Wearesocial20150310digitalsocialmobileapac2015v01 150310191008 Conversion Gate01

we
are
social
DIGITAL, SOCIAL, AND

MOBILE IN APAC 2015
WE ARE SOCIAL & IAB SINGAPORES COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS
SIMON KEMP WE ARE SOCIAL MARCH 2015
@wearesocialsg 1
@wearesocialsg 2
COUNTRIES DETAILED IN THIS REPORT

16!
20!
25!
21!
18!
06!
03!
02!
09!
26!
15!
11!
13!
17!
08!
12!
28! 30!
05!
27!
23!
14!
04!
24!
10!
29!
22!
07!
01!
19!
01 AUSTRALIA
07 FI
13 MACAU
19 NEW ZEALAND
25 SOUTH KOREA
02 BANGLADESH
08 HONG KONG
14 MALAYSIA
20 NORTH KOREA
26 SRI LANKA
03 BHUTAN
09 INDIA
15 MALDIVES
21 PAKISTAN
27 TAIWAN
04 BRUNEI
10 INDONESIA
16 MONGOLIA
22 PAPUA NEW GUINEA
28 THAILAND
05 CAMBODIA
11 JAPAN
17 MYANMAR
23 PHILIPPINES
29 TIMOR-LESTE
06 CHINA
12 LAOS
18 NEPAL
24 SINGAPORE
30 VIETNAM
@wearesocialsg 3
CLICK HERE TO ACCESS OUR REPORTS ON

OVER 100 COUNTRIES AROUND THE WORLD
@wearesocialsg 4
JOIN THE DISCUSSION ON TWITTER:
@wearesocialsg
@iabsg
#APACDigital
@wearesocialsg 5
GLOBAL OVERVIEW
@wearesocialsg 6
MAR
2015
GLOBAL DIGITAL SNAPSHOT

A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
7.219
BILLION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
3.038 2.126 3.679 1.753

BILLION
BILLION
BILLION
BILLION
URBANISATION: 53%
PENETRATION: 42%
PENETRATION: 29%
PENETRATION: 51%
PENETRATION: 24%
FIGURE REPRESENTS TOTAL GLOBAL

POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA

FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER

ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS

Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg 7
MAR
2015
SHARE OF GLOBAL USERS
EAST EUROPE
WEST EUROPE
NORTH AMERICA
5%
10%
10%
6%
9%
11%
7%
4%
3%
3%
3%
2%
3%
4%
AFRICA
SOUTH AMERICA
POPULATION
INTERNET USERS
6%
10%
8%
7%
8%
8%
EAST ASIA
MIDDLE EAST
3%
9%
CENTRAL ASIA
5%
CENTRAL AMERICA
6%
16%
5%
10%
13%
1%
<1%
1%
1%
22%
33%
27%
22%
SOUTHEAST ASIA
SOUTH ASIA
23%
8%
11%
18%
9%
10%
7%
10%
ACTIVE SOCIAL MEDIA USERS
OCEANIA
1%
1%
1%
1%
MOBILE CONNECTIONS
@wearesocialsg 8
MAR
2015
INTERNET USE
REGIONAL INTERNET PENETRATION FIGURES
NORTH
AMERICA
WEST
EUROPE
88%!
58%!
81%!
39%!
36%!
43%!
GLOBAL
AVERAGE:
42%
CENTRAL
AMERICA
56%!
EAST
EUROPE
MIDDLE
EAST
26%!
CENTRAL
ASIA
52%!
EAST
ASIA
19%!
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.
36%!
SOUTHEAST
ASIA
69%!
OCEANIA
@wearesocialsg 9
MAR
2015
DAILY INTERNET ACTIVITY

BASED ON AVERAGE DAILY GLOBAL ACTIVITY
NUMBER OF
EMAILS SENT
EACH DAY
NUMBER OF GOOGLE
SEARCHES
CONDUCTED EACH DAY
NUMBER OF VIDEOS
WATCHED ON
YOUTUBE EACH DAY
NUMBER OF
SKYPE CALLS
MADE EACH DAY
205
3.5
8.4
145
BILLION
Source: InternetLiveStats Q1 2015
BILLION
BILLION
MILLION
@wearesocialsg 10
MAR
2015
SOCIAL MEDIA USE
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
59%!
46%!
47%!
5%!
18%!
39%!
GLOBAL
AVERAGE:
29%
CENTRAL
AMERICA
49%!
EAST
EUROPE
MIDDLE
EAST
10%!
CENTRAL
ASIA
43%!
EAST
ASIA
10%!
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
34%!
SOUTHEAST
ASIA
45%!
OCEANIA
@wearesocialsg 11
MAR
2015
ACTIVE USERS BY SOCIAL PLATFORM

MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
1,415 !
FACEBOOK
829 !
QQ
700 !
WHATSAPP
629 !
QZONE
FACEBOOK
MESSENGER
500 !
468 !
WECHAT
SKYPE
300 !
INSTAGRAM
300 !
BAIDU TIEBA
300 !
GOOGLE+
300 !
288 !
TWITTER
236 !
VIBER
230 !
TUMBLR
200 !
SNAPCHAT
181 !
LINE
167 !
SINA WEIBO
YY
100 !
VKONTAKTE
100 !
LINKEDIN
93 !
BBM
91 !
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
Sources: extrapolation of Facebook data; latest company statements; Techcrunch; ChinaInternetWatch; TechnInAsia; ExpandedRamblings.
@wearesocialsg 12
MAR
2015
DAILY SOCIAL MEDIA ACTIVITY

BASED ON AVERAGE DAILY GLOBAL ACTIVITY
NUMBER OF VIDEO
VIEWS EACH DAY
ON FACEBOOK
NUMBER OF
MESSAGES SENT VIA
WHATSAPP EACH DAY
NUMBER OF TWEETS
POSTED TO TWITTER
EACH DAY
NUMBER OF PHOTOS &

