BO CO D N NHN S TR VIT NAM

Thng 07, 2016

& Confidential
I 2016
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& Confidential
I 2016

Ni Dung Bo Co

1
NHU CU TUYN DNG NHN S TR (NST)
2
CCH THC NH GI NHN S TR
3
PHN TCH C HI
4
5 V ANPHABE
GII THIU

PH LC
2

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& Confidential
I 20162
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& Confidential
I Dec 2015

GII THIU

Better ATTRACT and RETAIN talents

3

& Confidential
I 2016
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& Confidential
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Mc tiu nghin cu
Vi mc tiu gip Hi sinh vin thnh ph H Ch Minh kho st khong
cch gia thc t & yu cu doanh nghip i vi nng lc sinh vin mi
ra trng (NST), D n Kho st NST c thc hin vi ni dung sau:

Tm hiu cch thc

nh gi Nhn s tr
(NST) t cc cng ty c
nhu cu tuyn dng.

Phn tch im mnh &

im yu ca Nhn s
tr so vi nhu cu doanh
nghip.

Gi hng o to,
pht trin Nhn s tr
t giai on i hc
t yu cu tuyn dng
ca doanh nghip.

Proprietary & Confidential I 2016

i tng kho st
Giai on 1: Nghin cu nh tnh
4 Phng vn chuyn su vi Gim c,
trng phng Nhn s:

Giai on 2: Nghin cu nh lng Kho st trc tuyn 43 cng ty thuc nhiu ngnh ngh khc nhau:

Proprietary & Confidential I 2016

i tng kho st (tt)

Kho st trc tuyn c thc hin t 06/06/2016 30/06/2016 vi quy trnh bo mt thng tin cht ch.
Tt c thng tin cc c nhn tham gia u c bo v nghim ngt.

Loi hnh doanh nghip

43
Cng ty

2.3%

14.0

Bn l/Bn s/Thng mi

14.0

Hng tiu dng nhanh

11.6 Qung co/Truyn thng/Gii tr

9.3 Gio dc/o to

Cng ty Nh Nc

7.0 Du lch/Khch sn/Nh hng

4.7 Dc/Cng ngh Sinh hc/Chm sc
Sc khe
4.7 Cng ngh Phn mm/Thu ngoi

39.5%
Cng ty Vit Nam
/C phn/ t nhn
ln

58.1%

4.7

Sn xut Cng nghip/Ho cht

4.7

Xy dng/Vt liu

4.7

Ngn hng/Ti chnh

Cng ty nc ngoi & lin doanh

Quy m cng ty
39.5%
50-200 nhn vin

41.9%

18.6%

201-1000 nhn vin

1000+ nhn vin

Proprietary & Confidential I 2016

NHU CU TUYN DNG

& NH GI CHT LNG NST

From INSIGHTS to actionable STRATEGIES

7

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I 2016
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Nhu cu tuyn dng NST cao & a dng

S lng NST tuyn dng TB mi nm
37.5
12.5

14.3
9.5

20

28.6

40

23.3 i hc Ngoi thng

20.9 i hc Kinh t
1 - 10
11 - 20
21-30

31.3
6.3
12.5

28.6

31-100

40

100+

19.0

50-200 nhn vin 201-1000 nhn vin 1001+ nhn vin

Quy m cty

Ngun tuyn dng NST

% cng ty (n=43)

11.6
7.0
4.7
4.7
4.7
4.7
4.7

i hc Bch khoa
i hc RMIT
i hc Tn c Thng
i hc S phm
i hc Nng lm
i hc Kinh t - Lut
i hc Y Dc

% cng ty (n=43)

D quy m hay thnh phn no, cc cng ty vn u tin NST t cc trng i hc ln:
Ngnh Qung co/ Truyn thng; Kim ton/ K ton; Hng tiu dng nhanh u tin
Sinh vin H Ngoi thng, Kinh t, RMIT
Cc ngnh khi K thut, Sn xut a chung sinh vin i hc Bch khoa
Cc ngnh c th (Dc, Nng nghip, Lut) u tin chn trng c th nhng
vn tuyn dng thm nhn s t cc trng khi kinh t
Q: Trung bnh 1 nm, doanh nghip anh / ch cn tuyn khong bao nhiu NST?

