Cesar Santiago

E-mail: crsantiago@prtc.net
Telephone #: 1-787-720-8532
Cellular #: 1-787-585-9969

SUMMARY OF QUALIFICATIONS
A team – oriented management professional with great experience in the Hospitality Industry,
casino table & slots operations, Slots Manufacturing, Latin America Markets, Government
administration, Public Policies, Law Implementation, Regulatory procedures and Strategic
planning. Resourceful problem solver, who can identify, strategies, and implementation of new
programs.

PROFESSIONAL HIGHLIGHTS

Bally Gaming Technologies

Las Vegas Nevada
Eastern Regional Sales Manager Latin America
12- 17- 2008 to 7-17-2009

Responsibilities
In charge of all slot machines, systems, service and sales for the Latin America market including,
Colombia, Panama, Cruise Lines, Puerto Rico and all the Caribbean. .In charge of providing
consulting to all regions, in order to make their operations more profitable. Help create the
Aruba trade show for all casinos in the Caribbean. Provide all necessary tools for recurring
revenue markets as well of the designs of new casino layouts.

Ritz Carlton Hotel & Casino San Juan

San Juan, Puerto Rico
Director of Marketing, Promotions & Player Development
07-06-2007 to 12-15- 2008

Responsibilities:
Directly responsible for all Casino Players Development.
Revise all policies and procedures manuals, to adapt internal controls in compliance within the
Ritz Carlton Standards.
Reconfiguration of the Casino marketing structure in order to maximize market share.
Assist Slot Director to evaluate all games performance and select new games to achieve
profitability.Cooperate in the decision of acquisition of new equipment.

Developing of marketing programs, in conjunction with general Manager and track effectiveness
of events. Implementation of new market segments such as Texas Hold’ em , Major televised
tournaments and sports events among others Help the casino achieve the best “Employee
Satisfaction Survey” in the history of the casino.
Responsible for the increment of five million dollars in casino business as well of an increment of
3.7% in market share.
Intercontinental San Juan
San Juan, Puerto Rico
Casino Marketing Director
06-11-05 to 06-06-2007

Responsibilities:
Directly responsible for all Casino Sales and Marketing operations.
Work on the monthly basis analysis reports.
Assist the Hotel GM and the Casino GM to oversee the Operation.
Create alternatives to increment the revenue for the Casino and Hotel.
Responsible for the increment of eight million dollars in casino business as well of a 4% market
share.

The Casino at The Ritz Carlton

San Juan, Puerto Rico
Development Director of Players
05-02-01 to 05-20-05

Responsibilities:
Directly responsible for all Casino Players Development.
Revise all policies and procedures manuals, to adapt internal controls in compliance within the
Ritz Carlton Standards.
Reconfiguration of the Casino Marketing structure in order to maximize market share.
Assist Slot Director to evaluate all games performance and select new games to achieve
profitability.
Cooperate in the decision of acquisition of new equipment.

Developing of marketing programs, in conjunction with general Manager and track effectiveness
of events.
Puerto Rico Tourism Company
Puerto Rico
Auxiliary Director – Gaming Division
09- 11-93 to 04-06-2001

Responsibilities:

Responsible for the management and administration of the Gaming Division Control Area, as
well of the supervision of all aspects of the Casino Gaming Industry in the jurisdiction.
Provide proper training to Government inspectors, Gaming officials and related personnel.
Evaluate all games performance and select new games to achieve profitability.
Coordinate the acquisition of new equipment. Develop training for all slot personnel.
Analyze slot machines performances. In charge of the evaluation of new projects pending for
approval including; new casinos, casino equipment, new table games, layouts, casino employee
licensing and the creation of the corresponding regulations as apply. Direct supervise 200+
employees.

Prior of acquiring the Auxiliary Director position, served as a gaming official in the slots
collection department of the Gaming division helping create the actual protocol and procedures
for all casino collection process in Puerto Rico and for a period of three years I was a casino
Inspector for the Gaming Division, overlooking and supervising daily casino operations in the
jurisdiction.

STRENGTHS
Ability to create and present an excellent image of the company and its services to customers, to
coordinate and communicate well with clientele and management at all levels and efficiently
meet objectives. Adapt to company internal control, train and develop personnel for all slot
areas. Supervise all technical personnel, and regulate parts inventory for internal controls.
Analyze casino slot floor by reconfigure casino layout and new programs and games that have
increase earnings on floor by 10% or even 20% more. Run slot tournaments, and promotions for
players. Excellent relations with all top executives in Puerto Rico as well of all Latin America.

Sagrado Corazon University, Santurce Puerto Rico – Studies in Publicity and Marketing
UPR , Bayamon Puerto Rico – Studies in Education
Bally Gaming Slot Machines seminars
IGT and A.C. Coin Slot Machines seminars.
WMS Gaming Slot Machines seminars.

REFERENCES UPON REQUEST