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Economic and Rural Development
2070-2011 PRIVATE SECTOR RESEARCH AND DEVELOPMENT COOPERATIVE
EMPLOYMENT PROGRAM ~ Winter Work Term
APPLICATION FORM
Application Deadline: Post-marked by September 10, 2010
Application available at waw.govsns.calecowsep ______ bce Use Only é
We recommend using Canada Post courerorrglsered mt ress Aine a:
‘Alsectons must be competed in order tobe considered. ue
aed ope nit be cepted
‘YOU MUST SEND A COPY OF THIS APPLICATION TO THE Ftc
CO-OP COORDINATOR,
‘ORGANIZATION
1. Registered Business Name
iear7 Sofware
2 Business Chie and Postal Mating Adress Postal Code
[1406 South Park St, Suite 1 83H 27
5, Telephone Number ~ (02) Fax Naber (2 Website URL
le02.223-2787 48-6035 worn. 2475W.c@
4. Diision/Deparimant appeal)
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‘6. Division Telephone Numbor = B02) Bt ‘ivsion Fax Nomber
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CONTACT
7, Nae of Contact Person (pease prin) Wide al Tie
[Justin Rowe € Ci. CiMes CMs Css otner
Telephone Number- (902) ‘Conlack Fax Gi diferent rom main organization fxd) (2) |
j902-304.0708 js02-482-5035,
‘Contact Ema ast Be checked on & regular base) ‘Call Pie Blackberry Number
justin247ew@gmal.com
8 rit statement of te organizations pupose: _
[fe create innovation through sofware development, inlemet based applications, and uniqua Web based consuiver produce.
2, statement of te lision’s purpose elated to research and davelopment appiebl)
WA
ELIGIBILITY
10a. Egy Requires - Must be in recip of IRAP o SRAED
1D Compares Act Relavaon Number #
‘Revenue Canada Business Nurer 84370606
1 Ober pase spect)
‘0h Incate te ost yoar to ganaion wasn reciptof IRAP or SRRED. z
Tr Industil Research Assistance Progam (RAP): Number: Year
"Sec Research & Exptl Dewlopi GRAED) TAX CT 7510PROJECT
11. Project Summary: _
[The project, CMYPET.NET, is an innovative inlemel product doveloped To Gonnect people with their pete. 2477 Software has
developed a patent pending technology to remotely contol a USB enabled treat feeder for pets. It's complimented by video
conferencing (designed by 24/7 Software) over the Intaret allowing the pat owner to talk to and feed that pa steal
‘The student will use the lates internet marketing strategies such as socal networking and blogging fo enhance aur online
presence as wel ad in developing rect consumer and trade based marketing campaigns fr vade shown, n stove,
|promotions, and fer promotional media werk.
BENEFITS
412, Describe the benefits of the Project to the Organization:
Firing a student will enable 24/7 Sofware to:
-Immeditelyinereaso the online awareness of our latest prosuc(remotely enable treat foeding system),
= Help build our user based to ial our goal of 15,000 users in Qt of 2011
- Gain media awareness through their work on line developing press releases and contacting media outlets direct,
- Immediately grow our team, allowing us to focus our management team's efforis on business development.
43. Describe the Specific Learning Objectives you have forthe student during the work term:
fFhe student wil lear,
| How to develop online marketing strategies for consumer product,
| Werk with social networking sites from a business prospactive,
| How te develop marketing campaigns for consumer preducs instore
| About the world wide pet industry,
| How to work independenty, yet follow specific guidelines set out by the marketing team to complete assigned tasks,
|, How an experienced marketing team develops yeary, quartedy, and monthly goals and how they go about executing them
lafectvely
How to crealo and develop press releases for imovative products and how to effecively deal with media of all ypes.
|- How to developed trade show marketing strateies, from prospecting fo eye catching booth acti, and the cation of
ltfecive promotional materals(orochures, catalogs ote)
POSITION DESCRIPTION
2) Postion Tile must match description
) Allach a copy ofthe Position Description
‘) One Poston Title per application
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APPLICATION FORM - continuedORGANIZATION NAME: 247 Sofware
POSITION FUNCTIONS
26, From ihe ist below choose a minimum of 4 and a maximum of 10 posilon funclions/ekls that besl deserbe how the
‘mployeo wil spend hiser time. Beside the function selected indicate the percentage of imo each functon/sil wil require
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{have read the Application Guidelines. | certify that al sections of the application are complete and correct to the best
of my knowledge. If this project is approved, Iwill comply with all program guidelines.
