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Final Exam For Comm 440 Political Communication
Final Exam For Comm 440 Political Communication
SPRING 2013
DUE DAY AND TIME: FRIDAY, MAY 10, 4:00 P.M. (LATE SUBMISSIONS WILL NOT BE
ACCEPTED).
INSTRUCTIONS:
Save this file in word and answer each question in a new saved file. Name the file
your last name, course, and date (Ex. Hacker Comm 440 May 10 2013). Upload the
saved exam to the Comm 440 dropbox. DO NOT SEND VIA ANY EMAIL SYSTEM. Do
not deliver anywhere in hard copy. You may submit the exam at any prior to the
deadline. NO MORE THAN 100 WORDS PER QUESTION ANSWER IS ALLOWED. Be
sure that you submitted file has both the questions and the answers to the
questions as well as the question numbering.
TOTAL EXAM VALUE = 30 POINTS.
1. How did Dr. Dylko explain a way to interpret research question
answers/findings that involve contradictory results among studies?
According to Dr. Dylko is almost impossible not to have personal involvement
with the research subject. In this sense, all the background of readings,
ideology, experiences and have some sort of influence when it comes to
evaluate the results. For an example, a statistician and a political consultant
will approach a variable of two percent in different ways. This pattern plus
choosing the most suitable methodology could create some contradictory
results. Another reason is the proximity that the researcher could have with
the theme, accepting results that match with his hypothesis.
2. Describe two main findings of political communication scholars
regarding new media networking and political communication and
behavior.
New Media is essentially recent and does not have the huge effect on
turnout, mobilization and information level. This happens due the
characteristic of reinforcement of previous political ideology, which is
accumulated through a slow process of education, social experience, and
consumption of news via old media. This process provides sedimentation of
information that the new media just cannot change so fast. Also, lots of
alternative websites and companies are bought by the big corporations once
they reach the mainstream. The new media has its impact, but old ways of
communication are very important too.
3. Based on the discussions we had regarding student research
presentation on social media and political communication, what
would you recommend to political campaigners about their best uses
of social media in a campaign?
A candidate that ignores social media has a regression nowadays. But the
campaigns should not rely all the effort on the Internet. It is important to
acknowledge the impact of new media on the candidates voters. Social
media is a space that provides more contact with the people and collective
construction of meaning, in which the sender has little control over the
message once it is published. So it builds a relationship of dialogue, asking
for collaborations during the campaign and engaging more citizens. The
research, especially on Big Data, is the first step to plan and target the
messages.
4. Explain the difference between a concept
correlation vs. causation. Give examples.
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