National, Florida & Miami-Dade

County
Hispanic Mobile Tracker
October 10-17, 2016

Background and
Methodology!

"

Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies. "
Through its geo-location platform, respondents are identified nationwide from
Adsmvils database of over 32 million self identified Latinos. "
Each sample is non-random but is independently drawn. "
Adsmovil approached FIUs SIPA to engage in a joint polling effort that involves the
donation of Adsmvils geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States. "
Adsmovil signed an MOU with FIUs School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPAs
Gordon Institute for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the week of October 10-17, 2016. "
Banner Advertising Platform and geo-location of respondents
nationwide"
Sample size for Question A: 2343 "
Sample size for Question B: 5022 "
To date over 250,000 Latinos have responded to the New Latino
Voice."

Summary"
National Poll (Voter Intention)!

Following two weeks of growth owing mainly to the

problems with Donald Trumps campaign, Hillary
Clintons numbers appear to be returning to their
historic mid to high seventies levels.
The final debate will likely not have an impact on
how Latinos view Mrs. Clinton and Mr. Trump so
great shifts in these numbers should not be
expected in the final weeks of the campaign.
The number of Latinos who are undecided is small
and assuming that they will eventually vote their
decision will be distributed evenly along the
proportions we have measured since April. Thus
we should not expect any major boost among
Latinos for Donald Trump.
We continue to measure stronger levels of support
for Trump among older Latinos. This is the only
segment where he could gain additional support.

National Poll (Issues)!

Immigration, security and the economy continue to

be the issues that Latinos select the ones that
affect them the most.
Immigration has topped our tracking poll since April
and there is no sign that it will become less
significant as November 8 approaches. This is a
bad sign for Donald Trump as long as Latinos see
this issue as more than a simple public policy
discussion.
Latinos will always see the economy and
unemployment as a primary concern as evidenced
by the Community Electoral Cafs LPOF has
conducted.
Security, however, has become a very significant
area of concern for Latinos since the mid June
Orlando massacre.

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

77.4

62.3

64.9

64.4

67.4

74

74.7

76.2

78.8

Other

80.1

Trump

83.2

81.1
76.7

75.2

76

74.6

74.7

75.8

74.5

12.8
12.5

13
11.2

14.3
11.2

76.8

75.2

75.4

13.6
11.2

14.2
10.4

84.3
77.7

68.2

4521
25.9

23.3

23.2
18.6

11.8

11.9

12.4

13.9

16.7
15.1

14
8.7

16.5
9.5

17.3
8

16.1
7.7

17.2
7.5

14.1
7.1

13.3
6.6

16.2
11.7
7.2

7.1

12.8
11.2

15.2
10.2

12.5
10.7

10.6
6.1

7.9

13.1
9.2

If the elec-ons were held today for whom

would you vote?
77.7%

9.2%
Clinton

Other

13.1%

Trump

If the elec-ons were held today for whom would you vote?
Clinton
81.0%

80.5%

Other

Trump

76.4%
65.6%

27.8%
16.1%

10.8% 8.2%

10.6% 8.9%

7.5%

6.7%

18-24

25-44

45-64

65

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump
78.1%

77.3%

8.4%

Male

14.3%

9.9%

12.1%

Female
10

What are the principal issues facing the

USA?"

QUESTION TWO!

