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Executive Summary

Here it is the executive summary of our selected industry Meat processing


Industry. According to the given instruction we are going to do the situation
analysis of our industry. In the Industry Background section of this industry
situation analysis we have discussed about the market of meat processing,
advantages of using meat processing, past and present market condition and
the future opportunity. We also have given some important information about
the existing successful meat processing industry in Bangladesh, their
production capacity, history of meat processing production etc. are also
discussed in this very first section.
The most important part of industry situation analysis is Findings. In this
section we will discuss PESTLE, Porters five force model and industry life
cycle analysis. In PESTLE analysis we will discuss about the political,
economic, social, technological, legal and environmental factors which are
very important to start an industry. After doing PESTLE analysis we will do
Porters five force model which tell us about the opportunities and the
threats of upcoming meat processing market. After that we will identify the
present industry situation. Also Industry Life Cycle will discuss about the
future plan and possible strategies adopted by relative companies. This is a
very important part of this industry because of its necessity in each and every
sphere of industrial development. In the present time the meat processing
industry is in the growth stage.
In the Recommendation section, we have identified why this industry is
attractive and lucrative and why we have selected this meat processing
industry. Market demand is very high and the demand is increasing at double
digit rate. For establishing this industry we have to follow some important
recommendation related to environment and human resources.
Finally in Development plan, the most important part of the situation
analysis. The Development Plan section discuss the means having effective
implementation of major decisions taken by the management, getting the right
time to penetrate into the market with right strategies. Financial resources,
human resources, location justification, return on investment and payback
period etc. are discussed.

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