Professional Documents
Culture Documents
An 1
An 1
Shortcomings
Strengths
High quality products
Stores all over high streets in the UK
Mature in high profitable
Opportunities
High end customers
East accessibility to the customers
Scope for improvement in marketing
Weakness
Suppliers limited to the UK
not Keeping with the competitors
and Technology
Opportunity
Enhanced services
Must enter E-business in a effective
Weakness
Reliant on British suppliers
Poor marketing Strategy
Poor technology use
way
Threat
Higher production costs
Intense competition
New entrants into the market with
Strength
High street giant
better technology
Threat
Higher
cost,
online
competitors
new lower cost suppliers
New market
TOWS MATRIX:
sales
by
T OWS
Strengths
Opportunities
Excellent products
East openness to
boulevards in the UK
the clients
economy
and
in marketing
Innovation
Weakness
Opportunity
Suppliers restricted to
the UK
New suppliers
Enhanced administrations
competitors
in a viable way
Shortcoming
Danger
Dependent on British
suppliers
Poor marketing
Intense rivalry
Procedure
innovation
Strength
Threat
contenders
with suppliers
New advertise