ATT5978 5978 Presentation 2

Analytics Innovation, Disruption,
And Transformation
SID 5978
Timo Elliott, SAP

2016 SAP SE or an SAP affiliate company. All rights reserved.
Internal
Analytics Innovation, Disruption

And Transformation
Timo Elliott, SAP, October, 2016
Agenda
Top Trends
Supporting Modern BI
Big Data Architectures
Organizing for Data
Conclusion
Internal
Top Trends
Technology Priorities for 2016 and beyond

Rank Technology
ANALYTICS
BI/Analytics
#1
Cloud
Mobile
Digitalization / Digital Marketing
Infrastructure & Data Center
ERP
Nine out of
eleven years
2006-2016
Security
Industry-Specific Applications
Customer Relationships
10
Networking, Voice, and Data Comms
Trend
Gartner: 2016
Internal
From The Back Office To The Business Models of Future
By 2020, information will be used to
reinvent,
digitalize, or
eliminate
of business processes and products

from a decade earlier.
@timoelliott
Internal
Live Business
BI Success
BI initiatives described as
successful dropped from
41% to 35% in 2015
Techtarget, 2015
2016 SAP
SE or an SAP affiliate company. All rights reserved.
Source:
TechTaget
Internal
BI is Dead!?
Internal
10
Are you a BI-nosaur?
Internal
11
Complaints
32% say Enterprise BI too
complex, complicated,
cumbersome to use
31% wait days or weeks for an

average BI request
Enterprise systems dont
have all the data needed ->45% from outside
Source: Forrester
2014 SAP AG. All rights reserved.
12
The Penetration of BI Remains Low
Close to 40% of organizations report

fewer than 10% of employees using BI
Techtarget, 2015
Internal
13
Internal
14
Supporting Modern BI
Data-Driven Approach
Push:
From IT
Data-Driven
Data to Insight
Technology-Centric
A.S.P.I.R.E.
Internal
16
Value-Driven Approach
Pull:
From LOB
Outcome-Driven
Insight to Data
Use-Case-Centric
Internal
17
Combination Approach
Push:
From IT
Data-Driven
Data to Insight
Technology-Centric
Pull:
From LOB
Outcome-Driven
Insight to Data
Use-Case-Centric
Internal
18
Modern BI
Source: Gartner
Internal
19
Systems of Insight
Earlier-Generation BI Is No Longer
Enough
Earlier-generation BI cant keep up in the
age of the customer.
Agile BI and big data are the building
blocks of systems of insight
More
Agile BI
Systems of
insight
Earliergeneration
BI and
analytics
Big data
Business
agility
Less
Less
More
Amount and availability of data

Source: Forrester Research, Inc.
Internal
20
Pret A Manger
Internal
21
Internal
22
What Food to Make, When?
Knowledge
Hot Food
Continuous
Replenishment
Check Past Sales
Check Forecast
Check Must
Stock
Set 60%/70%
Fixed First
Production
All Other Food

Monitor for 2nd
and 3rd Variable
Productions
Run and Check

Range Tool
23
What Food to Make, When?
Trading Patterns
Core Range
Weather
Special Events
24
Choosing a New Store Location

Transactional,
Changeable Data
Slow and Steady Data
POS Data
Store Attributes
Internal
Data
Store Placement
Deliveries
Store Org Structure

Store Staff
Store Visibility, Signage
External
Data
POI Data
Competitor Store Attributes
GIS Competitor and Cannibalisation
Footfall
Events
Weather
Real Estate
Census, ONS Data

25
$4.48 billion revenue

40K employees
> 8M patients/year
Mercy Health
Mercy one of US Most Wired for 12th

Year in a row!
Internal
27
Agile self-service with SAP HANA

and SAP Lumira. 9 years of data,
structured & unstructured
It is mind-blowing how versatile

and nimble our data warehouse
is on SAP HANA.
Invest in Self-Service Data Discovery Tools
Through 2020 spending

on self-service visual
discovery and data
preparation market will
grow 2.5x faster than
traditional IT-controlled
tools for similar
functionality
IDC, 2015
Internal
31
Invest in Self-Service Data Preparation
SAP Agile Data Preparation
I.e., Data Blending

combine, merge, cleanse data
Internal
32
Invest in Predictive Analytics

Model deployed using
In-Database-Apply
Customer Database
Hancock, John
38
4.2
Doe, Jane
45
9.4
Red, Simply
18
2.1
SQL
Business Users can get on-the-fly

scoring without even knowing they
are using predictive algorithms
SQL Dataset w/ Scoring
SAP BI (3.x/4.x)
Embedded into any application

