SRM UNIVERSITY

FACULTY OF SCIENCE AND HUMANITIES

DEPARTMENT OF JOURNALISM AND MASS
COMMUNICATION
LESSON PLAN /SYLLABUS TO BE COVERED
Corporate Communication III BA
Lecture
1
Lecture
2
Lecture
3

Introduction to the subject

Communication system
.
Communication Models

Lecture
4

Evolution of communication

Lecture
5
Lecture
6

Origin of Corporate communication

Lecture
7
Lecture
8
Lecture
9
Lecture
10
Lecture
11
Lecture
12

Examples of corporate citizenship

Lecture
13
Lecture
14

Sales Promotion

Lecture
15

Promotional Literature

Lecture

Corporate Communication: Definitions

Corporate citizenship

The reasons for corporate citizenship

Core functions of corporate - I
Core functions of corporate II
Four Media
Advertising

Direct Mail

16
Lecture
17

History of Corporate Communication

Lecture
18

Management communication

Lecture
19

Management communication - examples

Lecture
20

Marketing communication

Lecture
21

Marketing communication - Examples

Lecture
22

Management Communication

Lecture
23
Lecture
24
Lecture
25
Lecture
26
Lecture
27
Lecture
28

Marketing communication - Examples

Lecture
29
Lecture
30
Lecture
31
Lecture
32
Lecture
33
Lecture
34

Creating Identity

Lecture
35

Brand Reputation

Organization Communication
Organization communication - Examples
Education
Experience
Expertise

Brand Identity
Brand Image
Building Brand Image
Brand image Example
Examples of Brand Identity

Lecture
36
Lecture
37

Developing brand reputation

Lecture
38
Lecture
39
Lecture
40
Lecture
41
Lecture
42

Clarity

Lecture
43
Lecture
44
Lecture
45
Lecture
46
Lecture
47
Lecture
48
Lecture
49
Lecture
50
Lecture
51
Lecture
52

Reasons for Rebranding

Lecture
53
Lecture
54
Lecture
55
Lecture
56
Lecture
57
Lecture

Brief

3 C of corporate communication

Consistency
Credibility
Rebranding
How to do rebranding

Corporate stories
Creating corporate stories
Examples of Corporate Stories
Process of communication
Testing of Corporate stories
Stakeholders
Prioritizing Stakeholders
Creating Communication Objectives
Identifying communication objectives

Creating a Brief
Creative concept
Developing a creative concept
Different types of Media
Selecting Appropriate Media

58
Lecture
59
Lecture
60
Lecture
61
Lecture
62
Lecture
63
Lecture
64
Lecture
65
Lecture
66
Lecture
67
Lecture
68
Lecture
69
Lecture
70
Lecture
71
Lecture
72
Lecture
73
Lecture
74
Lecture
75

Pre testing
IMPACT model - I
IMPACT model - II
Promotional literature
Types of promotional literature - I
Types of promotional literature II
Good Literature Technique - I
Good Literature Technique - II
Pre - testing
Concepts, texts Layout
Production & Distribution
Overall Revision
Unit I Doubts and revision session
Unit II Doubts and revision session
Unit III Doubts and revision session
Unit IV Doubts and revision session
Unit V Doubts and revision session

Suggested Reading:
Development Communication by Deepak Sinha