PROJECT REPORT

ON
MARKETING STRATEGIES OF
OF

HP IN INDIA
Submitted in Partial Fulfillment for the award of
Degree of Bachelor of Business Administration
(2014-2017)

SUBMITTED TO:

SUBMITTED BY:

Dr.ANITA SHARMA
(Project Guide)

R
(01814)

MAHARAJA SURAJMAL INSTITUTE

C-4, Janakpuri, New Delhi - 110058

Affiliated To:

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

GURU GOBIND SINGH

INDRAPRASTHA UNIVERSITY

CERTIFICATION

This is to certify that

VINAY NAIR has completed his project

report on MARKETING STRATERGIES OF HP IN INDIA as

a part of partial fulfillment of B.B.A (B&I) programme from
Maharaja Surajmal Institute, affiliated to Guru Gobind Singh
Indraprastha University, under my guidance and his work is
original.

Dr.Anita Sharma
MSI
(Project Guide)

STUDENTS DECLRATION
This is to certify that I have completed this
project

Marketing

strategies

of

Hewlett

Packard in India Under the guidance of Dr.

Anita sharma
In partial fulfillment of degree of Bachelor of
business administration at Maharaja Surajmal
Institute,Delhi. This is the original piece of
work and I have not submitted it earlier
elsewhere.
Date:

Vinay Nair

25-10-15

Roll No :

(04721201814)
Place:
NEW DELHI

ACKNOWLEDGEMENT
Success in my endeavor calls for cooperation and guidance from seniors and colleagues. This
was simply brought out to me while making this Project.
A special note of Thank goes to Prof. Dr. M.S. CHHIKARA for his guidance while undergoing
this project.
I would like to convey my heartfelt gratitude to
Dr. Anita Sharma for the trust she showed in me in assigning me an important and interesting
project by sparing time for me from her busy schedule to discuss and clarify various issues
connected with this project, for her friendly advice and the motivation she provided me in the
completion of the project.
It was an enlivening and worthwhile experience to work on Hewlett Packard International Ltd.
My Thanks would be incomplete without Thanking Almighty God for his superlative support and
blessings.

Compaq has less post purchase problem than other. HP is having 12% in laptops and in
assembled pcs it has 16% post purchase problems one of the highest.