enonce suivant
doit etre inclus : Lorsqu'il traite !es documents parlementaires, le gouvernement
applique la Loi sur la protection des renseignements personnels et !es principes de la
Loisur l'acces a /'information. Certains renseignements n'ont pas ete communiques, car
[motif de !'exemption].
Par exemple, cet enonce pourrait se lire comme suit :
Lorsqu'il traite les documents parlementaires, le gouvernement applique la Loi sur la
protection des renseignements personnels et !es principes de la Loi sur l'acces a
!'information. Certains renseignements n'ont pas ete communiques, car ii s'agissait de
renseignements personnels.
GABARIT
Les organisations qui disposent de !'information doivent utiliser le gabarit ci-joint pour
repondre a cette question.
DEFINITIONS
REFERENCE
Q-349 TEMPLATE
Q-349 2 -June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION:
2015-2016
I
I
2016-2017
1 of 1
Q-349 GABARIT
Q-349 2 - 15 juin 2016 - M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel eta it le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont !es numeros de dossier de tous !es documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION:
I
I
2016-2017
(c) Numero
d'autorisation media
1 of 1
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
f lot;r or t:'OMWONll
CnAot: DU <:U'4~UNLI
CANAllA
BY /DE
DATE
Q-349
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase
advertising on Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was
the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for
each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each
advertising purchase\ or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Q-349 TEMPLATE
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River)- With regard to government advertising: {a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
2015-2016
12016-2017
$0.00
$54,000.001
agriculture in Canada.
info newsletter.
static graphic with link to Agriinfo newsletter subscription page. Increase subscription to newsletter.
industry
One post in each EN/FR:
1 of 1
Q-349 TEMPLATE
Q-3492 - June 15, 2016 - Mr. Shields (Bow River)- With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the {i) nature, (ii) purpose, (iii) target audience or demographic, {iv) cost; ( c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Farm Credit Canada
(a) How much was spent to purchase advertising on Facebook
2015-2016
2016-2017
I
$1,073.28
$2,153.85f
(c) Media
Authorization
Number*
**
....
$44.31
**
$38.82
**
$34.49
**
$0.05
**
$93.33
**
$50.00
**
$50.00
**
$50.00
**
$19.46
$200.00
$40.14
$46.89
$50.00
1 of 4
*
*
*
*
**
$2,153.85
$1,073.28
$50.00
$25.93
$31.44
$47.28
$23.96
$50.00
$42.75
$100.00
$31.06
$53.94
$71.83
$49.78
$34.36
$50.00
$39.00
$50.00
2 of 4
(c) Media
Authorization
Number*
**
**
**
**
**
**
**
.
.
**
**
**
**
....
**
.
.
**
**
2015-2016
2016-2017
$1,073.28
$2,153.85
(c) Media
Authorization
Number*
..
$50.00
..
$50.00
..
..
$30.45
"
....
$33.12
$26.51
.
.
....
....
$40.53
$50.00
$47.70
..
$25.00
$50.00
"
**
$200.00
"*
$50.00
"
...
$100.00
$50.00
**
$50.00
**
$100.00
..
......
3of4
"
"
....
....
2015-2016
2016-2017
$2,153.85
$1,073.28
$50.00
Promote a post on the French Agriculture, plus To increase visitors to our website to sign up to
!aue iamais Facebook oaae
become aavocates.
Promote a post on Farm Credit Canada
To encourage attendance at FCC events.
facebook oaae
Promote a post on Farm Credit Canada
To encourage attendance at FCC events.
facebook paae
Promote a post on Farm Credit Canada
To encourage attendance at FCC events.
facebook oaae
Promote a post on Farm Credit Canada
To encourage attendance at FCC events.
facebook oaae
Promote a post on Farm Credit Canada
To promote an FCC video.
facebook oaoe
Promote a post on Farm Credit Canada
To promote FCC equipment financing.
facebook oaae
Promote a post on Farm Credit Canada
To promote FCC equipment financing.
facebook oaae
Promote a post on Farm Credit Canada
To promote the FCC Farmland Values Report.
facebook oage
Promote a post on Farm Credit Canada
To promote the FCC Farmland Values Report.
facebook page
Promote a post on Farm Credit Canada
To promote an FCC article.
facebook page
Promote a post on Farm Credit Canada
To promote an FCC article.
facebook oaae
$50.00
$25.00
$50.00
$50.00
$150.00
$30.00
$50.00
$200.00
$150.00
$50.00
$75.00
$25.00
*Due to the pay-per-click advertising method, Farm Credit Canada does not issue media authorization numbers for this type of media
**Farm Credit Canada does not track Facebook spending to this level of detail.
I
4of4
(c) Media
Authorization
Number*
**
**
**
**
**
**
**
**
...
**
**
**
**
**
**
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
(1lAMUr. l1t.s CO\fWU'O''<
HOllt
or C0'4MUNs
""""""
BY /DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Agriculture and Agri-Food
Reponse du ministre de !'Agriculture et de l'Agroalimentaire
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MlNISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a+il
consacre l'achat de publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion
publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coOt; c) quel etait
le numero d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents,
rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
1)(1
Lj
Q.349 GABARIT
Q-3492 -15 juin 2016 - M. Shields (Bow River) - En ce qui concerne la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont !es numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Agriculture et Agroalimentaire Canada
2015-2016
12016-2017
54,ooo.oo $I
0.00$
a !'agriculture au Canada.
26,500.00
(c) Numero
d'autorisation media
$ 01868-160764/003/CZ
agroalimentaire, producteurs,
transformateurs, agents d'education
en fran~ais :
un graphique statique
d'abonnement au bulletin
electronique Agri-info.
Un message publie en anglais et
en fran~ais :
l'agroalimentaire
1 of 1
Q-349 GABARIT
Q-349 - le 15 juin 2016- M. Shields (Bow River)- Ence qui conceme fa publicite gouvemementale : a) quef montant chaque ministere, organisme ou societe d'Etat a-t-il consacre f'achat de publicite sur
Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, {iii) le public cible ou le segment de la societe vise, (iv) le coOt; c) quel etait le
numero d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation postcampagne?
NOM DE L'ORGANlSATlON: Financement agricole Canada
2015-2016
2016-2017
2153,85 $
1073,28 $
50,00 $
44,31 $
38,82 $
34,49 $
0,05 $
93,33 $
50,00 $
50,00 $
(c) Numero
d'autorisation
media*
**
**
**
**
**
**
1 of6
2015-2016
2016-2017
1073,28 $
2153,85 $
50,00 $
50,00 $
(c) Numero
d'autorisation
media*
**
**
**
**
**
**
**
19,46 $
200,00 $
40,14 $
46,89 $
25,93 $
47,28 $
31,44 $
1t
*"'
**
23,96 $
50,00 $
,,.
2015-2016
2016-2017
2153,85 $
1073,28 $
42,75 $
100,00 $
(c) Numero
d'autorisation
media*
..
...
..
...
...
...
**
**
**
31,06 $
53,94 $
71,83 $
49,78 $
34,36 $
50,00 $
39,00 $
50,00 $
2015-2016
2016-2017
1073,28 $
2153,85 $
50,00 $
50,00 $
30,45 $
33,12 $
26,51 $
(c) Numero
d'autorisation
media*
**
**
**
**
**
**
**
**
**
**
**
40,53 $
50,00 $
47,70 $
25,00 $
50,00 $
200,00 $
2015-2016
2016-2017
2153,85 $
1073,28 $
50,00 $
50,00 $
100,00 $
50,00 $
50,00 $
100,00 $
50,00 $
(c) Numero
d'autorisation
media*
**
**
**
**
**
**
**
**
**
**
**
25,00 $
50,00 $
50,00 $
150,00"$
5 of6
2015-2016
2016-2017
2153,85 $
1073,28 $
50,00 $
30,00 $
{c) Numero
d'autorisation
media*
**
**
50,00 $
....
200,00 $
..
150,00 $
*
....
**
**
**
50,00 $
75,00 $
25,00 $
* En raison de la methode de publicite au coat par clic , Financement agricole Canada n'attribue pas de numeros d'autorisation media pour ce genre de media.
** Financement aoricole Canada ne fait pas de suivi des depenses relatives Facebook ce niveau de detail.
6 of6
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
I lnt.~r or ro~MO"l'l'S
C11.i.\.tuL
uu l0tiit'4UHU
CANADA
BYIDE
DATE
Q-349
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAlRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since
November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose,
(iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for
each advertising purchase; and (d) what are the file numbers of all documents, reports, or
memoranda concerning each advertising purchase or of any post-campaign assessment or
evaluation?
REPLY I Ri=PoNSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTJON
With respect to the above noted question, what follows is the response from the Canada Revenue
Agency (CRA).
The CRA does not have any advertising expenditures on Facebook to report for the time period of
November 5, 2015 to June 15, 2016 (that is, the date of the question).
'
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
"'
fUA~IH nu COM:M:VNU
I ltx.'tt: or l'O\IMOW
CANADA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of National Revenue
L~.,
Signe par !'honorable Diane Lebouthillier
PRINT NAME OF SIGNATORY
JNSCRIRE LE NOM OU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou
societe d'Etat a-HI consacre l'achat de publicite sur Facebook pour chaque exercice depuis le
5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii)
le public clble ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents,
rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation postcampagne?
REPLY JREPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
fXl
TRANSLATION
TRADUCllON ~
En ce qui concerne la question ci-dessus, vous trouverez ci-apres la reponse de l'Agence du revenu
du Canada (ARC).
L'ARC n'a aucune depense de publicite sur Facebook pour la periode du 5 novembre 2015 au
15 juin 2016 (c'est-a-dire la date de la question).
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
BY I DE
Q-349
DATE
Melanie Joly
----~-----------~-------------------
QUESTION
~""-" --"~
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to
purchase advertising on Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising
purchase, what was tha {I) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was tha
Media Authorization Number for each advertising purchase; and (cl) ~at are the file numbers of all documents,
reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
REPLY /REPONSE
ORIGINAL TEXT
TEXTE OR!GUW.
r;-i
TRANSLATION
TRADUCTION
CANADIAN HERITAGE
See attached.
'
. .12
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River)- With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal
year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii} purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each
advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Canadian Heritage
(a) How much was spent to purchase advertising on Facebook
2015-2016
$19,357.08
I
I
2016-2017
$653.82
Marketing the Canada Day event as part of To recruite volunteers for Canada Day.
the Capital Experience proqram
* These programs are sponsored and exempted from the usual advertising process.
1 of 1
$2,000.00
POR 029-15
$16,050.72
POR 037-15
$1,306.36
C1111-150963/001/CZ
C 1111-150963/002/CZ
$203.82
C1111-160131/001/CZ
C1111-160131/002/CZ
$450.00
None
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
2015-2016
$22,602.33
I
I
2016-2017
$0.00
1 of 1
$22,602.33
82082-160268/002/CCZ
None
Q-349
2
Q-349 - June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: National Battlefields Commission (NBC)
(a) How much was spent to purchase advertising on Facebook
2016-2017
2015-2016
$0.00
$2,443.75
1 of 1
$999.99
$993.87
$250.00
$199.89
None
None
None
None
None
None
None
None
Q-349
2
Q-349 - June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on
Facebook for each fiscal year since November 5, 2015; (b) for.each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the
Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign
assessment or evaluation?
(b) (i)
Nature
(b) (iv)
Cost
MarketinQ
MarketinQ
Marketing
MarketinQ
MarketinQ
Marketing
MarketinQ
MarketinQ
Marketin!'.l
Marketin!'.l
Marketin!'.l
Marketino
Marketing
Marketino
Marketing
Marketing
Marketino
Marketing
Marketing
1of2
$47,180.92
$11,479.59
$27.16
None
None
None
12-198
12-706
12-702
$18.91
$15.45
$22.84
None
None
None
12-702
12-702
12-702
$15.64
$50.00
$2,851.30
$359.07
$45.16
$2,947.01
$151.74
None
None
None
None
None
None
None
12-702
99-274
58-N80
58-N88
58-T111
58-N56-1
58-N71
$256.00
$1,514.76
None
None
99-292
99-296
$2,411.10
None
58-Z53
$173.28
$2,727.58
None
None
99-295
58-T97
$6,174.00
None
58-P52
(b) (i)
Nature
(b) (iv)
Cost
-- ---4.:--
2 of 2
$74.70
$0.70
$38.92
$49.99
$250.00
None
None
None
None
None
58-P66
99-280
95-087
10-550
58-R34
$406.16
$700.00
$46.13
None
None
None
58-Y12
99-305
12-911
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; {b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase;
and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Canada Council for the Arts
(a) How much was spent to purchase advertising on Facebook
2015-2016
$1,120.00
(b) (i) Nature
I
I
2016-2017
$6,201.55
(b) (ii) Purpose
The "Jeux de la Francophonie" ads were targeted to all of our Facebook followers in
both official lanouaoes.
This event was targeted to Canadians who are interested in the arts and who reside
within the Ottawa/Gatineau area as thev are in the oroximitv of the event.
These ads were targeted to all of our Facebook followers.
1 of 1
(b) (iv)
Cost
(c) Media
Authorization
Number
$4,612.76
None
$29.51
None
None
$2,679.28
None
None
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal
year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each
advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Canada Science and Technology Museums Corporation (CSTMC)
(a) How much was spent to purchase advertising on Facebook
2015-2016
2016-2017
$7,533.76
$22,202.02
Event promotion
Event promotion
Event promotion
Camp promotion
Contest promotion
Event promotion
Camp promotion
Event promotion
Event promotion
Event promotion
Event promotion
Event promotion
App promotion
Canada,
Canada,
Canada,
Canada,
Canada,
Canada,
Canada,
Canada;
Canada,
Canada,
$1,910.91
$14,999.72
$26.00
$521.48
$2,643.31
$348.39
$700.26
$421.80
$630.15
1 of 1
$5,197.00.
$668.93
$66.00
$1,601.83
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
(c) Media
Authorization
Number
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase;
and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Canadian Museum for Human Rights (CMHR)
(a) How much was spent to purchase advertising on Facebook
2015-2016
$5,405.00
I
I
2016-2017
$1,547.06
Winter Camps ad
(November 19-21)
Spring Camp ad
(3 ads: February 5-23)
(c) Media
(b) (iv) Cost Authorization
Number
$500.00
None
2015-11-30T01-54
Transaction n 860794750704097-1674843
$190.00
None
2015-12-31T07-34
Transaction n 840701726046735-1726753
$2,250.00
None
2016-02-12T09-36
Transaction n 891905400926363-1796226;
2016-02-16T19-22
Transaction n 893887977394774-1802858
$229.94
None
2016-03-25T12-59
Transaction n 908258832624353-1865045
$235.06
None
2016-03-25T12-59
Transaction n 908258832624353-1865045
Age: 18-65+; Winnipeg area; Interests: Kids, Youth Activities, Child, Parent,
Camp
Age: 18-65+; Manitoba and Ontario; Work place: Human Rights, Droits de
l'homme; Field of studies: Human rights, social policy, women's studies;
School of study: Human rights; Interests: Canadian history, Canadian
politics, Canadian studies, Women's right to vote, Civil rights, Human rights,
Freedoms and liberties, Gender equality, Gender studies, Feminism,
Women's Dav, CMHR Feminist theorv, Women's studies
To drive online visitors to play our Let Them Howl online game Age 18-65+; Saskatchewan; Work place: Human Rights, Droits de
l'homme; Field of studies: Human rights, social policy, women's studies;
and build our reputation as a hub for human rights dialogue in
Saskatchewan, while celebrating 1OOth anniversary of women's School of study: Human rights; Interests: Canadian history, Canadian
politics, Canadian studies, Women's right to vote, Civil rights, Human rights,
right to vote in Saskatchewan.
Freedoms and liberties, Gender equality, Gender studies, Feminism,
Women's Dav CMHR Feminist theorv. Women's studies
To drive online visitors to play our Let Them Howl online game
and build our reputation as a hub for human rights dialogue in
Manitoba and Ontario.
1of2
(c) Media
(b) (iv) Cost Authorization
Number
2016-03-25T12-59
Transaction n 908258832624353-1865045;
2016-03-30T11-18
Transaction n 941880075928898-1872222;
2016-03-31T12-39
Transaction n 897312060385702-1877989;
2016-04-20T16-15
Transaction n 931655790284659-1909993
$400.00
None
2016-04-20T16-15 Transaction n
931655790284659-1909993; 2016-0430T08-24 Transaction n 9667431267759261926848
$399.96
None
2016-05-31T10-51
Transaction n 963470257103217-1980562
$199.58
None
2016-05-31T10-51
Transaction n 963470257103217-1980562;
Reflection Wall ad - Results
547.52 $
None
2016-06-24T11-10
Transaction n 965850116865231-2017312
$2,000.00
Reflection Wall
(May 20-22)
Age 18-65+; Alberta; Work place: Human Rights, Droits de l'homme; Field
of studies: Human rights, social policy, women's studies; School of study:
Human rights; Interests: Canadian history, Canadian politics, Canadian
studies, Women's right to vote, Civil rights, Human rights, Freedoms and
liberties, Gender equality, Gender studies, Feminism, Women's Day,
CMHR Feminist theorv. Women's studies
To drive online visitors to play our Let Them Howl online game Age: 18-65+; Alberta; Work place: Human Rights, Droits de l'homme; Field
of studies: Human rights, social policy, women's studies; School of study:
and build our reputation as a hub for human rights dialogue in
Human rights; Interests: Canadian history, Canadian politics, Canadian
Ontario.
studies, Women's right to vote, Civil rights, Human rights, Freedoms and
liberties, Gender equality, Gender studies, Feminism, Women's Day,
CMHR Feminist theorv Women's studies
Age: 18-65+; Canada; Interests: Human Rights, Declaration on the Rights
To drive on line visitors to participate in our Witness Blanket
of Indigenous Peoples, Indigenous rights, Truth and Reconciliation
Reflection Wall, to promote our temporary exhibition, The
Witness Blanket and to build our reputation as a hub for human Commission of Canada; Employers: Human Rights
riohts dialooue.
Age 25-55; Winnipeg
To drive visitation to our new exhibit featuring Malala's school
uniform and Nobel Peace Prize certificate.
To drive online visitors to play our Let Them Howl online game
and build our reputation as a hub for human rights dialogue in
Alberta, while celebrating 100th anniversary of women's right to
vote in Alberta.
2 of2
Q-349
Q-3492 - June 15, 2016 - Mr. Shields (Bow River) -With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME; OF ORGANIZATION: Canadian Museum of History (CMH)
(a) How much was spent to purchase advertising on Facebook
2015-2016
$32,811.92
I
I
2016-2017
$4,134.66
(c) Media
(b) (iv) Cost Authorization
Number
2015-2016
Promote two new exhibitions on the Virtual Museum of Canada (VMC):
Trames sonores and Narrative Threads
Promote two new exhibitions on the VMC: Trames sonores and
Narrative Threads
Promote the new special exhibition at CMH: Vikinqs
Promotion of the activity Christmas Market at the CMH
Promote two new exhibitions on the VMC: Trames sonores and Narrative Threads.
General Public
$58.17
None
FACEBOOK JUPYU8S7T2
Promote two new.exhibitions on the VMC: Trames sonores and Narrative Threads.
