Garment Merchandising facing Tasks in

recent times.
R.S.BALAKUMAR.
Associate professor/ SFDA.
Hindustan University
Rsbalakumar1953@gmail.com
Garment Merchandising is a recognized job profile in Garment industry. Freestanding the clothing industry, many identify this period as well. Garment
merchandising is producing a lot of worth to garment customers.
Merchandising is the professional art of similar goods to the needs and
favourites of clienteles to confirm projection off take". In other name
merchandising is the marketing commotion answerable for ensuring a products
popularity, together in qualitative and quantitative.

Merchandising word is originated from Merchant or Shopkeeper. The duty of the

storekeeper is to arrange right products with right price before a consumer
decides to buy or identifies about the garment product from promotion or media.
If a merchant fails to supply things on time or fails to supply the right packaging,
customer will go to other shops and buy the products from opponents, who
preserve the desired product in stock.
Merchandising is a process or purpose for what to buy and how to buy for sale of
the specified products.
Merchandising is a mere portion of marketing process where 4 P's are required to
complete the process of marketing.1. Product, 2. Price, 3. Place / distribution
and 4. Promotion
In the above, the term Merchandising has been explained in general. In an
instant explained about the garment merchandising.
When it comes to explain about garment merchandising, this is to convey the
orders by using different marketing outfits, positioning raw materials according
to consumers specifications, producing goods with quality customary in a
definite time with a durable follow up, send out the goods and receiving the
payments. After finishing everything, closing the order file and starting the
marketing activity again and again. This is Garment Merchandising as an entire
aspects.

Professional qualities of a Merchandiser:

Following are key skill groups, a merchandiser need to obtain to implement
his/her tasks positively.
1.Should have through computer skillset.
2.Good communication skills written and spoken
3.Good knowledge in Arithmatic/mathematics
4. Always be Bold and Active
5. Knowledge of different fabrics
6. Acquaintance on Garment production
7.Knowledge on washing skillset
8.Knowledge on banking, commercial, shipping .
9.Essential to have at least a related training etc.
Other important qualities are
10.Able to gross high mental pressure
11.Must take accountability for task undertaken

Responsibilities of a Merchandiser:
A merchandiser is answerable for the following tasks but not partial to these only.
1.Marketing
2.Costing and price quoting
3.Sample progress and control whole sampling process
4.Fabric and accessories sourcing and tracking
5.Factory production scheduling and production tracking
6. Ordering final inspection
7.Shipping plan and booking

8.Customer relationship .

In an export house or garment manufacturing unit, a merchant plays major role

in order execution. They need to co-operate with the entire department in a
factory. The major departments in factory with whom merchants work closely is
shown in the following:

Quick Response Merchandising:

Garment Merchandising is such an occupation where one wishes to be very much
energetic all the stage. As this is related with export of the garments to overseas
countries, time management is playing the vital role and also very much
important. This is one of the scale of efficiency that, how fast merchandisers can
answer.
1.Pre-Order & Post-Order merchandising:
2.Pre-order Contracts (Marketing Portion):
3.Marketing: Advertising/ Publicity/Promotional work
4.Receiving Inquiry: Tech pack, Measurement chart and related information
5.Price Quotation: Consumption, Costing, Pricing
6.Negotiation: For price fixation

Post order Jobs (Execution part):

Sampling & Approvals: After confirmation of an order merchants need to
sampling and take approval on samples, fabric development and trim and
accessories.
Sampling and approvals
Raw material Sourcing,
Production Follow up and
Post Production Tasks:
Are theMajor tasks and process flow after sampling have been shown to the
buyer.

Merchandising as a Challenging Career:

Around a lot of challenges in merchandising job. Those challenges may come

from diverse perspectives. Here are major point to be looked into as career
experiments.
a.Career Perspective
b.Educational Perspective
c.Social Perspective
d.Industrial Perspective
e.Organizational Perspective
f.Leadership Perspective
g.Earning / Economical Perspective

From this point of view, in garment merchandising, a specific needs to take loads
of challenges and face much fights to give confinement .Treat like a baby as a
garment related to other job silhouettes in the garment industry.
Time Management
and Hard Working
Are two most important significant merchandising skills that one must have to
become a prosperous merchandiser.
Conclusion:
In recent scenario is shown that the export of the garment orders from the
American buyers are considerably being reduced due to the up lift ment of the
quota system since 2000,indian manufacturing exporters are reduced in
numbers, due to facing lack of orders and as well as the cut throat competition
around the neighbourhood countries.
Recently, many garment exporters are turned to manufacture the domestic
garments like,mens shirt, jeans pants, womens gown. inner wearsalwarkameez,and nighty wear to fulfil the needs of the domestic consumers.But any
way merchandisers are still more in demand.