Professional Documents
Culture Documents
Internet Marketing
Internet Marketing
INTERNET MARKETING
TABLE OF CONTENTS
INTRODUCTION.................................................................................................................................... 4
TASK 1..................................................................................................................................................... 5
1.1.................................................................................................................................................... 6
1.2.................................................................................................................................................... 7
1.3.................................................................................................................................................... 8
1.4.................................................................................................................................................... 8
TASK 2.................................................................................................................................................. 10
2.1..................................................................................................................................................10
2.2..................................................................................................................................................14
2.3..................................................................................................................................................15
2.4..................................................................................................................................................16
TASK 3.................................................................................................................................................. 17
3.1..................................................................................................................................................18
3.2..................................................................................................................................................18
3.3..................................................................................................................................................20
TASK4....................................................................................................................................................21
4.1..................................................................................................................................................22
4.2..................................................................................................................................................23
CONCLUSION...................................................................................................................................... 26
INTRODUCTION
Internet marketing is a kind of online business where the sale of
company is increased and product is sold in the market by using email
marketing or social media. It helps the company to promote the products
and services of the business by using social media like twitter, LinkedIn. In
this modern era people are most likely to use social media so the
managers of an organisation involves in the process of promoting their
business online and makes their customers aware about the new schemes
of their product. It also helps to build good relationships with their
stakeholders and suppliers. Overall it enhances company sales and
productivity in the market.
This report discusses the role of e marketing manager in ASDA retail
organisation. It is a chain of supermarket that produces food, clothing and
financial services in UKs market. It has 175,000 employees working with
it and its headquarter is situated in Leeds, west Yorkshire, UK. It is highly
involved in promoting its product and services through online media by
creating its own website and even it helps to get connected and build
strong relationship with its employees and other stakeholders. This report
understands marketing through internet for promotion using digital
marketing communications. Further it conducts secondary marketing
research for supporting its customer relationship management.
TASK 1
1.1
Internet marketing is a type of selling product of ASDA Company by
using E-commerce managers of this business organisation involves in
trading of its product and services by using internet and hi-tech products
such as mobile they use mobile
increase their interest to get more involved in the process of buying goods
and services through online (Awad, 2007).
1.2
Internet marketing mix can be seen as the marketing effects that
are being done by the mangers to enhance their sales. Internet marketing
manager of this company makes uses of online advertising for their
products and services, banners, sending emails to their customers as
nowadays people are using more internet services for their convenience
(Cox and Koelzer, 2002). As the managers of this organization are
involved in many business practices for increasing the sales and for
increasing awareness in the market this can be seen as under:
Collects
information-
It
helps
the
managers
of
this
business
TASK 2
2.1
Search engine marketing is a kind of selling
engines for
2.2
Opt- in- e-mail advertising selling is way of advertising by using
electronic mail in which the receiver of the advertisement has permission
to receive it. It is one of various ways created by marketers to remove the
disadvantages of e-mail promotion. As in this era e- mail has become a
very important way of communication across the world. There are many
advantages of advertising through email as it is easy to use and
implement. By taking an example of agreement selling is a newsletter
sent to customers. Newsletters like this are a way to make customers
know about coming events and promotions, or new products. In such type
of advertising the manager of this ASDA Company send newsletter to their
customers by asking them at the point of purchase if they would like to
receive this newsletter (Wu, 2002).
Dear customers,
This newsletter is for updating you on all our latest and greatest offers on
the retailing products such as clothing, food, toys, general products and
financial services. This will help you in making your shopping experiences
rich and also support you in finding most suitable product for you.
Further, notification regarding weekly sales and coupons codes will also
be send from this newsletter.
