SUMMER TRAINING PROJECT REPORT

ON

MARKETING STRATEGIES ADOPTED

BY AUTHORIZED DEALERSHIP
OF HYUNDAI MOTORS
Submitted in partial fulfillment of the requirement for the Award of Degree
Master of Business Administration

Submitted To

Submitted By:
GOPAL KRISHNA
IMBA
Roll No. 1120675021

SCHOOL OF MANAGEMENT

BABU BANARSI DAS UNIVERSITY, LUCKNOW

DECLARATION

This is to declare that I, GOPAL KRISHNA (IMBA Roll No. 1120675021) student of IMBA,
have personally worked on the project entitled MARKETING STRATEGIES ADOPTED
BY AUTHORIZED DEALERSHIP OF HYUANDI MOTORS.
The data mentioned in this report were obtained during genuine work done and collected by me.
The data obtained from other sources have been duly acknowledged. The result embodied in this
project has not been submitted to any other University or Institute for the award of any degree.

GOPAL KRISHNA

(
Roll No. 1120675021

PREFACE
Practical and Theory are the two aspects of Management education. The practical training in the
domain of management courses has received vital importance. It exposes to the potential
manager towards the actual work situation and gives a student rich insight into what practically
is going on inside the industries. In fact it is the implementation of theory into practices which is
the life force of management.
Practical training is an obligatory requirement for the i.M.B.A. It was of great advantage to
receive practical training in A STUDY OF MARKETING STRATEGIES ADOPTED BY
AUTHORIZED DEALERSHIP OF HYUNDAI MOTORS. The study was undertaken with
a view to get insight into study of the strategies of marketing in Company. The management of
the company offered an excellent learning situation.

ACKNOWLEDGEMENT
Any fruitful work is in complete without a word of thanks to those involved directly or indirectly
in its completion. With my sincere gratitude I would like to thanks everyone who has supported
me in my project.
I would like to extend my sense of acknowledgement to learning Experience. The present work
has taken its sharp largely to their wise counsels, concrete and constructive suggestions.
First of all, I would like to pay my heartiest thanks to entire family of Hyundai who provided
me such a wonderful opportunity to do Project Report and provided their valuable suggestions in
understanding the work of Project.
To understand the essentials of the research report, I would like to thanks to my guide Ms.
Harleen Kaur for their guidance.