General Public
$220.30
None
FACEBOOK HMVXR8J7T2
General Public
General Public
$200.00
$391.00
None
None
FACEBOOK BAVFG8AV52
FACEBOOK R5TKF82V52
Families
$24.46
None
FACEBOOK CQTSN86V52
Families
$175.54
None
FACEBOOK HWYWS86V52
General Public
$97.58
None
FACEBOOK XFDZS8NU5
General Public
Families
Families
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
$200.00
$139.09
$94.39
$169.45
$559.67
$12.84
$608.13
$6.41
$272.57
$716.64
$140.71
$433.49
$387.72
$39.19
$66.37
$420.29
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
FACEBOOK XFDZS8NU52
FACEBOOK GPDGZ8AVS2
FACEBOOK GPDGZ8AVS2
FACEBOOK NHV239NVS2
FACEBOOK NHV239NVS2
FACEBOOK 2SBBV82WS2
FACEBOOK 2SBBV82WS2
FACEBOOK 2SBBV82WS2
FACEBOOK 2SBBV82WS2
FACEBOOK Gn239NVS2
FACEBOOK GYZ239NVS2
FACEBOOK QP4JW8AWS2
FACEBOOK QP4JW8AWS2
FACEBOOK J964A9SVS2
FACEBOOK J964A9SVS2
FACEBOOK F65Q69AVS2
Promote the new Vikinas exhibition at the CMH and aenerate enaaaement with the public
Promote the new Vikinos exhibition at the CMH
Promote the new Vikinas exhibition at the CMH
Promote the CMH Awesome Sundays: Awesome Arctic
Promote the new Vikings exhibition at the CMH
Promote the CMH Awesome Sundays: Awesome Arctic
Promote the new Vikinas exhibition at the CMH
Promote the new Vikinas exhibition at the CMH and aenerate enaaaement with the public
Promote the new Vikinas exhibition at the CMH
Promote the new Vikings exhibition at the CMH and aenerate enaagement with the public
Promote the new Vikings exhibition at the CMH
Promote the new Vikings exhibition at the CMH and generate engagement with the public
Promote the new Thomas The Train exhibition at CMH
Promote the new Vikings exhibition at the CMH
Promote the new Vikinas exhibition at the CMH and generate engagement with the public
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikinas exhibition at the CMH
Promote the new Vikinas exhibition at the CMH and aenerate enaaaement with the public
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikinas exhibition at the CMH
Promote the new Vikinas exhibition at the CMH and oenerate enaaaement with the public
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikinas exhibition at the CMH
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikinas exhibition at the CMH and aenerate enaaaement with the public
Promote the Museum Family Membership in reaards to Familv Dav
Promote the new Vikinas exhibition at the CMH
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikings exhibition at the CMH and generate engagement with the public
Promote the Museum Family Membership in regards to Family Day
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikings exhibition at the CMH
Promote the CMH Awesome Sundays : Awesome Trains
Promote the new Vikinas exhibition at the CMH
Promote the CMH Awesome Sundays : Awesome Trains
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikings exhibition at the CMH
Promote the new Thomas The Train exhibition at the CMH
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikinas exhibition at the CMH
Promote the new Vikinas exhibition at the CMH and aenerate enaaaement with the public
Promote the new Thomas The Train exhibition at the CMH
Promote the new Vikings exhibition at the CMH
Promote the new Vikings exhibition at the CMH and aenerate enQaaement with the public
Promote the new Thomas The Train exhibition at the CMH
2 of 6
$401.91
$757.00
$471.37
$365.04
$687.10
$134.96
$484.95
$101.46
$787.65
$18.77
$617.47
$88.47
$101.41
$460.04
$65.93
$189.45
$455.79
$67.75
$189.16
$366.78
$191.11
$155.56
$287.79
$120.86
$188.30
$151.28
$372.48
$159.89
$63.21
$98.72
$143.68
$323.39
$256.27
$330.72
$243.73
$144.26
$443.25
$201.14
$177.13
$395.78
$108.94
$8.59
$21.21
$3.87
$170.82
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
$385.05
$99.54
$27.64
$149.88
$341.16
$90.79
$131.67
$148.79
$345.01
$124.19
$90.28
$148.47
$332.25
$134.14
$91.93
$153.88
$333.23
$129.56
$86.30
$137.02
$345.16
$125.44
$92.70
$555.13
$141.80
$138.40
$683.86
$132.86
$512.37
$193.42
$128.81
$61B.13
$106.58
$71.19
$49.77
$688.57
$205.15
$317.57
$416.07
$148.08
$90.85
$39.56
$21.34
$37.09
$50.67
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
4 of 6
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
Families
Families
Families
Families
Families
Families
Families
Families
Families
Families
General Public
General Public
$161.61
$790.78
$114.22
$472.02
$1.85
$0.32
$263.80
$162.32
$492.89
$323.63
$313.96
$456.88
$342.27
$237.24
$65.69
$161.34
$80.26
$176.46
$4.05
$12.20
$250.00
$350.00
$150.00
$0.81
$899.82
$127.70
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
General Public
General Public
General Public
$203.54
$163.23
$98.98
None
None
None
FACEBOOK 942P8NV52
FACEBOOK 942P89NV52
FACEBOOK B27DD9N7T2
General Public
Families
General Public
General Public
General Public
Families
General Public
General Public
Families
General Public
Families
General Public
Families
General Public
$108.27
$148.55
$498.97
$249.08
$93.75
$35.21
$0.31
$0.02
$29.75
$87.92
$0.66
$0.51
$0.26
$0.01
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
(c) Media
(b) (iv) Cost Authorization
Number
5 of 6
$30.87
$89.25
$123.03
$0.62
$1.00
$2.40
$0.16
$0.02
$0.05
$0.02
$0.06
$0.01
$29.09
$94.15
$284.58
$0.66
$0.09
$0.25
$0.15
$0.12
$0.05
$0.09
$29.22
$28.52
$89.48
$28.45
$31.49
$0.23
$27.71
$30.70
$31.18
$0.10
$46.03
$55.65
$141.60
$191.81
$64.91
$58.16
$13.54
$0.03
$4.72
$22.11
$0.23
$52.42
$0.18
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
Families
General Public
Families
Families
General Public
Families
General Public
Families
General Public
Families
General Public
Families
Families
General Public
Families
Families
General Public
Families
General Public
Families
General Public
Families
Families
General Public
Families
Families
Families
Families
Families
Families
Families
Families
Families
Families
Families
Families
Families
General Public
General Public
General Public
General Public
General Public
General Public
General Public
General Public
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
extend
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
its reach
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great'War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote the Grand Duke Nikolai and Russia's Great War lecture
Promote Awesome Sundavs: Awesome Re-Enactors
Promote Awesome Sundavs: Awesome Re-Enactors
Promote Awesome Sundavs: Awesome Re-Enactors
Promote Awesome Sundavs: Awesome Re-Enactors
Promote Awesome Sundavs: Awesome Re-Enactors
Promote Awesome Sundavs: Awesome Re-Enactors
. 6 of 6
(c) Media
(b) (iv) Cost Authorization
Number
$0.02
$54.15
$0.04
$0.01
$0.10
$0.02
$53.83
$53.60
$56.61
$0.05
$55.77
$32.46
$34.94
$55.79
$34.94
$121.62
$201.90
$54.60
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River)__: With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015;
(b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all
documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
2016-2017
$1,962.18
$3,869.00
(c) Media
Authorization
Number
$1,083.60
$200.00
$592.54
$86.04
$296.62
None
None
None
None
None
$110.00
None
None
$151.12
None
None
$5.00
$56.26
None
None
None
None
$2,750.00
None
None
None
None
1 of 1
$500.00
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River)- With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal
year since November 5, 2015; (b) for each individual advertising purchase, what was the {i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
2015-2016
$174.06
I
I
Post
Posts
Posts
Posts
Posts
Posts
Post
(4 total)
(4 total)
(2 total)
(2 total)
(2 total)
2016-2017
$175.00
Nature Nocturne
Nature Nocturne, NatureTalks, Science by Night, Brunch
Nature Nocturne, NatureTalks, Science by Night, Brunch
Nature Nocturne, Brunch
Nature Scoop, Brunch
Arctic Talk, Nature Tastes
Nature Tastes
1 of 1
(c) Media
Authorization
Number
$40.81
$100.27
$33.92
$17.49
$40.07
$16.26
$100.24
None
None
None
None
None
None
None
None
None
None
None
None
None
None
Q-349
Q-349 2 - June 15, 2016 - Mr. Shields (Bow River) ..:.... With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase;
and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: National Gallery of Canada (NGC)
(a) How much was spent to purchase advertising on Facebook
2015-2016
$13,512.01
I
I
2016-2017
$2,865.69
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad, especially across
Canada
Governor General's Awards exhibition
Direct the viewer to the Gallery's website, as a means of promoting the . General population in Ottawa-Gatineau, Montreal and Toronto; Facebook
users with an interest in themes related to the exhibition and Facebook f1'!nS
exhibition of French painter Vigee Le Brun
and their friends in Canada and abroad
Direct the viewer to the Gallery's website, as a means of promoting the General population in Ottawa-Gatineau; Facebook users with an interest in art
museums; Facebook users with an interest in Monet and Facebook fans and
exhibition of the French painter Monet
their friends in Canada and abroad
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad
Victorian drawinos exhibition of the National Collection
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad, especially those in the
Atlantic orovinces
Marv Pratt exhibition of the National Collection
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad
artist selected to represent Canada at the 2017 Venice Biennale
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad
exhibition of German artist Joseph Beuvs
Direct the viewer to the Gallery's website, as a means of promoting the Facebook users with an interest in themes related to the exhibition and
Facebook fans and their friends in Canada and abroad
contemporary sculpture exhibition of the National Collection
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad, especially across
Canada
2016 Sobev Art Award
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad, especially located in
and around Toronto
Canadian Photography Institute exhibition in Toronto
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad, especially located in
and around Ottawa-Gatineau
Gallery's proqramminq, talks and events
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad
Gallery's membership proqram
Direct the viewer to the Gallery's website, as a means of promoting the Facebook fans and their friends in Canada and abroad, especially located in
and around Ottawa-Gatineau
Gallery's hours and other notices regarding the building's operations
Facebook fans and their friends in Canada and abroad, especially in cities
Direct the viewer to the Gallery's magazine website, as a means of
with exhibitions featured in the maqazine
promotinq NGC Maqazine articles
1of2
(c) Media
Authorization
Number
$323.59
.None
63006-61009-37
$1,015.09
None
63006-61055-37
$6,928.79
None
63006-61077-37
$497.80
None
63006-61089-37
$28.00
None
63006-61091-37
$45.00
None
63006-61112-37
$107.15
None
63006-61113-37
$109.23
None
63006-61115-37
$245.00
None
63006-61116-37
$80.00
None
63006-61117-37
$1,599.68
None
63006-70854-37
$150.10
None
63006-70859-37
$267.45
None
63006-70860-37
$4,311.95
None
63006-70861-37
(c) Media
Authorization
Number
$441.47
None
63006-70862-37
Facebook fans and their friends in Canada and abroad, especially located in
and around Ottawa-Gatineau
Facebook fans and their friends in Canada and abroad, especially located in
Alberta, the Prairies and central Canada
$145.16
None
63006-61080-37
$82.24
None
63006-61100-37
2 of2
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Telefilm Canada
(a) How much was spent to purchase advertising on Facebook
2015-2016
$994.27
I
I
2016-2017
$240.72
1 of 1
General
General
General
General
General
General
General
public <Americans)
public (Canadians)
public (Canadians)
public (Canadians)
public (Canadians)
public (Canadians)
public (Canadians)
(c) Media
Authorization
Number
$28.25
$2.73
$34.13
$122.87
$816.03
$6.82
$169.29
None
None
None
None
None
None
None
$4.10
$2.99
$47.78
None
None
None
None
None
None
Q-349
2
Q-349 -June 15, 2016 -Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: National Capital Commission (NCC)
(a) How much was spent to purchase advertising on Facebook (in US currency)
I
I
2015-2016
USD $22,243.22
2016-2017
USD $12,831.78
(b) (ii).Purpose
(c) Media.
Authorization
Number
$49.98
$50.00
$100.00
$100.00
$10.00
$20.00
$25.00
$10.00
$25.00
$10.00
$10.00
$75.00
$125.00
$14.00
$16.00
$1,383.92
$2,233.34
$2.19
$0.54
$200.00
$500.00
$50.00
$50.00
$25.00
$25.00
$25.00
$50.00
$50.00
$200.00
$300.00
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
Norie
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
a...
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
NCC
NCC
NCC
NCC
Gatineau Park
Gatineau Park
NCC
NCC
Gatineau Park
Gatineau Park
Rideau Canal Skatewav
Rideau Canal Skatewav
Rideau Canal Skatewav
Rideau Canal Skateway
Rideau Canal Skateway
Rideau Canal Skateway
NCC
NCC
NCC
NCC
Gatineau Park
Rideau Canal Skateway
Rideau Canal SkatewaY
NCC
NCC
1of5
Reoional, Adults FR
Reoional, Adults EN
Reoional, Adults FR
Reoional, Adults EN
Reoional, Adults FR
Reoional, Adults FR
Reoional, Adults EN
Reoional, Adults FR
Reoional, Adults EN
Reoional, Adults EN
Reoional, Adults FR
Regional, Adults FR
Regional, Adults EN
Regional, Adults EN
Regional, Adults FR
ReQional 200km, Adults FR&EN
ReQional 200km, Adults FR&EN
Reoional, Adults FR
Reoional, Adults EN
Reoional, Adults FR
Reoional, Adults EN
Regional, Adults FR
ReQional, Adults EN
Reoional, Adults EN
Reoional, Adults EN
Reoional, Adults FR
Regional, Adults FR
Regional, Adults EN
Reoional, Adults FR
Reoional, Adults EN
Post: "Can't follow our live webcast of the Board of... "
Publication : Start the year on the rioht ski! There is still...
Publication : Debutez l'annee du bon ski ! II est encore temps ...
Publication : Que! animal a fait ces traces dans la neige? Vous ...
Post: "Les operations de la patinoire du canal Rideau ... "
Post: "We've started our Rideau Canal SkatewaY... "
Post: "Commission de la capitale nationale added an event"
Post: "National Capital Commission added an event."
Publication : Nos POPulaires randonnees guidees en raquettes ...
Publication : There are a few places left to snowshoe activity ...
Publication : Quelques places disponibles a l'activite en ...
Plan for Canada's Capital
Capital Urbanism Lab - Page Likes
Post: "New pilot proiect with Ottawa Mountain Bike ... "
Post: "Nouveau oroiet pilote avec Ottawa Mountain Bike ... "
Post: "Que faire si vous vous perdez en foret?"
Post: "What should you do if vou get lost in the woods?"
NCC - Paaes likes
LeBreton - consultation
Post: /ParcGatineau/posts/473345612850295 to fans and their friends
Post: /aatineaupark/posts/565850613588327 to fans and their friends
Post: /ParcGatineau/posts/473345006183689 to your ad's audience
Post:./aatineaupark/posts/565844850255570 to your ad's audience
woobox.com/pa4thm Website Clicks - Image 4
woobox.com/pg4thm - Website Clicks - Image 4 - Copy
woobox.com/pg4thm - Website Clicks - lmaae 3 - Copy
woobox.com/pg4thm - Website Clicks - lmaae 1 - Copy
woobox.com/pg4thm - Website Clicks - lmaae 2 - Copy
woobox.com/Pa4thm - Website Clicks - lmaae 2
woobox.com/pg4thm - Website Clicks - lmaae 3
woobox.com/oa4thm - Website Clicks - lmaoe 1
woobox.com/pq4thm - Website Clicks - Image 1
woobox.com/oa4thm - Website Clicks - Image 3
woobox.com/pa4thm - Website Clicks - Image 4
Publication : /oatineaupark/posts/560659587440763 pour les adeptes et leurs am is
Publication : /ParcGatineau/posts/469224793262377 pour les adeptes et leurs amis
Post: /ParcGatineau/posts/471424926375697 to fans and their friends
Post: /CommissionDeLaCapitaleNationale/posts/1706222119624427 to fans and their friends
Post: /NationalCaoitalCommission/posts/1716235338596409 to fans and their friends
Post: /CommissionDeLaCapitaleNationale/posts/1705002983079674 to fans and their friends
Post: /NationalCapitalCommission/posts/1715290712024205 to fans and their friends
Publication: /gatineaupark/posts/561024970737558 au public de votre publicite
Publication: /ParcGatineau/posts/469489216569268 au public de votre publicite
Post: /LaboUrbanismeCapitale/posts/939851036051969 to fans and their friends
Post: /CapitalUrbanismLab/posts/1042395279153174 to fans and their friends
Rideau Canal Skateway - Page Likes - Image 1
NCC
Gatineau Park
Gatineau Park
Gatineau Park
Rideau Canal Skateway
Rideau Canal Skateway
NCC
NCC
Gatineau Park
Gatineau Park
Gatineau Park
NCC
Capital Urbanism Lab
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
NCC
NCC
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Rideau Canal SkatewaY
Rideau Canal Skatewav
Rideau Canal Skatewav
Rideau Canal Skateway
Rideau Canal Skateway
Rideau Canal Skateway
Rideau Canal Skateway
Rideau Canal Skateway
Rideau Canal Skateway
Rideau Canal Skatewav
Rideau Canal Skatewav
Gatineau Park
Gatineau Park
Gatineau Park
NCC
NCC
NCC
NCC
Gatineau Park
Gatineau Park
Capital Urbanism Lab
Capital Urbanism Lab
Rideau Canal Skateway
2 of 5
Reqional, Adults EN
Reaional, Adults EN
Reoional, Adults FR
Regional, Adults FR
ReQional, Adults FR
Reqional, Adults EN
Reaional, Adults FR
Reoional, Adults EN
Reaional, Adults EN
Reaional, Adults EN
Regional, Adults FR
Regional, Adults EN
Regional, Adults EN
Reaional, Adults EN
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults EN
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults EN
Regional, Adults FR
Regional, Adults EN
Regional, Adults FR
Regional, Adults FR
Regional, Adults FR
Regional, Adults FR
Regional, Adults FR
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults EN
Regional, Adults FR
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults EN
Reaional, Adults FR
Regional, Adults EN
Regional, Adults EN
Regional, Adults FR
Reaional, Adults FR
Reaional, Adults EN
Reaional, Adults EN
(c) Media
Authorization
Number
$20.00
$125.00
$125.00
$200.00
$10.00
$10.00
$400.00
$400.00
$10.98
$4.35
$3.99
$1,499.53
$1,897.62
$25.00
$25.00
$15.00
$15.00
$320.52
$279.65
$49.98
$50.00
$100.00
$100.00
$926.86
$303.27
$50.17
$60.65
$61.63
$99.57
$89.33
$57.45
$193.08
$143.53
$247.80
$14.00
$16.00
$10.00
$20.00
$25.00
$10.00
$25.00
$10.00
$10.00
$75.00
$125.00
$19.00
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
3 of 5
Reqional, Adults FR
Reaional, Adults FR
Reaional, Adults EN
Reqional, Adults FR
Reqional, Adults FR
Reoional, Adults EN
Reoional, Adults EN
Reaional, Adults FR
Reaional, Adults EN
Regional, Adults FR
Reqional, Adults EN
Regional, Adults FR
Reoional, Adults EN
Reoional, Adults EN
Reaional, Adults EN
Reaional, Adults FR
Reaional, Adults FR
Reaional, Adults EN
Reaional, Adults FR
Regional, Adults FR
Regional, Adults EN
Regional, Adults EN
Regional, Adults FR
Regional, Adults EN
Regional, Adults EN
Regional, Adults EN
Reqional, Adults FR
Regional, Adults FR
Reqional, Adults FR
Reqional, Adults EN
Reqional, Adults FR
Reaional, Adults EN
Reaional, Adults FR
Reaional, Adults EN
Regional, Adults FR
Reqional, Adults FR
Reqional, Adults EN
Reqional, Adults EN
Reaional, Adults FR
Reaional, Adults FR
Regional, Adults EN
Reqional, Adults FR
Reqional, Adults EN
Regional, Adults FR
(c) Media
Authorization
Number
$29.38
$1.14
$33.43
$463.55
$74.42
$514.17
$248.83
$2.19
$0.54
$200.00
$500.00
$50.00
$25.00
$25.00
$50.00
$25.00
$50.00
$50.00
$449.53
$300.00
$450.00
$300.00
$200.00
$300.00
$20.00
$125.00
$125.00
$200.00
$10.00
$10.00
$400.00
$400.00
$10.98
.$4.35
$3.99
$949.12
$948.50
$25.00
$25.00
$15.00
$15.00
$159.75
$160.77
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
$139.82
None
a... "
a... "
NCC
(c) Media
Authorization
Number
$139.83
None
None
$24.11
$37.43
$9.05
$9.03
$15.00
$15.00
$20.00
$60.00
$60.00
$23.23
$23.28
$20.00
$20.00
$15.00
$25.00
$44.00
$2,165.00
$2,876.08
$74.68
$510.00
$350.00
$20.00
$24.11
$37.43
$9.05
$9.03
$15.00
$15.00
$20.00
$60.00
$60.00
$9.59
$23.23
$23.28
$156.91
$134.82
$201.62
$38.38
$33.55
$186.08
$20.00
$20.00
$11.88
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
Regional, Adults EN
4 of 5
Newsfeed - MU/Kinaston 3
Newsfeed - Ottawa/Gatineau 4
Newsfeed - Ottawa/Gatineau 3
Newsfeed - Mtl/Kinaston 4
Newsfeed - Mtl/Kinaston 3
Newsfeed - Ottawa/Gatineau 2
Newsfeed - Ottawa/Gatineau 3
Reciblaae EN
Carrousel 3 - BD
Carrousel Families FR activites
Post: /ParcGatineau/posts/495431757308347 to fans and their friends
Carrousel Families EN activites
Reciblaae FR
Post: /CommissionDelaCapitaleNationale/posts/1734680130111959 to fans and their friends
Post: /NationalCaoitalCommission/posts/1740326992853910 to fans and their friends
Newsfeed - Ottawa/Gatineau 4
Newsfeed - Ottawa/Gatineau 1
Newsfeed - Ottawa/Gatineau 2
Newsfeed - MU/Kingston 1
Newsfeed - MU/Kingston 2
Carrousel MU-Kingston FR activites
Newsfeed - MU/Kingston 2
Newsfeed - Mtl/Kinaston 1
Carrousel Mtl-Kinaston EN activites
Newsfeed - Ottawa/Gatineau 1
Carrousel BabvBoom FR activites
Carrousel 3 - BD
Carrousel 1
www.ncc-ccn.gc.ca/places-to-visit/gatineau-park/things-to-do/camping-cabins-gatineau-park-summer Website Conversions - lmaae 1
www.ccn-ncc.gc.ca/endroits-a-visiter/parc-de-la-gatineau/quoi-faire/camping-refuges-au-parc-de-lalaatineau-ete - Website Clicks - Image 1
emploisfp-psjobs. cfp-psc.gc. ca/psrs-srfp/applicant/page 1800?poster=904916&togglelanguage=en Website Clicks - lmaae 2
emploisfp-psjobs. cfp-psc. gc. ca/psrs-srfp/applicant/page 1800?poster=904916&togglelang uage=en Website Clicks - Image 3
emploisfp-psjobs. cfp-psc.gc. ca/psrs-srfp/applicant/page 1800?poster=904916&togglelanguage=en Website Clicks - lmaae 5
emploisfp-psjobs. cfp-psc.gc. ca/psrs-srfp/applicant/page 1800?poster=904916&togglelanguage=en Website Clicks - lmaae 4
emploisfp-psjobs. cfp-psc.gc. ca/psrs-srfp/applicant/page 1800?poster=904916&togglelang uage=en Website Clicks - lmaae 1
Post: /ParcGatineau/posts/488608037990719 to fans and their friends
* FR = French, EN = English
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
NCC
NCC
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park.
