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  • TV Scheduling: Three Key Concepts 1. Inheritance - 2. Pre-Echo - 3. Hammocking - Channel Loyalty

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    Aaron Owen
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    Scheduling a TV programme requires considering what channel, time of day, and day of the week it will air to maximize the audience. Key concepts in scheduling include inheritance by airing after a popular show to inherit viewers, pre-echo by airing before a popular show so some viewers tune in early, and hammocking between two shows to benefit from both inheritance and pre-echo. Channel loyalty, where viewers consistently watched one channel, was important for scheduling in the 1970s-80s but is no longer a factor today due to the availability of many channel options.

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    TV Scheduling

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    Scheduling a TV programme requires considering what channel, time of day, and day of the week it will air to maximize the audience. Key concepts in scheduling include inheritance by airing after a popular show to inherit viewers, pre-echo by airing before a popular show so some viewers tune in early, and hammocking between two shows to benefit from both inheritance and pre-echo. Channel loyalty, where viewers consistently watched one channel, was important for scheduling in the 1970s-80s but is no longer a factor today due to the availability of many channel options.

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    23 views1 page

    TV Scheduling: Three Key Concepts 1. Inheritance - 2. Pre-Echo - 3. Hammocking - Channel Loyalty

    Uploaded by

    Aaron Owen
    Scheduling a TV programme requires considering what channel, time of day, and day of the week it will air to maximize the audience. Key concepts in scheduling include inheritance by airing after a popular show to inherit viewers, pre-echo by airing before a popular show so some viewers tune in early, and hammocking between two shows to benefit from both inheritance and pre-echo. Channel loyalty, where viewers consistently watched one channel, was important for scheduling in the 1970s-80s but is no longer a factor today due to the availability of many channel options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    TV Scheduling

    There are many things to think about when scheduling a TV programme.


    Some things that need to be thought about are: what channel it will be
    broadcasted on, what time of day the programme will be broadcasted &
    what day of the week the programme will be broadcasted. These
    questions are particularly important for new TV programmes and they are
    important for maximising audience.

    Three Key Concepts


    1. Inheritance Scheduling after a programme so it inherits some
    of the audience
    2. Pre-Echo Scheduling before a popular programme, hoping some
    of the audience tune in early and see the end of the programme.
    3. Hammocking Scheduling a programme so the new programme
    gets the benefit from inheritance and pre-echo.

    Channel Loyalty
    This was a key concept to do with TV Scheduling in the 1970s and 1980s.
    In the post-digital age, channel loyalty is not a concept anymore because
    we have a remote and at least 40 channels.

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