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    Social Media Strategy-FeelBambu

    Uploaded by

    Anand P Kumar
    This document outlines a social media strategy for FeelBambu, including engagement on key channels like Facebook, Twitter, Pinterest, Foursquare, LinkedIn. The strategy focuses on building brand loyalty and customer retention through competitions, sharing interesting content, seasonal offers. It also discusses using Foursquare for location-based marketing, Google+ for video chat and groups, and Pinterest for product photos. The goal is to drive visitors to sales conversion and grow revenue through social media alone by $100,000 in the first year. The plan involves listening, adjusting, implementing tracked strategies, and creating content for targeted audiences.

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    Social Media Strategy-FeelBambu

    Uploaded by

    Anand P Kumar
    33 views10 pages
    This document outlines a social media strategy for FeelBambu, including engagement on key channels like Facebook, Twitter, Pinterest, Foursquare, LinkedIn. The strategy focuses on building brand loyalty and customer retention through competitions, sharing interesting content, seasonal offers. It also discusses using Foursquare for location-based marketing, Google+ for video chat and groups, and Pinterest for product photos. The goal is to drive visitors to sales conversion and grow revenue through social media alone by $100,000 in the first year. The plan involves listening, adjusting, implementing tracked strategies, and creating content for targeted audiences.

    Original Description:

    how to build a social media strategy for an online store

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    This document outlines a social media strategy for FeelBambu, including engagement on key channels like Facebook, Twitter, Pinterest, Foursquare, LinkedIn. The strategy focuses on building brand loyalty and customer retention through competitions, sharing interesting content, seasonal offers. It also discusses using Foursquare for location-based marketing, Google+ for video chat and groups, and Pinterest for product photos. The goal is to drive visitors to sales conversion and grow revenue through social media alone by $100,000 in the first year. The plan involves listening, adjusting, implementing tracked strategies, and creating content for targeted audiences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    33 views10 pages

    Social Media Strategy-FeelBambu

    Uploaded by

    Anand P Kumar
    This document outlines a social media strategy for FeelBambu, including engagement on key channels like Facebook, Twitter, Pinterest, Foursquare, LinkedIn. The strategy focuses on building brand loyalty and customer retention through competitions, sharing interesting content, seasonal offers. It also discusses using Foursquare for location-based marketing, Google+ for video chat and groups, and Pinterest for product photos. The goal is to drive visitors to sales conversion and grow revenue through social media alone by $100,000 in the first year. The plan involves listening, adjusting, implementing tracked strategies, and creating content for targeted audiences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 10

    Social

    Media Strategy For


    FeelBambu
    A Dra6 For Discussion

    Channels
    l

    Facebook

    Twi>er

    Pinterest

    Foursquare

    Linkedin

    Engagement on FB
    l

    Facebook Page To Be Created

    Introducing new line of furniture based on trends and seasons

    Include a brief commercial blurb ( why did we start this, what is special about us
    etc)

    Introduce compeIIons rst reviewer gets 1000Rs o, rst 100 people get a
    free gi6, have surveys on interests, do they like what they see, brand loyalIes
    etc.

    Ads typically in FB are relaIve to interests so thats a good opIon to pursue

    Has to be interacIve and a resource needs to spend 1hour per day on this

    Brand Loyalty
    l

    Once the FB page is done, then brand associaIon and loyalty has to be built
    in

    That can be done using compeIIons and interacIve games where prices
    are provided for parIcipaIon

    The idea is incenIve for parIcipaIon and its free

    Customer RetenIon
    l

    This is the next step of the process since how that we would have build up a
    brand associaIon

    Sharing interesIng Itbits on bamboo and furniture , ll in the blanks for


    prizes,hastag content, fan comments etc.

    Sending email with W link and oers and discounts

    Seasonal sales using fesIvals with themed gi6 oerings for example
    valenIne day , we oer free hearIne shaped pen stands or something like that

    Having a humor secIon with humor around furniture and bamboo

    Likeability is key , we need LIKES and SHARES

    Foursquare & GooglePlus & Pinterest


    l

    This tool can be used where you give a free gi6 when somebody visits your
    factory or your oce this is just a personal branding exercise using
    foursquare

    Googeplus could be used for locaIon based markeIng, video chat around
    bamboo, we need to form circles around bamboo furniture and other
    aspects and we can also create private and public groups for branding

    Pinterest can be leveraged using photos of our products and creaIon of


    specic furniture boards

    Linkedin
    l

    The objecIve is to lead visitors of the page to sales conversion

    The linkedin proles of the founders and the company page has to reect
    the following :
    l
    l

    Know Me Specic informaIon on who I am and why I am doing this


    Like Me sharing informaIon, creaIng trust as a reliable resource leads to liking
    the company and the product
    Trust Me This leads to buying

    We need to add 5 contacts per week and post 3-5 Imes per week

    Social Media Plan


    l

    Grow revenue ( we should keep a conservaIve number of 10 lacs for rst


    year for social media alone)
    l
    l
    l
    l

    Grow leads and conversions New leads, conversion to sales


    Increase awareness media coverage, social and interacIve
    Be seen as experts in marketplace- speaking in events, PR releases
    Engage with community- 10 tweets per day, 3 posts on other channels

    The Social Media Plan


    Listen

    adjust

    Implement,
    track and
    measure

    Mktg
    Stratgies,
    target
    audience

    Content,
    tools

    QuesIons or comments

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