Gatineau Park
Gatineau Park
Gatineau Park
Gatineau Park
Regional, Adults FR
NCC
Regional, Adults FR
NCC
Regional, Adults FR
NCC
Regional, Adults FR
NCC
Regional, Adults FR
NCC
Regional, Adults FR
Gatineau Park
Regional, Adults FR
5 of 5
(c) Media
Authorization
Number
$5.75
$9.58
$11.43
$29.86
$6.99
$10.77
$11.11
$1,285.00
$101.08
$216.45
$44.00
$105.18
$785.00
$15.00
$25.00
$125.35
$52.77
$149.55
$110.94
$143.81
$470.41
$52.21
$38.56
$303.09
$29.44
$63.92
$160.00
$350.00
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
$150.00
None
None
$350.00
None
None
$27.07
None
None
$5.12
None
None
$2.28
None
None
$2.19
None
None
$38.02
$20.00
None
None
None
None
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for
each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization
Number for each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Canadian Race Relations Foundation (CRRF)
(a) How much was spent to purchase advertising on Facebook
2015-2016
$849.27
I
I
2016-2017
$92.00
1 of 1
(c) Media
(d) File numbers of all documents,
(b) (iv) Authorizat reports, memoranda concerning each
Cost
ion
purchase or of any post-campaign
Number
assessment or evaluation
$622.00
None
None
$199.97
$29.30
$20.00
$70.00
None
None
None
None
None
None
None
None
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
I1
~w~o
'*!
'tilhttaupi..i;,
Lnf,V:!!.
BY f DE
Q-349
DATE
Le 15 juin 2016
Reply by fhel~1latsr of Canadian Merttag1;1
R0ponoo de la ml stre du Patrlmolne caoodlen
Melanie Joly
..
PRlliIT NAME OF SIGNATORY
INSCRIRE LE NOM OU SIGNATAIRE
QUESTION
En ce qui concerne la publicite gouvemementale : a) quel montant chaque ministere, organisms ou societe d'Etat
amt-ii consacre al'achat de publicite sur Facebook pour chaque exercice depuls le 5 novambre 2015; b) pour
chaque insertion publicitalre, quels en etaient (i) la nature, {ii) le but, {iii) le public cible ou le segment de la societa
vise, (iv) la coat; c) quel etait le num&ro d'autorisation media de chaque insertion publicitalre; d) quels sont las
numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou
da toute evaluation post-campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
'xi
IBAOUCTION ~
PATRIMOINE CANADIEN
Volr cl-joint.
batame natlonaux, Office natlonal du film du Canada, Conseil des arts du Canada, Soclete des
musees de sciences et technologies du Canada, Musee canadien des dr9its de la personne, Musee
canadien de l'histoire,Musee canadien de l'immigratlon du .Qual 21, Musee canadlen de la natr.ue,
Musee des beaux-arts du Canada, Telafllm Canada, Commission de la capitale natlonale, Fondaition
canadlenne des relatlons raciales
Voir cl-joint.
15 Juin 2016.
Societ6 Radio-Canada {SRC)
La SRC est une societe d'Etat sans lien de dependance creee en vertu de la Loi sui la radiodlffuslon. La
Societe dispose des budgets publlcltaires qui sont utilises pour faire la promotion de sa programmation
aupres des Canadians. Les Strategies de la Societe en matlere de publicite et de programmation pour
appuyer des emissions particulieres sont des renseignements concurrentiels (section 18 de !a Loi sur
/'a.aces
a/'information).
. . .12
Comma stipule dans las stats financiers annuals audites du CNA, la Societe investit par annee autou~ de
4 millions de dollars en publiclte pour faire la promotion de plus de 1 000 evenements artistiques. De plus1
Q-349
Q-349 2 - 15 juin 2016 - M. Shields (Bow River) - En ce qui conceme la publicite gouvemementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook
pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la n?ture, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coQt; c) quel etait le numero
d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation postcamoaane?
a) Montant consacre
2015-2016
19 357,08 $
I
I
2016-2017
653,82 $
b) (ii) But
b) (i) Nature
Marketing de J'evenement Lumieres de Noel
au Canada et promotion du lancement de
l'evenement dans le cadre du programme
Experience de la caoitale
Marketing de l'evenement Bal de neige dans le
cadre du programme Experience de la
capitale
Marketing du concours du Defi de la fete du
Canada
b) (iv) Coot
c) Numero
d'autorisation media
2 000,00 $
POR 029-15
16 050,72 $
POR 037-15
1 306,36 $
G1111-150963/001 /CZ
C 1111-150963/002/CZ
203,82 $
C1111-160131/001/CZ
C1111-160131/002/CZ
450,00 $
Aucun
1 de 1
Q-349
Q-3492 -15 juin 2016 - M. Shields (Bow River)- Ence qui conceme la publicite gouvemementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, 0i) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION:.Conseil de la radiodiffusion et des telecommunications canadiennes (CRTC)
a) Montant consacre
2015-2016
22602,33 $
b) (i) Nature
b) (ii) But
1. Promouvoir la consultation.
2. Assurer la participation du plus grand
nombre possible de Canadiens et des
organisations.
3. Assurer un niveau de participation eleve.
b) (iv) coot
c) Numero d'autorisation
media
22 602,33 $
82082-160268/002/CCZ
1de1
Aucun
Q-349
2
Q-349 - 15 juin 2016 - M. Shields (Bow River) - En ce qui conceme la publicite gouvemementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation media
de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque ac.hat de publicite ou de toute evaluation post-campagne?
a) Montant consacre
2015-2016
0,00 $
b) (i) Nature
Plaines d'Abraham (page)
Plains of Abraham (page)
Kiosque Edwin-Belanger (paQe)
Plaines d'Abraham (page) et Plains of Abraham (page)
b) (ii) But
Mentions J'aime une Page
Mentions J'aime une Page
Promouvoir au niveau local
Enqagement avec les publications de Page
1de1
b) (iv) Cout
999,99 $
993,87 $
250,00 $
199,89 $
Aucun
Aucun
Aucun
Aucun
Q-349
Q-349 -15 juin 2016 - M. Shields (Bow River)- Ence qui conceme la publicite gouvemementale: a) quel montant chaque ministere, organisme ou societed'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Office national du film (ONF)
a) Montant consacre
2015-2016.
10 380,sa $
b) (i) Nature
I
I
9 607,58 $
b) (ii) But
b) (iv) coat
Marketing
47180,92 $
Marketinq
Marketing
Aucun
Aucun
12-706
12-702
a
a
18,91 $
15,45 $
22,84 $
Aucun
Aucun
Aucun
12-702
12-702
12-702
15,64 $
50,00 $
2 851,30 $
359,07 $
45, 16 $
2 947,01 $
151",74 $
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
12-702
99-274
58-N80
58-N88
58-T111
58-N56-1
58-N71
Marketinq
Marketing
256,00 $
1 514,76 $
Aucun
Aucun
99-292
99-296
Marketing
2411,10$
Aucun
58-Z53
Marketing
Marketing
11479,59 $
27,16 $
Marketino
Marketino
Marketing
Marketinq
Marketinq
Marketina
Marketing
173,28 $
2 727,58 $
Aucun
Aucun
99-295
58-T97
Marketing
6 174,00 $
Aucun
58-P52
Marketing
74,70 $
Aucun
58-P66
Marketinq
Marketino
Marketing
m~
Amateurs de l'ONF, poublic ayant un interet pour Guy Maddin, "The Forbidden room",
Tribeca, arts, films; abonnes interactifs, abonnes PHI
Amateurs de l'ONF et leurs amis de +18 65 ans vivant Montreal
1de2
b) (i) Nature
b) (ii) But
Marketing
Marketina
Marketina
Marketing
Promotion
Promotion
Promotion
Promotion
Marketina
Marketina
Marketina
2de2
b) (iv) Coat
0,70 $
38,92 $
49,99 $
250,00 $
406,16 $
700,00 $
46,13 $
58-Y12
99-305
12-911
Q-349
Q-349 -15 juin 2016 - M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour chaque
exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but,.(iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation media de
chaque insertion publicitaire; d) quels sont les numeros de dossier de tous !es documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
2015-2016
1120,00 $
b) (i) Nature
I
I
b) (ii) But
1 de 1
29,51 $
Aucun
Aucun
2 679,28 $
Aucun
Aucun
Q-349
Q-349 -15 juin 2016 - M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Societe des musees de sciences et technologies du Canada (SMSTC)
a) Montant consacre
2015-2016
7 533,76 $
2016-2017
22.202,02 $
b) (i) Nature
Promotion
Promotion
Promotion
Promotion
d'evenement
d'evenement
d'evenement
de camps
Promotion
Promotion
Promotion
Promotion
Promotion
Promotion
du concours
d'evenement
de camos
d'evenement
d'evenement
d'evenement
Promotion d'evenement
Promotion d'evenement
Promotion de app
b) (ii) But
Ventes de billets- Gala Starfleet
Star Trek- L'exoerience Academie de Starfleet
Festival de la culture urbaine
Musee de !'aviation et de l'espace du Canada (MAEC) Camp de Star Trek - clics
oartir du site web
MSTC Concours de murales - clics oartir du site web
Tonte des moutons- clics oartir du site web
Camp Maitres du Jeu
Atelier sur les legumineuses
Les legumineuses - clics oartir du site web
Musee de !'agriculture et de l'alimentation du Canada (MMC) - Relache scolaire clics oartir du site web; 25 fevrier au 18 mars 2016
MSTC - Relache Scolaire - clics partir du site web; 10 fevrier au 10 mars 2016
MAEC - Musioue au Musee; 27 au 31 ianvier 2016
MAEC - Promotion de !'application Academie des As : Escadrille Noire - clics
partir du site web; 14 decembre 2015 au 18 ianvier 2016
Canada,
Canada,
Canada,
Canada,
Ottawa-Gatineau; Adultes
Ottawa-Gatineau; Adultes
Ottawa-Gatineau; Adultes
Ottawa-Gatineau; Adultes
Canada,
Canada,
Canada,
Canada,
Canada,
Canada,
Ottawa-Gatineau;
Ottawa-Gatineau;
Ottawa-Gatineau;
Ottawa-Gatineau;
Ottawa-Gatineau;
Ottawa-Gatineau;
18+
18+
25+
30-55
Adultes 18+
Adultes 24-55
Adultes 30-55
Adultes 18+
Adultes 20+
Adultes 25+
1 de 1
b) (iv) CoOt
1 910,91 $
14 999,72 $
26,00 $
521,48 $
2 643,31 $
348,39 $
. 700,26 $
421,80 $
630,15 $
5 197,00 $
668,93 $
66,00 $
1 601,83 $
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
c) Numero
d'autorisation media
Q-349
Q-349 2 - 15 juin 2016 - M. Shields (Bow River) - Ence qui conceme la publicite gouvemementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour chaque
exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation media de chaque
insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Musee canadien des droits de la personne (MCDP)
a) Montant consacre
2015-2016
2016-2017
5 405,00 $
1 547,06 $
b) (i) Nature
b) (ii) But
Camps d'hiver
(19-21 novembre)
2015-12-31T07-34
Transaction n 840701726046735-1726753
2 250,00 $
Aucun
2016-02-12T09-36
Transaction n 891905400926363-1796226;
2016-02-16T19-22
Transaction n 893887977394774-1802858
229,94 $
Aucun
2016-03-25T12-59
Transaction n 908258832624353-1865045
235,06 $
Aucun
2016-03-25T12-59
Transaction n 908258832624353-1865045
190,00 $
1of2
b) (i) Nature
Semaine de relache au Musee
(23 mars-2 avril)
b) (ii) But
Faire la promotion des activities et des programmes
organises pendant la semaine de relache et attirer les
visiteurs et visiteuses durant la semaine.
Age: 18-65+ dans la region de Winnipeg. lnterets: activites, grandparent, Musee, MCDP, Parent, semaine de relache. Familia et
relations: Education, famille, parentalite.
Aucun
2016-03-25T12-59
Transaction n 908258832624353-1865045;
2016-03-30T11-18
Transaction n 941880075928898-1872222;
2016-03-31T12-39
Transaction n 897312060385702-1877989;
2016-04-20T16-15
Transaction n 931655790284659-1909993
400,00 $
Aucun
2016-04-20T16-15
Transaction n 931655790284659-1909993;
2016-04-30T08-24
Transaction n 966743126775926-1926848
399,96 $
Aucun
2016-05-31T10-51
Transaction n 963470257103217-1980562
199,58 $
Aucun
2016-05-31T10-51
Transaction n 963470257103217-1980562;
Reflection Wall ad - Results
547,52 $
Aucun
2016-06-24T11-10
Transaction n 965850116865231-2017312
2 000,00 $
Jeu Geo-connexions
Laissez-les hurler
(pub 3: 18-20 avril)
Mur de reflexion
(20-22 mai)
Q-349
Q-349 - 15 juin 2016 - M. Shields (Bow River) - En ce qui conceme la publicite gouvemementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur
Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel
etait le numero d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute
.6.\/~111~+inn nn~+-r~mn~nno?
2015-2016
32 811,92 $
b) (i) Nature
b) (ii) But
b) (iii) Public
cible ou segment
de ta societe vise
b) (iv)
coat
Grand public
58.17 $
Aucuh
FACEBOOK JUPYU8S7T2
Grand public
220.30 $
Aucun
FACEBOOK HMVXR8J7T2
Grand public
Grand public
Families
200.00 $
391.00 $
24.46 $
Aucun
Aucun
Aucun
FACEBOOK BAVFG8AV52
FACEBOOK R5TKF82V52
FACEBOOK CQTSN86V52
Families
175.54 $
Aucun
FACEBOOK HWYWS86V52
Grand public
97.58 $
Aucun
FACEBOOK XFDZS8NU5
Grand public
200.00 $
Aucun
FACEBOOK XFDZS8NU52
Families
Families
Grand public
Grand public
Grand public
139.09 $
94.39 $
169.45 $
559.67 $
12.84 $
Aucun
Aucun
Aucun
Aucun
Aucuh
FACEBOOK GPDGZ8AVS2
FACEBOOK GPDGZ8AVS2
FACEBOOK NHV239NVS2
FACEBOOK NHV239NVS2
FACEBOOK 2SBBV82WS2
Grand
Grand
Grand
Grand
Grand
public
public
public
public
public
608.13 $
6.41 $
272.57 $
716.64 $
140.71 $
Aucun
Aucun
Aucun
Aucun
Aucun
FACEBOOK 2SBBV82WS2
FACEBOOK 2SBBV82WS2
FACEBOOK 2SBBV82WS2
FACEBOOK GVZ239NVS2
FACEBOOK GVZ239NVS2
Grand public
Grand public
433.49 $
387.72 $
Aucun
Aucun
FACEBOOK QP4JW8AWS2
FACEBOOK QP4JW8AWS2
2015-2016
Promotion de deux nouvelles expositions sur le Musee virtue! du
Canada (MVC): Trames sonores et Narrative Threads
Promotion de deux nouvelles expositions sur le MVC: Trames
sonores et Narrative Threads
Promotion d'une nouvelle exposition speciale au MCH: Vikinas
Promotion du Marche de Noel au MCH
Promotion d'une nouvelle exposition au Musee canadien des
enfants (MCE): Thomas et ses amis
Promotion d'une nouvelle exposition au MCE: Thomas et ses
am is
Promotion de la salle d'histoire canadienne du MCH et demande
d'idees pour utilisation du corridor de la salle d'histoire
Promotion d'une nouvelle exposition special au MCH : Tiree par
les chevaux
Amplification d'une publication en vue d'auomenter sa portee
Amplification d'une publication en vue d'augmenter sa portee
Amplification d'une publication en vue d'augmenter sa Portee
Campaqne publicitaire video
Amplification d'une publication en vue d'augmenter sa portee
Campaone publicitaire video
Amolification d'une publication en vue d'auomenter sa portee
Amplification d'une publication en vue d'auomenter sa portee
Campaqne publicitaire video
Amplification d'une publication en vue d'augmenter sa portee
Camoaane publicitaire video
Amplification d'une publication en vue d'augmenter sa portee
b) (i) Nature
b) (iii) Public
cible ou segment
de la societe vise
b) (iv)
coot
Grand public
Grand public
39.19 $
66.37 $
Aucun
Aucun
FACEBOOK J964A9SVS2
FACEBOOK J964A9SVS2
Grand public
Grand public
420.29 $
401.91 $
Aucun
Aucun
FACEBOOK F65Q69AVS2
FACEBOOK F65Q69AVS2
Grand public
Grand public
Families
Grand public
Families
Grand public
Grand public
757.00 $
471.37 $
365.04 $
687.10 $
134.96 $
484.95 $
101.46$
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
FACEBOOK 9YTE79NVS2
FACEBOOK QT2HB9SVS2
FACEBOOK QT2H89SVS2
FACEBOOK WM8R69JVS2
FACEBOOK WM8R69JVS2
FACEBOOK J46MA9AVS2
FACEBOOK J46MA9AVS2
Grand public
Grand public
787.65 $
18.77 $
Aucun
Aucun
FACEBOOK EVRR69JVS2
FACEBOOK EVRR69JVS2
Grand public
Grand public
617.47 $
88.47 $
Aucun
Aucun
FACEBOOK BN78B9JVS2
FACEBOOK BN7889JVS2
Families
Grand public
Grand public
101.41 $
460.04 $
65.93 $
Aucun
Aucun
Aucun
FACEBOOK BN7889JVS2
FACEBOOK HJHEG9SVS2
FACEBOOK HJHEG9SVS2
Families
Grand public
Grand public
189.45 $
455.79 $
67.75 $
Aucun
Aucun
Aucun
FACEBOOK HJHEG9SVS2
FACEBOOK ZBL8692WS2
FACEBOOK ZBL8692WS2
Families
Grand public
Grand public.
