Motivation is the word derived from the word motive which means needs, desires, wants or

drives within the individuals. It is the process of stimulating people to actions to accomplish the
goals. In the work goal context the psychological factors stimulating the peoples behaviour can
be

desire for money

success

recognition

job-satisfaction

team work, etc

Motivation is important because it provides the drive for people to

accomplish their goals, maintain their responsibilities or solve problems.
Motivation can be created or re-sparked by looking at one's goals, assessing the
stakes of achieving those goals and creating milestones as well as personal rewards
for gaining progress

1. Puts human resources into action

Every concern requires physical, financial and human resources to accomplish the goals.
It is through motivation that the human resources can be utilized by making full use of it.
This can be done by building willingness in employees to work. This will help the
enterprise in securing best possible utilization of resources.

2. Improves level of efficiency of employees

The level of a subordinate or a employee does not only depend upon his qualifications
and abilities. For getting best of his work performance, the gap between ability and
willingness has to be filled which helps in improving the level of performance of
subordinates. This will result intoa. Increase in productivity,
b. Reducing cost of operations, and

c. Improving overall efficiency.

3. Leads to achievement of organizational goals

The goals of an enterprise can be achieved only when the following factors take place :a. There is best possible utilization of resources,
b. There is a co-operative work environment,
c. The employees are goal-directed and they act in a purposive manner,
d. Goals can be achieved if co-ordination and co-operation takes place
simultaneously which can be effectively done through motivation.

4. Builds friendly relationship

Motivation is an important factor which brings employees satisfaction. This can be done
by keeping into mind and framing an incentive plan for the benefit of the employees. This
could initiate the following things:
a. Monetary and non-monetary incentives,
b. Promotion opportunities for employees,
c. Disincentives for inefficient employees.
In order to build a cordial, friendly atmosphere in a concern, the above steps should be
taken by a manager. This would help in:
a. Effective co-operation which brings stability,
b. Industrial dispute and unrest in employees will reduce,
c. The employees will be adaptable to the changes and there will be no resistance to
the change,
d. This will help in providing a smooth and sound concern in which individual
interests will coincide with the organizational interests,
e. This will result in profit maximization through increased productivity.

ii.

Leads to stability of work force

Stability of workforce is very important from the point of view of reputation and
goodwill of a concern. The employees can remain loyal to the enterprise only when they

have a feeling of participation in the management. The skills and efficiency of employees
will always be of advantage to employees as well as employees. This will lead to a good
public image in the market which will attract competent and qualified people into a
concern. As it is said, Old is gold which suffices with the role of motivation here, the
older the people, more the experience and their adjustment into a concern which can be of
benefit to the enterprise.
From the above discussion, we can say that motivation is an internal feeling which can be
understood only by manager since he is in close contact with the employees. Needs, wants and
desires are inter-related and they are the driving force to act. These needs can be understood by
the manager and he can frame motivation plans accordingly. We can say that motivation
therefore is a continuous process since motivation process is based on needs which are unlimited.
The process has to be continued throughout.
We can summarize by saying that motivation is important both to an individual and a business.
Motivation is important to an individual as:
1. Motivation will help him achieve his personal goals.
2. If an individual is motivated, he will have job satisfaction.
3. Motivation will help in self-development of individual.
4. An individual would always gain by working with a dynamic team.
Similarly, motivation is important to a business as:
1. The more motivated the employees are, the more empowered the team is.
2. The more is the team work and individual employee contribution, more profitable and
successful is the business.
3. During period of amendments, there will be more adaptability and creativity.
4. Motivation will lead to an optimistic and challenging attitude at work place.

5. Lead to profitable operation

6. Motivation is an important tool that leads the organization in profitable operations.
Motivated workers perform their duties with full responsibility. The development of self
responsibility among the workers contributes for the best utilization of available
resources like materials, money, machines and others.

7. High level of productivity

8. Motivation contributes to develop working efficiency of employees. When employees are
actually motivated they improve their working efficiency. The development of working
efficiency among workers leads to maximize production and productivity. Management

can expand its business activities in large areas for organizational profitability and
growth.

9. Best remedy for resistance to change

10. The change in the management system and organizational structure is essential to adjust
an organization and its business activities according to changing environment. In some
situation workers, specially, their unions may create resistance to change. They think
about their job security and stability. The motivated workers have knowledge about the
outcome of changes. They even better appreciate the management view points to the
introduction of chances in the organization.

11. Effective use of human resources

12. Manpower is the main active factor of production and is responsible for the best
utilization of organizational resources. Motivation is the main instrument which creates
the willingness among workers to do their work in the best possible way. In other words,
motivated employees make the best utilization of their skills, knowledge, capabilities etc.
in the existing environment.

13.Satisfaction of employees
14. The satisfaction of employees is essential for organizational effectiveness. Motivation
helps satisfy employees and develop morality among them. Employees with high morale
become dedicated to the organization. They also perform their jobs in the best manner.
Generally, employees are motivated through facilities both financial and non financial.
Financial facilities are essential to fulfill basic and other physiological needs. In a similar
manner, promotion on the basis of efficiency and experience is essential to fulfill social
needs.

15.Minimize disputes and strikes

16. Motivation is an important tool, which helps to maintain coordination and develop a
feeling of harmony among workers and management. It minimizes misunderstanding and
disputes between the management and workers. The development of transparency about
the internal matters stimulates the workers to perform their work efficiently. When
workers get knowledge about their responsibility and return, they perform their work
efficiently.

17.Basis of coordination
18. Motivation is the basis of coordination among all members of the organization. Motivated
employees develop a better understanding among themselves. They appreciate their
mutual problems and resolve differences through mutual consent. The main reason for the
differences in approach among the workers is the lack of coordination. However,
motivation helps to maintain coordination among the workers. The maintenance of
coordination helps to develop the attitude of team spirit and group effort for common
goals.

19.Stability of workforce
20. It is known that a motivated and stable workforce is potential of the organization.
Motivation directly or indirectly facilitates the stability of the workforce. Generally,
frustrated and dissatisfied employees may think of leaving the organization for better
opportunity. Motivated employees do no want to leave the organization and want to work
for the organization with the best possible way. Therefore, the management needs to
provide facilities to workers on the basis of their efficiency and experience.

21.Minimizes supervision cost

22. Motivated employees perform their work themselves. In other words, the concept of sell
responsibility is developed among them and they perform work smoothly. For such
employees, only guidance and timely suggestion is sufficient. Therefore, regular and
close supervision is not required to such employees. Motivation indirectly contributes to
minimizing supervision cost.

23.Achievement of organization goals

24. Every organization is established to achieve definite objectives. Similarly, the main
responsibility of the management is to focus on organizational objectives. Motivated
workers put their effort toward the attainment of organization objectives. The best
utilization of human effort contributes for the proper utilization of other resources. This is
helpful to minimize cost of output or service and maximize profitability.