However,
to
change
the
notification
setting,
please
log
in
at
2.3
Online public relation is a practice of the manager of ASDA to build
the relationship with their stakeholders. By using online media for
promoting business products and services in the market helps the
organisation to create good reputation of its corporation. It helps them to
get connect with each stakeholders for increasing the productivity and
market share of its business (Putnam, 2011). Online public relations help
the manager of ASDA to attract existing and new visitors through effective
search by releasing press and creating blogs. By using online and social
media it increases the engagement of their stakeholders in the activities
of business. It also helps the manager of ASDA to protect their brand and
keep proper monitoring on their activities. Further it helps the company to
increase awareness in the market (Sigala, 2002).
Advantages of online public relations to ASDA:
It helps to ASDA to reach large number of audience by giving
advertisement on television and in newspaper by this way millions
of people go through this information and understand it.
It builds strong relationship of organisation to its stakeholders that
help them to enhance their productivity and sales in the market.
It is less expensive as compare to other sources and it is more
beneficial to the organisation as well as its customers.
Disadvantages of online public relations to ASDA:
It need greater knowledge about market and the requirements of
different stakeholders so that to perform effectively (Perez, 2015).
It is very hard to understand the responses of their customers and
audience (Taylor and England, 2006).
2.4
Digital media marketing is a selling of goods and services using
electronic devices like Smartphone, computers and many other hi-tech
products that help to get connected with its stakeholders. By using digital
media in the business practices helps the manager of ASDA to apply
different technologies such as websites, e- mail and various applications
that helps to perform business function smoothly. It helps the manger to
promote its product and services in the market using online advertising,
banners and using TV, radio etc. It helps the manager of ASDA to stay
connected with their stakeholders. It builds strong relationships with its
customers and suppliers by using social media such as face book, twitter,
LinkedIn etc. by using this social media by the manager of this company
helps them to create good reputation in the market. With the help of this
social media manager of ASDA facilitates its customers with several
facilities such as various discounts, schemes and other festive offers. It
increases the interest of their customers to get more engage in the online
services and to purchase more using social media (Pauwels and Dans,
2001). Further, company shares images and videos on social networking
sites such as Facebook and Twitter which help company in spreading the
awareness of the company. This also influences customers to shop with
ASDA.
TASK 3
3.1
Managers of this ASDA Company involves in the process of
secondary research by doing market survey it helps them to collect
various information that is being used by them to satisfy their customers
in a better way. It also takes the helps of online research where they get
the various strategies being used by their competitors. The key objectives
of the mangers of this company are to do research on customer choices
and preferences. In their secondary research they includes
the
research
methodology
After
establishing
goals
and
one questionnaire that get fills from various individuals it helps the
manager of this company to know about customer choice and preferences.
The sample of questionnaire that has been used by the manager of ASDA
for the purpose of customer feedback survey.
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1. For how long have you been using our product and service?
Less than 1month
1- 6 month
1- 12 months
Never used
2. How satisfied are you with the product and service?
Very satisfied
satisfied
neutral
unsatisfied
3. What impress you more about the product and service?
Quality
Price
Shopping Experience
customer service
4. Would you use our product and service in future?
Definitely
Probably
Not sure
Probably not
5. Would you recommend our product and service to other people?
Definitely
probably
Not sure
Definitely not
TASK4
4.1
Internet marketing plan is made in the organisation using situational
analysis it helps the managers to analyze ASDA internal and external
environment and to understand the organisations capabilities, customer
requirements and choices, business environment. It involves several
methods for analysing the same. It applies swot analysis to understand
the strength weakness, threat and opportunities of business and helps to
find out various ways to overcome with the weaknesses and to convert
their
strength
into
opportunities.
It
helps
the
managers
of
this
4.2
CONCLUSION
From the undertaken report it has been concluded that in the
modern era the scope of internet marketing is increasing day by day. It
helps the customers of ASDA group to get their products and services at
reasonable price and in wider range. By using online and social media for
promoting the products and services of this organisation helps its
customer to get products of its choice. It is also very beneficial for the
business organisation to increase its sales and productivity in the market.
It has understood the effectiveness of marketing through internet and it
used digital marketing communication for promoting its product. Moreover
it has produced market research for supporting customer relationship
management and designed marketing plan using internet.
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