Proprietary & Confidential I 2016

Nhu cu NST tp trung vo Sales, Marketing, Chm sc khch hng

Nhu cu tuyn dng NST

Cc knh tuyn dng chnh

65.9

Bn hng
43.9 Marketing & PR
41.5 Chm sc khch hng

Websites tuyn dng,

83.7 Trang web cng ty
65.1 Nhn vin gii thiu

29.3 K ton/ti chnh

29.3 Nhn s/ Hnh chnh/ Php l
22.0 CNTT/ K thut

62.8

22.0 Vt t/ Cung ng/ Xut-nhp khu

22.0 Sn xut/ Nghin cu & pht trin/ QA& QC
14.6 Qun tr vin tp s

% cng ty (n=43)

Khong 10% cng ty t chc Qun tr vin tp

s (MT), chng trnh tuyn dng bi bn, u
t cao to ngun nhn s lnh o k tha
20-30% cng ty c cc chng trnh Fresh (yu
cu thp hn MT nhng vn qua thi tuyn)
Phn ln tuyn dng NST nh NV mi thng
thng cho cc v tr thp.
Q: Nhu cu tuyn dng NST phng ban no?
Q: Cc knh tuyn dng chnh ca anh/ch l nhng knh no?

Tuyn trc tip t

trng i hc

37.2 Bo ch, truyn thng

% cng ty (n=43)

Mc d Webiste/ Career page ng vai

tr chnh, ngun Nhn vin gii thiu
ang ngy cng quan trng v hin cn
hiu qu hn c cch thc Tuyn dng
trc tip ti cc trng i hc trong
khi knh ny t tn km hn nhiu.
Proprietary & Confidential I 2016

Phn ln cng ty nh gi trnh NST ch mc TB

T TRNG NH GI NNG LC NST VN
Yu (0-4 im)

2.3
IM YU

Trung bnh (5-7 im)

Tt (8-10 im)

27.9

n v: % Cng ty (n=43)

Mun pht trin nhng thiu nhn ni

K nng lm vic nhm, qun l; kh
nng t hc cn km
Kin thc chuyn mn cha vng
Thiu kinh nghim thc t

69.8

IM MNH

Ting Anh/Ngoi ng
Ch ng trong cng vic
Nng ng, nhit huyt, sng to
Ham hc hi

NST VN ang s hu mt s li th
tng sc cnh trnh trn th
trng tuyn dng. Tuy nhin, vn
cn tn ti nhiu im yu nn bn
thn NST cn n lc pht trin
vt qua mc nh gi TB hin nay.

Q: Da trn thang im 10, anh ch nh gi chung v cht lng NST VN nh th no?

Proprietary & Confidential I 2016

10

Ting Anh l tiu ch NST hin c nh gi tt nht

Tiu ch nh gi

Nng lc NST theo nh gi cc cng ty

T cht lnh o

34.9

K nng mm

32.6

Tinh thn dn thn v cng hin

30.2

nh hng ngh nghip

27.9

Tri nghim thc t

21.4

Kh nng thch ng vi cng vic

18.6

Ting Anh/ Ngoi ng

n v: % Cng ty (n=43)

7.0

58.1
58.1
55.8
67.4
73.8
69.8
83.7

Yu: nh gi trong thang im 0 - 4

Trung bnh: nh gi trong thang im 5 - 7
Tt: nh gi trong thang im 8 - 10

im TB

7.0

5.0

9.3

5.4

14.0

5.4

4.7

4.9

4.8

5.2

11.6

5.7

9.3

6.0
[Thang im 10]

Ting Anh/ Ngoi ng v Kh nng thch ng cng vic tuy c nh gi tch cc nht nhng
vn mc TB thp so vi mong i (5-6 im trn thang 10)
nh hng ngh nghip v T cht lnh o b nh gi thp nht, vi hn 90% cng ty cho rng
2 yu t ny ca NST ch t mc Trung bnh hoc Yu (mt phn do Tri nghim thc t cn t)
Cc yu t khc NST ng l c nh K nng mm, Tinh thn dn thn cng hin ng tic cng
mi c nh gi mc TB yu.
Q: Anh/ch nh gi chung v cht lng NST VN nh th no (thang 1 - 10)?

