Presented

By: Faras Zulina

Presented
by Sugiharto,
SH.Ayunani
MM

Communication in a Business context

e.g.: Marketing, Human Resources,
Public Relations etc.

Communication contains
information
and information is a group of
messages.

Single most desirable

skills by employers

Communication is important
in business, WHY ?

Researches have
shown that from 50%
to 90% of a managers
time is spent on
communicating
Miscommunication is
a causal factor in
approximately 70% to
80% of all accidents

Communication is important
in business, WHY ?

Flattened management
ierarchies
h
More participatory
m
anagement
Increased emphasis on teams

Trends in
the New
Workplac
e

Heightened global competition

nnovative
communication
I
t
echnologies
New work environments
Information as a corporate
asset

Mary Ellen Guffey and Dana Loewy, The Essential Business

Communication, 2013, 2010 South Western, Cengage
Learning, page: 6 Chapter 1

FIND OUT WHY

Get The Job You Want

Get The Promotions
Providing Leadership
Being Productive on The Job
Positive Relation to Others
Assuring the Success of Your Organization
Your organization will succeed only if it has the
support of its constituenciessupport that comes
from effectively communicating with customers or
clients about the organizations products or
services.

The SENDER
What is the Profile of the sender?

To understand the message of

the sender, no matter how
poorly sent.

To be so clear that the receiver

cannot possibly misunderstand
the message

The RECEIVER

What

is the Profile
the Receiver

f
?

How may the sender encode a message?

The SENDER

What kinds of channels to carry messages?

What kinds of channels to carry messages?

How does a receiver decode a message?

When is the communication
considered to be successful?
How the feedback to be facilitated?

The RECEIVER

Goals of Business
Communication

Receiver Understanding
Receiver Response
Favorable Relationship
Organizational
Goodwill

Physical barriers

Psychological barriers
Language problems
Nonverbal distractions
Assumptions

Thought speed
Faking attention
Grandstanding