EXCUTIVE SUMMARY

Unilever is an Anglo-Dutch company, with a history of grand operation, on which it

has gradually built its capital. Today it owns most of the world's consumer product
brands in food, beverages, cleaning agents and personal care products.
Unilever Bangladesh Ltd is one of the worlds most successful fast moving
consumer goods manufacturing companies with local manufacturing facilities,
reporting to regional business groups for innovation and business results. Unilever
brands are trusted everywhere and, by listening to the people who buy them,
they've grown into one of the world's most successful consumer goods companies.
In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Unilever Bangladesh Limited has five departments to carry out all the organizational
functions.
This assignment has SWOT analysis, Marketing function, branding etc. on Unilever.
Initially the opening words about the assignment were described in the first
segment titled Introduction. The next segment contains the history of Unilever,
Unilever Bangladesh Ltd, and Organizational structure.
I have tried to explain how Unilever marketing function process in Bangladesh.