VIDEOS UPLOADED TO
INSTAGRAM EACH DAY
30
755
70
BILLION
BILLION
Sources: Facebook blog; InternetLiveStats
MILLION
MILLION
@wearesocialsg 13
MAR
2015
FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS
ACCESSING VIA DESKTOP
& LAPTOP COMPUTERS
ACTIVE ACCOUNTS
ACCESSING VIA
SMARTPHONES
ACTIVE ACCOUNTS
ACCESSING VIA
FEATURE PHONES
ACTIVE ACCOUNTS
ACCESSING VIA
TABLETS
889M
976M
357M
203M
PERCENTAGE OF TOTAL:
63%
69%
26%
Source: extrapolation of Facebook data Q1 2015; company statements. Combined share exceeds 100% due to multi-device usage.
14%
@wearesocialsg 14
MAR
2015
MOBILE SOCIAL
ACTIVE ACCOUNTS ON TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
51%!
30%!
40%!
2%!
16%!
34%!
GLOBAL
AVERAGE:
24%
CENTRAL
AMERICA
41%!
EAST
EUROPE
MIDDLE
EAST
8%!
CENTRAL
ASIA
35%!
EAST
ASIA
9%!
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
29%!
SOUTHEAST
ASIA
40%!
OCEANIA
@wearesocialsg 15
MAR
2015
MOBILE CONNECTIONS
MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS
NORTH
AMERICA
WEST
EUROPE
100%!
139%!
125%!
113%!
123%!
91%!
GLOBAL
AVERAGE:
98%
CENTRAL
AMERICA
125%!
SOUTH
AMERICA
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data.
EAST
EUROPE
MIDDLE
EAST
79%!
AFRICA
CENTRAL
ASIA
97%!
EAST
ASIA
77%!
SOUTH
ASIA
119%!
SOUTHEAST
ASIA
108%!
OCEANIA
@wearesocialsg 16
MAR
2015
MOBILE USERS vs. CONNECTIONS
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
3.68B
AVERAGE
NUMBER OF MOBILE
SUBSCRIPTIONS
PER UNIQUE USER
51%
7.09B
Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015
1.93
@wearesocialsg 17
MAR
2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
98%
77%
23%
39%
7.1B
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg 18
MAR
2015
MOBILE CONNECTIONS BY DEVICE

BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
TOTAL NUMBER
OF GLOBAL MOBILE
CONNECTIONS
TOTAL NUMBER
OF SMARTPHONE
CONNECTIONS
7.1B
2.7B
SMARTPHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
TOTAL NUMBER
OF FEATURE-PHONE
CONNECTIONS
FEATURE-PHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
38%
4.1B
58%
Sources: extrapolated from GSMA Intelligence & Ericsson Mobility Report, Q1 2015. NB: other devices account for 300M connections (4%)
@wearesocialsg 19
MAR
2015
MOBILE BROADBAND
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS
NORTH
AMERICA
WEST
EUROPE
84%!
53%!
85%!
21%!
33%!
31%!
GLOBAL
AVERAGE:
38%
CENTRAL
AMERICA
57%!
EAST
EUROPE
MIDDLE
EAST
16%!
AFRICA
SOUTH
AMERICA
Sources: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
CENTRAL
ASIA
53%!
EAST
ASIA
8%!
SOUTH
ASIA
48%!
SOUTHEAST
ASIA
83%!
OCEANIA
@wearesocialsg 20
REGIONAL OVERVIEWS
@wearesocialsg 21
MAR
2015
DIGITAL IN ASIA-PACIFIC
A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
4,026 1,436 1,088 3,722
ACTIVE MOBILE
SOCIAL USERS
906
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 45%
PENETRATION: 36%
PENETRATION: 27%
vs. POPULATION: 92%
PENETRATION: 22%
FIGURE REPRESENTS TOTAL REGIONAL



FIGURE REPRESENTS MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

@wearesocialsg 22
MAR
2015
DIGITAL GROWTH IN APAC

HOW DIGITAL USAGE HAS EVOLVED IN ASIA-PACIFIC SINCE JANUARY 2014
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
+144
+180
+118
+375
+219
MILLION
MILLION
MILLION
MILLION
MILLION
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+3.7%
+14.3%
+12.2%
+11.2%
+31.9%
@wearesocialsg 23
MAR
2015
DIGITAL IN AFRICA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1,136
298
109
900
93
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 40%
PENETRATION: 26%
PENETRATION: 10%
vs. POPULATION: 79%
PENETRATION: 8%





@wearesocialsg 24
MAR
2015
DIGITAL IN THE AMERICAS

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
980
633
495
1,068
MILLION
422
MILLION
MILLION
MILLION
MILLION
URBANISATION: 81%
PENETRATION: 65%
PENETRATION: 50%
vs. POPULATION: 109%
PENETRATION: 43%





@wearesocialsg 25
MAR
2015
DIGITAL IN EUROPE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
839
584
391
1,104
MILLION
295
MILLION
MILLION
MILLION
MILLION
URBANISATION: 72%
PENETRATION: 70%
PENETRATION: 47%
PENETRATION: 35%





@wearesocialsg 26
MAR
2015
DIGITAL IN THE MIDDLE EAST

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
239
87
43
294
38
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 67%
PENETRATION: 36%
PENETRATION: 18%
PENETRATION: 16%





@wearesocialsg 27
APAC REGIONAL OVERVIEWS

@wearesocialsg 28
MAR
2015
DIGITAL IN AUSTRALIA & NEW ZEALAND

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
28.3
25.3
16.4
35.7
14.6
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 89%
PENETRATION: 89%
PENETRATION: 58%
PENETRATION: 52%





@wearesocialsg 29
MAR
2015
DIGITAL IN CENTRAL ASIA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
66.9
25.8
3.1
75.6
1.4
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 40%
PENETRATION: 39%
PENETRATION: 5%
PENETRATION: 2%





@wearesocialsg 30
MAR
2015
DIGITAL IN EAST ASIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1,606
829
691
1,565
MILLION
562
MILLION
MILLION
MILLION
MILLION
URBANISATION: 59%
PENETRATION: 52%
PENETRATION: 43%
vs. POPULATION: 97%
PENETRATION: 35%





@wearesocialsg 31
MAR
2015
DIGITAL IN THE PACIFIC

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
10.54
1.45
1.21
6.46
1.02
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 22%
PENETRATION: 14%
PENETRATION: 11%
vs. POPULATION: 61%
PENETRATION: 10%





@wearesocialsg 32
MAR
2015
DIGITAL IN SOUTHEAST ASIA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
623
225
209
744
182
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 45%
PENETRATION: 36%
PENETRATION: 34%
PENETRATION: 29%





@wearesocialsg 33
MAR
2015
DIGITAL IN SOUTH ASIA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1,691
329
166
1,296
MILLION
144
MILLION
MILLION
MILLION
MILLION
URBANISATION: 31%
PENETRATION: 19%
PENETRATION: 10%
vs. POPULATION: 77%
PENETRATION: 9%





