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  • MIT School of Business (MITSOB) 33rd Batch

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    akash tyagi
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    The document provides instructions for a midterm exam for a post graduate diploma in management program. It states that the exam is for the subject of marketing management, with a total of 20 marks over 1 hour. Students must answer any two of three questions, with each question worth 10 marks. The questions cover defining marketing and explaining company orientations, describing organizational buying and the stages of the buying process, and writing short notes on two of four topics relating to marketing concepts, needs and wants, demographic environment influences on consumer behavior.

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    The document provides instructions for a midterm exam for a post graduate diploma in management program. It states that the exam is for the subject of marketing management, with a total of 20 marks over 1 hour. Students must answer any two of three questions, with each question worth 10 marks. The questions cover defining marketing and explaining company orientations, describing organizational buying and the stages of the buying process, and writing short notes on two of four topics relating to marketing concepts, needs and wants, demographic environment influences on consumer behavior.

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    27 views1 page

    MIT School of Business (MITSOB) 33rd Batch

    Uploaded by

    akash tyagi
    The document provides instructions for a midterm exam for a post graduate diploma in management program. It states that the exam is for the subject of marketing management, with a total of 20 marks over 1 hour. Students must answer any two of three questions, with each question worth 10 marks. The questions cover defining marketing and explaining company orientations, describing organizational buying and the stages of the buying process, and writing short notes on two of four topics relating to marketing concepts, needs and wants, demographic environment influences on consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    MIT School of Business (MITSOB)

    Post Graduate Diploma in Management (PGDM)


    33rd Batch
    Semester I
    Mid Term Examination
    Subject:- Marketing Management
    Total Marks:- 20
    Duration: - 1 Hr.
    Instruction:- Attempt any two questions of the following (10 mark each)
    ______________________________________________________________________________

    Q.1)

    Define marketing. Explain the company orientations in details.

    Q.2)

    What Is Organizational Buying? Explain stages in the buying process

    Q.3)

    Write short notes on any two:a)


    b)
    c)
    d)

    Marketing Concept
    Needs and Wants
    The Demographic Environment
    Personal Factors influencing consumer behavior

    Set 1

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