BRAD MORTON

Claremont, CA
(909) 772-5669
bmorton010@yahoo.com
linkedin.com/in/brad-morton

SALES AND OPERATIONS EXECUTIVE

Highly accomplished, top-producing executive leading all areas of sales and operations. Excels in
implementation of processes, facilitating change, and selecting and developing talent. Proven track
record of driving sales and profitability, and consistently exceeds goals and objectives. Strong
management qualifications in business analysis, strategic planning, budget management, marketing and
merchandise planning, inventory management, visual merchandising, and all facets of quality and
process improvement. Outstanding communicator with strong sales and customer service orientation as
well as excellent analytical, planning, organization and negotiating skills.
CORE COMPETENCIES
Strategic Planning
Mentoring and Coaching
Change Management

Business Turnaround
Building Partnerships
Process Efficiencies

Driving Profitable Sales

Recruiting and Development
Customer Engagement

PROFESSIONAL EXPERIENCE
SPORT CHALET La Canada, CA

2007 2016

Senior Vice President, Sales/Store Operations

2011 2016
Directed all areas of operations and sales including customer service, recruiting and training, sales
programs, operational compliance, and accountability throughout the entire organization. Provided
guidance and leadership to the entire field team to ensure best practices and exceeding the customers
expectations. This included 49 stores in three states, 3100 store employees, and over $400 million in
annual volume. Led Team Sales division including inside and outside sales, customer service, P&L,
vendor relations, inventory management, finance, logistics, and garment production.

Rebuilt KPI reporting to drive a results-oriented, competitive environment.

Led company in turnaround efforts resulting in the first positive income quarter in three years.
Led organization through many outside challenges including the economic/housing crisis, consistently
poor winter conditions, and the worst summer drought conditions in years. Despite this, increased
average ticket, UPT, and controllable selling stats in 9 of the last 10 quarters.
Led change management through the recent buyout by Versa Capital including decreasing inventory
by $40 million and decreasing payroll by $5 million in year one.
Opened 10 new stores including the flagship store in Los Angeles, CA. Remodeled 12 stores.
Led Team Sales division through the successful implementation of SAP.
Facilitated turnaround of Team Sales division from $1 million in loss to $600,000 in profit in 3 years.
Improved all areas of operations including aged AR, inventory, gross margin, profit and sales.
Increased volume $5 million and 63% over three years making the Team Sales division the top
performing business unit in the company.
Promoted from Director of Team Sales to Vice President of Loss Prevention and Specialty Sales, and
again to Senior VP of Sales/Store Operations.

Brad Morton

Page 2

Vice President of Loss Prevention, Risk Management and Specialty Services

Director of Team Sales
HOLLYWOOD ENTERTAINMENT - Portland, OR

2009 2011
2007 2009
2003 2007

Vice President of Operations- Game Crazy

2006 2007
Responsible for all areas of operations including revenue growth, bottom line profit, inventory control,
merchandising, field finance and personnel development. Provided sales and operational support to 640
stores, 3000 store employees in 56 districts, with annual sales volume over $400 million.

Developed and executed critical new merchandising plans and strategies resulting in sales growth of
30%+.
Implemented an overall company sales culture through the development of the company mission
statement, new bonus and commission programs, and results-oriented reporting.
Developed many new sales initiatives including Cash For Trades, Game Guard, and Reservation and
Trade programs.
Created and implemented a new shrink strategy resulting in 40% shrink improvement during the last
four quarters.
Developed a sales and service training program resulting in 30% improvements in key sales statistics.
Successfully opened 200+ stores for the Game Crazy brand including a new market in Texas as a
Regional Director.
Promoted two District Managers to Regional Director and five Store Managers to District Manager.
Promoted from Regional Director of Operations to Vice President of Operations.

Regional Director of Operations- Hollywood Video/Game Crazy

169 stores

2002 2006

VANS INC. Santa Fe Springs, CA

1999 2002
Director of Stores
2000 2002
Responsible for sales, operations and bottom-line profit of 128 full price retail stores and 12 skate parks
throughout the continental United States and Hawaii. Reported to the President. Supervised eight District
Managers, four Training Managers and responsible for over 800 employees with annual sales volume of
$100 million. Successfully opened 25 full price stores and nine skate parks in 3+ years. Promoted one
District Manager to Regional Manager and four Store Managers to District Manager.
District Manager

18 stores

1999 2000

_____________________________________________________________________________________

EDUCATION and EXECUTIVE DEVELOPMENT

EASTERN OREGON UNIVERSITY La Grande, OR

1988 1990
2016 - present

CALIFORNIA DEPARTMENT OF INSURANCE

2016 - present
Resident Insurance Producer Accident and Health Agent, Life-Only Agent
Franklin Time Management Program, Situational Leadership by Ken Blanchard, 5S, Best Methods,
Kronos Labor Management, 10+ Human Resources and Leadership seminars, PC literate- Microsoft
Office, SAP, and office skills