Survey B

12

Principal Issue
Economy
Oct 10-17
Sep 27-Oct 2
Sep 19-26

19.8

9.6

20.8

4.1

19.5

EducaHon

12
12.7

6.1

13.8

22.8

6.3

12.8

Aug 30-Sept 5

22.6

5.9

13.3

Aug 16-22
Aug 8-15

21.1
17.7

4.1
4.5

10.8

29.8

3.9

July 26-31

19

July 18-25

17.9

July 5-17

17.9

June 27-July 4

18.2

5.7

15

22.8

June 20-26

18.5

5.8

14.3

22.8

June 13-19

17.8

6.9

13.1

June 6-12
June 2-5
May 24- June 1
May 17-23
May 10-16

14

5.4
6.2
3.2

16.2

20.6

6.7

22.1
16.5
18.1
20.3

17.6
5.1
3.6

11.7
12.2
22

10.4
22.8

8.2
15

26

11.8

23.7

18.6

5.1

16.3

April 18-22

18.6

5.1

15.3

April 11-15

18.8

5.3

14.2

23.1
21.9
19.7

15
15.9

11.6
12.3
14.7
18.7

20.5
13.5

16.5

April 23-30

17.7

10.4

12.6

17

16.2

11.4

24.3

5.6

18.2

11.6

11.4

19.1

15.4

11.7

18.6

18.6

12.7

10.8

13.2

23.2

May 3-9

10.4
11.8

12.6

19.5

12.1

11.7

9.9

16.1

5.6
5

11.2

10.7

12.1

12.7

20.1

12.5

11.6

12.3

20.7

10.8

11.8

12.9

22

15.5

16.9
13

11.5

24.6

13.7

20.2

10.6

22.1

18.1

14.8

8.5

11.3

24.8

Aug 1-7

Security
10.6

9.4

24.6

16.7

Health

22.6

22.4

14.9

5.6

Other

23.2

16.5

19.9

ImmigraHon

23.6

Sep 5-12
Aug 23-29

Employment

10.6

12

9.7

13.5

9.2

12.4
11.7

8.8
10

12.4

11.1

13.9

10.8

14.1

10.3

14.6

8.6

13

Principal Issue
Security

ImmigraHon

Economy

29.8

26
23.1

23.2

21.9

22.8
22.1

18.6

18.6

22.8

22
20.6

20.3
18.6

24.8

24.6

24.3

23.7

20.5
19.1
17.8

18.1

22.8

16.5

20.1
18.5
15.9

18.2

17.9
17.7

20.7
17.9
16.2

15

19
18.2

10.3

10.8

10
8.8

April
18-22

April May 3-9 May

23-30
10-16

9.2

9.7

18.1

June
13-19

19.5
17.7

22.6
20.8
20.2

19.8

16.9

15.4

14.8
12.5

12.1
10.7

June June 27- July 5-17 July

20-26 July 4
18-25

23.6

21.1

10.6

May May 24- June 2-5 June

17-23 June 1
6-12

23.2
22.8

19.9

12.7
11.1

22.6
22.4

22.1

22

24.6

July Aug 1-7 Aug 8-15 Aug

26-31
16-22

10.8

Aug Aug 30- Sep 5-12 Sep Sep 2723-29 Sept 5

19-26 Oct 2

Oct
10-17

14

Principal Issue
Security
Health
Other

14.5%
10.6%
10.8%

ImmigraHon

22.6%
12.0%

Employment
EducaHon
Economy

9.6%
19.8%

15

Principal Issue
Economy

65

45-64

25-44

18-24

20.4%

22.2%

19.9%

16.5%

EducaHon

Employment

13.2%

8.1%

6.4%

13.3%

14.5%

12.5%

10.8%

11.5%

ImmigraHon

11.8%

22.2%

Other

9.2%

Health

11.8%

8.5%

29.6%

7.7%

21.1%

18.8%

Security

19.1%

11.3%

15.3%

9.4%

16.2%

10.6%

8.3%

16

Principal Issue
Economy

Female

Male

18.9%

21.1%

EducaHon

Employment

9.1%

10.4%

13.3%

10.1%

ImmigraHon

23.1%

21.9%

Other

11.5%

9.9%

Health

Security

9.6%

14.5%

12.1%

14.5%

17

Principal Issue
Economy
Graduate

Undergraduate

EducaHon
21.1%

16.5%

25.0%

High

18.9%

Middle

8.5% 2.1%

Elementary

Employment

14.0%

21.3%

28.4%

24.5%

18.0%

Other

16.5%

10.2%

11.0%

16.0%

6.0%

11.3%

10.8%

8.7%

ImmigraHon

10.5%

15.0%

Security
14.3%

10.2% 6.5%

8.7%

14.9%

18.0%

Health

11.7%

14.9%

12.0%

9.8%

16.0%

12.5%

19.1%

17.0%

18