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  • Al Foah Company - Strategy Map

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    manoseth
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    Al Foah Company has a strategy to increase revenues through export sales expansions, opening a new café, and launching new products under their Zadina brand. They also plan to use call center marketing and discounts to boost sales of palm seedlings and animal food. The company aims to improve profitability through overtime work during peak seasons, improving asset utilization across their receiving centers, factories and headquarters, and contracting transport and temporary workers when needed. Al Foah focuses on building customer relationships through their showrooms and call center customer service for farmers.

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    Al Foah Company - Strategy Map

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    Al Foah Company has a strategy to increase revenues through export sales expansions, opening a new café, and launching new products under their Zadina brand. They also plan to use call center marketing and discounts to boost sales of palm seedlings and animal food. The company aims to improve profitability through overtime work during peak seasons, improving asset utilization across their receiving centers, factories and headquarters, and contracting transport and temporary workers when needed. Al Foah focuses on building customer relationships through their showrooms and call center customer service for farmers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    911 views1 page

    Al Foah Company - Strategy Map

    Uploaded by

    manoseth
    Al Foah Company has a strategy to increase revenues through export sales expansions, opening a new café, and launching new products under their Zadina brand. They also plan to use call center marketing and discounts to boost sales of palm seedlings and animal food. The company aims to improve profitability through overtime work during peak seasons, improving asset utilization across their receiving centers, factories and headquarters, and contracting transport and temporary workers when needed. Al Foah focuses on building customer relationships through their showrooms and call center customer service for farmers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Al Foah Company Strategy

    Map

    L&G
    Internal Processes

    Customer

    Financial

    Revenue Growth Strategy

    - Expansions by Export
    Sales
    - Caf at Al Ain Mall
    - New products by Zadina
    Brand

    Profitability

    - Call Center Marketing for


    Palm
    Seedlings and Animal
    Food
    - Discounts and Special

    Overtime Work
    During Season

    Customer Mgmt.
    Processes

    7 Receiving
    Centers, 2
    Factories, 1
    headcounter, AD
    2 Working
    Shifts in
    Factories

    Technolog
    y

    ERP
    Applications
    for Business
    Functions in

    Call Center
    Software + SPSS
    to measure
    Customer

    Improve
    Asset

    Differentiators

    Price
    - Affordable Prices that
    match with market
    prices
    - Premium Prices for
    Zadina high quality

    Operational Processes

    Improve
    Cost
    - Hiring Temporary
    Employees
    during Season
    - Contracts with Transport
    Firms

    General Requirements
    Relationships
    Buying
    Experience for
    Buyers in the
    Showrooms

    Productivity Strategy

    Increase Revenues by
    15% Compared to
    Last Year

    Increase
    Customer

    Build the
    Franchise

    KPIs
    Product Innovation

    Quality
    HACCP and ISO
    9001 Quality
    Certifications

    Selection
    Variety of more than
    10 types of dates,
    besides dates Syrup,
    dates Paste, dates
    Chocolates, etc.

    Innovation Processes
    Farms
    Development &
    Restricting
    under Al Foah

    Arab National
    Sales Personnel
    in Showrooms

    R&D under
    Manufacturin
    g Dept.

    Contracting
    Companies
    during Season

    Call Center
    Services for
    Farmers

    Competencie
    s
    Food Safety
    Certification
    Training &
    Exams

    Participation
    in Food
    Exhibition
    Share Best

    - Animal food and palm


    seedlings
    from Al Foah farms
    - Systems for all
    departments on

    Brand
    Four Brands (Al
    Saad, Al Dhafra,
    Dates Crown,
    Zadina) in 40+
    countries

    Regulatory &
    Environmental
    Processes

    Disposal of Factory
    Waste under
    Municipality
    Supervision
    External
    Relations Dept.
    and Participation
    in Public Events

    Climate for
    Action
    Open Door
    Policy to
    enable
    Suggestions

    Changes in
    Work Related
    Aspects &

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