Proprietary & Confidential I 2016

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Cng ty quy m ln c xu hng nh gi NST tch cc hn

5.9

6.1

Ting Anh/ Ngoi ng

5.2

5.9

6.0

5.1

4.8

nh hng ngh nghip

5.5

4.9

5.2

5.5

5.3

K nng mm

4.7

5.2

6.8

5.6

5.8

Kh nng thch ng vi cng vic 5.6

5.6

6.6

4.7

5.2

T cht lnh o

5.2

4.9

6.4

5.5

5.3

Tinh thn dn thn v cng hin

4.9

5.2

5.8

5.4

5.3

Tri nghim thc t

6.1

5.5

5.4

CT quy m
nh (n=17)

CT quy m
va (n=21)

CT quy m
ln (n=5)

CT VN/T
nhn/CP (n=17)

CT Nc ngoi
(n=25)

n v: % Cng ty (n=43)

nh gi NST khng c s khc bit ln

gia cng ty VN / t nhn, c phn v
v
cng ty nc ngoi, ngoi tr T cht
lnh o.

Cng ty quy m ln nh gi lc quan hn v

NST hu ht cc yu t (c th v cc cng ty
v
ny trong thc t c kh nng thu ht nhiu
NST cht lng cao hn).

Q: Da trn thang im 10, anh ch nh gi chung v cht lng NST Vit Nam nh th no? Proprietary & Confidential I 2016

12

K VNG & TIU CH TUYN CHN NST

13

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I 2016
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I 2016

Thi tt c cc cng ty k vng nhiu nht NST

T L K VNG V NST

THI

93.0

46.5

Th hin xu hng phn ng ca

NST i vi mi trng lm vic, gn
vi nhn thc, cm xc v hnh vi.

K NNG
Kh nng thc hin thun thc
mt cng vic nht nh.

YU CU CHUNG
37.2

Yu cu c bn khi tuyn dng

nhn s (bng cp, kin thc)

BIU HIN C TH

Ham hc hi
Nng ng
Nhit huyt, am m th thch
Chm ch, nhit tnh

K nng mm
K nng giao tip, trnh by
K nng lm vic nhm
T duy sng to, ci tin

Ting Anh/Ngoi ng
nh hng ngh nghip r rng
Kin thc chuyn mn

n v: % Cng ty (n=43)

Ngoi k nng & cc yu cu chung, NST rt cn c nh

hng Thi ng n & tch cc cho giai on u lm vic.

Q: 3 5 iu anh ch k vng nht Nhn s tr?

Proprietary & Confidential I 2016

14

Cc tiu ch tuyn chn NST

Kin thc chuyn mn ph hp
Ting Anh/ Ngoi ng
Tin hc vn phng
Hot ng ngoi kha, x hi...
C kinh nghim thc tp
im tt nghip
EQ
IQ

YU CU
CHUNG

Trung thc
C trch nhim
Ham hc hi
Ch ng trong cng vic
Quyt tm vt kh
Tch cc trong suy ngh & hnh ng
Chm ch, nhit tnh
Hng n kt qu
Nhit huyt, am m
Nhn thc linh hot

K NNG

Giao tip, trnh by

Lm vic nhm
Qun l, sp xp cng vic
Phn tch, gii quyt vn
Qun tr thi gian
T duy sng to, ci tin
Lm vic c lp
ng x vn phng
T to ng lc
Thuyt phuc, thng lng

THI

*** Cc tiu ch nh gi NST c chn la theo

cc nghin cu lin quan & phng vn chuyn su
vi chuyn gia tuyn dng nhng tp on ln.

Q: Khi tuyn dng 1 NST, cng ty anh ch quan tm nht nhng tiu ch no sau y?