@wearesocialsg 34
APAC INTERNET USAGE

@wearesocialsg 35
MAR
2015
APAC INTERNET USE

NATIONAL INTERNET PENETRATION FIGURES
MONGOLIA 21%!
CHINA
PAKISTAN 15%!
INDIA
SRI LANKA
51%!
MALDIVES
BANGLADESH
19%!
26%!
88%!
86%!
JAPAN
47%!
HONG
KONG 79%!
THAILAND
SOUTH
KOREA
APAC 36%!
AVERAGE
80%! TAIWAN
54%!
24%!
MALAYSIA
45%!
66%!
VIETNAM
44%! PHILIPPINES
81%!
SINGAPORE
28%!
INDONESIA
1%! TIMOR-
6%! PAPUA
NEW GUINEA
LESTE
FI 39%!
GLOBAL
AVERAGE:
42%
AUSTRALIA 89%!
NEW ZEALAND 91%!
@wearesocialsg 36
25%!
24%!
CAMBODIA
SRI LANKA
1%!
<1%!
NORTH KOREA
5%!
MYANMAR
TIMOR-LESTE
6%!
13%!
15%!
19%!
PAPUA NEW GUINEA
LAOS
PAKISTAN
INDIA
21%!
26%!
28%!
INDONESIA
BANGLADESH
29%!
MONGOLIA
36%!
31%!
BHUTAN
NEPAL
APAC AVERAGE
39%!
44%!
PHILIPPINES
47%!
45%!
FI
54%!
51%!
VIETNAM
CHINA
MALDIVES
THAILAND
MACAU
MALAYSIA
HONG KONG
TAIWAN
BRUNEI
SINGAPORE
JAPAN
SOUTH KOREA
AUSTRALIA
NEW ZEALAND
61%!
66%!
79%!
80%!
81%!
81%!
86%!
88%!
89%!
91%!
MAR
2015
APAC INTERNET USE
NATIONAL INTERNET PENETRATION FIGURES
GLOBAL
AVERAGE
@wearesocialsg 37
29%!
13%!
13%!
12%!
12%!
12%!
10%!
10%!
10%!
9%!
VIETNAM
MALDIVES
SINGAPORE
BANGLADESH
FI
HONG KONG
SOUTH KOREA
CHINA
JAPAN
[NO CHANGE]!
NORTH KOREA
4%!
MACAU
[NO CHANGE]!
5%!
MALAYSIA
INDONESIA
6%!
TAIWAN
7%!
14%!
INDIA
NEW ZEALAND
14%!
APAC AVERAGE
17%!
AUSTRALIA
20%!
LAOS
18%!
20%!
NEPAL
PHILIPPINES
20%!
22%!
SRI LANKA
BHUTAN
22%!
MONGOLIA
TIMOR-LESTE
26%!
47%!
THAILAND
BRUNEI
47%!
PAKISTAN
PAPUA NEW
MYANMAR
CAMBODIA
193%!
346%!
414%!
MAR
2015
GROWTH IN INTERNET USERS
BASED ON THE CHANGE IN NATIONAL INTERNET INTERNET USER FIGURES SINCE JANUARY 2014
@wearesocialsg 38
NOV
2014
APAC INTERNET USE: AGE & GENDER
SHARE OF TOTAL APAC INTERNET USERS AGED 15+, ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK
17%!
16%!
MALE TOTAL: 55.3%
14%!
14%!
FEMALE TOTAL: 44.7%
12%!
9%!
7%!
4%!
4%!
4%!
30%!
31%!
21%!
11%!
8%!
15-24
YEARS
25-34
YEARS
35-44
YEARS
45-54
YEARS
55+
YEARS
Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only.
@wearesocialsg 39
MAR
2015
TIME SPENT ON THE INTERNET

AVERAGE NUMBER OF HOURS THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY
5.1!
5.1!
5.1!
INDONESIA
INDIA
MALAYSIA
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use the internet.
3.1!
JAPAN
3.4!
SOUTH KOREA
HONG KONG
CHINA
AUSTRALIA
SINGAPORE
THAILAND
PHILIPPINES
3.4!
3.9!
4.1!
4.7!
5.2!
VIETNAM
5.5!
6.3!
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE THE INTERNET, AND DO NOT FACTOR NON-USERS
@wearesocialsg 40
MAR
2015
SHARE OF WEB TRAFFIC: ASIA

BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
53%
43%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-16%
Source: StatCounter, Q1 2015
+30%
+5%
@wearesocialsg 41
MAR
2015
SHARE OF WEB TRAFFIC: OCEANIA

BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
64%
23%
13%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+30%
+15%
+22%
@wearesocialsg 42
Source: StatCounter, Q1 2015. Note that combined values will not add up to 100% due to access through other devices (e.g. tablets)
TIMOR-LESTE
N/A!
12%!
6%!
29%!
29%!
25%!
29%!
31%!
44%!
53%!
53%!
56%!
57%!
66%!
67%!
67%!
67%!
63%!
73%!
70%!
68%!
64%!
73%!
73%!
70%!
68%!
64%!
60%!
50%!
47%!
50%!
46%!
50%!
44%!
47%!
49%!
46%!
50%!
45%!
45%!
45%!
47%!
42%!
53%!
41%!
57%!
40%!
38%!
34%!
32%!
31%!
29%!
30%!
28%!
23%!
19%!
22%!
26%!
23%!
90%!
87%!
DESKTOP & LAPTOP COMPUTERS
PAPUA NEW GUINEA
MYANMAR
BANGLADESH
INDIA
SRI LANKA
LAOS
CAMBODIA
BRUNEI
MALDIVES
INDONESIA
TAIWAN
PAKISTAN
NEPAL
MALAYSIA
BHUTAN
THAILAND
MACAU
SINGAPORE
GLOBAL AVERAGE
AUSTRALIA
HONG KONG
FI
JAPAN
VIETNAM
MONGOLIA
NEW ZEALAND
PHILIPPINES
SOUTH KOREA
CHINA
NORTH KOREA
MAR
2015
SHARE OF WEB TRAFFIC BY DEVICE
BASED ON EACH DEVICES PERCENTAGE SHARE OF TOTAL WEB PAGES SERVED
MOBILE PHONES
@wearesocialsg 43
MAR
2015
MOBILES SHARE OF WEB: ASIA

PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
43.3%!
38.0%!
26.1%!
18.3%!
9.6%!
4.5%!
2010
2011
2012
2013
2014
2015
@wearesocialsg 44
MAR
2015
MOBILES SHARE OF WEB: OCEANIA

PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
24.3%!
19.5%!
13.0%!
8.3%!
4.8%!
2.8%!
2010
2011
2012
2013
2014
2015
@wearesocialsg 45
Source: Akamai State of the Internet Report, Q3 2014
3.7!
INDONESIA
2.5!
2.0!
VIETNAM
INDIA
2.5!
3.8!
CHINA
PHILIPPINES
4.1!
MALAYSIA
6.6!
THAILAND
4.5!
6.9!
AUSTRALIA
GLOBAL
AVERAGE
7.0!
NEW ZEALAND
TAIWAN
SINGAPORE
JAPAN
HONG KONG
SOUTH KOREA
9.5!
12.2!
15.0!
16.3!
25.3!
MAR
2015
AVERAGE NET CONNECTION SPEEDS
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
@wearesocialsg 46
NOV
2014
MOST-VISITED WEBSITE CATEGORIES