BI Artifact
(or even just a dataset)
(Or any other application)

Internal
33
SAP BusinessObjects Cloud
Internal
34
Big Data Architectures
Big Data Architectures = Digital Business

By 2018, 40% of enterprise architecture teams teams will be distinguished as leaders by their primary
focus on applying disruptive technologies to drive business innovation.
By 2018, 40% of enterprise architecture teams will be responsible for advancing the organization's
digital business strategy.
By 2018, the new economics of connections will drive organizations to increase investments in
connected physical assets and systems by 30%.
By 2018, 20% of enterprise architects will use business ecosystem modeling to identify and predict
business moments.
By 2017, 20% of EA will be responsible for identifying new business designs that leverage
business algorithms.
Source: Gartner, Predicts 2016: Five Key Trends Driving Enterprise Architecture Into the Future
Internal
36
You Need Both of These
Internal
37
A Common Question
We like SAP ERP (and HANA), we like
Hadoop, and your BI tools are a standard. But
we dont understand how its all going to fit
together. Help!
Internal
38
What is Hadoop?
Internal
39
Classic Hadoop Use Cases

Semi-structured data loading / processing
First web data, now IoT / documents / images, etc.
Offload traditional relational DW

Typically no reduction in existing DW, but new data increasingly tiered
Queryable alternative to tape backups
E.g. when upgrade to different ERP system, keep copy of all old data
Internal
40
Internal
41
Coca-Cola East Japan Architecture
Internal
42
Other Interesting Hadoop Use Cases

Fast scale up / down
Game apps company: big fan of Teradata, and found it cheaper to run than Hadoop, but when
individual games became a hit, they needed to be able to scale up (and down) fast
Avoid brittle ETL, push schema creation to the business
Large investment bank had dozens of different CRM setups, thousands of ETL jobs that kept
breaking kept traditional DW, but added data lake -- its all in there have fun!
Excel on steroids / exploration

Big, one-off decisions
We dont know what we dont know
Internal
43
Sandboxing / Data Extensions
Internal
44
Not Just a Data Store A Platform

Far more than a batch-driven data store
Many still have an out of date view Yarn / Spark etc
Data at Rest and Data in Motion
But still not for transactions any time soon
Still maturing, still a lot of work, but has proved enterprise value
In particular, overcame biggest security & auditing concerns Kerberos integration, encryption,
tokenization, Apache Ranger
Low capital costs to try things out (but dont underestimate time / training / expertise needed)
Considered the heart of digital transformation in some large organizations
...At least by the team implementing Hadoop! (but theres typically a large traditional IT
modernization effort going on at the same time)
Internal
45
Centrica (British Gas)
Internal
46
Zurich Insurance
Internal
47
Some Projects
Atlas open data
governance
Ranger policies and
security
Nifi data in motion
Flink streaming data
analytics
Zeppelin analytic
notebooks
Juypter, Kafka, Flume,
Sqoop, etc etc
Internal
48
Result of All This: Data Complexity For The Foreseeable Future
Data
Warehouse
Hadoop,
MongoDB,
Spark, etc
Big Data Architectures got complicated
Hybrid
Transaction/
Analytical
Processing
Data
Personal
Data / BI
Feeds
Where does data arrive?

When does it need to move?
Where does modeling happen?
What can users do themselves?
What governance is required?
What we would like consistent, seamless solution

Internal
49
SAP HANA Vora

Whats Inside and What Does It Do?
Drill Downs on HDFS

Mashup API Enhancements
Compiled Queries
HANA-Spark Adapter
Unified Landscape
Open Programming
SAP HANA Vora is an in-memory query engine which leverages

and extends the Apache Spark execution framework to provide
enriched interactive analytics on Hadoop.
Make
Precision
Decisions
Democratize
Data
Access
Simplify
Big Data
Ownership
Any Hadoop Clusters

Internal
50
SAP Big Data Platform Hadoop Inside

Vision
HANA Data Management Platform
Information Management | Text | Search | Graph | Geospatial | Predictive
SAP HANA
In-Memory
HANA native BigData

