Professional Documents
Culture Documents
Sales Forecast Template
Sales Forecast Template
Overview
You will use this template to compile monthly sales forecast for the current fiscal year. Employees will be required to enter m
prices and gross profit percentages for each product category. Please note that the other calculations will update automatica
generic product categories, It is recommended that you label each category to match your product offerings.
Instructions
Step 1: Locate similar real world companies in your industry and use their financial data to identify typical product costs. Rem
be different depending upon whether you chose to manufacture your products or whether you purchase them from a wholesale
Step 2: Place the identified costs in the table with the corresponding product line. Remember to take into account any possibl
occur as a result of seasonal demand.
Step 3: Provide price points for each product category. Remember to account for any potential price changes that may occur
if you sell beach related items your price point may be higher in the summer than in the winter as market demand changes.
Step 4: Forecast the number of units you expect to sell each month. Be as realistic as possible and remember the nature of th
these numbers. Remember, you should expect a sales spike during months in which you participate in a trade show.
Step 5: Convene a meeting of the Accounting and Finance, Sales and Marketing, Administration, and Purchasing depart
forecast and discuss any potential changes that may need to be made to increase the accuracy of your projections. Up
department will use this information to begin the creation of long range financial plans an projections.
Step 6: At the end of each month the Accounting and Finance, Sales and Marketing, Administration, and Purchasing depart
the months projections and analyze them to determine if the firm is on pace with the projected goals. If the firm is ahead of g
any necessary changes to future projections. If the firm is behind analyze potential causes and implement strategies to im
product mix.
Notes
All cells that require employee input have been highlighted with a yellow cell background. All the other cells contain formulas a
updated.
If you require additional product categories, we recommend inserting the required number of additional rows anywhere betw
categories in each section of the sales forecast and then copying the existing formulas from one of the default product ca
Additional rows should be inserted into the same position in each section of the sales forecast before copying the formulas in
are copied accurately.
June
July
August
September
October
November
December
January
February
March
April
May
Total
Swimsuits
20.00
20.00
20.00
20.00
20.00
20.00
20.00
20.00
20.00
Wet Suits
75.00
75.00
75.00
75.00
75.00
75.00
75.00
75.00
75.00
75.00
Surf Boards
325.00
325.00
325.00
325.00
325.00
325.00
325.00
325.00
325.00
325.00
Fishing Rods
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
4.00
4.00
4.00
4.00
4.00
4.00
4.00
4.00
4.00
4.00
Swimsuits
35.00
30.00
27.50
25.00
25.00
30.00
40.00
50.00
50.00
34.72
Wet Suits
170.00
150.00
145.00
140.00
140.00
150.00
175.00
200.00
200.00
163.33
Surf Boards
425.00
400.00
425.00
450.00
400.00
425.00
450.00
500.00
500.00
441.67
Fishing Rods
65.00
65.00
70.00
75.00
65.00
65.00
70.00
80.00
80.00
70.56
7.50
7.50
7.50
7.50
7.50
10.00
12.50
15.00
15.00
10.00
Swimsuits
75.0%
50.0%
37.5%
25.0%
25.0%
50.0%
100.0%
150.0%
150.0%
73.6%
Wet Suits
126.7%
100.0%
93.3%
86.7%
86.7%
100.0%
133.3%
166.7%
166.7%
117.8%
Surf Boards
30.8%
23.1%
30.8%
38.5%
23.1%
30.8%
38.5%
53.8%
53.8%
35.9%
Fishing Rods
62.5%
62.5%
75.0%
87.5%
62.5%
62.5%
75.0%
100.0%
100.0%
76.4%
87.5%
87.5%
87.5%
87.5%
87.5%
150.0%
212.5%
275.0%
275.0%
150.0%
159
179
435
217
155
140
186
570
263
2,304
Swimsuits
30
35
80
40
35
35
45
150
80
530
Wet Suits
20
12
10
10
25
98
Surf Boards
35
15
15
45
30
156
Fishing Rods
40
45
100
50
35
30
40
125
50
515
80
90
200
100
70
60
80
225
100
1,005
6,545
6,750
28,475
13,930
7,075
7,225
13,400
48,375
25,100
156,875
Swimsuits
1,050
1,050
2,200
1,000
875
1,050
1,800
7,500
4,000
20,525
Wet Suits
1,020
900
2,900
1,680
1,400
1,500
1,050
5,000
600
16,050
Surf Boards
1,275
1,200
14,875
6,750
2,000
2,125
6,750
22,500
15,000
72,475
Fishing Rods
2,600
2,925
7,000
3,750
2,275
1,950
2,800
10,000
4,000
37,300
600
675
1,500
750
525
600
1,000
3,375
1,500
10,525
3,945
4,285
19,275
8,975
4,755
4,515
8,145
25,400
13,975
93,270
Swimsuits
600
700
1,600
800
700
700
900
3,000
1,600
10,600
Wet Suits
450
450
1,500
900
750
