Reasons for success of kids toothpaste in China

http://www.economist.com/node/18928514
http://www.businesstoday.in/topics/strategic-management-society-2013/whattook-china-ahead-of-india-and-what-keeps-it-ahead/story/201565.html
http://timesofindia.indiatimes.com/business/india-business/Lack-ofdiversification-could-hamper-long-term-growth-for-ColgatesAnalysts/articleshow/49168887.cms
major reason is the per capita usage (it is 50% less as compared to the Chinese
market); we need to increase the usage of the toothpaste
http://www.hdfcsec.com/Research/ResearchDetails.aspx?report_id=3013095
http://www.allprojectreports.com/MBA-Projects/Marketing-ProjectReport/consumer-buying-behaviour-toothpaste-brands/toothpaste-industry-inindia-an-overview.htm
http://www.prnewswire.com/news-releases/the-chinese-oral-hygiene-marketwhat-consumers-use-and-why-242589501.html
http://www.colgate.com/en/us/oc/oral-health/basics/brushing-andflossing/article/history-of-toothbrushes-and-toothpastes
http://www.fundsindia.com/blog/wp-content/uploads/2016/04/Research-ReportColgate-Palmolive-IndiaLtd.pdf
https://www.ncbi.nlm.nih.gov/pubmed/14986908
http://ebd.ada.org/~/media/EBD/Files/Fluoride-children.full.ashx
http://www.telegraph.co.uk/news/2016/04/16/childrens-toothpaste-can-bedouble-the-price-but-does-same-job-a/
http://www.reuters.com/article/china-retail-consumers-idUSL2N0PW01V20140728
https://www.ncbi.nlm.nih.gov/pubmed/12116728
https://www.ncbi.nlm.nih.gov/pubmed/9927926
http://www.colgate.com/en/us/oc/oral-health/life-stages/childrens-oralcare/article/toddler-tooth-decay-and-how-to-prevent-it-0314
http://www.urjd.org/article.asp?issn=22499725;year=2015;volume=5;issue=2;spage=68;epage=72;aulast=Kalaskar
http://www.strategy-business.com/article/16062?gko=6b1c3
http://www.portal.euromonitor.com/portal/statistics/tab

https://www.google.co.in/search?
q=why+is+consumption+of+kids+toothpaste+high+in+china&oq=why+is+con
sumption+of+kids+toothpaste+high+in+china&aqs=chrome..69i57.10724j0j1&
sourceid=chrome&ie=UTF8#q=market+size+for+children+toothpaste+in+INdia
http://ideasmakemarket.com/2011/08/study-on-the-oral-care-industry-inindia.html
http://www.colgate.co.in/Colgate/IN/Corp/InvestorRelations/Introduction/AnalystPr
esentation2013.pdf
http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=e5b1eb9a-28904aa0-9b00-c6f79fb57d32%40sessionmgr4009&vid=9&hid=4214
https://analyticsacademy.withgoogle.com/course/1/unit/4/lesson/3

competition advantages and product offered

Dr reddys cheerio
http://www.babypregnancycare.com/dr-reddys-cheerio-gel-review/
http://www.marketing91.com/marketing-mix-of-colgate/
http://www.babypregnancycare.com/chicco-6m-apple-banana-toothpaste-review/
http://www.parentree.in/India/Preschoolers-2-5-years/3916-aversion-totoothpaste
http://www.healthcaremagic.com/questions/Which-tooth-paste-can-i-use-forchildren/13409
http://www.academia.edu/7882830/Market_segmentation_by_colgate
http://www.colgate.com/en/us/oc/products/kids
https://prezi.com/saw-s9potxik/pepsodent/