HAVE FORWARDED A COPY OF THE APPLICATION AND POSITION DESCRIPTION TO ALL INSTITUTIONS.
CONTACTED.
26, Signatute oF pontact person (specified in #7)
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“Save a copy for your files **
Please return this application wth an orignal signature and necessary altachments to:
Student Employment Programs
Economic and Rural Development
PO Box 2341
Halifax NS B3J3C8
Courier Address:
1660 Hollis Street, Suite 600
Hallax NS BB 1V7
Phone: 1-800-424-6418 (Toll Free), Within Haltfax Metro: (902) 424-8000
Emait sepinfo@aouns.ca
Website: saw. govins.clecon/sep24/7 Software Job Posting
Marketing Assistant
Company and Project Overview:
24/7 Software is a Halifax software company that focuses on innovation through software
development, internet based applications, and unique web based consumer products. Our
current project, CMYPET.NET, is an innovative internet product developed to connect
people with their pets. 24/7 Software has developed patent pending technology to allow
people to remotely enable their home computer’s camera and microphone and activate a
USB enabied treat feeder, allowing the pet owner to talk to and feed their pet a treat via a
PC or eapable smartphone.
Position Summa:
24/7 Software is seeking a co-op student for a 4 month term position, Reporting to the
Marketing Manager, this candidate is responsible for implementing the CMPYPET.NET
online marketing plan, aiding in development of marketing campaigns targeted for both
consumers and the trade, and establishing measures to drive visibility of the related brand
and products. ‘This candidate will manage CMYPET.NET content on social media sites
and add content to relevant 3" party blogs and news items.
‘The candidate will be required to:
+ Work with various team members: Sales, Marketing, and Product Development,
to ensure effective coordination of tasks and goals.
+ Implement company marketing plan to meet goals and identify other business
opportunities, optimizing the penetration in the online community,
+ Maintain content on company web blog, social networking sites, as well as
prospecting for and engaging customers online
+ Develop and deliver accurate marketing reports based on daily web activities and
through the collection of online data,
The candidate should expect to learn:
How to develop online marketing strategies for consumer products.
Work with social networking sites from a business prospective.
How to develop marketing campaigns for consumer products in store.
About the world wide pet industry,
How to work independently, yet follow specific guidelines set out by the
marketing team to complete assigned tasks.+ How an experienced marketing team develops yearly, quarterly, and monthly
goals and how they go about executing them effectively.
‘+ Howto create and develop press releases for innovative products and how to
effectively deal with media of all types,
* How to develop trade show marketing strategies, from prospecting to eye catching
booth activities, and the creation of effective promotional materials (brochures,
catalogs etc.).
Requirements:
Co-op student with a concentration in Marketing,
Strong computer/internet skills.
Previous marketing experience is an asset,
Excellent analytical and writing skills
Strong organizational skills and the ability to manage a variety of work projects
simultaneously.
+ Astrong team player; adds value to team efforts; must have the ability to maintain
@ good rapport with project team members and clients.
* Desire to identify and implement change when necessary.
+ Ability to manage project schedules, and prioritize and meet multiple project
deadlines.
To apply, please include your resume, a cover letter and your answers (with
explanations) to these questions:
L. What are your goals for the intemship term?
2. What ate your plans onee the internship is over?
3. Why should we pick you and what sets you apart from the rest?
EMPLOYMENT APPLICATION PROCESS:
Email your application to Andrew Bruce at andrew@247sw.ca. Incluce answers to
questions 1-3 in the body of the email and attach cover letter and resume.