Proprietary & Confidential I 2016

15

Kin thc chuyn mn ph hp l yu cu u tin

Cc tiu ch nh gi

Mc quan trng
76.7

Kin thc chuyn mn ph hp

69.8

YU CU CHUNG

Ting Anh / Ngoi ng

67.4

Tin hc vn phng

65.1

EQ

55.8

C kinh nghim thc tp

IQ
Tham gia cng tc ngoi kho, x hi
im tt nghip

41.9
34.9
32.6

n v: % Cng ty chn Quan trng/Rt quan trng (n=43)

S hu Kin thc chuyn

mn ph hp gip NST tr
nn cnh trnh hn trong
mt cc cng ty vng h
s (Screening Round).

So snh

20.0

50.0

80.0

Cng ty quy m nh (n=17)

Cng ty quy m va & ln (n=26)

Cng ty nh c i hi cao hn hn v cc k nng ph

thng nh Tin hc vn phng v IQ.
Cc yu cu lin quan n Kinh nghim v Kin thc
c Cng ty va & ln dnh nhiu u tin hn.
Ting Anh v EQ c yu cu nh nhau ti cc cng ty.

Q: Khi tuyn dng 1 NST, cng ty anh ch quan tm nht nhng tiu ch no sau y?

Proprietary & Confidential I 2016

16

Doanh nghip i hi NST s hu nhiu k nng a dng

Cc tiu ch nh gi

Mc quan trng
90.7

Giao tip, trnh by

83.7

Lm vic nhm

81.4

K NNG

Qun l, sp xp cng vic

74.4

Phn tch, gii quyt vn

Qun tr thi gian

72.1

T duy sng to, ci tin

72.1

Lm vic c lp

72.1

ng x vn phng

67.4

T to ng lc
Thuyt phc & thng lng

So snh

60.5
39.5

30.0
60.0
90.0
Cng ty quy m nh (n=17)
Cng ty quy m va & ln (n=26)

n v: % Cng ty chn Quan trng/Rt quan trng (n=43)

Giao tip, trnh by, Lm vic nhm v Qun l

cng vic l nhng k nng c i hi cao
nht, bn cnh nhiu k nng a dng m c 2
nhm cng ty cng yu cu.

Rn luyn cc K nng mm
a dng t sm l s chun
b rt cn thit cho NST VN

Q: Khi tuyn dng 1 NST, cng ty anh ch quan tm nht nhng tiu ch no sau y?

Proprietary & Confidential I 2016

17

Cc tiu ch Thi c yu cu c bit cao

Cc tiu ch nh gi

Mc quan trng
95.3

THI

Trung thc
C trch nhim

93.0

Ham hc hi

93.0

Ch ng trong cng vic

90.7

Tinh thn quyt tm, khng b cuc

90.7

Tch cc trong suy ngh; hnh ng

88.4

Chm ch, nhit tnh

88.4

Hng n kt qu

88.4

Nhit huyt, am m th thch

Nhn thc linh hot

So snh

83.7
81.4
75.0

n v: % Cng ty chn Quan trng/Rt quan trng (n=43)

85.0

95.0

Cng ty quy m nh (n=17)

Cng ty quy m va & ln (n=26)

C mt iu th v cc cng ty nh, mc i hi v Thi nhn chung cao hn

hn Cng ty va v ln, c bit tnh Trung thc, C trch nhim, Ham hc hi v
Ch ng trong cng vic.
Q: Khi tuyn dng 1 NST, cng ty anh ch quan tm nht nhng tiu ch no sau y?

Proprietary & Confidential I 2016

18

HNG NNG CAO CHT LNG NST

19

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I 2016
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Cc yu t tc ng ti cht lng NST Vit Nam

S tip cn ca Doanh
nghip ti sinh vin
(lng & cht)

Cch thc o to
trong nh trng

Kh nng ch ng tip cn
thng tin & t hc ca sinh vin

H tr t Nh nc, Hi
SV & cc t chc NGO

S giao lu h tr t
ngun nhn s kinh
nghim vi NST

Hi Sinh Vin c th trc tip hoc gin tip to ra cc chui hot ng gi

tr tc ng ti TT C cc yu t ny

Q: So vi 5 nm trc y, cc yu t tc ng ti cht lng NST n t u?