189.16$
366.78 $
191.11 $
Aucun
Aucun
Aucun
FACEBOOK ZBL8692WS2
FACEBOOK 9KXEG9SVS2
FACEBOOK 9KXEG9SVS2
Families
Grand public
Families
Grand public
155.56 $
287.79 $
120.86 $
188.30 $
Aucun
Aucun
Aucun
Aucun
FACEBOOK 9KXEG9SVS2
FACEBOOK 6EX579WVS2
FACEBOOK 6EX579WVS2
FACEBOOK 6EX579WVS2
Families
Grand public
Families
Grand public
151.28 $
372.48 $
159.89 $
63.21 $
Aucun
Aucun
Aucun
Aucun
FACEBOOK 6EX579WVS2
FACEBOOK ZLF2C9NVS2
FACEBOOK ZLF2C9NVS2
FACEBOOK ZLF2C9NVS2
Families
Families
Grand public
98.72 $
143.68 $
323.39 $
Aucun
Aucun
Aucun
FACEBOOK ZLF2C9NVS2
FACEBOOK MLP2C9NVS2
FACEBOOK MLP2C9NVS2
b) (ii) But
b) (i) Nature
b) (iii) Public
cible ou segment
de la societe vise
b) (iv)
coat
Families
Grand public
Families
Families
Grand public
Families
Families
Grand public
Grand public
256.27 $
330.72 $
243.73 $
144.26 $
443.25 $
201.14$
177.13$
395.78 $
108.94 $
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
FACEBOOK MLP2C9NVS2
FACEBOOK WGHYC96VS2
FACEBOOK WGHYC96VS2
FACEBOOK WGHYC96VS2
FACEBOOK TD2JB9AVS2
FACEBOOK TD2JB9AVS2
FACEBOOK WF7MA9WVS2
FACEBOOK WF7MA9WVS2
FACEBOOK WF7MA9WVS2
Families
Grand public
Grand public
8.59 $
21.21 $
3.87 $
Aucun
Aucun
Aucun
FACEBOOK QK6V89EVS2
FACEBOOK QK6V89EVS2
FACEBOOK QK6V89EVS2
Families
Grand public
Grand public
170.82 $
385.05 $
99.54 $
Aucun
Aucun
Aucun
FACEBOOK FSH8596WS2
FACEBOOK FSH8596WS2
FACEBOOK FSH8596WS2
Families
Families
Grand public
Grand public
27.64 $
149.88 $
341.16 $
90.79 $
Aucun
Aucun
Aucun
Aucun
FACEBOOK FSH8596WS2
FACEBOOK QF7F99AWS2
FACEBOOK QF7F99AWS2
FACEBOOK QF7F99AWS2
Families
Families
Grand public
Families
Grand public
131.67$
148.79 $
345.01 $
124.19 $
90.28 $
Aucun
Aucun
Aucun
Aucun
Aucun
FACEBOOK QF7F99AWS2
FACEBOOK FZZ4G9AVS2
FACEBOOK FZZ4G9AVS2
FACEBOOK FZZ4G9AVS2
FACEBOOK FZZ4G9AVS2
Families
Grand public
Families
Grand public
148.47 $
332.25 $
134.14$
91.93 $
Aucun
Aucun
Aucun
Aucun
FACEBOOK VNF2C9WVS2
FACEBOOK VNF2C9WVS2
FACEBOOK VNF2C9WVS2
FACEBOOK VNF2C9WVS2
Families
Grand public
Families
Grand public
153.88 $
333.23 $
129.56 $
86.30 $
Aucun
Aucun
Aucun
Aucun
FACEBOOK LLG5G9AVS2
FACEBOOK LLG5G9AVS2
FACEBOOK LLG5G9AVS2
FACEBOOK LLG5G9AVS2
Families
Grand public
Families
Grand public
137.02 $
345.16 $
125.44 $
92.70 $
Aucun
Aucun
Aucun
Aucun
FACEBOOK
FACEBOOK
FACEBOOK
FACEBOOK
Grand public
555.13 $
Aucun
FACEBOOK 57G6G9JVS2
b) (ii) But
.3 de 7
DE93C9WVS2
DE93C9WVS2
DE93C9WVS2
DE93C9WVS2
b) (i) Nature
vue
vue
vue
vue
vue
d'auamenter sa portee
d'augmenter sa portee
d'augmenter sa portee
d'augmenter sa portee
d'augmenter sa portee
vue
vue
vue
vue
d'augmenter sa portee
d'auqmenter sa portee
d'auqmenter sa portee
d'auomenter sa portee
b) (ii) But
b) (iii) Public
cible ou segment
de la societe vise
b) (iv)
Coot
Families
Grand public
141.80$
138.40 $
Aucun
Aucun
FACEBOOK 57G6G9JVS2
FACEBOOK 57G6G9JVS2
Grand public
Grand public
683.86 $
132.86 $
Aucun
Aucun
FACEBOOK WL87G9JVS2
FACEBOOK WLB7G9JVS2
Grand public
Families
512.37 $
193.42 $
Aucun
Aucun
FACEBOOK PBZ7G9AVS2
FACEBOOK PBZ7G9AVS2
Families
128.81 $
Aucun
FACEBOOK PBZ7G9AVS2
Grand public
Families
618.13 $
106.58 $
Aucun
Aucun
FACEBOOK 64D6L9AVS2
FACEBOOK 64D6L9AVS2
Families
71.19 $
Aucun
FACEBOOK 64D6L9AVS2
Grand public
49.77 $
Aucun
FACEBOOK 6406L9AVS2
Grand public
Grand public
688.57 $
205.15 $
Aucun
Aucun
FACEBOOK AM3FM9NVS2
FACEBOOK AM3FM9NVS2
Grand public
Grand public
317.57 $
416.07 $
Aucun
Aucun
FACEBOOK 6M7XG9WVS2
FACEBOOK 6M7XG9WVS2
Families
Families
Families
Familles
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Families
148.08 $
90.85 $
39.56 $
21.34 $
37.09 $
50.67 $
161.61 $
790.78 $
114.22 $
472.02 $
1.85 $
0.32 $
263.80 $
162.32 $
492.89 $
323.63 $
313.96 $
456.88 $
342.27 $
237.24 $
65.69 $
Aucun
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FACEBOOK WTFJ682A82
FACEBOOK WTFJ682AB2
FACEBOOK KHAZ5869B2
FACEBOOK KHAZ586982
FACEBOOK KHAZ586982
FACEBOOK KHAZ586982
FACEBOOK KHAZ586982
FACEBOOK CSFZ586982
FACEBOOK 38QZ98N982
FACEBOOK DTBBH8A982
FACEBOOK DTBBH8A982
FACEBOOK DTBBH8A9B2
FACEBOOK DTBBH8A982
FACEBOOK DTBBH8A982
FACEBOOK 84CM68W982
FACEBOOK 84CM68W9B2
FACEBOOK 7PL2W7S9B2
FACEBOOK 7PL2W7S982
FACEBOOK Y3G6Q8J9B2
FACEBOOK Y3G6Q8J982
FACEBOOK Y3G6Q8J982
b) (i) Nature
en
en
en
en
en
en
en
en
en
en
en
vue
vue
vue
vue
vue
vue
vue
vue
vue
vue
vue
d'auomenter sa oortee
d'auomenter sa portee
d'auomenter sa portee
d'auomenter sa oortee
d'auomenter sa oortee
d'auomenter sa oortee
d'auomenter sa portee
d'auomenter sa portee
d'auamenter sa portee
d'auomenter sa portee
d'auamenter sa oortee
b) (ii) But
b) (iii) Public
cible ou segment
de la societe vise
b) (iv)
Coat
Families
Families
Families
Families
Families
Families
Families
Families
Families
Grand oublic
Grand oublic
161.34 $
80.26 $
176.46 $
4.05 $
12.20 $
250.00 $
350.00 $
150.00 $
0.81 $
899.82 $
127.70 $
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FACEBOOK Y3G6Q8J982
FACEBOOK 59UBT8J982
FACEBOOK 59UBT8J982
FACEBOOK T95DM86AB2
FACEBOOK T95DM86AB2
FACEBOOK T95DM86AB2
FACEBOOK T95DM86AB2
FACEBOOK T95DM86AB2
FACEBOOK EU8RP8E982
FACEBOOK EU8RP8E982
FACEBOOK 7BLGS86AB2
Grand public
203.54 $
Aucun
.FACEBOOK 942P8NV52
Grand public
163.23 $
Aucun
FACEBOOK 942P89NV52
Grand public
98.98 $
Aucun
FACEBOOK B27DD9N7T2
Grand public
108.27 $
Aucun
Aucun
Families
Grand public
Grand public
148.55 $
498.97 $
249.08 $
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Grand oublic
Families
Grand public
Grand public
Families
Grand public
Families
Grand public
Families
Grand public
Families
Grand oublic
Families
Families
Grand public
Families
Grand oublic
Families
Grand public
Families
Grand public
93.75 $
35.21 $
0.31 $
0.02 $
29.75 $
87.92 $
0.66 $
0.51 $
0.26 $
0.01 $
30.87 $
89.25 $
123.03 $
0.62 $
1.00 $
2.40 $
0.16 $
0.02$
0.05 $
0.02 $
0.06 $
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2016-2017
Promotion d'une nouvelle exposition special au MCH : Ruee
vers l'or
Promotion d'une nouvelle exposition du MVC: Histoires de
peche
Promotion d'une nouvelle exposition du MVC: Forman Hawboldt
inventeur et entrepreneur
Promotion d'une nouvelle exposition special au MCH .: Ruee vers l'or en avril 2016 pour
son ouverture sur Facebook
Promotion d'une i:iouvelle exposition du MVC: Histoires de peche en avril 2016 sur
Facebook
Promotion d'une nouvelle exposition du MVC: Forman Hawboldt inventeur et
entreoreneur en avril 2016 sur Facebook
Promotion d'une nouvelle exposition speciale au MCH sur les Vikings et generer de
!'interaction avec le public
Promotion du concours en lien avec !'exposition Thomas le train
Promotion d'une nouvelle exoosition au MCH : Ruee vers l'or
Promotion d'une nouvelle exposition speciale au MCH sur les Vikings et generer de
!'interaction avec le public
Promotion d'une nouvelle exoosition soeciale au MCH sur les Vikinas
Promotion du concours en lien avec !'exposition Thomas le train
Promotion d'une nouvelle exoosition soeciale au MCH sur les Vikings
Promotion d'une nouvelle exoosition soeciale au MCH sur les Vikings
Promotion du concours en lien avec l'exoosition Thomas le train
Promotion de l'exoosition soeciale au MCH sur les Vikinas
Promotion du concours en lien avec l'exoosition Thomas le train
Promotion de l'exoosition sneciale au MCH sur les Vikinas
Promotion du concours en lien avec l'exoosition Thomas le train
Promotion de !'exposition sneciale au MCH sur les Vikinas
Promotion du concours en lien avec l'exoosition Thomas le train
Promotion de !'exposition speciale au MCH sur les Vikinos
Promotion des Super dimanches au MCH, thematiaue Suoer Or
Promotion du concours en lien avec l'exoosition Thomas le train
Promotion de l'exoosition soeciale au MCH sur les Vikinas
Promotion des Suoer dimanches au MCH, thematiaue Suoer Or
Promotion de !'exposition speciale au MCH sur les Vikinas
Promotion des Super dimanches au MCH, thematioue Super Or
Promotion de l'exoosition soeciale au MCH sur les Vikinas
Promotion des Suoer dimanches au MCH, thematiaue Suoer Or
Promotion de l'exoosition soeciale au MCH sur Jes Vikinas
5 de 7
b) (i) Nature
b) (ii) But
b) (iii) Public
cible ou segment
de la societe vise
b) (iv)
coat
Familles
Familles
Grand public
Familles
Familles
Grand public
Familles
Grand public
Familles
Grand public
Familles
Familles
Grand public
Familles
Familles
Familles
Families
Familles
Familles
Familles
Families
Familles
Familles
Familles
Familles
Familles
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand public
Grand oublic
Grand public
Grand public
Grand public
Grand public
Grand public
Grand oublic
Grand public
Grand public
Grand public
Grand public
Grand public
0.01 $
29.09 $
94.15 $
284.58 $
0.66 $
0.09 $
0.25 $
0.15 $
0.12 $
0.05 $
0.09 $
29.22 $
28.52 $
89.48 $
28.45 $
31.49 $
0.23 $
27.71 $
30.70 $
31.18 $
0.10 $
46.03 $
55.65 $
141.60$
191.81 $
64.91 $
58.16 $
13.54 $
0.03 $
4.72 $
22.11 $
0.23 $
52.42 $
0.18 $
0.02 $
54.15 $
0.04 $
0.01 $
0.10$
0.02 $
53.83 $
53.60 $
56.61 $
0.05 $
55.77 $
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Aucun
Aucun
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b) (i) Nature
Amplification
Amolification
Amplification
Amplification
Amplification
Amplification
Amolification
b) (iii) Public
b) (iv)
cible ou segment
coot
de la societe vise
b) (ii) But
7 de 7
Grand public
Families
Families
Families
Families
Families
Families
32.46 $
34.94 $
55.79 $
34.94 $
121.62 $
201.90 $
54.60 $
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Q-349
Q-349 -15 juin 2016- M. Shields (Bow River) - Ence qui conceme la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
2
2015-2016
1 962,18 $
b) (i) Nature
I
I
b) (ii) But
b) (iv) Cout
c) Numero
d'autorisation
media
1 083,60 $
200,00 $
592,54 $
86,04 $
296,62 $
Aucun
Aucun
Aucun
Aucun
Aucun
110,00$
Aucun
Aucun
151,12 $
Aucun
Aucun
5,00$
Aucun
Aucun
56,26 $
Aucun
Aucun
2 750,00 $
Aucun
Aucun
500,00 $
Aucun
Aucun
1de1
Q-349
Q-349 2 -15 juin 2016 - M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre al'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
2015-2016
174,06 $
b) (i) Nature
Meissage payant
Messaqes payants
Messages payants
Messages payants
Messages payants
Messages payants
Message payant
(total
(total
(total
(total
(total
de 4)
de 4)
de 2)
de 2)
de 2)
I
I
b) (ii) But
Promotion - Nature nocturne
Promotion - Nature nocturne, ParlonsNature, Science la nuit, Brunch
Promotion - Nature nocturne, ParlonsNature, Science la nuit, Brunch
Promotion - Nature nocturne, Brunch
Promotion - Scoop Nature, Brunch
Promotion - Conference arctique, Saveurs Nature
Promotion - Saveurs Nature
1de1
b) (iv) coat
c) Numero
d'autorisation media
40,81 $
100,27 $
33,92 $
17,49 $
40,07 $
16,26 $
100,24 $
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Aucun
Q-349
2
0-:349 - 15 juin 2016 - M. Shields (Bow River) - En ce qui concerne la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b).pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation media
de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Musee des beaux-arts du Canada (MBAC)
a) Montant consacre
2015-2016
13 512,01 $
b) (i) Nature
I
I
b) (ii) But
323,59 $
Aucun
63006-61009-37
1 015,09 $
Aucun
63006-61055-37
6 928,79 $
Aucun
63006-61077-37
497,80 $
Aucun
63006-61089~37
c) Numero
d'autorisation
media
b) (iv) coat
d) Numeros de dossier de
tous les documents, rapports
ou notes de service traitant
de chaque achat de publicite
OU de toute evaluation postcampagne
28,00 $
. Aucun
63006-61091-37
a l'etranger
45,00 $
Aucun
63006-61112-37
a l'etranger
107,15 $
Aucun
63006-61113-37
109,23 $
Aucun
63006-61115-37
245,00 $
Aucun
63006-61116-37
80,00 $
Aucun
63006-61117-37
1 599,68 $
Aucun
63006-70854-37
150,10 $
Aucun
63006-70859-37
a l'etranger
b) (i) Nature
d'images,
d'images,
d'images,
d'images,
b) (ii) But
b) (iv) Coot
c) Numero
d'autorisation
media
d) Numeros de dossier de
tous les documents, rapports
ou notes de service traitant
de chaque achat de publicite
OU de toute evaluation post
campagne
267,45 $
Aucun
63006-70860-37
4311,95$
Au9un
63006-70861-37
a l'etranger
441,47 $
Aucun
63006-70862-37
145,16 $
Aucun
63006-61080-37
a l'etranger, surtout en
82,24 $
Aucun
63006-61100-37
Diriger le spectateur vers le site web du Musee, comme moyen de faire Fans sur Facebook et leurs amis au Canada et
region d'Ottawa-Gatineau
connaitre les heures d'ouverture du Musee et autres informations au
suiet des operations
Fans sur Facebook et leurs amis au Canada et
Diriger le spectateur vers le site web du magazine du Musee, comme
villes aui font obiet d'articles dans le maaazine
moven de faire connaitre les articles du maciazine MBAC
Diriger le spectateur vers le site web du Musee, comme moyen de faire Fans sur Facebook et leurs amis au Canada et
connaitre la collection nationale, en exposition ou non
Diriger le spectateur vers le site web du Musee, comme moyen de faire Fans sur Facebook et leurs amis au Canada et
reaion d'Ottawa-Gatineau
connaitre l'exPosition sur Picasso de la collection nationale
Diriger le spectateur vers le site web du Musee, comme moyen de faire Faris sur Facebook et leurs amis au Canada et
Alberta, les Prairies et le centre du Canada
connaitre !'exposition de !'artiste Albertain Chris Cran
2 de 2
Q-349
Q-349 -15 juin 2016 - M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Telefilm Canada
a) Montant consacre
2015-2016
994,27 $
b) (i) Nature
Promotion
Promotion
Promotion
Promotion
Promotion
Promotion
Promotion
Promotion
Promotion
Promotion
2016-2017
240,72 $
c) Numero
b) (iii) Public cible ou
b) (iv) Coot d'autorisation
segment de la societe vise
media
b) (ii) But
1de1
Public oeneral
Public oeneral
Public oeneral
Public oeneral
Public oeneral
Public oeneral
Public general
Public oeneral
Public oeneral
Public oeneral
Americains
Canadiens
Canadiens
Canadiens
Canadiens
Canadiens
(Canadiens)
Canadiens
Canadiens
Canadiens
28,25 $
2 73 $
34,13 $
122,87 $
816,03 $
6,82 $
169,29 $
4,10 $
2,99$
47,78 $
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Aucun
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Q-349
Q-349 2 -15 juin 2016- M. Shields (Bow River)- Ence qui conceme la publicite gouvemementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Commission de la capitale nationale (CCN)
a) Montant consacre
22 243,22 $US
12 831,78 $US
b) (ii) But
b) (i) Nature
b) (iv) coat
(devises US)
c) Numero
d'autorisation
media
d) Numeros de dossier de
tous les documents, rapports
ou notes de service traitant
de chaque achat de publicite
OU de toute evaluation postcamnaane
49.98 $
50.00 $
100.00 $
100.00 $
10.00 $
20.00 $
25.00 $
10.00 $
25.00 $
10.00 $
10.00 $
75.00 $
125.00 $
14.00 $
16.00 $
1,383.92 $
2,233.34 $
2.19 $
0.54$
200.00 $
500.00 $
50.00 $
50.00 $
25.00 $
25.00 $
25.00 $
50.00 $
50.00 $
Aucun
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Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
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Aucune
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a...
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
CCN
CCN
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
CCN
CCN
CCN
CCN
Pare de la Gatineau
Patinoire du canal Rideau
Patinoire du canal Rideau
1de6
reqional, adultes F
reqional, adultes E
reaional, adultes F
reaional, adultes E
reqional, adultes F
regional, adultes F
regional, adultes E
regional, adultes F
regional, adultes E
regional, adultes E
reQional, adultes F
regional, adultes F
reQional, adultes E
reoional, adultes E
reQional, adultes F
reoional 200km, adultes F & E
reoional 200km, adultes F & E
reoional, adultes F
reQional, adultes E
reQional, adultes F
reoional, adultes E
reoional, adultes F
reoional, adultes E
reQional,. adultes E
reaional, adultes E
reaional, adultes F
reoional, adultes F
reqional, adultes E
b) (i) Nature
b) (ii) But
CCN
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Patinoire du canal Rideau
Patinoire du canal Rideau
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
CCN
Labo d'urbanisme de la capitale
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Patinoire du canal Rideau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
CCN
CCN
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
2 de 6
regional, adultes F
regional, adultes E
reaional, adultes E
reaional, adultes E
reQional, adultes F
regional, adultes F
regional, adultes F
reaional, adultes E
reaional, adultes F
reaional, adultes E
regional, adultes E
regional, adultes E
regional, adultes F
regional, adultes E
regional, adultes E
regional, adultes E
reaional, adultes F
reaional, adultes F
reoional, adultes E
reaional, adultes F
reaional, adultes F
reaional, adultes F
reaional, adultes E
reaional, adultes F
reaional, adultes E
reaional, adultes F
reaional, adultes F
reaional, adultes F
regional, adultes F
regional, adultes F
regional, adultes F
reQional, adultes F
reQional, adultes F
reaional, adultes F
reaional, adultes F
reaional, adultes F
regional, adultes E
regional, adultes F
reqional, adultes F
reaional, adultes F
reaional, adultes E
regional, adultes F
regional, adultes E
regional, adultes E
reQional, adultes F
b) (iv) Cout
(devises US)
c) Numero
d'autorisation
media
d) Numeros de dossier de
tous les documents, rapports
ou notes de service traitant
de chaque achat d~ publicite
OU de toute evaluation postcamoaane
200.00 $
300.00 $
20.00 $
125.00 $
125.00 $
200.00 $
10.00 $
10.00 $
400.00 $
400.00 $
10.98 $
4.35$
3.99 $
1,499.53 $
1,897.62 $
25.00 $
25.00 $
15.00 $
15.00 $
320.52 $
279.65 $
49.98 $
50.00 $
100.00 $
100.00 $
926.86 $
303.27 $
50.17 $
60.65 $
61.63 $
99.57 $
89.33 $
57.45 $
193.08 $
143.53 $
247.80 $
14.00 $
16.00 $
10.00 $
20.00 $
25.00 $
10.00 $
25.00 $
10.00 $
10.00 $
Aucun
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Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
b) (i) Nature
b) (ii) But
3 de 6
regional, adultes F
regional, adultes E
reqional, adultes E
reqional, adultes F
reaional, adultes F
regional, adultes E
regional, adultes F
reQional, adultes F
reqional, adultes E
reqional, adultes E
reqional, adultes F
reqional, adultes E
reaional, adultes F
regional, adultes E
regional, adultes F
regional, adultes E
regional, adultes E
regional, adultes E
regional, adultes F
reQional, adultes F
reQional, adultes E
reqional, adultes F
reQional, adultes F
reqional, adultes E
regional, adultes E
reqional, adultes F
reqional, adultes E
reaional, adultes E
reaional, adultes E
reaional, adultes F
reaional, adultes F
reaional, adultes F
regional, adultes E
reqional, adultes F
reqional, adultes E
regional, adultes F
regional, adultes E
reaional, adultes F
reaional, adultes F
reQional, adultes E
reQional, adultes E
regional, adultes F
reaional, adultes F
reaional, adultes E
regional, adultes F
b) (iv) coot
(devises US)
c) Numero
d'autorisation
media
d) Numeros de dossier de
tous les documents, rapports
ou notes de service traitant
de chaque achat de publicite
OU de toute evaluation postcamoaane
75.00 $
125.00 $
19.00 $
29.38 $
1.14 $
33.43 $
463.55 $
74.42 $
514.17 $
248.83 $
2.19 $
0.54 $
200.00 $
500.00 $
50.00 $
25.00 $
25.00 $
50.00 $
25.00 $
50.00 $
50.00 $
449.53 $
300.00 $
450.00 $
300.00 $
200.00 $
300.00 $
20.00 $
125.00 $
125.00 $
200.00 $
10.00 $
10.00 $
400.00 $
400.00 $
10.98 $
4.35 $
3.99 $
949.12 $
948.50 $
25.00 $
25.00 $
15.00 $
15.00 $
159.75 $
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Aucune
Aucune
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Aucune
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Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
b) (ii) But
b) (i) Nature
regional, adultes E
regional, adultes F
b) (iv) coot
(devises US)
c) Numero
d'autorisation
media
160.77 $
Aucun
d) Numeros de dossier de
tous les documents, rapports
ou notes de service traitant
de chaque achat de publicite
OU de toute evaluation postcamoaane
Aucune
139.82 $
Aucun
Aucune
139.83 $
Aucun
Aucune
24.11 $
37.43 $
9.05$
9.03$
15.00 $
15.00 $
20.00 $
60.00 $
60.00 $
23.23 $
23.28 $
20.00 $
20.00 $
15.00 $
25.00 $
44.00 $
2,165.00$
2,876.08 $
74.68 $
510.00 $
350.00 $
20.00 $
24.11 $
37.43 $
9.05$
9.03 $
15.00 $
15.00 $
20.00 $
60.00 $
60.00 $
9.59 $
23.23 $
23.28 $
156.91 $
134.82 $
201.62 $
38.38 $
33.55 $
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Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
regional, adultes E
a..."
