University of West Georgia, Milan & Rome, March 18 - March 26, 2017

Sat, Mar 18, 2017

benvenuti in Italia!

7:20 AM - 7:20 AM

arrive Milan
meet ISP Program Manager at the airport
transfer to hotel, drop-off luggage

day 1
own arrangements - AA
206
bus transfer

lunch on your own

afternoon

check-in
welcome dinner in a traditional Italian trattoria

walk/restaurant

rest of the day at leisure

Sun, Mar 19, 2017

morning

exploring Milan

day 2

breakfast

hotel

cultural event: guided tour of Milan

explore the historical sights of the economic capital of the country and learn why it has
become both a business and cultural center in Italy. Sites include the famous Duomo,
Vittorio Emanuele II Shopping Gallery, theatre alla Scala

bus/walk

lunch: own arrangements

free to explore the city
OR

afternoon

optional cultural event: score at San Siro Stadium

Discover the legendary stadium Giuseppe Meazza in San Siro and realize the dream of
crossing the same areas trampled by the greatest champions in the history of Football

sts pay individually

OR

afternoon

optional cultural event: forza Italia!

football match: Milan - Genoa
time to be published

sts pay individually

rest of the day at leisure

1/4

University of West Georgia, Milan Rome, March 18 - March 26, 2017

24/10/2016

Mon, Mar 20, 2017

morning

the Italian approach to business

day 3

breakfast

hotel

visit: overview of Italy's economy and political situation: post-crisis challenges and the
way forward
e.g. U.S. Consulate General Milan
management presentation, discussion

bus full day

lunch: own arrangements

afternoon

visit: from Italy to the rest of the world: an Italian success story
e.g. Pirelli
management presentation, discussion

afternoon

recommended activity - explore il Quadrilatero della moda

experience the downtown area of Milan for exclusive shopping characterized by the
presence of numerous shops and outlets of the most famous fashion houses in the world.
The Quadrilatero is located south of Porta Nuova and consists of Via Montenapoleone,
Via della Spiga, Via Manzoni and Corso Venezia.
rest of the day at leisure

Tue, Mar 21, 2017

morning

facing the competition; overcoming challenges

day 4

breakfast

hotel

visit: a world class maunfacturing success story

e.g. Moleskine
management presentation, case study, discussion

bus full day

lunch: own arrangements

afternoon

visit: high fashion - textile industry under pressure of global competition

e.g. Canclini
management presentation, discussion, tour of facilities
rest of the day at leisure

2/4

University of West Georgia, Milan Rome, March 18 - March 26, 2017

24/10/2016

Wed, Mar 22, 2017

morning

transfer to Rome via Florence

day 5

breakfast

hotel

check-out, transfer to Florence (approx. 3 hours 45 minutes)

cultural event: guided tour of Florence
stroll along Florence's greatest architectural and artistic icons such as Piazza della
Repubblica, Piazza della Signoria, the medieval bridge of Ponte Vecchio and the old town
hall of Palazzo Vecchio
optional cultural event: Galleria dell'Accademia - Statue of David
The Galleria dellAccademia is without a doubt most famous for its sculptures by the
great Renaissance artist, Michelangelo. The magnificent statue of David within the
Tribune are what first draw most of the hundreds of thousands of visitors the museum
welcomes every year.

bus full day

walk

sts pay individually

lunch: own arrangements

afternoon

transfer to Rome (approx. 3 hours 40 minutes)

arrive Rome, check-in
rest of the day at leisure

Thu, Mar 23, 2017

morning

global marketing strategies with an Italian twist

day 6

breakfast

hotel

case study: global marketing strategies adapted to the local market

e.g. Leo Burnett Rome
management presentation, case study, discussion

bus half day

lunch: own arrangements

afternoon

cultural event: guided tour of Rome

go back in time and explore some of the enduring landmarks of the Roman empire such
as the Colosseum, the Roman Forum, Piazza Venezia and the Capitol

bus/walk

rest of the day at leisure

Fri, Mar 24, 2017

morning

The Vatican

day 7

breakfast

hotel

cultural event: half-day trip to Vatican City

Vatican City, one of the most sacred places on Earth, is home to a unique collection of
artistic and architectural masterpieces. Visit the Vatican Museum, Sistine Chapel and St
Peter's Basilica to see the work of geniuses such as Michelangelo, Raphael, Bramante and
Maderna

bus half day

lunch: own arrangements

afternoon

3/4

rest of the day at leisure

University of West Georgia, Milan Rome, March 18 - March 26, 2017

24/10/2016

Sat, Mar 25, 2017

morning

day at lesiure

day 8

breakfast

hotel

optional cultural event: guided tour of Baroque Rome

enjoy the marvels of Baroque architecture in Rome and visit its impressive buildings and
squares such as the Piazza Navona, Piazza di Spagna, Pantheon and Fontana di Trevi

sts pay individually

lunch: own arrangements

afternoon

evening

free for sightseeing & shopping

farewell dinner cooking class
learn how to cook like an Italian! create beautiful Italian specialties for you and your team- bus transfer/restaurant
mates. buon appetito!
return to hotel

Sun, Mar 26, 2017

morning

11:55 AM - 11:55 AM

4/4

bus transfer

depart for USA

day 9

breakfast

hotel

check-out, transfer to airport

bus transfer

depart for USA

air - AA 719

University of West Georgia, Milan Rome, March 18 - March 26, 2017

24/10/2016