BASED ON WEB USE BY APAC INTERNET USERS AGED 15+ VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK
CORPORATE
WEBSITE
98.4%!
98.2%!
SERVICE
93.1%!
PORTAL
91.2%!
ENTERTAINMENT
SEARCH /
NAVIGATION
90.2%!
PROMOTIONAL
SERVER
89.5%!
87.3%!
MULTIMEDIA
DIRECTORIES &
RESOURCES
SOCIAL
MEDIA
DOWNLOADS
80.3%!
77.9%!
77.1%!
@wearesocialsg 47
E-COMMERCE IN APAC
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.
14%!
INDIA
16%!
INDONESIA
21%!
18%!
THAILAND
VIETNAM
PHILIPPINES
37%!
MALAYSIA
SINGAPORE
SOUTH KOREA
24%!
37%!
39%!
HONG KONG
CHINA
40%!
JAPAN
51%!
AUSTRALIA
46%!
51%!
TAIWAN
62%!
MAR
2015
@wearesocialsg 48
NOV
2014
TOP E-COMMERCE BRANDS IN APAC
BASED ON VISITS TO ANY OF THE COMPANYS E-COMMERCE PROPERTIES BY INTERNET USERS IN ASIA-PACIFIC COUNTRIES
FIGURES REPRESENT THE BRANDS REACH OF WEB USERS AGED 15+ ACCESSING VIA LAPTOP OR DESKTOP COMPUTERS FROM HOME OR WORK
47%!
ALIBABA.COM
27%!
360BUY
15%!
AMAZON
11%!
WANGGOU.COM
9%!
VIP.COM
8%!
PAIPAI.COM
SUNING
7%!
APPLE.COM
6%!
GOME
6%!
WAL-MART
FIGURES REPRESENT PERCENTAGE

OF ALL WEB USERS REACHED
5%!
@wearesocialsg 49
APAC SOCIAL MEDIA USAGE

@wearesocialsg 50
MAR
2015
SOCIAL MEDIA USE
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
MONGOLIA 37%!
CHINA
PAKISTAN 10%!
INDIA
SRI LANKA
59%!
MALDIVES
BANGLADESH
10%!
8%!
30%!
19%!
JAPAN
46%!
HONG
KONG 66%!
THAILAND
SOUTH
KOREA
APAC 27%!
AVERAGE
71%! TAIWAN
52%!
14%!
MALAYSIA
33%!
56%!
VIETNAM
42%! PHILIPPINES
91%!
SINGAPORE
29%!
INDONESIA
16%! TIMORLESTE
4%! PAPUA
NEW GUINEA
FI 40%!
GLOBAL
AVERAGE:
29%
AUSTRALIA 58%!
NEW ZEALAND 57%!
@wearesocialsg 51
MAR
2015
APAC SOCIAL MEDIA USE
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRYS MOST ACTIVE PLATFORM
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
1,088
MILLION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL

USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
27%
906
MILLION
22%
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg 52
10%!
10%!
8%!
LAOS
INDIA
BANGLADESH
4%!
<10%!
NORTH KOREA
7%!
PAPUA NEW
MYANMAR
10%!
PAKISTAN
14%!
16%!
TIMOR-LESTE
17%!
16%!
SRI LANKA
23%!
19%!
CAMBODIA
NEPAL
JAPAN
BHUTAN
27%!
29%!
INDONESIA
APAC AVERAGE
30%!
40%!
57%!
58%!
59%!
52%!
56%!
51%!
46%!
42%!
37%!
33%!
SOUTH KOREA
VIETNAM
MONGOLIA
FI
PHILIPPINES
CHINA
MACAU
THAILAND
MALAYSIA
NEW ZEALAND
AUSTRALIA
MALDIVES
HONG KONG
BRUNEI
TAIWAN
SINGAPORE
66%!
66%!
71%!
91%!
MAR
2015
SOCIAL MEDIA USE
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
GLOBAL
AVERAGE
@wearesocialsg 53
38%!
INDIA
[NO CHANGE]!
NORTH KOREA
7%!
MACAU
[NO CHANGE]!
8%!
AUSTRALIA
BRUNEI
8%!
NEW ZEALAND
1%!
9%!
MALAYSIA
CHINA
9%!
JAPAN
11%!
TAIWAN
9%!
12%!
APAC AVERAGE
HONG KONG
15%!
18%!
SOUTH KOREA
MALDIVES
19%!
23%!
PAPUA NEW
INDONESIA
24%!
PHILIPPINES
31%!
40%!
SRI LANKA
FI
42%!
50%!
VIETNAM
THAILAND
50%!
NEPAL
44%!
53%!
56%!
BHUTAN
72%!
62%!
MONGOLIA
SINGAPORE
LAOS
PAKISTAN
CAMBODIA
BANGLADESH
TIMOR-LESTE
MYANMAR
100%!
128%!
147%!
206%!
MAR
2015
GROWTH IN SOCIAL MEDIA USERS
BASED ON THE CHANGE IN ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY SINCE JANUARY 2014
@wearesocialsg 54
MAR
2015
APAC FACEBOOK USE: AGE & GENDER

BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS
112 !
AGE GROUP
TOTAL APAC
25-29
YEARS
39%
43%
FEMALE
18 24 YEARS
179.1 M
62%
38%
25 29 YEARS
82.2 M
64%
36%
30 34 YEARS
48.5 M
61%
39%
35 39 YEARS
30.7 M
60%
40%
40 49 YEARS
32.9 M
58%
42%
50 59 YEARS
14.5 M
56%
44%
9.6 M
60%
40%
30 !
19 !
18 !
12 !
18-24
YEARS
61%
57%
19 !
13-17
YEARS
457.4 M
60.0 M
60+ YEARS
29 !
FEMALE
13 17 YEARS
53 !
26 !
MALE
MALE
67 !
34 !
ACCOUNTS
30-34
YEARS
Source: We Are Social analysis of Facebook data, Q1 2015
35-39
YEARS
14 !
40-49
YEARS
8!
6!
50-59
YEARS
6!
4!
60+
YEARS
@wearesocialsg 55
MAR
2015
FACEBOOK USE BY DEVICE & GENDER

BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING VIA EACH DEVICE, IN MILLIONS
196 M !
133 M !
68 M !
46 M !
60%!
40%!
SMARTPHONE
60%!
40%!
FEATURE PHONE
22 M !
22 M !
50%!
50%!
TABLET
Source: We Are Social analysis of Facebook data, Q1 2015. Cumulative totals will not match Facebook user base due to multi-device use.
@wearesocialsg 56
MAR
2015
TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
3.4!
2.8!
2.6!
2.4!
2.0!
2.0!
1.7!
1.6!
1.5!
1.4!
1.2!
1.0!
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.
JAPAN
SOUTH KOREA
AUSTRALIA
CHINA
HONG KONG
SINGAPORE
TAIWAN
VIETNAM
INDIA
INDONESIA
THAILAND
MALAYSIA
PHILIPPINES
0.3!
@wearesocialsg 57
MAR
2015
MOBILE SOCIAL USE
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
MONGOLIA 31%!
CHINA
PAKISTAN
9%!
INDIA
SRI LANKA
53%!
MALDIVES
BANGLADESH
9%!
7%!
27%!
17%!
JAPAN
37%!
HONG
KONG 58%!
THAILAND
SOUTH
KOREA
APAC 22%!
AVERAGE
62%! TAIWAN
46%!
11%!
MALAYSIA
29%!
50%!
VIETNAM
36%! PHILIPPINES
80%!
SINGAPORE
25%!
INDONESIA
14%! TIMORLESTE
4%! PAPUA
NEW GUINEA
FI 35%!
GLOBAL
AVERAGE:
24%
AUSTRALIA 52%!
NEW ZEALAND 48%!
@wearesocialsg 58
14%!
CAMBODIA
7%!
MYANMAR
<1%!
7%!
BANGLADESH
NORTH KOREA
9%!
INDIA
4%!
9%!
PAKISTAN
PAPUA NEW
9%!
LAOS
11%!
14%!
SRI LANKA
20%!
16%!
27%!
29%!
25%!
22%!
17%!
TIMOR-LESTE
NEPAL
JAPAN
BHUTAN
APAC AVERAGE
INDONESIA
SOUTH KOREA
VIETNAM
31%!
35%!
FI
MONGOLIA
36%!
37%!
PHILIPPINES
CHINA
THAILAND
MACAU
NEW ZEALAND
MALAYSIA
AUSTRALIA
MALDIVES
HONG KONG
BRUNEI
TAIWAN
SINGAPORE
46%!
48%!
48%!
50%!
52%!
53%!
58%!
61%!
62%!
80%!
MAR
2015
MOBILE SOCIAL
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
GLOBAL
AVERAGE
@wearesocialsg 59
50%!
PHILIPPINES
16%!
15%!
15%!
15%!
13%!
11%!
NEW ZEALAND
MACAU
AUSTRALIA
JAPAN
NORTH KOREA
HONG KONG
[NO CHANGE]!
17%!
PAPUA NEW
BRUNEI
18%!
MALAYSIA
23%!
SOUTH KOREA
20%!
23%!
INDONESIA
TAIWAN
26%!
32%!
CHINA
APAC AVERAGE
36%!
50%!
INDIA
MALDIVES
52%!
FI
36%!
53%!
SRI LANKA
THAILAND
53%!
57%!
SINGAPORE
VIETNAM
57%!
NEPAL
64%!
70%!
MONGOLIA
BHUTAN
72%!
LAOS
CAMBODIA
108%!
113%!
129%!
TIMOR-LESTE
PAKISTAN
132%!
BANGLADESH
MYANMAR
204%!
MAR
2015
GROWTH IN MOBILE SOCIAL USERS
BASED ON THE GROWTH IN ACTIVE MOBILE SOCIAL ACCOUNTS ON EACH COUNTRYS MOST ACTIVE SOCIAL PLATFORM
@wearesocialsg 60
APAC MOBILE PHONE USAGE

@wearesocialsg 61
MAR
2015
MOBILE USE
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
MONGOLIA 103%!
CHINA
PAKISTAN 79%!
INDIA
SRI LANKA
197%!
MALDIVES
BANGLADESH
75%!
77%!
SOUTH
KOREA
109%!
95%!
123%!
JAPAN
APAC 92%!
AVERAGE
HONG
139%! TAIWAN
KONG 175%!
THAILAND
150%!
135%!
MALAYSIA
141%!
137%! VIETNAM
113%! PHILIPPINES
152%!
SINGAPORE
121%!
INDONESIA
71%! TIMOR-
49%! PAPUA
LESTE
NEW GUINEA
FI 116%!
GLOBAL
AVERAGE:
98%
AUSTRALIA 126%!
NEW ZEALAND 125%!
Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users.
@wearesocialsg 62
26%!
49%!
113%!
109%!
PHILIPPINES
SOUTH KOREA
75%!
71%!
INDIA
TIMOR-LESTE
NORTH KOREA
MYANMAR
11%!
75%!
BHUTAN
PAPUA NEW
77%!
BANGLADESH
90%!
NEPAL
79%!
92%!
APAC AVERAGE
PAKISTAN
95%!
CHINA
103%!
116%!
FI
LAOS
121%!
INDONESIA
103%!
123%!
JAPAN
MONGOLIA
125%!
NEW ZEALAND
135%!
SRI LANKA
126%!
137%!
MALAYSIA
BRUNEI
139%!
TAIWAN
126%!
141%!
150%!
THAILAND
VIETNAM
152%!
AUSTRALIA
175%!
157%!
SINGAPORE
CAMBODIA
HONG KONG
MALDIVES
MACAU
197%!
269%!
MAR
2015
MOBILE CONNECTIONS
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
GLOBAL
AVERAGE
@wearesocialsg 63
8%!
7%!
6%!
5%!
5%!
4%!
3%!
2%!
1%!
- 4%!
- 8%!
- 23%!
PHILIPPINES
INDIA
BRUNEI
MACAU
SOUTH KOREA
SINGAPORE
BHUTAN
MALAYSIA
VIETNAM
MONGOLIA
HONG KONG
9%!
INDONESIA
CHINA
10%!
BANGLADESH
8%!
11%!
TAIWAN
LAOS
11%!
15%!
PAKISTAN
APAC AVERAGE
15%!
THAILAND
12%!
16%!
NEW ZEALAND
JAPAN
16%!
33%!
27%!
23%!
20%!
FI
MALDIVES
AUSTRALIA
CAMBODIA
PAPUA NEW GUINEA
35%!
39%!
TIMOR-LESTE
SRI LANKA
39%!
NEPAL
NORTH KOREA
MYANMAR
65%!
144%!
MAR
2015
GROWTH IN MOBILE CONNECTIONS
BASED ON THE CHANGE IN MOBILE CONNECTIONS IN EACH COUNTRY SINCE JANUARY 2014
@wearesocialsg 64
Source: GSMA Intelligence, Q4 2014.
JAPAN
1%!
35%!
36%!
36%!
42%!
42%!
58%!
58%!
65%!
64%!
64%!
77%!
77%!
86%!
86%!
86%!
83%!
79%!
91%!
94%!
94%!
89%!
85%!
96%!
96%!
97%!
97%!
97%!
97%!
97%!
98%!
99%!
99%!
100%!
95%!
99%!
94%!
POST-PAID CONNECTIONS
6%!
14%!
23%!
23%!
21%!
17%!
15%!
14%!
14%!
11%!
9%!
6%!
6%!
5%!
4%!
4%!
3%!
3%!
3%!
3%!
3%!
2%!
1%!
1%!
0%!
PRE-PAID CONNECTIONS
SOUTH KOREA
TAIWAN
AUSTRALIA
SINGAPORE
HONG KONG
NEW ZEALAND
MACAU
APAC AVERAGE
MALAYSIA
CHINA
BRUNEI
PAPUA NEW GUINEA
THAILAND
MALDIVES
VIETNAM
SRI LANKA
FI
CAMBODIA
INDIA
PHILIPPINES
BHUTAN
TIMOR-LESTE
PAKISTAN
NEPAL
MONGOLIA
BANGLADESH
LAOS
MYANMAR
INDONESIA
NORTH KOREA
MAR
2015
PRE-PAY vs. POST-PAY CONNECTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
@wearesocialsg 65
3.9!
6.0!
HONG KONG
Source: Akamai State of the Internet Report, Q3 2014
VIETNAM
PAKISTAN
1.1!
1.5!
2.5!
MALAYSIA
1.7!
2.6!
SRI LANKA
INDIA
2.8!
3.3!
NEW ZEALAND
THAILAND
3.5!
TAIWAN
AUSTRALIA
6.2!
6.7!
CHINA
JAPAN
SINGAPORE
SOUTH KOREA
9.1!
18.2!
MAR
2015
AVERAGE MOBILE NET SPEEDS

AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS
@wearesocialsg 66
MOBILE COMMERCE
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.
6%!
JAPAN
9%!
INDIA
9%!
11%!
THAILAND
INDONESIA
11%!
15%!
AUSTRALIA
PHILIPPINES
15%!
MALAYSIA
VIETNAM
23%!
HONG KONG
SOUTH KOREA
19%!
23%!
27%!
CHINA
SINGAPORE
27%!
TAIWAN
37%!
MAR
2015
@wearesocialsg 67
MAR
2015
MOBILE BROADBAND USE

ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
MONGOLIA 35%!
CHINA
PAKISTAN
3%!
INDIA
SRI LANKA
41%!
MALDIVES
BANGLADESH
8%!
5%!
SOUTH
KOREA
108%!
118%!
JAPAN
44%!
APAC 33%!
AVERAGE
HONG
118%! TAIWAN
KONG 122%!
THAILAND
112%!
34%!
MALAYSIA
37%!
78%!
VIETNAM
48%! PHILIPPINES
106%!
SINGAPORE
41%!
INDONESIA
1%! TIMORLESTE
8%! PAPUA
NEW GUINEA
FI 38%!
GLOBAL
AVERAGE:
38%
AUSTRALIA 114%!
NEW ZEALAND 92%!
Source: Based on data from GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users.
@wearesocialsg 68
106%!
SINGAPORE
54%!
108%!
SOUTH KOREA
38%!
37%!
35%!
34%!
33%!
31%!
FI
VIETNAM
MONGOLIA
SRI LANKA
APAC AVERAGE
CAMBODIA
9%!
8%!
8%!
5%!
3%!
1%!
INDIA
PAPUA NEW
BANGLADESH
PAKISTAN
TIMOR-LESTE
11%!
NORTH KOREA
NEPAL
12%!
MYANMAR
22%!
41%!
INDONESIA
LAOS
41%!
MALDIVES
22%!
44%!
CHINA
BHUTAN
48%!
PHILIPPINES
BRUNEI
MALAYSIA
78%!
92%!
112%!
THAILAND
NEW ZEALAND
114%!
118%!
118%!
122%!
AUSTRALIA
JAPAN
TAIWAN
HONG KONG
MACAU
264%!
MAR
2015
MOBILE BROADBAND
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
GLOBAL
AVERAGE
Source: Based on data from GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users.
@wearesocialsg 69
APAC COUNTRY SNAPSHOTS

@wearesocialsg 70
AUSTRALIA
@wearesocialsg 71
MAR
2015
DIGITAL IN AUSTRALIA
A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
23.76 21.18 13.80 30.00 12.40

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 89%
PENETRATION: 89%
PENETRATION: 58%
PENETRATION: 52%
FIGURE REPRESENTS TOTAL NATIONAL



SOCIAL PLATFORM IN THE


@wearesocialsg 72
MAR
2015
DIGITAL GROWTH TRENDS

GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+17%
+8%
+23%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
@wearesocialsg 73
MAR
2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
4H 03M 1H 32M 2H 04M 2H 47M

Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg 74
MAR
2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
21.2M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS

A PERCENTAGE OF THE
TOTAL POPULATION
89%
12.9M
54%
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
@wearesocialsg 75
MAR
2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
64%
23%
13%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+32%
+12%
+43%
@wearesocialsg 76
MAR
2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
13.8M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

58%
12.4M
52%
@wearesocialsg 77
MAR
2015
TOP ACTIVE SOCIAL PLATFORMS

40%!
FACEBOOK
FACEBOOK
MESSENGER
18%!
14%!
TWITTER
13%!
GOOGLE+
12%!
SKYPE
10%!
INSTAGRAM
10%!
PINTEREST
9%!
LINKEDIN
8%!
WHATSAPP
TUMBLR
6%!
SOCIAL NETWORK
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg 78
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
35%
65%
90%
30.0M 126%
@wearesocialsg 79
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION
GAMES ON MOBILE
LOCATION-BASED SEARCH USING MOBILE BANKING
$
26%
23%
16%
16%
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
28%
@wearesocialsg 80
MAR
2015
E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
50%
51%
20%
15%
@wearesocialsg 81
BANGLADESH
@wearesocialsg 82
MAR
2015
DIGITAL IN BANGLADESH
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
157.9
40.8
13.2
121.6
MILLION
11.6
MILLION
MILLION
MILLION
MILLION
URBANISATION: 28%
PENETRATION: 26%
PENETRATION: 8%
vs. POPULATION: 77%
PENETRATION: 7%





