ATHLETES & AMBASSADORS

Gatorade | Elena Delle Donne | For the Wind

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JJ Watt, Firefighter Training


Gatorade Presents "The Boy Who...

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Luke McKenzie joins Gatorade Endurance...


Beth Gerdes

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Track & Field

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Mia Hamm

The Gatorade Company, Inc. is an American manufacturer of

sports-themed beverage and food products, built around its
signature line of sports drinks. Gatorade is currently manufactured
by PepsiCo and is distributed in over 80 countries. The beverage
was first developed in 1965 by a team of researchers at
the University of Florida, to replenish the combination of
water, carbohydrates, andelectrolytes that the school's studentathletes lost in sweat during rigorous sport activities.
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Originally produced and marketed by Stokely-Van Camp, the

Gatorade brand was purchased by the Quaker Oats Company in
1987, which, in turn, was bought by PepsiCo in 2000. As of
2010, Gatorade is PepsiCos 4th-largest brand, on the basis of
worldwide annual retail sales. It competes with CocaCola's Powerade, and Vitaminwater brands worldwide, and
with Lucozade Sport in theUnited Kingdom. Within the United
States, Gatorade accounts for approximately 75% market share in
the sports drink category.
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