a... "
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
Labo d'urbanisme de la capitale
Labo d'urbanisme de la capitale
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
4de6
reQional, adultes E
reQional, adultes F
reoional, adultes F
reaional, adultes E
regional, adultes E
regional, adultes F
regional, adultes F
reQional, adultes E
reQional, adultes F
regional, adultes E
regional, adultes F
reQional, adultes E
reQional, adultes F
reoional, adultes F
reaional, adultes E
reoional, adultes F
reaional, adultes F
reaional, adultes E
reaional, adultes E
reaional, adultes F
reaional, adultes E
regional, adultes E
regional, adultes F
regional, adultes E
regional, adultes F
regional, adultes E
regional, adultes E
regional, adultes F
reaional, adultes F
reaional, adultes F
regional, adultes E
regional 200km, adultes E
regional, adultes E
reaional, adultes F
reaional 200km, adultes E
regional, adultes E
regional, adultes E
regional, adultes E
regional, adultes F
b) (ii) But
b) (i) Nature
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
CCN
CCN
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
Pare de la Gatineau
reaional, adultes F
reaional, adultes E
regional, adultes F
regional 200km, adultes E
reaional 200km, adultes E
reaional, adultes E
reaional, adultes E
reaional 200km, adultes E
reaional 200km, adultes E
regional, adultes E
reQional, adultes E
regional, adultes E
reaional, adultes E
reaional, adultes F
reaional, adultes F
reaional, adultes E
reaional, adultes F
reaional, adultes F
reaional, adultes E
reaional, adultes F
reaional, adultes F
reaional, adultes F
reaional 200km, adultes F
regional 200km, adultes F
regional 200km, adultes F
reQional 200km, adultes F
reQional 200km; adultes F
reQional 200km, adultes F
reQional, adultes F
reaional, adultes F
reaional, adultes F
reaional, adultes F
regional, adultes E
Pare de la Gatineau
regional, adultes F
CCN
regional, adultes F
CCN
regional, adultes F
CCN
regional, adultes F
CCN
regional, adultes F
5 de 6
b) (iv) coot
(devises US)
c) Numero
d'autorisation
media
d) Numeros de dossier de
tous les documents, rapports
ou notes de service traitant
de chaque achat de publicite
OU de toute evaluation postcamoaane
186.08 $
20.00 $
20.00 $
11.88 $ .
5.75$
9.58 $
11.43 $
29.86 $
6.99$
10.77 $
11.11 $
1,285.00 $
101.08 $
216.45 $
44.00 $
105.18 $
785.00 $
15.00 $
25.00 $
125.35 $
52.77 $
149.55 $
110.94$
143.81 $
470.41 $
52.21 $
38.56 $
303.09 $
29.44 $
63.92 $
160.00 $
350.00 $
Aucun
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Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aucune
Aueune
Aueune
Aueune
Aueune
Aueune
Aueune
Aueune
Aueune
Aueune
Aueune
Aucune
Aueune
Aucune
Aueune
Aueune
150.00 $
Aueun
Aucune
350.00 $
Aueun
Aueune
27.07 $
Aueun
Aueune
5.12 $
Aueun
Aueune
2.28$
Aueun
Aucune
2.19 $
Aucun
Aucune
b) (i) Nature
b) (ii) But
b) (iv) Cout
(devises US)
c) Numero
d'autorisation
media
d) Numeros de dossier de
tous les documents, rapports
ou notes de service traitant
de chaque achat de publicite
OU de toute evaluation postcamoaane
38.02 $
20.00 $
Aucun
Aucun
Aucune
Aucune
regional, adultes F
reqional, adultes F
6 de 6
Q-349
Q-349 -15 juin 2016 - M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montartt chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, 0v) le coot; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Fondation canadienne des relations raciales (FCRR)
a) Montant consacre
2015-2016
849,27 $
I
I
2016-2017
92,00 $
b) (ii) But
b) (i) Nature
Promouvoir l'evenement
1de1
199,97 $
Aucun
Aucun
29,30 $
Aucun
Aucun
20,00 $
Aucun
Aucun
70,00 $
Aucun
Aucun
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Hot"ffCtCoMMOllti
Qull1111 Ctll COtOIUfllltJ
CANAi"
BY I DE
DATE
Q-349
Anju Dhillon
PRINT NAME OF SIGNATORY
INSCAIRE LE NOM DU SIGNATAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(cf) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT ~
TEXTE ORIGINAL
L:J
TRANSLATIOO
TRAOUCTION
Status of Women Canada has not purchased advertising on Facebook since November 5, 2015.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
ClfAIHH OU at~UHU
Hoc,111 Of C'ou1t0tt
CAHAM
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Status of Women
Reponse de la ministre de la Condition feminine
Anju Dhillon
c
PAINT NAME OF SIGNATORY
INSCRIRELE NOM DUSIGNATAlRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MIN STRE OU SECRETAIRE PARLE MENTAIRE
QUESTION
rxi
TRANSLATION
TRADUCTION ~
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
fltxic1of'Cot.tllf1'1t
CN<O..
BY I DE
Q-349
DATE
Jean-Yves Duclos
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM OU SIGNATAIRE
QUESTION
With regard to government advertising: {a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda.concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTION
Employment and Social Development Canada (EDSC) (including the Canada Employment
Insurance Commission)
EDSC did not conduct any advertising on Facebook from November 5, 2015, to June 15, 2016.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
CH.uou. ts moct11't
or'"'""'
ttou11
CAHAil.\
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister or Families, Children and Social Development
Reponse du mlnlstre de la Famllle, des Enfants et du Developpement social
Jean-Yves Duclos
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM OU S!GNATAIRE
QUESTION
Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou
societe d'Etat a-t-il consacre a l'achat de publicite sur Facebook pour chaque exercice depuis le 5
novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public
cible ou le segment de la societe vise, (iv) le coUt; c) quel etait le numero d'autorisatlon media de chaque
insertion publicitaire; d) quels sont les numeros de dossier de to us les documents, rapports ou notes de
service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
REPLY /REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTION
IXl
l_:_j
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
fkn:Q OJ CUIOtQtilf
QLWIU bU(:OMllUN"U
CAHAIJ>,
BY I DE
Q-349
DATE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015;
(b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTION
Q-349 TEMPLATE
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on
Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what
was the Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any
nn~t-r~mn::iinn ::i~~"'~~mi:>nt
nr i:>v::ih 1::itinn?
2015-2016
2016-2017
$20,700
$8,6001
2015-2016
First Nation Housing
$8,500 N/A
N/A
$100 N/A
NIA
$6,600 N/A
NIA
$14,100 N/A
N/A
Newcomers to Canada
Housing Matters
(c) Media
Authorization
Number
Canadians
2016-2017
1 of 1
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
(HAMiii DU C'DMJfUJ'4ll
noun Of CaM1tQ10
CANAIJ.\
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister or Families, Children and Social Development
Reponse du ministre de la Famllle, des Enfants et du Developpement social
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTION
r;l
Lj
Q-349 GABARIT
Q-349 -15 juin 2016- M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont Jes numeros de dossier de tous Jes documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Societe canadienne d'hypotheques et de logement
8 600$1
.
Canadiens
1of2
(c) Numero
d'autorisation media
8 500$ S.O.
S.O.
100$ S.O.
S.O.
6 600$ S.O.
s.o.
2015-2016
2016-2017
20 700$
8 600$1
(c) Numero
d'autorisation media
14100$ S.O.
2 of 2
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
, PREPARE IN ENGLISH AND FRENCH MARKING ."ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRANCAIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"
CANAlli\
BY I DE
Q-349
DATE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRET ARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to
purchase advertising on Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising
purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the
Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all documents,
reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
REPLy I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
r;;-i
L_j
TRANSLATION
TRADUCTION
. . .12
Q-349 TEMPLATE
2
Q-349 - June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Environment and Climate Change Canada
FSDS Consultation
I
I
2016-2017
$10,500.00
$10,500.00
No Authorization
number was given.
This advertising
campaign was
managed in-house
under guidance of the
new Communications
Policy of the
Government of
Canada.
1617-000030
* NOTE: In processing Parliamentary Returns the Government applies the Privacy Act and the principles set out in the Access to Information Act. Some information has been withheld on the grounds that it constitutes third-party
business information.
1 of 1
Q-349 TEMPLATE
Q-3492 - June 15, 2016 - Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year since
November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and (d)
what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
Canadian families
ADV 1516-0183-IT-01
2015-01070
ADV 1516-0270-IT-01
2016-00041
ADV 1516-0182-IT-01
2015-01069
ADV 1516-0292-IT-01
2016-00082
Canadian families
ADV 1617-0079-IT-01
2016-00197
Adults, 35-55
ADV 1617-0096-IT-01
2016-00219
ADV 1617-0098-IT-01
2016-00259
Canadian families
ADV 1617-0094-IT-01
2016-00247
* NOTE: In processing Parliamentary Returns the Government applies the Privacy Act and the principles set out in the Access to Information Act. Some information has been witheld on the grounds that it constitues third-party
business information.
1 of 1
fkl\lut OF CuUU;ONIJ
CANAIM
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRANCAIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"
BY f DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Environment and Climate Change
Reponse de la ministre de !'Environnement et du Changement cllmalique
SIGNATURE
MlNISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
En ce qui concerne la publicite gouvernementale : a) quel montant chaque ministers, organisme ou societe d'Etat
a-t-il consacre l'achat de publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour
chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe
vise, (iv) le coot; c) quel etait le numero d'autorisation media de chaque insertion publicitaire; d) quels sont les
numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou
de toute evaluation post-campagne?
REPLY f Rt:PONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTION
r;-i
L.:_l
. . .12
Q-349 GABARIT
Q-349 -15 juin 2016- M. Shields (Bow River)- Ence qui conceme la publicite gouvemementale: a) quel montant chaque ministere, organisme au societe d'Etat a+il consacre l'achat de publicite sur Facebook pour chaque exercice
depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, Oil le but, Oii) le public cible au le segment de la societe vise, Ov) le coCrt; c) quel etait le numero d'autorisation media de chaque insertion
publicitaire; d) quels sent Jes numeros de dossier de taus les documents, rapports cu notes de service trait,ant de chaque achat de publicite cu de toute evaluation post-campagne?
NOM DE L'ORGANISATJON: Environnement et Changement climatique Canada
$0.001
(c) Numero
d'autorisation media
Consultation SFDD
$10,500.00
Aucun numero
d'autorisation a ete
donnee . Cette
campagne publicitaire
a ete gere a l'inteme
sous la direction de la
nouvelle Politique de
communication du
gouvemement du
Canada.
1617-000030
'
NOTE : Lorsqu'il traite les documents partementaires, le gouvemement applique la Loi sur la protection des renseignements personnels et les principes de la Loi sur l'acces
car elles constituent des renseionements commerciaux de tiers.
Q-349 GABARIT
2
Q-349 -15 juin 2016- M. Shields (Bow River)- Ence qui conceme la publicite gouvemementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre ii l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coOt; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
2015-2016
$17,883
2016-00041
2015-01069
2016-00082
2015-01070
2016-00197
2016-00219
2016-00259
2016-00247
NOTE : Lorsqu'il traite les documents parlementaires, le gouvemement applique la Loi sur Ia protection des renseignements personnels et les principes de la Loi sur /'acces
ete communiquees, car elles constituent des renseignements commerciaux de tiers.
1 of 1
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
JloUr>lt OP (O'tM'ON5
CUAMBJUi 01:5 COMMUN&!!
CANADA
BY I DE
Q-349
DATE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Finance Canada
The Department of Finance has not purchased any advertising for the period stated above.
Bank of Canada
See attached document.
1/2
PPP Canada
PPP Canada does not have any information of papers relevant to the request.
Canada Pension Plan Investment Board (CPPIB)
It should be noted that the CPPIB is neither a department nor an agency of the Crown and therefore, does
not fall within the same guidelines for disclosure. CPPIB is subject to disclosure requirements as set out in
the CPPIB Act and reports to federal and provincial finance ministers and Canadians.
Royal Canadian Mint
212
Q-349 TEMPLATE
2
Q-349 - June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on
Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was
the Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-
2015-2016
2016-2017
$2,926
$1,0001
(c) Media
(b) (iv) Cost Authorization
Number
$1,000
Not applicable
Not applicable
$2,926
Not applicable
Not applicable
Q-349 TEMPLATE
2
Q-349 -June 15, 2016- Mr. Shields (Bow River)- With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on
Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the
Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign
assessment or evaluation?
NAME OF ORGANIZATION: Royal Canadian Mint
(a}How much was spent to purchase aavertisirig on Facebool<
$29,428.52
NIA
$1,004.86
NIA
PO# 1096105
$6, 182.25
NIA
PO# 1096105
$272.33
NIA
PO# 1096105
$19,542.59
NIA
PO# 1096105
$1,301.94
$1,198.33
$1,975.16
NIA
NIA
PO# 1090659
PO# 1090659
PO# 1090659
French Canadians
$1,719.74
NIA
PO# 1090659
Enalish Canadians
French Canadians
Enalish Canadians in NL
French Canadians in NL
English Canadians
$1,935.81
$1,685.53
$305.05
$89.35
$2,387.99
NIA
PO#
PO#
PO#
PO#
PO#
(c) Media
(b) (iv) Cost Authorization
Number
NIA
NIA
N/A
NIA
NIA
1090659
1090659
1093743
1093743
1093743
French Canadians
$1, 141.42
NIA
PO# 1093743
$2,386.76
NIA
PO# 1093743
$146.80
NIA
PO# 1093743
$801.27
NIA
PO# 1093743
$198.73
NIA
PO# 1093743
$2,514.78
NIA
PO# 1093743
$1,014.64
NIA
PO# 1093743
$2,277.39
NIA
PO# 1093743
$561.55
NIA
PO# 1093743
$29,317.48
NIA
PO# 1091588
$34,000.00
NIA
PO# 1094419-1
$11.42
NIA
NIA
$876.08
NIA
NIA
$900.49
NIA
NIA
$900.10
NIA
NIA
$204.80
NIA
NIA
$500.00
NIA
NIA
$200.00
NIA
NIA
$200.00
N/A
N/A
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
'"</
CIU.MIUUl Dt:llCOMMIJN~
HUt.1$1'1: or COMlf()t{I::
CANADA
BY I DE
DATE
Q-349
Le 15 juin 2016
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
1)(1
TRANSLATION
TRADUCTION ~
Finances Canada
Le ministere des Finances n'a pas achete aucune publicite pendant la periode mentionne ci-haut.
Bureau du surintendant des institutions financieres (BSIF)
Une recherche dans les dossiers du BSIF n'a releve aucune occurrence.
Banque du Canada
Vair le document ci-joint.
Societe d'assurance-depots du Canada (SADC)
Une recherche dans les dossiers de la Societe d'assurance-depots du Canada (SADC) n'a releve aucune
occurrence.
La Corporation de developpement des investissements du Canada (CDEV)
La Corporation de developpement des investissements du Canada n'a pas achete aucune publicite sur
Facebook pendant la periode mentionne ci-haut.
1/2
PPP Canada
PPP Canada n'a aucun renseignement ou document en lien avec la demande.
Office d'investissement du Regime de pension du Canada (OIRPC)
II convient de noter que !'Office d'investissement du RPC n'est pas un ministere ni un agent de la Couronne
et n'est done pas tenu de suivre les memes directives en matiere de divulgation d'information. L'Office
d'investissement du RPC est soumis aux exigences de divulgation stipulees par la Loi sur !'Office
d'investissement du regime de pensions du Canada et releve des ministres des Finances federaux et
provinciaux, ainsi que des Canadiens.
Monnaie royale canadienne
Voir le document ci-joint.
2/2
Q-349 GABARIT
2
Q-349 - 15 juin 2016 - M. Shields (Bow River) - En ce qui concerne la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de
publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe
vise, (iv) le coot; c) quel etait le numero d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de
chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Banque du Canada
1 000 $
Sans objet
2 926 $
Sans objet
Sans objet
(c) Numero
(b) (iv) coot d'autorisation
media
Q-349 GABARIT
Q-349 2 -15 juin 2016- M. Shields (Bow River) - Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de publicite
sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot;
c) quel etait le numero d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite
OU de toute evaluation post-campaqne?
NOM DE L'ORGANISATION: Monnaie royale canadienne
29 428,52 $
Amateurs canadiens-anglais de bandes
dessinees, !'exception des personnes qui
ant aime la paqe Facebook de la Monnaie
Amateurs canadiens-anglais de bandes
1 004,86 $
dessinees, !'exception des personnes qui
ant aime la page Facebook de la Monnaie
Amateurs canadiens-fran9ais de bandes
6 182,25 $
dessinees, !'exception des personnes qui
ant aime la paqe Facebook de la Monnaie
Amateurs canadiens-fran9ais de bandes
272,33 $
dessinees, !'exception des personnes qui
ant aime la page Facebook de la Monnaie
Amateurs americains et anglophones de
19 542,59 $
bandes dessinees, !'exception des
personnes qui ant aime la page Facebook de
la Monnaie
1 301,94 $
Canadiens-anglais
Canadiens-fran9ais
Canadiens-anglais
oo
oo
Sans objet
Sans objet
Sans objet
Sans objet
Sans objet
Sans objet
1198,33$
Sans objet
1 975,16 $
Sans objet
a
a
Canadiens-frangais
1 719,74 $
Sans objet
Canadiens-anglais
1 935,81 $
Sans objet
Canadiens-frangais
1 685,53 $
Sans objet
305,05 $
Sans objet
89,35 $
Sans objet
Canadiens-anglais
2 387,99 $
Sans objet
Canadiens-frangais
1 141,42 $
Sans objet
Sans objet
Sans objet
Sans objet
Sans objet
Sans objet
Sans objet
Sans objet
Canadiens-anglais
a T.-N.-L.
Canadiens-frangais
a T.-N.-L.
a
a
561,55 $
Sans objet
29 317,48 $
Sans objet
34 000,00 $
Sans objet
11,42 $
Sans objet
Sans objet
876,08 $
Sans objet
Sans objet
Sans objet
Sans objet
Faire la promotion des pieces de collection Les amateurs canadiens-anglais et canadiens 900,10 $
Batman vs Superman
fran9ais qui ant aime la page du film Batman
vs Superman, y compris les personnes qui ant
aime la page Facebook de la Monnaie
Sans objet
Sans objet
Faire la promotion des pieces de collection Les amateurs canadiens-anglais et canadiens 204,80 $
fran9ais qui ant aime la page du film Batman
Batman vs Superman
vs Superman ,y compris les personnes qui ant
aime la page Facebook de la Monnaie
Sans objet
Sans objet
500,00 $
Sans objet
Sans objet
200,00 $
Sans objet
Sans objet
200,00 $
Sans objet
Sans objet
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
o
ffoUH
(oMMONll
CllANHB Dll COMMUNlll
CAHAD.\
BY/DE
DATE
Q-349
Serge Cormier
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on
Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose,
(iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and (d) what
are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or
evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Fisheries and Oceans Canada including the Canadian Coast Guard did not purchase any advertising on Facebook since
November 5, 2015.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
HoUK OF (ONN"S
CllAMHI OUClOll~U
CANADll
BY /DE
Q-349
DATE
Serge Cormier
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to govenunent advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on
Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose,
(iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and (d) what
are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or
evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTJON
With regard to government advertising, Freshwater Fish Marketing Corporation has never purchased any advertising
on Facebook.
(K.OUll DH C'OMMUfllli
HouH of C011woN1
CANADA
BY /DE
DATE
Q-349
Le 15 juin 2016
Reply by the Minister of Fisheries, Oceans and the Canadian Coast Guard
Reponse du ministre des PEiches, des Oceans et de la Garde Cotiere canadienne
Serge Cormier
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
Ence qui concerne Ia publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a+il consacre a l'achat
de publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la
nature, (ii) le but, (iii) le public cible OU le segment de la societe vise, (iv) le co0t; c) quel etait le numero d'autorisation media de chaque
insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de
publicite OU de toute evaluation post-Campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
rxi
L.J
Peches et Oceans Canada incluant la Garde cotiere canadienne n'a pas achete aucune publicite sur Facebook depuis le
5 novembre 2015.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRAN\:AIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"
CttANHE DU COMNUMl:s
Houn Of CoMMON
CANADA
BY/DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Fisheries, Oceans and the Canadian Coast Guard
Reponse du ministre des Peches, des Oceans et de la Garde Cotlere canadlenne
Se.rge Cormier
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAJRE PARLEMENTAIRE
QUESTION
Ence qui conceme la publicite gouvemementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat
de publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la
nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le cot1t; c) quel etait le numero d'autorisation media de chaque
insertion publicitaire; d) quels sont les numeros de dossier de tousles documents, rapports ou notes de service traitant de chaque achat de
publicite OU de toute evaluation post-Campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
fXl
L:_j
Ence qui conceme la publicite gouvemementale, L'Office de commercialisation du poisson d'eau douce n'ajamais
achete de la publicite sur Facebook.
