Market Sizing

2014 SEMA Annual Market Report

The volume of sales through each of the retail channels varies greatly across the three product segments.

MARKET SHARE BY PRODUCT SEGMENT

OUTLETS
Specialty Product/Installation Outlets
Automotive Chains
Mail Order Companies
Direct from Parts Manufacturers
Discount Chains
Tire Dealers
Full-Line Auto Parts Stores
New-Vehicle Dealers
Speed Shops and Performance Retailers
Wholesale Clubs
Import Auto Parts Stores
Independent Repair Shops
Machine Shops
Other Locations

SOURCE: Lang Research

TOTAL

ACCESSORY AND
APPEARANCE

RACING AND
PERFORMANCE

WHEELS, TIRES
AND SUSPENSION

28.5%
17.9%
17.7%
7.3%
4.9%
4.7%
3.8%
3.7%
3.3%
2.8%
2.2%
1.0%
0.5%
1.7%

41.3%
16.2%
15.4%
6.2%
5.7%
0.9%
2.1%
3.3%
2.1%
2.2%
2.7%
0.2%
0.1%
1.6%

10.4%
29.5%
19.5%
6.4%
7.5%
0.5%
9.1%
2.3%
4.6%
1.8%
2.3%
2.2%
2.1%
1.8%

27.5%
11.1%
18.9%
9.2%
2.1%
12.0%
1.6%
5.2%
3.8%
4.3%
1.5%
1.0%
<0.1%
1.8%

The distribution of sales across regions is fairly consistent between the product segments.

PRODUCT SEGMENT BY REGION

REGIONS
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

SOURCE: Lang Research

ACCESSORY AND
APPEARANCE

RACING AND
PERFORMANCE

WHEELS, TIRES
AND SUSPENSION

4.5%
10.0%
17.5%
13.3%
6.2%
6.9%
15.1%
7.8%
18.7%

4.2%
10.6%
18.6%
13.8%
6.6%
7.0%
15.1%
6.6%
17.5%

4.4%
9.4%
16.8%
13.1%
6.1%
7.2%
15.9%
8.2%
18.9%

14

Consumer Profile

2014 SEMA Annual Market Report

ACCESSORIZER PROFILE: WHERE CONSUMERS LOOK FOR PARTS INFORMATION

The Internet is the primary source for researching specialty equipment parts, but many consumers seek information
via other channels. Most compact car accessorizers attend car shows for information and ideas about upgrading
their vehicles while classic car enthusiasts look to magazines, mail order catalogs and car shows. Light-truck as
well as midsize and fullsize vehicle accessorizers also rely on advice from friends and peers.

SOURCES OF INFORMATION (% OF ACCESSORIZERS)

SOURCE: SEMA CONSUMER SEGMENTATION

SPORTS
CAR

COMPACT
CAR

LIGHT-TRUCK
(PICKUP, SUV,
CUV, VAN)

32.0%

41.1%

8.6%
7.7%
27.1%
23.9%
22.3%
28.8%
19.6%
48.9%
32.9%
20.0%
35.0%
5.2%

24.9%
18.1%
66.1%
44.0%
46.8%
38.2%
37.5%
71.4%
27.0%
13.0%
57.0%
38.4%

15.4%
2.7%
9.4%
11.4%
29.9%
21.8%
36.3%
15.6%
54.0%
21.5%
12.9%
29.6%
4.5%

MIDSIZE AND
FULLSIZE CAR

LUXURY
CAR

CLASSIC
CAR

30.8%
8.2%
9.5%
20.7%
30.5%
28.1%
23.7%
19.3%
47.1%
27.5%
19.3%
38.4%
3.3%

32.7%
11.2%
5.6%
37.8%
18.9%
12.8%
33.2%
27.6%
47.4%
38.8%
36.7%
32.7%
4.6%

Auto Enthusiast Websites/Forums

Car/Truck Club
Car/Truck Dealership
Car/Truck Shows
Chain Auto Parts Stores (e.g. AutoZone, Pep Boys) - Actual Store Location
Chain Auto Parts Stores (e.g. AutoZone, Pep Boys) - Website
Friend or Relative
Independent/Specialty Parts Store/Garage
Internet Searches (e.g. Google, Bing)
Magazines
Mail Order Catalogs
Manufacturers Website or Catalog
Other

