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KROG's MetalFab Inc
KROG's MetalFab Inc
Case Background
Sales in 2012
$5,091,094
$5,447,471
$3,857,499
$1,589,972
2.15%
$34,184
Variable Cost/Sales = variable Cost due to highest activity-Variable cost due to lowest
activity
Highest Activity Lowest Activity
Regression Method
Variable cost/sales
Estimated Sales
Estimated Cost
Estimated Profit
Actual profit
Loss In Profit
0.3637
5434360
2237249
3197111
-727836
3924947
Recommendation
The fundamental Flaw in peter Newells analysis was that he did not
separate cost into fixed and variable leading to flawed estimation
of total cost.