@wearesocialsg 83
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+12%
+128%
+10%
+132%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 84
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
29%
70%
1%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
+1%
-1%
+18%
@wearesocialsg 85
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
13.2M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

8%
11.6M
7%
@wearesocialsg 86
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
97%
3%
6%
121.6M 77%
@wearesocialsg 87
BHUTAN
@wearesocialsg 88
MAR
2015
DIGITAL IN BHUTAN
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
758
219
176
570
154
URBANISATION: 36%
PENETRATION: 29%
PENETRATION: 23%
vs. POPULATION: 75%
PENETRATION: 20%





THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
@wearesocialsg 89
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+20%
+44%
+2%
+64%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 90
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
53%
44%
3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-15%
+26%
+20%
@wearesocialsg 91
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
176K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

23%
154K
20%
@wearesocialsg 92
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
75%
96%
4%
29%
570K
@wearesocialsg 93
BRUNEI DARUSSALAM
@wearesocialsg 94
MAR
2015
DIGITAL IN BRUNEI DARUSSALAM

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
393
319
260
495
240
URBANISATION: 76%
PENETRATION: 81%
PENETRATION: 66%
PENETRATION: 61%





@wearesocialsg 95
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+29%
0%
+5%
0%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 96
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
45%
45%
10%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+11%
+2%
-25%
@wearesocialsg 97
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
260K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

66%
240K
61%
@wearesocialsg 98
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
126%
83%
17%
43%
495K
@wearesocialsg 99
CAMBODIA
@wearesocialsg 100
MAR
2015
DIGITAL IN CAMBODIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
15.41
3.80
2.40
24.20
MILLION
2.20
MILLION
MILLION
MILLION
MILLION
URBANISATION: 20%
PENETRATION: 25%
PENETRATION: 16%
PENETRATION: 14%





@wearesocialsg 101
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+414%
+100%
+27%
+108%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 102
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
45%
47%
8%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-14%
+14%
+21%
@wearesocialsg 103
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
2.40M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

16%
2.20M
14%
@wearesocialsg 104
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
94%
6%
20%
24.2M 157%
@wearesocialsg 105
CHINA
@wearesocialsg 106
MAR
2015
DIGITAL IN CHINA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1.369
649
629
1.300
MILLION
BILLION
506
MILLION
MILLION
BILLION
MILLION
MILLION
URBANISATION: 54%
PENETRATION: 47%
PENETRATION: 46%
vs. POPULATION: 95%
PENETRATION: 37%





@wearesocialsg 107
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+10%
+1%
+8%
+26%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 108
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 52M 2H 35M 1H 42M 1H 27M

@wearesocialsg 109
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
649M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
47%
571M
42%
@wearesocialsg 110
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
73%
23%
3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-17%
+152%
+26%
@wearesocialsg 111
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
629M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

46%
506M
37%
@wearesocialsg 112
MAR
2015

31%!
WECHAT
SINA
WEIBO
26%!
25%!
QZONE
TENCENT
WEIBO
21%!
19%!
YOUKU
15%!
TUDOU
13%!
RENREN
GOOGLE+
FACEBOOK
KAIXIN
10%!
9%!
9%!
SOCIAL NETWORK
@wearesocialsg 113
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
95%
79%
21%
46%
1.3B
@wearesocialsg 114
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
17%
22%
25%
19%
27%
@wearesocialsg 115
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
30%
38%
25%
27%
@wearesocialsg 116
FI
@wearesocialsg 117
MAR
2015
DIGITAL IN FI
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
859
335
340
1.00
300
URBANISATION: 52%
PENETRATION: 39%
PENETRATION: 40%
PENETRATION: 35%





THOUSAND THOUSAND THOUSAND THOUSAND

MILLION THOUSAND
@wearesocialsg 118
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+12%
+31%
+16%
+52%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 119
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
66%
30%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-4%
+16%
-23%
@wearesocialsg 120
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
340K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

40%
300K
35%
@wearesocialsg 121
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
116%
94%
6%
33%
1.0M
@wearesocialsg 122
HONG KONG
@wearesocialsg 123
MAR
2015
DIGITAL IN HONG KONG

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
7.26
5.75
4.80
12.70
MILLION
4.20
MILLION
MILLION
MILLION
MILLION
URBANISATION: 100%
PENETRATION: 79%
PENETRATION: 66%
PENETRATION: 58%





@wearesocialsg 124
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+10%
+9%
-23%
+11%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 125
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 25M 2H 18M 1H 50M 1H 49M

@wearesocialsg 126
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
5.75M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
79%
4.65M
64%
@wearesocialsg 127
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
64%
29%
7%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+55%
-11%
@wearesocialsg 128
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
4.80M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

66%
4.20M
58%
@wearesocialsg 129
MAR
2015

41%!
WHATSAPP
33%!
FACEBOOK
FACEBOOK
MESSENGER
23%!
23%!
WECHAT
14%!
LINE
13%!
SKYPE
12%!
GOOGLE+
11%!
INSTAGRAM
10%!
TWITTER
SINA
WEIBO
6%!
SOCIAL NETWORK
@wearesocialsg 130
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
42%
58%
70%
12.7M 175%
@wearesocialsg 131
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
27%
36%
32%
26%
29%
@wearesocialsg 132
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
38%
39%
25%
22%
@wearesocialsg 133
INDIA
@wearesocialsg 134
MAR
2015
DIGITAL IN INDIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1.268
243
124
946
108
MILLION
BILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 31%
PENETRATION: 19%
PENETRATION: 10%
vs. POPULATION: 75%
PENETRATION: 9%





@wearesocialsg 135
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+14%
+38%
+6%
+50%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 136
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 04M 3H 24M 2H 31M 1H 58M

@wearesocialsg 137
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
243M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
19%
200M
16%
@wearesocialsg 138
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
31%
68%
1%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+5%
+12%
@wearesocialsg 139
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
124M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

10%
108M
9%
@wearesocialsg 140
MAR
2015

11%!
WHATSAPP
FACEBOOK
MESSENGER
9%!
8%!
FACEBOOK
8%!
SKYPE
7%!
GOOGLE+
6%!
TWITTER
5%!
WECHAT
5%!
LINKEDIN
4%!
PINTEREST
VIBER
4%!
SOCIAL NETWORK
@wearesocialsg 141
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
75%
95%
5%
11%
946M
@wearesocialsg 142
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
9%
10%
8%
8%
9%
@wearesocialsg 143
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
13%
14%
9%
9%
@wearesocialsg 144
INDONESIA
@wearesocialsg 145
MAR
2015
DIGITAL IN INDONESIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
255.5
72.7
74.0
308.2
MILLION
64.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 51%
PENETRATION: 28%
PENETRATION: 29%
PENETRATION: 25%