750
450
1,875
225
7,350
Surf Boards
975
975
11,375
4,875
1,625
1,625
4,875
14,625
9,750
50,700
Fishing Rods
1,600
1,800
4,000
2,000
1,400
1,200
1,600
5,000
2,000
20,600
320
360
800
400
280
240
320
900
400
4,020
Units Sold
Gross Sales
Cost of Goods
Page 2 of 5
June
July
August
September
2,600
2,465
9,200
4,955
2,320
2,710
5,255
22,975
11,125
63,605
Swimsuits
450
350
600
200
175
350
900
4,500
2,400
9,925
Wet Suits
570
450
1,400
780
650
750
600
3,125
375
8,700
Surf Boards
300
225
3,500
1,875
375
500
1,875
7,875
5,250
21,775
Fishing Rods
1,000
1,125
3,000
1,750
875
750
1,200
5,000
2,000
16,700
280
315
700
350
245
360
680
2,475
1,100
6,505
39.72%
36.52%
32.31%
35.57%
32.79%
37.51%
39.22%
47.49%
44.32%
40.55%
Swimsuits
42.86%
33.33%
27.27%
20.00%
20.00%
33.33%
50.00%
60.00%
60.00%
48.36%
Wet Suits
55.88%
50.00%
48.28%
46.43%
46.43%
50.00%
57.14%
62.50%
62.50%
54.21%
Surf Boards
23.53%
18.75%
23.53%
27.78%
18.75%
23.53%
27.78%
35.00%
35.00%
30.04%
Fishing Rods
38.46%
38.46%
42.86%
46.67%
38.46%
38.46%
42.86%
50.00%
50.00%
44.77%
46.67%
46.67%
46.67%
46.67%
46.67%
60.00%
68.00%
73.33%
73.33%
61.81%
Gross Profit
October
November
December
NOTES:
1) This example is for a first year firm. Returning firms may record sales in June, July and/or August.
2) The numbers used in this example are not accurate, they are simply a representation of what a completed sales forecast may look like
3) Average unit cost and average unit price would represent the average of ALL items in a particular product line
4) Units sold may spike during months in which your firm participates in a trade show. In this example the firm participated in trade shows in November in April
5) Markup is calculated using the following formula: 100 * (sales price - cost)/cost
6) Gross sales is equal to the average unit price multiplied by the expected sales total
7) Cost of goods sold is equal to the average unit cost multiplied by the expected sales total
8) Gross profit is calculated by subtracting the cost of goods sold from gross sales
9) Gross profit margin is calculated using the following formula: (revenue - cost of goods sold) / revenue
Page 3 of 5
January
February
March
April
May
Total
June
July
August
September
October
November
December
January
February
March
April
May
Total
10
10
10
10
10
10
10
10
10
10
10
10
10.00
Wet Suits
10
10
10
10
10
10
10
10
10
10
10
10
10.00
Surf Boards
10
10
10
10
10
10
10
10
10
10
10
10
10.00
Fishing Rods
10
10
10
10
10
10
10
10
10
10
10
10
10.00
10
10
10
10
10
10
10
10
10
10
10
10
10.00
Swimsuits
20
20
20
20
20
20
20
20
20
20
20
20
20.00
Wet Suits
20
20
20
20
20
20
20
20
20
20
20
20
20.00
Surf Boards
20
20
20
20
20
20
20
20
20
20
20
20
20.00
Fishing Rods
20
20
20
20
20
20
20
20
20
20
20
20
20.00
20
20
20
20
20
20
20
20
20
20
20
20
20.00
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
Wet Suits
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
Surf Boards
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
Fishing Rods
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
Units Sold
25
25
25
25
25
25
25
25
25
25
25
25
300
Swimsuits
60
Wet Suits
60
Surf Boards
60
Fishing Rods
60
60
Gross Sales
500
500
500
500
500
500
500
500
500
500
500
500
6,000
Swimsuits
100
100
100
100
100
100
100
100
100
100
100
100
1,200
Wet Suits
100
100
100
100
100
100
100
100
100
100
100
100
1,200
Surf Boards
100
100
100
100
100
100
100
100
100
100
100
100
1,200
Fishing Rods
100
100
100
100
100
100
100
100
100
100
100
100
1,200
100
100
100
100
100
100
100
100
100
100
100
100
1,200
Cost of Goods
250
250
250
250
250
250
250
250
250
250
250
250
3,000
Swimsuits
50
50
50
50
50
50
50
50
50
50
50
50
600
Wet Suits
50
50
50
50
50
50
50
50
50
50
50
50
600
Surf Boards
50
50
50
50
50
50
50
50
50
50
50
50
600
Fishing Rods
50
50
50
50
50
50
50
50
50
50
50
50
600
50
50
50
50
50
50
50
50
50
50
50
50
600
250
250
250
250
250
250
250
250
250
250
250
250
3,000
Gross Profit
Page 4 of 5
June
July
August
September
October
November
December
January
February
March
April
May
Total
Swimsuits
50
50
50
50
50
50
50
50
50
50
50
50
600
Wet Suits
50
50
50
50
50
50
50
50
50
50
50
50
600
Surf Boards
50
50
50
50
50
50
50
50
50
50
50
50
600
Fishing Rods
50
50
50
50
50
50
50
50
50
50
50
50
600
50
50
50
50
50
50
50
50
50
50
50
50
600
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
Swimsuits
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
Wet Suits
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
Surf Boards
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
Fishing Rods
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
Page 5 of 5