Creative Digital Media Production Unit 8: Lesson 3

What might an organisation that operates over many countries

be called?
What are the characteristics of this type of organisation?
Multinational or international media

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Their products are seen globally, the types of products are make are
mainstream ( most media) the decision is made by market led surveys and
profit driven and they make a verity of products by using synergy

What might an organisation that operates over one

country be called?
It will have national coverage and distribution, they will make products which
are focused on
their country,
National
media they compete with other local media
companies and international markets

What are the characteristics of this type of

organisation?

What are the characteristics of local media?

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Provide local services, audiences defined by geographical location, focus on
local issues and content, close relationship to the audience

What are the characteristics of Community media?

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Serving the needs of a community or particular groups, wide community
participation, audience defined by a small geographical area or special
interests, key role of volunteers within the organisation, not for profit
organisation, diverse content, gives training oppertunities

Write down definitions for...

Vertical Integration
This companies
is where anthroughout
organisation owns
production process the
Cons:
not other
a multi-voice
opinion
from
companies
Lot of money lost
flop if product is a
less creativity

Horizontal Integration
Organisations
that own
more
than on
company
across
a
media
sector(s)
This
allowsacross
you to have
a wide
audience
sectors,
this alsobetween
allows the
synergy
to
happen
the
multiowned company.