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  • A. B. C. D. E. F. 1. 2. 3. 4. 5. 6. 7. 8.: Comms Plan For Digital Marketing Workshop - 1 July 2010

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    This document outlines the communications plan and logistics for a Digital Marketing Workshop. The budget is £5,000 with £2,530 allocated to catering and venue costs and £1,000 for the keynote speaker. Various branding and communications tasks are assigned, including creating templates, videos, and delegate packs. Logistics such as AV, exhibitor space, and catering are organized. The workshop is scheduled for July 1st at the Daily Telegraph offices and will run from 9:30am to 5pm with up to 100 attendees and exhibitors from creative suppliers and technology companies.

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    This document outlines the communications plan and logistics for a Digital Marketing Workshop. The budget is £5,000 with £2,530 allocated to catering and venue costs and £1,000 for the keynote speaker. Various branding and communications tasks are assigned, including creating templates, videos, and delegate packs. Logistics such as AV, exhibitor space, and catering are organized. The workshop is scheduled for July 1st at the Daily Telegraph offices and will run from 9:30am to 5pm with up to 100 attendees and exhibitors from creative suppliers and technology companies.

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    Attribution Non-Commercial (BY-NC)
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    Download as doc, pdf, or txt
    37 views2 pages

    A. B. C. D. E. F. 1. 2. 3. 4. 5. 6. 7. 8.: Comms Plan For Digital Marketing Workshop - 1 July 2010

    Uploaded by

    api-27296504
    This document outlines the communications plan and logistics for a Digital Marketing Workshop. The budget is £5,000 with £2,530 allocated to catering and venue costs and £1,000 for the keynote speaker. Various branding and communications tasks are assigned, including creating templates, videos, and delegate packs. Logistics such as AV, exhibitor space, and catering are organized. The workshop is scheduled for July 1st at the Daily Telegraph offices and will run from 9:30am to 5pm with up to 100 attendees and exhibitors from creative suppliers and technology companies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 2

    Comms plan for Digital Marketing Workshop – 1st July 2010

    Budget = 5K
    Catering & Venue Costs = £2,530
    Keynote = £1,000
    Remaining = £1,470

    Branding - New growth (SOO)


    1. Create logo/device and branding (SOO). Logo agreed. Tag Line Share.Inspire.Deliver. DONE
    2. Create Email template and registration form and follow up form (SOO/JG/LC) DONE
    3. Create presentation templates (SOO). DONE
    4. Create RBI video/adapt Shifthappens to reflect RBI. JG
    5. Create delegate packs (DP/JG/SOO). To include RBI strategy/floorplan/speaker notes/order or day
    6. Branding around the venue
    a. Use Soo’s Slide from my strategy ppt
    b. D4s to show case our brands (SOO). Design complete
    c. Enlarge cartoons around the room (SOO)
    d. Table tops for Supplier Zone area (SOO)
    e. T-shirts for organisers (SOO)
    f. Neon bands/wrist bands for all attendees JG)

    Logistics/AV (DP)
    1. Organise AV (DP)
    2. Organise filming & editing with AV studio (DP). DP working with Ian Wilkinson. DP to see if we
    can use Telegraphs booth operator?
    3. Create exhibitor/demo area around the tea area (DP): ensure there is room for 6 tables/suppliers
    4. Book venue: The Daily Telegraph offices in Victoria – 1st choice (LC) DONE
    5. Organise catering (LC) – DONE
    6. Create name badges (JG) – JC to help. To include country flag & 3 dots
    7. Arrange venue viewing for SOO & DP & Speakers (LC). DONE. Speaker run-through 22nd June
    8. Video delegates. Q: What are the key challenges in digital marketing that you personally face? (JG)
    Communications (JG)
    1. Email Comms
    a. Email 1 to invite people: save the date/registration form (JG) DONE
    b. Email 2 venue and format of the day (JG) DONE
    c. Email 3 – last call for attendees. Only 20 spaces left! (JG) DONE
    d. Email 4 speakers and content confirmed (JG) 10/06
    e. Email 5 reminder (JG)
    f. Email 6 post event follow up with feed back form (JG)
    2. Post letter on the Business post event (SA)
    3. Create a closed Yammer network– www.digitalmarketingconference.com (JG) - DONE
    a. Send Yammer invite to attendees. Ask each person to include photo.Group attendees into
    teams and include photos (JG)
    4. Create twitter account #digitalmarketingconference – include running commentary of the day (JG).
    Promote #hashtag
    5. Video some of the speakers (JG)

    Content & order of the day (LC)


    1. Confirm speakers. Content & order (LC/LM). Speaker gathering. Agreed 22ndt June
    2. Confirm Keynote Speakers (LC). Briefed and awaiting decision. Matt Woods?
    3. Confirm Google Tools (LC) to discuss details.
    4. Confirm timings 9.30 – 5pm (LC) DONE
    5. Confirm venue (LC) DONE
    6. Agree demo’s and book external suppliers (SA & DP). DONE (IDM still to confirm)
    7. Arrange hotels for overseas delegates (LC). DONE
    Who should attend?
    Delegates: Max 100 attendees. 40% drop out rate expected

    09/06/2010 09:34:59
    • Primary – Marketing/anyone with marketing in their job title
    • Secondary – by invitation only: Publishers/Web Editors/Product Managers
    Exhibitors/Suppliers (Supplier Zone)
    • Creative Suppliers - 2 or 3 web designers. Include New Scientist app designer (SA)
    Technology (SA)
    • Gyro/Eloqua/Cheers/Google confirmed
    • IDM SA to confirm

    09/06/2010 09:34:59

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