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Title

Public relations in Asia Pacific : communicating effectively across cultures / Mary M. Devereux, Ann

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, &
Careers in advertising and public relations

Writing effective news releases- : how to get free publicity for yourself, your business, or your orga
Today's public relations : an introduction / by Robert L. Heath and W. Timothy Coombs.

Strategic research and political communications for NGOs : initiating policy change / Accenture-Stif
Public relations practices : managerial case studies and problems

PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / Trevor M

Excellence in public relations and communication management / edited by James E. Grunig with Da
Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan.
Crisis communications : a casebook approach / Kathleen Fearn-Banks.
Exploring public relations / [edited by] Ralph Tench, Liz Yeomans.

Media relations handbook for agencies, associations, nonprofits, and Congress / Brad Fitch ; forewo
Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke / Michael Levine.
PR idea book : 50 proven tools that really work / Jeff Winke.

The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeL
Strategic public relations : an audience-focused approach /Barbara Diggs-Brown
The SAGE handbook of public relations / edited by Robert L. Heath.
Key concepts in public relations / Bob Franklin ... [et al.].
The handbook of strategic public relations and integrated marketing communications / [edited by]

Public relations cases : international perspectives / edited by Danny Moss, Melanie Powell & Barbar

Public relations : The profession and the practice / Dan Lattimore, Otis Baskin, Suzette T. Heiman, E
Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner.
PR strategy and application : managing influence / W. Timothy Coombs and Sherry J. Holladay.

The future of excellence in public relations and communication management : challenges for the n
It's not just PR : public relations in society / W. Timothy Coombs and Sherry J. Holladay.
PR on a budget / Leonard Saffir.
Manage the media : (don't let the media manage you) / William J. Holstein.
Effective public relations / Moi Ali.
Public relations : the complete guide / Joe Marconi.

Public relations and the social web : using social media and Web 2.0 in communications / Rob Brow

Online public relations : a practical guide to developing an online strategy in the world of social me
Primer of public relations research / Don W. Stacks.

Qualitative research methods in public relations and marketing communications / Christine Daymo

Excellent public relations and effective organizations : a study of communication management in th

Fashion public relations / by Sar Perlman, Gerald J. Sherman.

Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald

Strategic writing : multimedia writing for public relations, advertising, and more / Charles Marsh, D
Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber.
Writing PR : a multimedia approach / Meta G. Carstarphen, Richard A. Wells.

Class. number Copi(es)

338 338338 D4

658.872

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1
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659.202 854 67

659.202 854 67

659.207 2

659.207 2

659.285

659.296 87659.

808.066 302

808.066 65

808.066 659

808.066 659

Total

46