Proprietary & Confidential I 2016

20

M hnh Tam gic nng lc ASK

ATTITUDE

SKILL

KNOWLEDGE

Bn cnh vic nng cao cht lng NST v Kin thc v K nng, nh hng
Thi ng vai tr v cng quan trng nhng t c o to nht.

Proprietary & Confidential I 2016

21

Gi cho Hi sinh vin Nng cao KIN THC NST

Cp nht kin thc o to st vi yu cu chuyn mn ca nh tuyn dng
Gia tng c hi NST tip cn doanh nghip & ng dng kin thc trong thc t
Pht trin mt s chuyn ngnh o to chuyn mn m nhiu trng cha c, trong
khi thc t doanh nghip cn thiu (VD: Nhn s, Bn hng, Marketing bn hng
(Trade marketing), Chui cung ng, v.v. )
Kt hp vi doanh nghip a dng ho phng thc o to:
o to chuyn mn
Chia s kinh nghim thc t
C hi thc tp c xt trc tip ti doanh nghip (RMIT hin ang lm rt tt vic ny)
Xy dng Cu lc b chuyn mn (quy m ln, chuyn nghip v c u t hn
tm thnh ph, thay v cc CLB do sinh vin cc trng t hot ng)

Tham quan doanh nghip hiu r hn thc t kinh doanh

T chc cc cuc thi chuyn mn
ti da trn tnh hung kinh doanh thc t, mi doanh nghip lm gim kho
Gii thng l c hi thc tp, lm vic ti doanh nghip.
KIN THC

Proprietary & Confidential I 2016

22

Gi cho Hi sinh vin Nng cao THI NST

Ti a c hi thc hnh k nng mm trong chng trnh o to hin ti
o to tng cng nhng k nng quan trng m doanh nghip yu cu
nh hng cc trng thay i cch hc & nh gi sinh vin theo hng pht trin k
nng song song vi pht trin kin thc. V d nh:
Bi tp nhm gip pht huy k nng Lm vic nhm / Qun l sp xp cng vic
Thi vn p gip pht huy k nng Thuyt trnh / Thuyt phc

Kt hp vi cc trung tm o to cung cp cc kho hc K nng quan trng t c

pht huy trong trng hc, v d Suy ngh sng tao, T to ng lc, ng x vn phng..
Kt hp vi doanh nghip, cng ty nhn s t chc cc hot ng Hng nghip v xy
dng K nng tm vic ph hp (Xc nh mc tiu ngh nghip, Vit CV, phng vn)
Thu ht sinh vin ch ng tham gia v lnh o cc hot ng ca Hi dnh cho sinh
vin nng cao kh nng & t duy lnh o (Tham kho m hnh Aiesec)
T chc cc cuc thi k nng v Cu lc b K nng

K NNG

Proprietary & Confidential I 2016

23

Gi cho Hi sinh vin Nng cao THI NST

Xy dng THI tch cc t vic hiu ng v tm quan trng v p dng c cc
biu hin c th c k vng
Tch cc t chc cc hot ng giao lu gia NST vi Nhn s c kinh nghim v Thi
lm vic tch cc
Mi doanh nghip ti chia s cho sinh vin v Gi tr & Vn ho m doanh nghip ang
hng n (V sao & nh th no?)

Cc thi quan trng nh Trung thc; C trch nhim; Ham hc hi; Ch ng trong
cng vic; Tinh thn quyt tm khng b cuc; Tch cc trong suy ngh v hnh ng
nn l nhng gi tr m cc trng i hc cng nh t chc sinh vin hng cho sinh
vin ngay t khi mi vo trng.
Cc bui ni chuyn, chia s