7~
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Hrn10 cu t.:o~MWi\
tHH1t.H or~(O\h.U,l,f\
(ASA HA
BY I DE
Q-349
DATE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
'MINISTRE OU SECRETAIRE PARlEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; {b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Q-349
Q-3492 - June 15, 2016 - Mr. Shields (Bow River)- With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
2015-2016
$1,085.29
I
I
2016-2017
0
Country: Ecuador
Students in Eduador and their
parents.
$45.85
Country: Brazil
Followers of our Portuguese
language FB page - Canada no
Brasil - along with other Facebook
users.
$1,019.23
Country: Peru
Students and professionals
$20.21
1 of 1
Facebook advertising
was purchased by
missions directly and
an ADV number was
not obtained through
PWGSC.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
"!
l IJ.\U .IH. lJl!f. LUl.fVl~~U
Hnuf' nr <"U'-'YU~
t.'AN..\.!JA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Foreign Affairs
Reponse du rninistre des Affaires etrangeres
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENT AIRE
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTJON
lxl
L.'.:.J
Q-349
Q-3492 -15 juin 2016 - M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Affaires mondiales Canada (AMC)
I
I
2016-2017
Pays : Equateur
Les etudiants equatoriens et leurs
parents.
Promotion de !'education du
Canada au Perou
Pays : Bresil
Les personnes qui suivent notre
page Facebook en langue
portugaise - Canada no Brasil
ainsi que !es autres utilisateurs de
Facebook.
Pays: Perou
Etudiants et professionnels
(c) Numero
d'autorisation media
La publicite sur
Facebook a ete
achetee directement
par les missions et un
numero PUB n'a pas
ete assigne par
TPSGC.
45.85 $
1,019.23$
20.21 $
1 of 1
~~r
'
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
..~
CANAUA
BY I DE
DATE
Q-349
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRtrAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
From November 5, 2015 to June 15, 2016, GAC has spent a total of $1,085.29. All of the advertisements
identified promoted education in Canada.
Please see the attached spreadsheet for a detailed breakdown.
International Development Research Centre (IDRC)
With regard to government advertising: (a) the International Development Research Centre (IDRC) has not
purchased any advertising on Facebook for each fiscal year since November 5, 2015; (b) NIA.
Q-349
Q-349 2 - June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Global Affairs Canada
I
I
2016-2017
0
Country: Ecuador
Students in Eduador and their
parents.
$45.85
Country: Brazil
Followers of our Portuguese
language FB page - Canada no
Brasil - along with other Facebook
users.
Country: Peru
Students and orofessionals
$1,019.23
$20.21
1 of 1
Facebook advertising
was purchased by
missions directly and
an ADV number was
not obtained through
PWGSC.
'
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
on OOMVU'NM
tfn\ltJnrCO\IM0\4\
CtU\fllM:t
CASADA
BY I DE
0-349
DATE
Le 15 juin 2016
Reply by the Minister of International Development and La Francophonie
Reponse de la ministre du Developpement International et de la Francophonle
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECR~TAIRE PARLEMENTAIRE
QUESTION
Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou
societe d'Etat a-t-il consacre a l'achat de publicite sur Facebook pour chaque exercice depuis le 5
novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public
cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation media de chaque
insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de
service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTION
Gl
L.:J
Q-349
Q-3492 -15 juin 2016- M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le cout; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION : Affaires mondiales Canada (AMC)
2015-2016
2016-2017
1,085.29 $
Pays : Equateur
Les etudiants equatoriens et leurs
parents.
Pays : Bresil
Favoriser la participation des institutions
Promotion de la page Facebook
canadiennes aux foires d'education du PPC se Les personnes qui suivent notre
de l'ambassade du Canada au
page Facebook en langue
Bresil et des foires d'education se tenant en mars.
tenant au Bresil.
Encourager les etudiants bresiliens participer portugaise - Canada no Brasil ainsi que les autres utilisateurs de
aux foires et etudier au Canada.
Facebook.
Pays: Perou
Faire connaitre un programme de bourses
Promotion de !'education du
Etudiants et professionnels
Canada au Perou
d'etudes local applicable des etudes au
Canada.
(c) Numero
d'autorisation media
La publicite sur
Facebook a ete
achetee directement
par les missions et un
numero PUB n'a pas
ete assigne par
TPSGC.
45.85 $
1,019.23 $
20.21 $
1 of 1
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Ho\'"'' ,i. t
!
ti\OfO~\
11.t~11r H'f"ln1"1v;ll"'t'
l'ANAlM
BY I DE
Q-349
DATE
<
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY f REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTION
Q-349
2
Q-349 -June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Global Affairs Canada
2016-2017
$1,085.29
Country: Ecuador
Students in Eduador and their
parents.
Country: Peru
Students and professionals
$45.85
Country: Brazil
Followers of our Portuguese
language FB page - Canada no
Brasil - along with other Facebook
users.
$1,019.23
$20.21
1 of 1
Facebook advertising
was purchased by
missions directly and
an ADV number was
not obtained through
PWGSC.
Q-349 .
Q-349
June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year since
November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and (d)
what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
66,121.04
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general awareness
general
general
general
general
general
general
small
small
small
small
small
small
awareness
awareness
awareness
awareness
awareness
awareness
& medium
& medium
& medium
& medium
& medium
& medium
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
271.17
287.82
1,253.76
2,055.22
3,196.00
5,131.50
4,050.01
6,468.54
1,290.98
2,259.14
2,000.00
10,000.00
749.81
2,249.97
2,999.79
7,574.35
10,665.00
26450
26454
26448
26440
26428
26420
26392
26386
26034
26298
26230
26227
26004
26004
26007
26140
25912
$
$
$
$
$
$
241.45
697.25
482.70
3,379.20
1,307.79
3,076.00
25912
25912
25912
25912
25912
25912
exporting.
exporting.
exporting.
exporting.
exporting.
exporting.
Not available
Not available
66,121.04
general awareness
general
general
general
general
general
general
general
general
general
general
general
general
general
general
general
general
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
awareness
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
canadian university students
canadian university students
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
small & medium Cdn companies who export or have intererest in exporting.
2 of 2
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
271.17
12,004.52
5,125.31
8,487.45
3,634.02
2,752.82
6,791.30
216.72
1,164.51
694.40
912.20
3,648.80
311.20
1,555.40
6,221.60
2,777.60
1,244.80
26450
25897
25897
25895
25895
25899
25899
25751
25751
25411
25405
25405
25409
25416
25416
25411
25409
Not available
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
'ii!
{ lf\\U.f llf"if:dMMt:J.flO
Ht1u,r11rt'o1.1wo"t't
CAS ..\UA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of International Trade
Reponse de ta ministre du Commerce international
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme au
societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour chaque exercice depuis le 5
novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public
cible ou le segment de la societe vise, (iv) le coOt; c) quel etait le numero d'autorisation media de chaque
insertion publicitaire; cl) quels sont les numeros de dossier de taus les documents, rapports ou notes de
service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
REPLY /REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
IXl
L'.::.J
Q-349
Q-349 2 -15 juin 2016 - M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 noverribre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION : Affaires mondiales Canada (AMC)
I
I
2016-2017
0
Pays : Equateur
Les etudiants equatoriens et leurs
parents.
Promotion de !'education du
Canada au Perou
Pays : Bresil
Les personnes qui suivent notre
page Facebook en langue
portugaise - Canada no Brasil ainsi que les autres utilisateurs de
Facebook.
Pays: Perou
Etudiants et professionnels
(c) Numero
d'autorisation media
La publicite sur
Facebook a ete
achetee directement
par les missions et un
numero PUB n'a pas
ete assigne par
TPSGC.
45.85 $
1,019.23$
20.21 $
1 of 1
Q-349
0-3492 -15 juin 2016- M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation media
de chaque insertion publicitaire; d) quels sont !es numeros de dossier de taus !es documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Exportation et developpement Canada (EDC)
$66, 727.041
(c) Numero
d'autorisation media
(a) Numeros ae
dossier de tous
'""' rln.-.,m,,n+<>
sensibilisation generale
sensibilisation generale
sensibilisation genera le
sensibilisation generale
sensibilisation generale
sensibilisation genera le
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation genera le
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
EDC- 1T - Ocean
EDC- 1T - Ocean
EDC- 1T - Ocean
EDC- 1T - Ocean
EDC- 1T - Ocean
EDC- 1T - Ocean
EDC 1T RCE
EDC 1T RCE
EDC-1T-Marque
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation genera le
sensibilisation generale
PME canadiennes
PME canadiennes
PME canadiennes
PME canadiennes
PME canadiennes
PME canadiennes
PME canadiennes
PME canadiennes
PME canadiennes
Rodeo
Rodeo
Rodeo
Rodeo
Rodeo
Rodeo
- Promo
- Promo
- Video
- Video
aexporter.
aexporter.
aexporter.
aexporter.
aexporter.
aexporter.
aexporter.
aexporter.
aexporter.
$271.17
$287.82
$1,253.76
$2,055.22
$3,196.00
$5,131.50
$4,050.01
$6,468.54
$1,290.98
$2,259.14
$2,000.00
$10,000.00
$749.81
$2,249.97
$2,999.79
$7,574.35
$10,665.00
26450
26454
26448
26440
26428
26420
26392
26386
26034
26298
26230
26227
26004
26004
26007
26140
25912
$241.45
$697.25
$482.70
$3,379.20
$1,307.79
$3,076.00
$12,004.52
$5,125.31
$8,487.45
25912
25912
25912
25912
25912
25912
25897
25897
25895
Non disponible
Non disponible
$66, 727.041
(c) Numero
d'autorisation media
1a1 Numeros ae
dossier de tous
loc rlnr11montc
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation genera le
sensibilisation generale
sensibilisation generale
sensibilisation generale
sensibilisation generale
2 of 2
a exporter.
a exporter.
a exporter.
a exporter.
a exporter.
a exporter.
a exporter.
a exporter.
$271.17
$3,634.02
$2,752.82
$6,791.30
$216.72
$1,164.51
$694.40
$912.20
$3,648.80
$311.20
$1,555.40
$6,221.60
$2,777.60
$1,244.80
26450
25895
25899
25899
25751
25751
25411
25405
25405
25409
25416
25416
25411
25409
Non disponible
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Houn or Cowwow
CttAMHil D COllfNUNU
CA1iAIN\
BY I DE
DATE
Q-349 .
:::o::TARYSECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase
advertising on Facebook for each fiscal year since November 5, 2015; (b) what was the (i) nature, (ii) purpose, {iii) target
audience or demographic, (iv) cost of each individual advertising purchase; (c} what was the Media Authorization Number for
each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each
advertising purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Health Canada
See Appendix A.
Public Health Agency of Canada
See Appendix B.
Canadian Food Inspection Agency
See Appendix C.
Canadian Institutes of Health Research
The Canadian Institutes of Health Research has not purchased advertising on Facebook since November 5,
2015.
Patented Medicine Prices Review Board
The Patented Medicine Prices Review Board does not do any advertising.
Q-349
Appendix A
Q-349 TEMPLATE
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each
fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for
each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Health Canada
2016-2011
$19,998.17
$0
$19,998.17 ADV-1516-0262-IT-01
1 of 1
Appendix B
Q-349
Q-349 TEMPLATE
Q-3492 - June 15, 2016 - Mr. Shields (Bow River)- With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each
fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for
each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Public Health Agency of Canada
2016-2011
$69,992.16
$0
Increase awareness about seasonal Parents of children aged 0flu, including providing information on 16
prevention and vaccination.
$69,992.16
(c) Media
Authorization Number
To Purchase Media: Requisition for Goods and Services (HT399-151581 ).pdf and Work Authorization (HT399-151581-003).pdf
Evaluation: Final Facebook Report-ADV 1516-0171.pdf
1 of 1
Appendix C
Q-349
Q-349 TEMPLATE
Q-349 2 - June 15, 2016- Mr. Shields (Bow River) -With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each
fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for
each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
2015-2016
2016-2017
$91.48 CA
$8,722.69 CA
1 of 1
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Haun OP CoW.. ON'I
Cn.u.1t11t DD COWMIJMP
CANADo\
BY I DE
Q-349
DATE
15 juin 2016
REPLY BY THE MINISTER OF HEALTH
REPONSE DE LA MINISTRE DE LA SANTE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE .OU SECRETAIRE PARLEMENTAIRE
QUESTION
En ce qui conceme la publicite gouvemementale : a) quel montant est-ce que chaque ministere, organisme ou societe d'Etat a-til consacre al'achat de publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) quels en etaient (i) la
nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot par insertion publicitaire; c) quel etait le numero
d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou
notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
IXI
L.:J
Santa Canada
Voir l'Annexe A.
Agence de la sante publique du Canada
Voir l'Annexe B.
Agence canadienne d'inspection des aliments
Voir I'Annexe C.
lnstituts de recherche en sante du Canada
Les lnstituts de recherche en sante du Canada n'ont pas achete de publicite sur Facebook depuis le
5 novembre 2015.
Conseil d'examen du prix des medicaments brevetes
Le Conseil d'examen du prix des medicaments brevetes ne fait pas de publicite.
Q-349
Annexe A
Q-349 GABARIT
Q-349 2 - 15 juin 2016 - M. Shields (Bow River) - Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook
pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero
d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation postr.;:imn;::innA?
2015-2016
2016-2017
19 998,17 $
0$
Campagne de recrutement
d'infirmieres et
d'infirmiers 2015-2016
lnfirmieres et infirmiers
Mieux faire connaltre Sante Canada en
autorises et praticiens.
tant qu'employeur d'infirmiers et
d'infirmieres et permettre aux candidats
potentiels de savoir en quoi consistent les
soins infirmiers dans les communautes de
Premieres Nations.
19998,17$
(c) Numero
d'autorisation media
ADV-1516-0262-IT-01
1 de 1
Q-349
Annexe B
Q-349 GABARIT
Q-3492 -15 juin 2016- M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook
pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero
d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation postr.::imn::innA?
2015-2016
2016-2017
69 992,16 $
0$
a 16 ans
(c) Numero
d'autorisation media
ADV-1516-0171-IT-01
a la
Planification mediatique: New Media Plan - 2015-16 Seasonal Flu Facebook & Twitter - rev5.xlsx
Achats medias: Demande de biens et de services (HT399-15-1581).pdf
et Autorisation de travail (HT399 / 151581 I 003).pdf
Evaluation : Rapport final Facebook (Cossette).pdf
1de1
Annexe C
Q-349 GABARIT
Q-349 - 15 juin 2016 - M. Shields (Bow River) - En ce qui concerne la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour chaque exercice depuis le 5
novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation media de chaque insertion publicitaire; d) quels sont les
numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Agence canadienne d'inspection des aliments
I
a n2.69 $I
En mars 2016, l'Agence canadienne d'inspection des Grippe aviaire: Le public cible identifie etait l'industrie 8814.17$CA
aliments a mis sur pied deux campagnes publicitaires d'agriculture ayant contact avec des oiseaux et Jes
en ligne: une concernant la prevention de la grippe
proprietaires d'oiseaux dans des endroits urbains.
aviaire et l'autre pour eviter la propagation d'especes Especes envahissantes: Le public cible etait varie et
determine en foncton des diverses regions
envahissantes telles que J'agrile du frene et la
longicorne asiatique
demographiques
1de1
(c) Numero
d'autorisation media
n/a
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Houst op CoMMOlffl
CllAMJRE DU COMMUNU
CANADA
BY I DE
DATE
Q-349
SIGNATURE
:!STER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to
purchase advertising on Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising
purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the
Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all documents,
reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Q-349ANNEX
Q-3492 -June 15, 2016 - Mr. Shields (Bow River)- With regard to government advertising: (a) how much has each departmen~ agency, or Crown corporation spent lo purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, Qi) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each. advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Immigration, Refugees and Citizenship Canada
2015-2016
$467,3ootee note 1)
Raise awareness
2016-2017
$0
Primary:
Canadians that may wish to
donate, assist or sponsor refugees;
and,
Canadian youth
To raise awareness among Canadians to get
Secondary:
involved and support efforts in welcoming
Community stakeholders and
Syrian refugees
partners;
Canadian media;
Provincial/territorial and municipal
governments; and,
Ma;nr comorations
$67,300
1 of2
ADV-1516-0193
2015-2016
$467,300'~ note 11
Raise awareness
I
I
2016-2017
$0
Adults 18-65
Domestic:
Foreign Students and Temporary
Foreign Workers; and,
Expats away from home
United States:
U.S. permanent residents/Green
Card holders and foreign visaexempt nationals; and,
Frequent international travelers
and interested in Canada
Inform affected travellers (and those who plan
Overseas:
trips for them), that they will need to obtain an
Visa-exempt foreign nationals in
Electronic Travel Authorization (eTA) in order to
the top source countries of visatravel by air into Canada; to drive future eTA
exempt visitors to Canada (i.e.,
travellers to the eTA landing page
United Kingdom, France, Germany,
Australia, Japan, South Korea, Hong
Kong, Italy, Switzerland), who may
be travelling to Canada by air in the
future; and,
Frequent international travelers
and interested in Canada
Languages:
English, French, German,
Japanese, Korean, Traditional
Chinese, Italian
ADV-1516-0255-IT-01
Note 1: As of June 29, 2016, a final invoice of $200,000 for the 2015-2016 eTA Facebook media buy was being processed for payment. An initial $200,000 was already spent $400,000 is the total amount that IRCC forecasts it
will spend on the eTA 2015-2016 Facebook campaign once the final invoice has been paid.
2 of2
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORJGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRANCAIS EN INDIQUANT "TEXTE ORJGINAL" OU "TRADUCTION"
CANADA
BY /DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Immigration, Refugees and Citizenship
Reponse du ministre de l'lmmigration, des Refugles et de la Citoyennete
SIGNATURE
:STER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
En ce qui concerns la publicite gouvernementale : a) quel montant chaque ministere, organisms ou societe d'Etat
a-t-il consacre l'achat de publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour
chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible au le segment de la societe
vise, (iv) le coot; c) quel etait le numero d'autorisation media de chaque insertion publicitaire; d) quels sent les
numeros de dossier de taus les documents, rapports au notes de service traitant de chaque achat de publicite au
de toute evaluation post-campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
ix!
L_j
a !'annexe ci-jointe.
Q-349 ANNEXE
Q-3492 - 15 juin 2016 - M. Shields (Bow River) - En ce qui conceme la publicite gouvemementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, {iii) le public cible au le segment de la societe vise, (iv) le cotit; c) quel etait le numerc d'autorisation
media de chaque insertion publicitaire; d) quels sent les numercs de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Immigration, Retugles et Citoyennete Canada
(a) Montant consacre
2015-2016
46 7 300 $tvow>anote1)
2016-2017
0$
Sensibiliser
(c) Numero
d'autorisation media
ADV-1516-0193
Principal:
Canadiens qui pourraient vouloir faire
un don, offrir leur aide ou parrainer des
refugies; et,
Jeunes C<1nadiens
Secondaire :
lntervenants et partenaires de la
collectivtte;
Medias canadiens;
Gouvernements provinciaux, territoriaux
et municipaux; et,
(::;r~n~-- ntrenri
I
0
000
1de2
67 300 $
2015-2016
467 JOO $1Volrta no " '
Adultes de 18 a 65 ans
Canada:
Etudiants etrangers et travailleurs
etrangers temporaires; et,
Expatries a l'exterieur du pays
Etats-Unis :
Residents permanents des E.-U.,
titulaires de la carte verte et
ressortissants etrangers dispenses du
visa; et,
Informer !es voyageurs concern es (et !es
Voyageurs qui se deplacent souvent
personnes qui planifient des voyages pour
l'etranger et s'interessent au Canada
eux) du fait qu'ils devront obtenir une
Autres pays :
autorisation de voyage e/ectronique (AVE)
Ressortissants etrangers dispenses du
pour se rendre au Canada par avian;
visa dans !es principaux pays sources de
amener !es futurs voyageurs munis d'AVE
au Canada dispenses du visa
a consulter la page d'accueil sur !'AVE visiteurs
(c'est a dire : Royaume-Uni, France,
Allemagne, Australis, Japan, Goree du
Sud, Hong Kong, ltalie, Suisse)
susceptibles de se rendre au Canada par
avian l'avenir; et,
Voyageurs qui se deplacent souvent
l'etranger et s'interessent au Canada
Langues:
Anglais, frani;ais, allemand, japonais,
careen, chinois traditionnel, itallen
(b)(iv) Coot
(c) Numero
d'autorisation media
Sensibiliser
400 000 $
(Ve< la m!e 1)
ADV-1516-0255-/T-01
Note 1 : En date du 29 juin 2016, une facture finale de 200 000 $ pour la publicite achetee dans Facebook au sujet de !'AVE Maiten cours de traitement en vue de son paiemenl Une somme initials de 200 ODO $ a deja ete
verses. IRCC prevoit que, une fois la facture finale payee, ii aura depense 400 000 $ en 2015-2016 dans le cadre de la campagne sur Facebook visant !'AVE.