Dynamic Tiering
Smart Data Streaming
NoSQL | Graph | Geo |
TimeSeries
HADOOP
Vora
0.0sec
Infinite Storage
Raw Data
Instant Results
Smart Data Streaming
Administration | Monitoring | Operations | User Management | Security
HANA & Hadoop
SDA Hive | Spark

MapReduce | HDFS
Admin & Monitoring
User Mgmt / Security
Hadoop Extension
Vora Engine
Integrated with HANA and
Hadoop
Internal
51
orc
parquet
1.1.72-4556
Fast Column Scans
Components
Compressed Columns
Cache Efficient
Algorithms
1.1.72-4556
engine
1.0.20
1.0.21
0.1.7
1.3.2
In Memory Storage
url
0.2.0 1.1.72-4556 0.7.0
series
Written From
Scratch
landscape
1.0.8
catalog
1.2.7
1.0.8
0.0.4
0.0.4
1.2.4
1.0.4 0.4.0 1.2.0-4588
semanticanalyzer
1.0.21
0.1.7
0.8-rc2
1.0.10
parser
0.1.6
dlog
hdfs
data-generator
1.2.3
discovery
1.3.0-rc2
1.3.2
1.3.2
1.3.0-rc3
runtime
0.2.0-rc3
aggregation
catalyst
1.3.2
txbroker
net
maprfs
zip
jdbc
Multi Platform
Parallel Query
Processing
Code Generation
#FEA433
Internal
52
SAP HANA Vora Modeler
Internal
53
SQL/OLAP on Big Data
Hierarchical data storage of contextual data supports

structured analysis
Fast drill-down interaction aids in root-cause analysis
Familiar OLAP tool enables experienced business

analysts derive useful insights from contextual data
Support for HDFS, Parquet and ORC formats

Hadoop/NoSQL DATA
LLVM/Clang JIT compilation of query plans and

execution
Internal
54
SQL-on-Hadoop using Vora

A different context allows access to
SAP HANA data from Spark SQL
Creates an in-memory data object,

similar to a Spark dataframe
Load data from HDFS, temp table will be
distributed across Hadoop cluster
Internal
55
SAP Predictive Analytics 3.0

Native Spark Modeling
Standalone or included
in SAP HANA
Predictive Factory
Integration with cloud &
other apps
Internal
56
DW Directions
Planning and Definition
2015
Execution and Delivery

2016-2018
Analytics , BI Suite, Predictive
Power
Designer
DWH
Foundation
Business
Warehouse
Power
Designer
Hadoop
SAP HANA Vora
Market presence in Data Warehousing

with a clear roadmap
Optional Components
SAP HANA DW
Business
Warehouse
DW Modeling
DW ETL & DM
SAP HANA
Platform
HANA
EIM
SAP HANA Platform
SAP HANA DW
SAP HANA DW
Vision
DW Foundation
HANA EIM
Hadoop
SAP HANA Vora
Strong and simplified

offering with tight integration
SAP HANA
Platform
Hadoop
SAP HANA Vora
Convergence into one technology

stack addressing BW and SQL-based
DW needs
This is the current state of planning and may be changed by SAP at any time.
Internal
57
SAP HANA DW Future-proof data management platform
Internal
58
Internal
59
Looking Forward to the Future: Data Refineries

Nobody believes that a single big data warehouse is THE solution any more
But theyre not going away any time soon
Data warehouses are dead! Long live data warehousing!
Instead:
Enterprise Information Catalog transparency
Search for data: origin, owner, trust level, sensitivity, formats, how to order
Data Factories workflows, not just data
The collective know-how on getting, refining, displaying data
More info from Mike Ferguson, here:
http://www.slideshare.net/HadoopSummit/organising-the-data-lake-information-management-in-a-big-data-world
Internal
60
The Big Big Picture

Embrace Hadoop as if it were SAP technology
What SAP does best: business process (live!)
Vora
HANA
Hadoop
infrastructure
Internal
61
Organizing For Data
The BICC is Also Dead
When Gartner started to cover

BICC as a trend over 10 years
ago, it turned out to be one of the
biggest success factors for BI
programs
But: All good things must come
to an end.
Internal
63
So What Replaces BICCs? (According to Gartner)
Long live the ACE:

Analytic Community
of Excellence!
Internal
64
Executives
Finance
BICC
Operations
IT
Sales
Strategic
Planning
Mktg
Who Drives Business Intelligence?

