Gunfire at Sea

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Gunfire at Sea: A Case Study of Innovation

American Society going through technological change


US Navy 1900-1902
Innovation: Gun Mounted -> Continuous Aim Firing
Why Navy?
- Isolated from random influence
- Study of a concrete, durable situation
William Sims The innovator
His steps - No Response
- Getting attention and rebuttal
- External Support (Wrote to US President)
He succeeded by chance
There were reluctant to change
How to change the society?
- Resistance
- Identification
o Concept (Old design)
o Convention (Way of life)
o Attitude (act of revolt)
- Acceptance (Through agreement or higher authority push)
People with entrepreneurial ideas have rebellious spirit.
Source of conflict
- Identification (satisfaction that prevented from thinking the defects)
- Personal identification with a concept, attitude (e.g. Bessemer process)
US still not adaptive society

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