A

REPORT
On

Business Legends
In the Title of

SANTANU PRAKASH
Submitted to

Mr. Kaushik Trivedi

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)
B.B.A.PROGRAMME

Constituent of Charotar University of Science and Technology

(CHARUSAT)
B.B.A. (2014-17) Semester-3
Prepared by
Name: Shail R. Soni
Id. No.: 14BBA058

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DECLARATION
I Shail R. Soni student of BBA Programme at Indukaka Ipcowala
Institute of Management (I2IM) hereby declare that the report on Business
Legends entitledSantanu Prakash is the result of my own work.

Place: Changa
Shail R. Soni
ID NO. : 14BBA058
Date: 1/08/2016

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TABLE OF CONTENTS
SR.N
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2
3
4
5
6
7

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PARTICULARS
Introduction
SWOT
Success story of business gaint
Vision & Mission
Business Skills
How challenges to faced
Learning

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Introduction

Shantanu Prakash

Entrepreneur
CEO, Educomp
New Delhi, India
1995-2016 (21 years)
Born: Rourkela
Organisations: CEO at Educomp for 21 years
Academic:1986- 1988 , Indian Institute of Management Ahmedabad Ahmedabad
Work Status: Entrepreneur
Residence: Delhi
Net Worth: $920 million
Age: 44
Marital Status: NA

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Education Background
Shantanu Prakash founded Educomp Solutions Limited in 1994, a few years after
acquiring an MBA degree from the Indian Institute of Management, Ahmedabad.

About the business

He is an Indian businessman, industrialist, politician, Forbes billionaire and a member of
the Indian Parliament.
In 2010, Forbes had estimated his net worth to be US $920 million making him one of
Indias Top 50 richest persons.
He is the Chairman of Educomp Pvt. Ltd.

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SWOT ANALYSIS
strength
Communication skill
Leadership quality
Visionary
Weakness
This same need to get things done also causes me stress when I
have too many tasks.
Opportunity
To make EDUCOMP as international company and expand his
business s throughout the world.
Treats

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Companies in same business

Vision and Mission

His vision has been to transform the teaching-learning process through the use of
technology and best practices. The company employs over 16000 people across 27
offices worldwide including India, USA Canada, Nigeria, Saudi Arabia and Singapore.
Educomp is the leader in education content, professional development, online learning
and the first company to set up high quality schools across the country Educomp works
with over 32,000 schools and 20 million students across the globe and has joint ventures
with Pearson PLC and Raffles Education Corporation for vocational and higher education
respectively.

Success story of Santanu prakash

Shantanu Prakash, MD & CEO of Educomp Solutions is the man who made
'education', a "sexy" word for the stock market. This is a story of a dreamer with a
difference. He not only achieved his own dreams but also helps many others do it day
in and day out.
Shantanu Prakash, a middle class boy from Delhi decided to walk the road less
travelled. After IIM-A, when most of his classmates opted to lucrative jobs at MNCs,
Shantanu decided to set out on his own and 17 years later, he has no regrets and why
would he? After founding Educomp in 1994, he has been changing the face of Indian
education on a daily basis.

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Business skill
He is man of commitment
Solid Communication Skill-Great Communication skills are essential as no
business trancation without it.
Ability to Take the Initiative is important in business as it continually connect
people to work harder learn more and perform better.
To be successful business you need outstanding leadership skill you should be
able to command a room and inspire a team of associate to perform at their best.

How challenges are faced

Smartclass indeed was and continues to be a revolutionary product and a game changer in
the school education space. It changed the way children learnt various subjects in the
classroom. In India, our current market share is over 50%. With Smartclass, our reach has
been commendable as we successfully installed it across schools in metros as well as
increasingly now in Tier II cities. Educomp ushered in the digital revolution in
classrooms 10 years ago and today it has become an imperative for sch ..

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Learning
I learn when grab a great opportunity.
I learn from Rahul Bajaj that is how to observe people and treat them for
work.
I learn to take initiative in any type of work with enthusiasm.
I learn how to be a good leader and how to lead people.

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