2 de 2
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Hot \Ii IH (. OMMON'i
lH.\M&IU: Ill<; f'IJM\t!!Nf.,
(.\N>\DJ\
BY I DE
Q-349
DATE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Insofar as Indigenous and Northern Affairs Canada (INAC) and its Special Operating Agency (Indian Oil and
Gas Canada) are concerned, the response is attached.
Q-349
Q-349 2 - June 15, 2016- Mr. Shields (Bow River)- With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Indigenous and Northern Affairs Canada and Indian Oil and Gas Canada
2015-2016
2016-2017
$325.00
$86.97
$11.92 for En I
$8.18 for Fr
NIA (campaign
managed internally)
$24.75 for En I
$30.30 for Fr
NIA (campaign
managed internally)
NIA (campaign
managed internally)
No evaluation done
An evaluation was done for the period from December 6,
2015 to February 28, 2016 but not specific to the date
range associated with the FB boost purchase.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
;;1
tHAMlflH: llil> '')~OHl .. f!i
Hm:'>r or (\lM'IONr.
(ANAllA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Indigenous and Northern Affairs
Reponse de la ministre des Affaires autochtones et du Nord
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRtTAIRE PARLEMENTAIRE
QUESTION
ORIGINAL TEXT
fEXTE ORIGINAL
GI
TRANSLATION
TRADUCTION ~
En ce qui concerne Affaires autochtones et du Nord Canada (AANC) et son organisme de service special
(Petrole et gaz des lndiens du Canada), la reponse est ci-jointe.
Q-349
Q-3492 -15 juin 2016- M. Shields (Bow River)- Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Affaires autochtones et du Nord Canada et Petrole et gaz indiens du Canada
2015-2016
I
I
325.00$
2016-2017
86.97$
(c) Numero
d'autorisation media
Residants de Hopedale
(18 65 ans)
a l'interne)
Residants de Hopedale
(18 65 ans)
a l'interne)
Residants du Yukon
(de 18 65 ans)
s.o.
(campagne geree
a
a
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
llttt.:Yturt:.cuMO"f
ou.upu, nutnMuuwu
CAN~O~
BY I DE
Q-349
DATE
StGNAT\JRE
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY 1' REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTf0N
With regard to government advertising, please see the enclosed documents for a detailed response from:
Statistics Canada
Business Development Bank of Canada
Destination Canada
Please note that Innovation, Science and Economic Development Canada (including special operating
agencies), the Atlantic Canada Opportunities Agency, the Canadian Northern Economic Development
Agency, the Economic Development Agency of Canada for the Regions of Quebec, the Copyright Board of
Canada, the Canadian Space Agency, the Federal Economic Development Agency for Southern Ontario,
the National Research Council of Canada, the Natural Sciences and Engineering Research Council
Canada, the Social Sciences and Humanities Research Council of Canada, Western Economic
Diversification Canada and the Standards Council of Canada did not purchase advertising on Facebook
since November 5, 2015.
Q-349
Q-349 2 -June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each
fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each
advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Statistics Canada (STC)
(a) How much was spent to purchase advertising on Facebook
2015-2016
2016-2017
Total
$109,250.00
$118,859.72
$228,109.72
Mass population
$70,384.08
ADV1617-0023-IT-01
Aboriginal population
$24,606.87
ADV1617-0026-IT-01
Ethnic groups
$32,584.89
ADV1617-0028-IT-01
Male population
$19,097.44
ADV1617-0029-IT-O1
$81,436.44
ADV1617-0030-IT-01
Note2
I
Total
$228, 109. 72
Note 1: A portion of the cost was paid in 2015-2016 and the other in 2016-2017.
Cost related to Twitter were removed from values extracted from AdMIS.
Note 2: Statistics Canada does not use file numbers in its classification system.
1of1
Q-349
2
Q-349 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year since
November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and (d)
what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
2016-2017
$21,761.94
$48,695.77
Informative
Raise Awareness
Entrepreneurs
$3,437.50
Informative
Raise Awareness
Entrepreneurs
$18,615.38
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Raise
Raise
Raise
Raise
Raise
Raise
Raise
Raise
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
$6,952.89
$679.46
$1,588.62
$3,329.86
$9,840.99
$409.32
$1,338.28
$1,228.06
Awareness
Awareness
Awareness
Awareness
Awareness
Awareness
Awareness
Awareness
1of2
Note 1
Note2
2015-2016
2016-2017
$21,761.94
$48,695.77
Informative
Raise Awareness
Entrepreneurs
$3,437.50
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
$787.67
$487.74
$3,401.72
$342.18
$3,853.89
$736.12
$9,291.63
$3,276.52
$859.88
70,457.71
2 of2
Q-349
Q-349- June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising
purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of
any post-campaign assessment or evaluation?
$326,258.97
$1,517,971.00
Informative
Raise Awareness
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness/ Reach
Raise Awareness/ Reach
Raise Awareness/ Reach
Raise Awareness/ Reach
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Potential travellers
Potential travellers
Potential travellers
Potential travellers
Potential travellers
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
to Canada
to Canada
to Canada
to Canada
to Canada
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
11,338.46
13 504.86
59,200.00
25 000.00
52 800.00
9 564.27
28,686.05
36,872.24
51 565.29
75,876.42
4 449.00
4 449.00
3 178.00
4 449.00
5 085.00
4 649.00
3,814.00
3 615.00
3,708.00
5,762.00
4,648.21
3,419.60
4 449.00
5 085.00
3,178.00
4 441.66
4 084.67
5 762.00
4 449.00
4 649.00
4 449.00
4 449.00
3 423.00
3,814.00
1,502.00
4 649.00
4 449.00
4 449.00
4 449.00
5,762.00
3,178.00
3 615.00
3,814.00
1of8
Note 1
Note 2
$326,258.97
$1,517,971.00
Informative
Raise Awareness
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
. Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Informative
Informative
Learners
Learners
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
11 338.46
3,708.00
4 096.00
4 449.00
3 423.00
4 449.00
3 613.86
4 449.00
4 449.00
3 814.00
5,762.00
4 649.00
4,649.00
3 814.00
3,423.00
4 449.00
2 391.00
4 449.00
5,762.00
3,699.99
3 814.00
4 442.49
4 443.09
3,178.00
4,449.00
5,762.00
3 708.00
3 615.00
3 814.00
4,449.00
3,178.00
4,649.00
4 449.00
4 449.00
3 423.00
4 092.79
2,225.00
2 223.29
2,225.00
2,224.78
2,325.00
751.00
1 711.00
2,881.00
1,907.00
2 225.00
2,224.91
1 589.00
2 of 8
Note 1
Note 2
$326,258.97
$1,517 ,971.00
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Raise Awareness
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ link Clicks
Raise Awareness/ link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ link Clicks
Raise Awareness/ link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Informative
Informative
Informative
Informative
Informative
Informative
Informative
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Informative
Informative
Raise
Raise
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Raise
Raise
Raise
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Learners
Potential travellers to Canada
Potential travellers to Canada
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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$
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11,338.46
1 807.12
1 854.00
2 881.00
2 225.00
1,853.96
2 542.00
2,048.00
2,881.00
2,225.00
2 325.00
1,589.00
1,711.00
2,222.78
2 225.00
1,195.71
2 325.00
2,225.00
11 028.27
9,292.58
15 714.92
23 573.85
4 500.00
38,504.75
28 668.61
38 977.32
25,907.53
24 848.65
37,272.54
18,667.71
12 444.82
8,380.98
5,586.98
5 560.00
8 339.96
27 833.64
18 653.44
3,657.64
2,340.84
15,744.97
10 496.93
13,499.93
8,999.93
20,992.92
31 490.94
9,600.00
14 400.00
19 793.33
33 786.34
3 of 8
$326,258.97
$1,517,971.00
Informative
Informative
Informative
Informative
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Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
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Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Raise Awareness
Raise Awareness
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness/ Link Clicks
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
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Raise Awareness
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$
$
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11,338.46
37,256.57
16 033.48
9,805.17
4,097.74
7 862.82
6 134.88
22 862.59
16,096.70
27,313.65
9 777.17
$
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5,464.92
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18,162.95
9 265.04
12 584.81
1,251.85
1 700.00
1 546.11
1,418.88
1 690.45
1 732.34
999.75
2,000.00
1 000.00
782.12
488.95
11.06
1,463.78
25.24
2.82
90.42
1 472.29
25.82
1,471.97
988.36
14.70
1 472.29
2,603.27
51.67
50.22
4 of 8
5,699.64
9,585.23
9,071.10
3 714.09
11,386.78
13,971.90
10,220.70
10,562.87
25,323.25
Note 1
Note 2
$326,258.97
$1,517,971.00
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
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Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
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11,338.46
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2 591.66
51.74
1 753.29
903.00
900.65
618.42
617.27
618.39
1,658.11
165.31
189.62
2 466.07
131.06
1,667.65
153.95
1,796.65
174.18
1 997.00
2 096.64
1,752.69
68.54
1 746.04
68.29
768.72
150.00
2,600.00
199.94
1,720.66
199.98
1 625.00
150.00
768.72
768.72
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766.77
149.43
150.00
768.72
149.99
768.72
590.87
696.33
1,588.77
1,752.79
68.76
1 752.79
1 800.00
2,096.64
5 of 8
Note 1
Note 2
.
-
urchase advertisin
2015
on Facebook
Informative
Informative
Informative
Informative
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Informative
Informative
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Informative
Informative
Informative
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Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
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Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
11 338.46
$
$
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2
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1
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081.69
096.64
396.95
624.90
199.76
81.66
1,472.29
1 884.00
1 153.18
1,395.31
1,396.66
25.26
194.05
1 427.88
199.03
1 593.02
1 075.37
1,167.46
1,800.00
198.02
1 809.91
2 000.00
66.15
1,122.96
1,595.25
200.00
1 641.75
1,999.42
214.38
1,514.80
1,542.76
1 595.00
200.00
1,413.00
200.00
828.33
1.427.12
2,564.53
340.69
1,103.56
206.16
2 564.53
1166.57
199.88
1 413.04
1 405.31
35.55
283.57
1 009.96
6of 8
Note 1
Note 2
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
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Informative
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Informative
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Informative
Informative
Informative
Informative
Informative
Informative
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
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Raise Awareness
Raise Awareness
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Raise Awareness
Raise Awareness
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Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
11 338.46
$
$
$
$
$
$
$
$
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193.65
1,412.99
833.75
963.67
832.60
513.67
199.83
1 392.85
413.18
840.42
100.00
1,492.83
1 079.02
356.69
243.82
632.65
375.70
1,359.14
200.35
1 200.00
474.32
50.86
1 335.97
369.66
50.25
1,275.00
397.37
451.12
760.17
51.64
256.40
274.82
70.99
543.10
1 275.00
399.98
827.24
405.81
59.45
1,375.00
297.63
456.76
26.00
75.52
630.00
1120.67
535.53
1 375.00
276.88
7 of 8
Note 1
Note 2
$326,258.97
$1,517,971.00
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
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Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
Raise Awareness
$
$
99,535.56
128,309.30
1,844,229.97 CAD
Note 1: DC does not identify advertisements by Media Authorization Numbers. Rather, it classifies them by campaign name.
Note 2: DC does not classify advertising campaign reports by number. Rather, it classifies them by Facebook business account reporting.
CAD
a\2015 Totals: S
CAD Totals*: $
(a 2016 Totals: $
CAD Totals*: $
119,852.19
119,852.19
1,295,744.40
1,295,744.40
EU
$
$
$
us
127,466.82
182,652.31
82,119.12
117,671.77
8 of 8
s
$
18,427.46
23,754.47
326,258.97
$
$
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81,108.10
104,554.83
1,517,971.00
'
INQUIRY OF MINISTRY
.
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
t.:U'IHU1Vhtll"f'4~'~U
fkn..'1.1 Of lDMWOti'
CAHAflA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Innovation, Science and Economic Development
Reponse du ministre de l'lnnovalion, des Sciences et du Developpemenl
economique
QUESTION
Ence qui concerne la publicite gouvemementale: a) quel montant chaque ministere, organisme ou
societe d'Etat a-t-il consacre a l'achat de publicite sur Facebook pour chaque exercice depuis le 5
novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but1 (iii) le public
cible ou le segment de la societe vise, (iv) le coat; c) quel etait le numero d'autorisation media de chaque
insertion publicitaire~ cf) quels sont les numeros de dossier de taus les documents, rapports ou notes de
service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANS:LAnDN
TRADIJCTIQN
J;;l
~
En ce qui concerne la publicite gouvernementale, vous trouverez ci-jointe les reponses detaillees pour:
Statistique Canada
Banque de developpement du Canada
Destination Canada
Veuillez noter que !'Innovation, Sciences et Developpement economique Canada (incluant Jes organismes
de service special), l'Agence de promotion economique du Canada atlantique, l'Agence canadienne de
developpement economique du Nord, l'Agence de developpement economique du Canada pour les regions
du Quebec, la Commission du droit d'auteur du Canada, l'Agence spatiale canadienne, l'Agence federals
de developpement economique pour le Sud de !'Ontario, le Conseil national de recherches du Canada, le
Conseil de recherches en sciences naturelles et en genie du Canada, le Conseil de recherches en sciences
humaines du Canada, Diversification de l'economie de l'Ouest Canada et le Conseil canadien des normes
n'ont pas achete de publicite sur Facebook depuis le 5 novembre 2015.
Q-349
2
Q-349 - 15 juin 2016 - M. Shields (Bow River) - En ce qui concerne la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de publicite sur
Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le
numero d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation postcampagne?
NOM DE L'ORGANISATION: Statistique Canada (STC)
(a) Montant consacre
2015-2016
2016-2017
Total
109 250,00 $
118 859,72 $
228 109,72 $
Promotion du Recensement de la
population de 2016
Population generale
70 384,08 $ ADV1617-0023-IT-O1
Promotion du Recensement de la
population de 2016
Population autochtone
24 606,87 $ ADV1617-0026-IT-O1
Promotion du Recensement de la
population de 2016
32 584,89 $ ADV1617-0028-IT-01
Promotion du Recensement de la
population de 2016
Population masculine
19 097,44 $ ADV1617-0029-IT-01
Promotion du Recensement de la
population de 2016
81 436,44 $ ADV1617-0030-IT-O 1
228 109)2 $
Total
Note 1 : Une partie des coots a ete payee en 2015-2016 et l'autre en 2016-2017.
Les coots relies a Twitter ant ete soustraits des valeurs tirees de GESPUB (AdMIS).
Note 2 : Statistique Canada n'utilise pas de numero de dossier dans son systeme de classification.
1 of 1
Note 2
Q-349
2
Q-349 - 15 juin 2016 - M. Shields (Bow River) - Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de publicite sur Facebook pour chaque exercice
depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation media de chaque insertion
publicitaire; d) quels sont les numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Banque de developpement du Canada (BOC)
2015-2016
2016-2017
21,161.94$
48,695.77$
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
Entrepreneurs
(a)(i - iv) Totaux:
3,437.50$
18,615.38$
6,952.89$
679.46$
1,588.62$
3,329.86$
9,840.99$
409.32$
1,338.28$
1,228.06$
787.67$
487.74$
3,401.72$
342.18$
3,853.89$
736.12$
9,291.63$
3,276.52$
859.88$
70,457.71$
Note 1 : BOC n'utilise pas les numeros d'autorisation media. Les publicites sont plutot identifiees par le titre de la campagne.
Note 2 : BOC n'utilise pas les numeros de reference pour les rapports de campagnes. Ceux-ci sont plutot identifies par le titre de la campagne.
1 of 1
Note 1
Note 2
Q-349
Q-349- 15 juin 2016 - M. Shields (Bow River)- Ence qui conceme la publicite gouvemementale : a) quel montant chaque ministere, organisme ou societe d'Etat a+il consacre ii l'achat de publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque
insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coUI; c) quel etait le numero d'autorisation media de chaque insertion publicitaire; d) quels son! !es numeros de dossier de taus les documents, rapports ou notes de
service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION: Destination Canada (DC)
llal Montan! consacre a l'achat de oublicite sur Facebook
I
I
(b)(ii) But
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
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Sensibilisation
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Sensibilisation
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Sensibilisation
Sensibilisation
Sensibilisation
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Sensibilisation
Sensibilisation
Sensibilisation
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Sensibilisation
Sensibilisation
Sensibilisation
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Sensibilisation
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Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
$
$
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$
$
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$
$
$
$
$
$
$
$
$
$
$
$
$
11,338.46
13,504.86
59 200.00
25 000.00
52 800.00
9,564.27
28 686.05
36,872.24
51 565.29
75,876.42
4 449.00
4,449.00
3,178.00
4 449.00
5 085.00
4,649.00
3,814.00
3,615.00
3,708.00
5,762.00
4,648.21
3 419.60
4,449.00
5,085.00
3 178.00
4,441.66
4,084.67
5,762.00
4,449.00
4 649.00
4 449.00
4,449.00
3 423.00
3 814.00
1,502.00
4 649.00
4 449.00
4 449.00
4 449.00
5,762.00
3 178.00
3,615.00
3,814.00
3,708.00
4 096.00
4 449.00
.
.
Note 2
Note 1
1 of8
$326,258.97
$1,517,971.00
Informative
Informative
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Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
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Informative
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
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Sensibilisation
Sensibilisation
Informative
Informative
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Sensibilisation
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Informative
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Informative
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Informative
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
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Voyageurs
Vovaaeurs
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Voyageurs
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potentiels au Canada
ootentiels au Canada
ootentiels au Canada
ootentiels au Canada
ootentiels au Canada
ootentiels au Canada
ootentiels au Canada
potentiels au Canada
$
$
$
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11 338.46
3 423.00
4 449.00
.
3,613.86
4 449.00
4 449.00
3 814.00
5 762.00
4 649.00
4,649.00
3,814.00
3 423.00
4 449.00
2 391.00
4 449.00
5 762.00
3,699.99
3 814.00
4,442.49
4,443.09
3 178.00
4,449.00
5 762.00
3,708.00
3 615.00
3,814.00
4,449.00
3 178.00
4,649.00
4 449.00
4 449.00
3,423.00
4,092.79
2,225.00
2,223.29
2,225.00
2 224.78
2 325.00
751.00
1,711.00
2,881.00
1,907.00
2,225.00
2 224.91
1 589.00
1,807.12
1 854.00
2 881.00
2,225.00
1,853.96
2,542.00
.
.
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.
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2 of 8
$326,258.97
$1,517,971.00
(b)(ii)But
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Sensibilisation
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$
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11 338.46
2,048.00
2,881.00
2 225.00
2 325.00
1,589.00
1 711.00
2,222.78
2,225.00
1,195. 71
2,325.00
2,225.00
11,028.27
9 292.58
15 714.92
23 573.85
4,500.00
38,504.75
28,668.61
38 977.32
25 907.53
24 848.65
37 272.54
18 667.71
12,444.82
8 380.98
5 586.98
5,560.00
8 339.96
27,833.64
18 653.44
3 557.64
2,340.84
15 744.97
10 496.93
13 499.93
8,999.93
20,992.92
31,490.94
9,500.00
14 400.00
19,793.33
33,786.34
37,256.57
16,033.48
9 805.17
4 097.74
7 852.82
6,134.88
22 862.59
15,096.70
27,313.55
3 of 8
Note 1
Note 2
$1,517,971.00
(b)(ii)But
Sensibilisation
Sensibilisation
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$
$
11,338.46
9,777.17
$
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$
$
5 464.92
200.00
18,162.95
9 265.04
12,584.81
1 251.85
1,700.00
1,546.11
1,418.88
1 690.45
1 732.34
999.75
2 000.00
1 000.00
782.12
488.95
11.06
1,463.78
25.24
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90.42
1 472.29
25.82
1 471.97
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1,472.29
2,603.27
51.67
50.22
2 591.66
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1 753.29
903.00
900.65
618.42
617.27
618.39
1,658.11
165.31
189.62
2,466.07
4 of8
5,699.64
9,585.23
9 071.10
3 714.09
11,386.78
13,971.90
10,220.70
10,562.87
25 323.25
$326,258.97
$1,517,971.00
(b}(ii} But
Sensibilisation
Sensibilisation
Sensibilisation
Sensibilisation
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11,338.46
$
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131.06
1,667.65
153.95
1,796.65
174.18
1 997.00
2 096.64
1,752.69
68.54
1,746.04
68.29
768.72
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2,600.00
199.94
1,720.66
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1,625.00
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768.72
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2,096.64
2,081.69
2 096.64
1 396.95
1,624.90
199.76
81.66
1,472.29
1 884.00
1,153.18
1,395.31
1 396.66
25.26
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1,427.88
199.03
Note 1
Note 2
5 of8
$1,517,971.00
(b)(ii) But
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$
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2 564.53
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1,166.57
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1 413.04
1,405.31
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283.57
1,009.96
193.65
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513.67
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1,392.85
413.18
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1 492.83
1 079.02
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243.82
632.65
375.70
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Note 2
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6of8
2016IJan1.Julv13, 2016)
$326,258.97
$1,517,971.00
Informative
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Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
Informative
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(b)(ll) But
Sensibilisatian
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Sensibilisation
Sensibilisation
Note 2
Note 1
$
$
$
7 of8
99,535.56
128,309.30
1,844,229.97 CAD
$326,258.97
$1,517,971.00
Informative
(b)(ii) But
Sensibilisation
11,338.46
Note 1 : DC n'utilise pas les numeros d'autorisation media. Les publicites sont plutot identiliees par le titre de la campagne.