Internal
65
40% of users are using an equal amount

or more of homegrown applications
Embrace Shadow IT
Dont fight back be a co-conspirator

Internal
66
Updating the Traditional BICC to Include Community
A Business Intelligence Competency Center (BICC)

is a cross-functional organizational team that has
defined tasks, responsibilities, roles, and skills
for supporting and promoting the effective use of
Business Intelligence* across an organization
* I.e., Analytics, Big Data, Data Science, etc.
Internal
67
Its About Culture Change First and Foremost

New BICCs are about providing good governance and encouraging best
practice rather than providing reports and analytics
From Power to Empower

From Collection to Connection
From Control to Trust
Internal
68
Its All About the

Relationship!
Internal
69
Conclusion
SAP Platform for Digital Transformation

CEC
Business Network
IoT
Applications
Extensions
IoT
Platform
Icon
Applications
(Micro-) Services
HANA Cloud Platform
S/4HANA
BOBJ
Identity Management
Suite
HANA
C4A
Analytics
Vora
Distributed Computing
Platform
Platform
any DB
Hadoop
Internal
71
PRESENTATION MATERIALS
Presentation slides for all ASUG BI + Analytics
Conference sessions can be found at:
http://bit.ly/bia16slides
-orReceive a flash drive with all slide decks if you complete 8 or more
session evaluations in the mobile app.
TELL US WHAT YOU THINK
TAKE THE SESSION SURVEY:

Be sure to complete the session evaluation
on the ASUG BI + Analytics mobile app.
Download the app from iPhone App Store
or Google Play.
Thank You!
Timo Elliott
VP, Global innovation Evangelist
Timo.Elliott@sap.com
@timoelliott
Internal
74

ATT5978 5978 Presentation 2

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ATT5978 5978 Presentation 2

Uploaded by

Copyright:

Available Formats

Analytics Innovation, Disruption,

Timo Elliott, SAP

Analytics Innovation, Disruption

2016 SAP SE or an SAP affiliate company. All rights reserved.

Technology Priorities for 2016 and beyond

Digitalization / Digital Marketing

Infrastructure & Data Center

Networking, Voice, and Data Comms

From The Back Office To The Business Models of Future

By 2020, information will be used to

of business processes and products

2016 SAP SE or an SAP affiliate company. All rights reserved.

Are you a BI-nosaur?

2016 SAP SE or an SAP affiliate company. All rights reserved.

31% wait days or weeks for an

The Penetration of BI Remains Low

Close to 40% of organizations report

2016 SAP SE or an SAP affiliate company. All rights reserved.

2016 SAP SE or an SAP affiliate company. All rights reserved.

2016 SAP SE or an SAP affiliate company. All rights reserved.

Amount and availability of data

2016 SAP SE or an SAP affiliate company. All rights reserved.

2016 SAP SE or an SAP affiliate company. All rights reserved.

What Food to Make, When?

Check Past Sales

All Other Food

Run and Check

What Food to Make, When?

2014 SAP AG. All rights reserved.

Choosing a New Store Location

Slow and Steady Data

Store Org Structure

Census, ONS Data

$4.48 billion revenue

Mercy one of US Most Wired for 12th

2016 SAP SE or an SAP affiliate company. All rights reserved.

Agile self-service with SAP HANA

It is mind-blowing how versatile

Invest in Self-Service Data Discovery Tools

Through 2020 spending

2016 SAP SE or an SAP affiliate company. All rights reserved.

Invest in Self-Service Data Preparation

SAP Agile Data Preparation

I.e., Data Blending

2016 SAP SE or an SAP affiliate company. All rights reserved.

Invest in Predictive Analytics

Business Users can get on-the-fly

SQL Dataset w/ Scoring

Embedded into any application

(Or any other application)

SAP BusinessObjects Cloud

2016 SAP SE or an SAP affiliate company. All rights reserved.

Big Data Architectures

Big Data Architectures = Digital Business

You Need Both of These

2016 SAP SE or an SAP affiliate company. All rights reserved.

2016 SAP SE or an SAP affiliate company. All rights reserved.

2016 SAP SE or an SAP affiliate company. All rights reserved.

Classic Hadoop Use Cases

Offload traditional relational DW

2016 SAP SE or an SAP affiliate company. All rights reserved.

2016 SAP SE or an SAP affiliate company. All rights reserved.

Coca-Cola East Japan Architecture

2016 SAP SE or an SAP affiliate company. All rights reserved.