Cc chng trnh truyn thng

Cc khen thng khch l
Cc ch o to
THI

Proprietary & Confidential I 2016

24

Gi t doanh nghip
Nh trng nn l trung tm ca s thay i v h nm cc chnh sch v nh hng
ca Nh nc, l ngi truyn t kin thc v t vn cho sinh vin v l knh lin lc
chnh ca doanh nghip khi mun tip cn NST Gim c Nhn s - cng ty FMCG
gim thiu s chnh lch gia chng trnh o to v nhu cu thc
t ca doanh nghip: Phi hp vi trng i Hc trong vic hng
nghip cho sinh vin t nm nht, to iu kin cho sinh vin c lm
quen vi mi trng thc t. Trng phng Nhn s - cng ty dch v
o to chuyn mn kt hp vi k nng lm vic, lng ghp bi tp
nghin cu xu hng, thc hnh mi trng thc t p ng c
nhu cu ca doanh nghip . Gim c nhn s - cng ty IT
Chng trnh o to cn ly thc tin doanh nghip lm c s cho cc
bn trau di v rn luyn k nng. Ngoi ra, o to k nng v thi ch
khng ch o to kin thc, nhiu bn c kin thc tt nhng khi thc hin
cng vic hoc trong qu trnh phng vn chn lc rt thiu k nng & thi
cn thit. Trng phng Nhn s - cng ty sn xut
Q: Anh ch c gi g v hnh thc / chng trnh o to sao cho hiu qu & cht lng? Proprietary & Confidential I 2016

25

HP TC CNG
ANPHABE?

26

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Anphabe i tc tt nht cho chin lc THNTD

Chng ti l cng ty tin phong v gii php Thng Hiu Nh Tuyn Dng (THNTD) cung
cp cc dch v ton din o lng sc khe THNTD, nh v THNTD, Gii php sng to
THNTD v trin khai chin lc THNTD ti Vit Nam v khu vc.

NH HNH THNTD HP DN
Xy dng Cng ng Nhn ti
Nghin cu Nhn ti & cc xu hng Nhn s
Chuyn gia tip th THNTD
Cung cp cc dch v Tuyn dng & Tip th
Cc s kin, Truyn thng & T vn/ Thc hin
cc hot ng Digital

C vn vin / Din gi / Chuyn gia hun luyn

Proprietary & Confidential I 2016

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Cc gii php Qun tr THNTD ca Anphabe

INTERGRATED EMPLOYER BRANDING PARTNER

Proprietary & Confidential I 2016

28

H thng Quc t
Anphabe c u t v h tr
chuyn mn t Recruit Holdings
Group Tp on cung cp cc
Gii Php Nhn S hng u Nht
Bn v th gii.
Recruit Holdings qun l 109
cng ty con, hn 200 trang web
nhn s vi hn 484 vn phng
i din v 25.518 nhn vin
trn ton th gii..
Recruit Holdings cng l n v
s hu cc t chc uy tn nh
Indeed.com hoc Hc vin
Great Place To Work Japan

North
America

Europe

Japan

Asia

Australia

Proprietary
Confidential
I 2016 29
21
Proprietary &&Confidential
I 2016

Anphabe JSC s hu & iu hnh Anphabe.com

Mng cng ng ngh nghip cp

qun l ln nht Vit Nam

ang kt ni 550,000+ thnh vin

Proprietary & Confidential I 2016

30

Kho st Ni lm vic tt nht Vit Nam

Ni lm vic tt nht Vit Nam l mt kho st THNTD ng tin cy nht Vit

Nam, c t chc hng nm bi Anphabe l cng ty tin phong trong lnh vc
cung cp cc gii php THNTD.

Ngoi vic cung cp xu hng nhn ti trong cc ngnh, ton b th trng v

cung cp chun so snh cho tt c cc ngnh ngh, Anphabe cng o lng sc
khe THNTD (ni b & bn ngoi) ca nhiu doanh nghip hng u ti Vit Nam
t vn v nhng chin lc GN KT NHN VIN v THU HT NHN TI.
Hng nm, Kho st vinh danh nhng Ni lm vic tt nht Vit Nam theo tng
ngnh ngh, ton th trng v theo tng nhm tiu ch ca b THNTD. Phng
php xp hng v kt qu c h tr chuyn mn t cng ty nghin cu ton
cu Nielsen.

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Nhn ti tt hn

Floor 1, Hoang Dieu Office Building

309 - 311 Hoang Dieu Ward 6, District 4
Ho Chi Minh, Vietnam
Tel: (84 8) 6268 2222
Fax: (84 8) 6268 2666
Email: clientsolution@anphabe.com

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Shape WINNING Employer Brands

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