A study on Consumer Awareness, Preference and Perception

towards Fortified Foods

Objectives of the Study
Primary Objective

To study Consumers Awareness about Fortified Foods and to find

out their perceptions towards it.

Secondary Objective

To know the Preference of the Consumers towards Fortified Foods.

To know what is the perception of Fortified Foods in Different
Consumers Mind i.e. Demographic Segment(Age and Occupation)
Questionnaire
1. Is health a factor that affects your daily diet?
a) Yes
b) No
c) At Times
2. What measures do you take to stay healthy?
a) Healthy Diet
b) Exercise
c) Yoga
d) Medication
e) Others
3. Are you aware of term Food Fortification?
a) Yes (Go to section B)
b) No (Go to section A)
Section A
Definition: Food Fortification is a process in which the nutritional content
(Vitamins and Minerals) of a product is increased so the nutritional quality
of food is increased and provides health benefits to the consumers.

4. Are you aware of any of these Fortified products? (Saffola

Oats, Kellogs Corn Flakes, Britannia Nutri Choice Biscuits)
a) Yes
b) No
c) Dont Know
5. Have you consumed Fortified Food in the past 6 Months?
a) Yes
b) No
Section B
6. How did you get to know about Fortified Foods?
a) Friends
b) Television

c) Nutritionists
d) Internet
e) Newspapers and Magazines
f) Others
7. How often do you consume Fortified Foods?
a) Once in a day
b) Once in a week
c) Once in 15 days
d) Once in a month
8. Do you refer to the Nutritional Value information given on
the product while buying Fortified Foods?
a) Yes
b) No
c) At times
9. Do you think that consuming Fortified Foods really helps you
to stay fit and healthy?
a) Yes
b) No
c) Not Sure
10.
What according to you are the Benefits of consuming
fortified foods?
a) Weight loss
b) Healthy life
c) Adding more Vitamins and Nutrition
d) Medical Treatment
11.
Rate the following factors you consider while buying
the products.
(1-Low, 2-Medium, 3 High)
Taste
Quality
Price
Nutritional Value
Brand
Celebrity
Endorsement
12.
Will you recommend your peers to start consuming
Fortified Foods?
a) Yes
b) No
13.
a)
b)
14.
a)
b)

I am a
Male
Female
My age is
Between 18 to 27
Between 28 to 37

c)
d)
15.
a)
b)
c)
d)

Between 38 to 47
Above 47
I am a
Student
Self- Employed
Housewife
Retired