Note 2 : DC n'utilise pas les numeros de reference pour les rapports de campagnes. Ceux-ci son! plutot identifies par compte d'entreprise Facebook.
CAD
a Totaux 2015: $
Totaux CAO*: $
a Totaux 2016: $
Totaux CAD': $
EU
119,852.19
119,852.19
s
$
127,4&6.82
182,652.31
1,295, 744.40
1,295,744.40
$
$
82,119.12
117,671.77
us
s
$
$
18,427.46
23,754.47
326,258.97
$
$
$
81,108.10
104,554.83
1,517,971.00
8of8
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Ot1L'Hi1tt;J\('l{OI,\,
C.ANAJIA
BY I DE
Q-349
DATE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(cf) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Department of Justice
With regard to government advertising, the Department of Justice has not spent any money to purchase
advertising on Facebook since November 5, 2015.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
CU.i.Yllllll nts (OMMU-"N
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Justice and Attorney General of Canada
..Jttstiee-el-p
ur general du Canada
Reponse de la minislre
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
1)(1
TRANSLATION
TRADUCTION ~
Ministere de la Justice
En ce qui concerne la publicite gouvernementale, le ministere de la Justice n'a consacre aucun montant
l'achat de publicite sur Facebook depuis le 5 novembre 2015.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
fioun Of CoMMottl
Ctt.ucHI btl a:tNWU'HU
CANAM
BY I DE
Q-349
DATE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to
purchase advertising on Facebook for each fiscal year since November 5, 2015; (b).for each individual advertising
purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the
Media Authorization Number for each advertising purchase; and (d) what are the file numbers of all documents,
reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
The Public Prosecution Service of Canada did not purchase advertising on Facebook during the period
November 5, 2015, to June 15, 2016.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
CJlANIU nu COMMUNU
Houn: o, CoMNO'NI
CANADA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Justice and Attorney General of Canada
Reponse de la ministre d
neral du Canada
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECR8AIRE PARLEMENTAIRE
QUESTION
Ence qui concerne la publicite gouvernementale: a) quel montant chaque ministere, organisme ou societe d'Etat
a-t-il consacre l'achat de publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour
chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible au le segment de la societe
vise, (iv) le coat; c) quel etait le numero d'autorisation media de chaque insertion publicitaire; d) quels sent les
numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou
de toute evaluation post-Campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Le Service des poursuites penales du Canada n'a achete aucune publicite sur Facebook durant la periode du
5 novembre 2015 au 15 juin 2016.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAlS ET EN FRANC,::AIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"
fioV:irn:OFCmfMOW
CUAMkft ouanuuN:n
G\NA!M
BY I DE
Q-349
DATE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpos~, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
The response by the Department of National Defence and the Canadian Armed Forces to advertising on
Facebook from November 5, 2015 to June 15, 2016 is attached.
The Department of National Defence and Canadian Forces Ombudsman, the Communications Security
Establishment, the Office of the Communications Establishment Commissioner, the Military Police
Complaints Commission and the Military Grievances External Review Committee did not purchase
advertising on Facebook between November 5, 2015 and June 15, 2016.
Q-349 TEMPLATE
Q-349 2 - June 15, 2016- Mr. Shields (Bow River)-With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year
since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising
purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Department of National Defence
$9,999
$20,000
$9,999
Advertising campaign to
promote Priority Occupations
$20,000
1
2
1 of 1
ADV 1516-0256-IT-01
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
CHAM<l?
nn OOMMmn::s
Houstt OP CoM.MOlfil
CANADA
BY I DE
Q-349
DATE
. Le 15 juin 2016
QUESTION
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
IXl
TRANSLATION
TRADUCTION ~
La reponse du ministere de la Defense nationale et des Forces armees canadiennes concernant l'achat de
publicite sur Facebook, du 5 novembre 2015 au 15 juin 2016; est fournie dans le tableau ci-joint.
L'Ombudsman du ministere de la Defense nationale et des Forces canadiennes, le Centre de la securite
des telecommunications, le Bureau du commissaire du Centre de la securite des telecommunications, la
Commission d'examen des plaintes concernant la police militaire et le Comite externe d'examen des griefs
militaires n'ont pas achete de publicite sur Facebook entre le 5 novembre 2015 et le 15 juin 2016.
Q-349 GABARIT
Q-349 - 15 juin 2016 - M. Shields (Bow River) - Ence qui concerne la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publicite sur Facebook pour
chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation
media de chaque insertion publicitaire; d) quels sont Jes numeros de dossier de taus les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
NOM DE L'ORGANISATION:
2015-20161
2016-2017'
9 999 $
20 000 $
1
2
9 999 $
Jeunes professionnels de 18 a 24
ans et taus les groupes
professionnels prioritaires definis.
20 000 $
1 of 1
(c) Numero
d'autorisation media
ADV 1516-0256-IT-01
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARK.ING "ORlGINAL TEXT" OR "TRANSLATION"
PREPAREREN ANGLAlS ET EN FRAN<;AIS EN INDIQUANT "TEXTE ORlGINAL" OU "TRADUCTION"
QUESTION NQJNO DE LA QUESTION
BY/DE
Q-349
DATE
SIGNATURE
MINISTEROR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on
Facebook for each fiscal year since November 5, 2015; (b}for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii)
target audience ordemographic, (iv) cost, (c) what was the Media Authorization Number for each advertising purchase; and (d) what are the
file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or .
evaluation?
ORIGINAL mer
REPLY/REPONSE
TRANSLATION
T"JJ"E ORIGINAL
TRADUCTION
Natural Resources Canada, .Atomic Energy of Canada Limited, the Canadian Nuclear Safety
Commission, the National Energy Board and the Northern Pipeline Agency did not purchase
, advertising on Facebook between November 5, 2015, and June 15, 2016.
. . .12
INQUIRY OF MINISTRY
DEMANDE DE .RENSEIGNEMENT AU GOUVERNEMENT
Ot~lkt.tttsCOMWtmtt
HocK
or COMMON$
CANADA
BY/DE
Q-349
DATE
Le 15jufn2016
Reply by the Minister of Natural Resources
Reponse du ministre des Ressources naturelles
. SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
En ce qui conceme la publicite gouvememe.ntale : a) quel montant chaque minisrere, orgariisme ou societe d'Etat a-t-il consacre aJ'achat de
publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature,
00 le but, (iii) le public cible ou le segment de la societe vise, Qv) le coOt; c) quel etait le numero d'autorisation media de chaque insertion
publicitaire; d) quels sont les numeros de dossier de tous !es documents, rapports ou notes de service traitant de chaque achat de publicite
DU de toute evaluation post-campagne?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
l;(l
TRANSLATION
TRADUCTJON ~
. . .12
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
lfousr.
OVCOMMOHS
CANADA
av I OE
DATE
Q-349
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
li(I
L_j
TRANSLATIOO
TRADUCTION
Infrastructure Canada
Infrastructure Canada has nothing to report with regards to government advertising on Facebook between
November 5, 2015 and June 15, 2016.
Windsor-Detroit Bridge Authority
Windsor-Detroit Bridge Authority has nothing to report with regards to government advertising on Facebook
between November 5, 2015 and June 15, 2016.
Jacques Cartier and Champlain Bridges Incorporated
The Jacques Cartier and Champlain Bridges Incorporated spent $0 on Facebook advertising in fiscal year
2015-2016, and $19,039.63 in fiscal year 2016-2017 (as of June 15, 2016). Please see the attached table
for details.
Q-349 - Annex
Q-349 2 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each
fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for
each advertising purchase; and (d) what are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
2015-2016
2016-2017
$19,039.63
$0.00
(b) (iv)
Cost
(c) Media
Authorization
Number
7120
Advise road users of complete closures of the bridge due to Motorists in the Greater Montreal
major work blitz
Region, French and Englich
7120
$56.00
JCCBI
7120
$13.00
JCCBI
7120
1 of 1
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
;,;
C111.MflRE
nu COMMUtH.I
Hou111 or CoMMONlll
CANAIJA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Infrastructure and Communities
Reponse du ministre de !'Infrastructure et des Collectivites
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRtTAIRE PARLEMENTAIRE
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
lxl
L..:J
Infrastructure Canada
Infrastructure Canada n'a rien a signaler en ce qui concerne la publicite gouvernementale sur Facebook
entre le 5 novembre 2015 et le 15 juin 2016.
L' Autorite du pant Windsor-Detroit
L'Autorite du pant Windsor-Detroit n'a rien a signaler en ce qui concerne la publicite gouvernementale sur
Facebook entre le 5 novembre 2015 et le 15 juin 2016.
Les Pants Jacques Cartier et Champlain lncorporee
Les Pants Jacques Cartier et Champlain lncorporee a achete de la publicite Facebook a hauteur de 0 $
pour l'exercice financier 2015-2016, et de 19 039,63 $pour l'exercice 2016-2017 Ousqu'au 15 juin 2016).
Veuillez consulter le tableau ci-joint pour les details.
Q-349 - Annexe
2
Q-349 - 15 juin 2016 - M. Shields (Bow River) - En ce qui concerne la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre a l'achat de publicite sur
Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait
le numero d'autorisation media de chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute
NOM DE L'ORGANISATION: Les Ponts Jacques Cartier et Champlain lncorporee
(a) Montant consacre
2015-2016
0.00 $
19,039.63 $
(c) Numero
d'autorisation
media
9,361.03 $
1833-IN/AD-0029
7120
9,609.60 $
1833-1 N/AD-0030
7120
56.00 $
JCCBI
7120
13.00 $
JCCBI
7120
1de1
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Homrn OF COM'MOl'ifl
CH.-\MJIR.& DE!t COMMUNES
CANADA
BY I DE
DATE
Q-349
Celina Caesar-Chavannes
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
The Privy Council Office and the Canadian Intergovernmental Conference Secretariat has not conducted
any advertising on Facebook since November 5, 2015.
. . .12
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
CHAM DRE nr.s COMMUNM
Hom~n or CoMMONS
CANADA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Prime Minister
Reponse du Premier ministre
Celina Caesar-Chavannes
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
1)(1
TRANSLATION
TRADUCTION ~
Le Bureau du Conseil prive et le Secretariat des conferences intergouvernementales canadiennes n'ont pas
fait de publicite sur Facebook depuis le 5 novembre 2015.
. . .12
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Hm.:u: nFCU'\.fMONfi
nu COMMU?frli
CANADA
CllAMlltt
BY I DE
Q-349
DATE
Mark Holland
.,
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
The Transportation Safety Board has not purchased advertising on Facebook since November 5, 2015 .
.. .12
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRAN<;AIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"
Hoosr; or COMMON.1
CANAllA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Democratic Institutions
Reponse de la ministre des Institutions democratiques
Mark Holland
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
r;zl
TRANSLATION
TRADUCTION ~
Le Bureau de la securite des transports n'a pas achete de publicite sur Facebook depuis le
5 novembre 2015.
. . ./2
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
''!
HOOH 01 CoMWow
CHAMH& un COWWUH"U
CANADA
BY I DE
DATE
Q-349
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising; (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for
each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c} what was the Media Authorization Number for each advertising purchase; and {d) what are the file numbers of all documents,
reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
PS did not purchase advertising on Facebook between November 5, 2015 and June 15, 2016.
Canada Border Services Agency (CBSA}
The CBSA did not purchase advertising on Facebook between November 5, 2015 and June 15, 2016.
Canadian Security Intelligence Service (CSIS)
The CSIS did not purchase advertising on Facebook between November 5, 2015 and June 15, 2016.
Correctional Service of Canada (CSC}
The CSC did not purchase advertising on Facebook between November 5, 2015 and June 15, 2016.
Parole Board of Canada (PBC}
The PBC did not purchase advertising on Facebook between November 5, 2015 and June 15, 2016.
Royal Canadian Mounted Police (RCMP)
The RCMP did not purchase advertising on Facebook between November 5, 2015 and June 15, 2016.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
""
CHAM'111'1' nn C'QMW1J'Ht:tj
J.foUtnl U1' (o.. w<m
CANAll'>
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Public Safety and Emergency Preparedness
Reponse du ministre de la Securite publlque et de la Protection civile
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
En ce qui conceme la publicite gouvemementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre arachat de publicite sur
Facebook pour chaque exerclce depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public
cible ou le segment de la societe vise, (Iv) le coot; c) quel etait le numero d'autorisation media de chaque insertion publicitaire; d) quels sont les nurneros
de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
REPLY /REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
1)(1
TRANSLATION
TRADUCTION ~
SP n'a pas consacre de montant a l'achat de publicite sur Facebook entre le 5 novembre 2015 et le 15 juin 2016.
Agence des services frontaliers du Canada (ASFC)
La ASFC n'a pas consacre de montant a l'achat de publicite sur Facebook entre le 5 novembre 2015 et le 15 juin
2016.
Service canadien du renseignement de securite (SCRS)
La SCRS n'a pas consacre de montant a l'achat de publicite sur Facebook entre le 5 novembre 2015 et le 15 juin
2016.
Service correctionnel du Canada (SCC)
La sec n'a pas consacre de montant a l'achat de publicite sur Facebook entre le 5 novembre 2015 et le 15 juin
2016.
Commission des liberations conditionnelles du Canada (CLCC)
Le CLCC n'a pas consacre de montant a l'achat de publicite sur Facebook entre le 5 novembre 2015 et le 15 juin
2016.
Gendarmerie royale du Canada CGRC)
La GRC n'a pas consacre de montant a l'achat de publicite sur Facebook entre le 5 novembre 2015 et le 15 juin
2016.
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
"-:/
Hou:m OF CoMMOH"S
(HANUA;I> OU C:OM.MUNr.5
CANADA
BY I DE
DATE
Q-349
Leona Alleslev
PRINT NAME O~ SIGNATORY
INSCRIRE LE NOM DU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?,
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
SSC did not purchase any advertising on Facebook for the period from November 5, 2015 to
June 15, 2016.
. . ./2
-2-
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRAN<;:AIS EN INDIQUANT "TEXTE ORIGJNAL" OU "TRADUCTION"
CHAMl:IJlfl DU t:OMMtJNts
[Jo1Jrit! 01' COMMONS
CANAQ.<\
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Public Services and Procurement
Reponse de la rninistre des Services publics et de l'Approvisionnernent
Leona Alleslev
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM OU SIGNATAIRE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
lxl
TRANSLATION
TRADUCTION ~
.. ./2
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRAN<";AIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"
QUESTION NOJNO DE LA QUESTION
BY I DE
DATE
Q-349
SIGNATURE
MINIST OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(cf) what are the file numbers of a.II documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
AEPLYI AEPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
Transport Canada
Nil. Transport Canada has not purchased advertising on Facebook for the period of November 5, 2015 to
June 15, 2016.
. . ./2
-2-
Q-349
Q-3492 - June 15, 2016 - Mr. Shields (Bow River) - With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on Facebook for each fiscal year since
November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and (d) what
are the file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or evaluation?
NAME OF ORGANIZATION: Marine Atlantic
2015-2016
2016-2017
$39,152
$13,797
$13,967
T+S #MTL290015
$2,000
$2,200
T+S #MAR290315
$23,000
T+S #MAR290516
T+S #MAR290516
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRAN<;AIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"
QUESTION NOJN DE LA QUESTION
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Transport
Reponse du ministre des Transports
SIGNATURE
Ml
OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
r;t
TRANSLATION
TRADUCTION ~
Transports Canada
Nul. Pour la periode du 5 novembre 2015 au 15 juin 2016, Transports Canada n'a pas achete de publicite
sur Facebook.
Administration de pilotage de I' Atlantigue
Nul. L'administration de Pilotage de I' Atlantique n'a pas achete de publicite sur Facebook depuis le
5 novembre 2015.
Administration canadienne de la sOrete du transport aerien
Nul. L'Administration canadienne de la sOrete du transport aerien n'a pas achete de publicite sur Facebook
depuis le 5 Novembre 2015.
Societe des ponts federaux Limitee
Nul. La Societe des pants federaux Limitee et sa societe filiale n'ont pas achetes de publicite sur Facebook
depuis le 5 Novembre 2015.
. . .12
- 2-
Q-349
Q-349 - 15 juin 2016 - M. Shields (Bow River) - En ce qui concerne la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre l'achat de publieite sur Facebook pour chaque
exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature, (ii) le but, (iii) le public cible ou le segment de la societe vise, (iv) le coot; c) quel etait le numero d'autorisation media de
chaque insertion publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de service traitant de chaque achat de publicite ou de toute evaluation post-campagne?
2015-2016
2016-2017
39,152 $
13,797 $
Campagne de marketing de
destination - Liaison du golfe Printemps 2015
lntercepter les voyageurs potentiels pendant les Adultes de 35 ans + qui vivent en
recherches et la planification de leurs vacances. Ontario et en Nouvelle-Ecosse
(c) Numero
d'autorisation media
13,967 $
T+S #MTL290015
2,000 $
2,200 $
T+S #MAR290315
T+S #MAR290516
T+S #MAR290516
23,000 $
a Terre-Neuve
11,782$
Non-residents - touristes qui vivent
1 oft
en N.-E. et en Ontario
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
l kn.,,n 01 <."?ttM0:>11
t1u.uu1t ou ronuunm:
CANAIJ>\
BY f DE
Q-349
DATE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown corporation spent to purchase advertising on
Facebook for each fiscal year since November 5, 2015; (b) for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii)
target audience or demographic, (iv} cost; (c} what was the Media Authorization Number for each advertising purchase; and (d) what are the
file numbers of all documents, reports, or memoranda concerning each advertising purchase or of any post-campaign assessment or
evaluation?
REPLY f R~PONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRAOUCTION
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRANvAIS EN INDIQUANT "TEXTE ORIGINAL" OU "TR.ADUCTION"
CHAMIU l'JUCOJH..tJH:U
Woutt 01 COU1110N1;
C1'NADJ\
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the President of the Treasury Board
/:#"R~IOOT_,
Signe par !'honorable Scott Brison
PRINT NAME OF SIGNATORY
INSCRIRE LE NOM DU SIGNATA!RE
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
En ce qui conceme la publicite gouvernementale : a) quel montant chaque ministere, organisme ou societe d'Etat a-t-il consacre al'achat de
publicite sur Facebook pour chaque exercice depuis le 5 novembre 2015; b) pour chaque insertion publicitaire, quels en etaient (i) la nature,
(ii) le but, (iii) le public cible ou le segment de la societe vise, (iv} le cout; c) qi.iel etait le numero d'autorisation media de chaque insertion
publicitaire; d) quels sont les numeros de dossier de tous les documents, rapports ou notes de sel\llce traitant de chaque achat de publicite
OU de toute evaluation post-Campagne?
REPLY I REPONSE
ORlGlNAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
lxl
L._J
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
Housn or t'o!tfMons
0fAM&l1'
nu COMMUNl:S
CANADA
BY I DE
DATE
Q-349
~eponse
SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE OU SECRETAIRE PARLEMENTAIRE
QUESTION
With regard to government advertising: (a) how much has each department, agency, or Crown
corporation spent to purchase advertising on Facebook for each fiscal year since November 5, 2015; (b)
for each individual advertising purchase, what was the (i) nature, (ii) purpose, (iii) target audience or
demographic, (iv) cost; (c) what was the Media Authorization Number for each advertising purchase; and
(d) what are the file numbers of all documents, reports, or memoranda concerning each advertising
purchase or of any post-campaign assessment or evaluation?
REPLY I REPONSE
ORIGINAL TEXT
TEXTE ORIGINAL
TRANSLATION
TRADUCTION
From November 5, 2015, to June 15, 2016, the Veterans Review and Appeal Board did not spend any
money to purchase advertising on Facebook.
. . ./2
INQUIRY OF MINISTRY
DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT
PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"
PREPARER EN ANGLAIS ET EN FRAN\:AIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"
Houn or CO>.tMON5
CANADA
BY I DE
Q-349
DATE
Le 15 juin 2016
Reply by the Minister of Veterans Affairs and Associate Minister of National
Defence
Reponse du ministre des Anciens Combattants et ministre associe de la Defense
nationale
SIGNATURE
MINISTER OR .PARLIAMENTARY SECRETARY
MINISTRE OU SECRtTAIRE PARLEMENTAIRE
QUESTION
ORIGINAL TEXT
TEXTE ORIGINAL
IXl
TRANSLATION
TRADUCTION ~
Entre le 5 novembre 2015 et le 15 juin 2016, Anciens Combattants Canada n'a consacre aucun montant a
l'achat de publicite sur Facebook.
Tribunal des anciens combattants (revision et appel)
Entre le 5 novembre 2015 et le 15 juin 2016, le Tribunal des anciens combattants (revision et appel) n'a
consacre aucun montant a l'achat de publicite sur Facebook.
. . .12