Auto Enthusiast Websites/Forums

Car/Truck Club
Car/Truck Dealership
Car/Truck Shows
Chain Auto Parts Stores (e.g. AutoZone, Pep Boys) - Actual Store Location
Chain Auto Parts Stores (e.g. AutoZone, Pep Boys) - Website
Friend or Relative
Independent/Specialty Parts Store/Garage
Internet Searches (e.g. Google, Bing)
Magazines
Mail Order Catalogs
Manufacturers Website or Catalog
Other

19.4%
4.8%
9.2%
15.9%
30.9%
24.0%
36.6%
15.1%
57.8%
26.8%
14.4%
28.3%
3.0%

26

Consumer Profile

2014 SEMA Annual Market Report

ACCESSORIZER PROFILE: WHERE CONSUMERS SHOP MOST OFTEN

Auto parts chain stores are the most frequent choice for many consumers when shopping for vehicle parts and accessories.
Classic car enthusiasts are more likely to purchase their specialized parts from a mail order catalog or specialty parts store.

WHERE CONSUMERS SHOP MOST OFTEN (% OF ACCESSORIZERS)

SOURCE: SEMA CONSUMER SEGMENTATION

SPORTS
CAR

COMPACT
CAR

11.4%

10.5%

5.5%
4.5%
25.7%
8.2%
5.7%
0.7%
3.0%
13.9%
10.5%
9.1%
1.6%

6.0%
4.2%
36.6%
7.2%
4.7%
2.4%
9.1%
7.6%
8.0%
1.8%
2.0%

Auction Website (e.g. eBay)

Car/Truck Dealership
Car/Truck Show
Chain Auto Parts Stores (e.g. AutoZone, Pep Boys) - Actual Store Location
Chain Auto Parts Stores (e.g. AutoZone, Pep Boys) - Website
Direct from Parts Manufacturer
Discount Retail Store - Website (e.g. WalMart.com, Target.com)
Discount Retail Store (e.g. WalMart, Target)
Independent/Specialty Parts Store/Garage
Internet Website/Amazon (Retailer that Sells Online Only)
Mail Order Catalog
Other
0.8%
3.0%
5.2%
9.5%
5.2%
0.8%
8.2%

11.4%
27.8%
6.5%
7.6%

13.9%

CAR
LUXURY

LIGHT-TRUCK
(PICKUP, SUV,
CUV, VAN)
5.2%
5.9%
2.1%
43.9%
7.9%
5.7%
1.0%
9.4%
8.7%
6.7%
2.1%
1.5%
CLASSIC
CAR

Auction Website (e.g. eBay)

Car/Truck Dealership
Car/Truck Show
Chain Auto Parts Stores (e.g. AutoZone, Pep Boys) - Actual Store Location
Chain Auto Parts Stores (e.g. AutoZone, Pep Boys) - Website
Direct from Parts Manufacturer
Discount Retail Store - Website (e.g. WalMart.com, Target.com)
Discount Retail Store (e.g. WalMart, Target)
Independent/Specialty Parts Store/Garage
Internet Website/Amazon (Retailer that Sells Online Only)
Mail Order Catalog
Other

12.2%
4.1%
3.6%
17.3%
8.7%
4.6%
-1.0%
19.4%
6.1%
20.9%
2.0%
0.9%
3.0%
5.7%
10.1%
10.6%
0.5%
4.9%
10.2%
36.7%
2.3%
6.2%
8.8%
FULLSIZE CAR
MIDSIZE AND

27