@wearesocialsg 146
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
0%
+19%
+9%
+23%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 147
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 06M 3H 10M 2H 52M 2H 29M

@wearesocialsg 148
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
72.7M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
28%
54.0M
21%
@wearesocialsg 149
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
47%
49%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-23%
+38%
+5%
@wearesocialsg 150
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
74.0M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

29%
64.0M
25%
@wearesocialsg 151
MAR
2015

14%!
FACEBOOK
12%!
WHATSAPP
11%!
TWITTER
FACEBOOK
MESSENGER
9%!
9%!
GOOGLE+
LINKEDIN
7%!
INSTAGRAM
7%!
SKYPE
PINTEREST
LINE
6%!
6%!
6%!
SOCIAL NETWORK
@wearesocialsg 152
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
99%
1%
34%
308M 121%
@wearesocialsg 153
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
16%
11%
10%
9%
11%
@wearesocialsg 154
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
19%
17%
12%
9%
@wearesocialsg 155
JAPAN
@wearesocialsg 156
MAR
2015
DIGITAL IN JAPAN
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
127.0
109.6
MILLION
24.0
MILLION
155.6
MILLION
22.0
MILLION
URBANISATION: 91%
PENETRATION: 86%
PENETRATION: 19%
PENETRATION: 17%





MILLION
@wearesocialsg 157
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+9%
+9%
+12%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 158
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 07M 0H 59M 0H 40M 2H 17M

@wearesocialsg 159
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
109.6M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
86%
43.6M
34%
@wearesocialsg 160
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
67%
28%
5%
0.2%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+33%
+19%
-29%
@wearesocialsg 161
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
24.0M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

19%
22.0M
17%
@wearesocialsg 162
MAR
2015

16%!
TWITTER
13%!
FACEBOOK
4%!
MIXI
3%!
LINE
2%!
GOOGLE+
2%!
SKYPE
MOBAGE
GREE
INSTAGRAM
PINTEREST
1%!
1%!
1%!
<1%!
SOCIAL NETWORK
@wearesocialsg 163
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
1%
99%
96%
156M 123%
@wearesocialsg 164
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
5%
5%
7%
10%
8%
@wearesocialsg 165
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
43%
40%
11%
6%
@wearesocialsg 166
LAOS
@wearesocialsg 167
MAR
2015
DIGITAL IN LAOS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
6.80
850
680
7.00
620
URBANISATION: 34%
PENETRATION: 13%
PENETRATION: 10%
PENETRATION: 9%





THOUSAND
MILLION THOUSAND THOUSAND THOUSAND
MILLION THOUSAND
@wearesocialsg 168
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+20%
+62%
+8%
+72%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 169
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
42%
53%
5%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+16%
-16%
@wearesocialsg 170
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
680K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

10%
620K
9%
@wearesocialsg 171
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
98%
2%
21%
7.00M 103%
@wearesocialsg 172
MACAU
@wearesocialsg 173
MAR
2015
DIGITAL IN MACAU
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
631
387
320
1.700
300
URBANISATION: 100%
PENETRATION: 61%
PENETRATION: 51%
vs. POPULATION: 269 %
PENETRATION: 48%





THOUSAND THOUSAND THOUSAND THOUSAND

MILLION THOUSAND
@wearesocialsg 174
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+4%
+7%
+5%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 175
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
57%
34%
8%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-20%
+65%
+7%
+100%
@wearesocialsg 176
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
320K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

51%
300
48%
@wearesocialsg 177
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
64%
36%
98%
1.70M 269%
@wearesocialsg 178
MALAYSIA
@wearesocialsg 179
MAR
2015
DIGITAL IN MALAYSIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
30.51 20.14
MILLION
MILLION
URBANISATION: 73%
PENETRATION: 66%


ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
17.00
41.80 15.40
MILLION
ACTIVE MOBILE
SOCIAL USERS
MILLION
MILLION
PENETRATION: 56%
PENETRATION: 50%



@wearesocialsg 180
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+5%
+9%
+1%
+18%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 181
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 04M 3H 39M 3H 27M 2H 24M

@wearesocialsg 182
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
20.1M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
66%
16.5M
54%
@wearesocialsg 183
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
53%
40%
7%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-22%
+58%
@wearesocialsg 184
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
17.0M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

56%
15.4M
50%
@wearesocialsg 185
MAR
2015

38%!
WHATSAPP
32%!
FACEBOOK
FACEBOOK
MESSENGER
29%!
21%!
GOOGLE+
19%!
WECHAT
18%!
TWITTER
15%!
INSTAGRAM
13%!
SKYPE
LINKEDIN
PINTEREST
11%!
10%!
SOCIAL NETWORK
@wearesocialsg 186
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
77%
23%
57%
41.8M 137%
@wearesocialsg 187
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
31%
28%
24%
22%
27%
@wearesocialsg 188
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
39%
37%
24%
18%
@wearesocialsg 189
MALDIVES
@wearesocialsg 190
MAR
2015
DIGITAL IN THE MALDIVES

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
341
174
200
673
182
URBANISATION: 41%
PENETRATION: 51%
PENETRATION: 59%
PENETRATION: 53%





@wearesocialsg 191
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+13%
+15%
+20%
+36%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 192
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
46%
50%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-18%
+28%
-18%
@wearesocialsg 193
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
200K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

59%
182K
53%
@wearesocialsg 194
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
197%
86%
14%
21%
673K
@wearesocialsg 195
MONGOLIA
@wearesocialsg 196
MAR
2015
DIGITAL IN MONGOLIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
3.00
636
1.10
3.10
920
URBANISATION: 69%
PENETRATION: 21%
PENETRATION: 37%
PENETRATION: 31%





THOUSAND
MILLION THOUSAND THOUSAND
MILLION THOUSAND
MILLION THOUSAND
@wearesocialsg 197
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+22%
+53%
-8%
+70%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 198
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
67%
29%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-15%
+66%
+3%
@wearesocialsg 199
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
1.10M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

37%
0.92M
31%
@wearesocialsg 200
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
97%
3%
34%
3.10M 103%
@wearesocialsg 201
MYANMAR
@wearesocialsg 202
MAR
2015
DIGITAL IN MYANMAR
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
51.42
2.60
3.80
13.30
MILLION
3.40
MILLION
MILLION
MILLION
MILLION
URBANISATION: 33%
PENETRATION: 5%
PENETRATION: 7%
vs. POPULATION: 26%
PENETRATION: 7%





@wearesocialsg 203
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+346%
+206%
+144%
+204%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 204
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
25%
73%
3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-48%
+49%
-27%
@wearesocialsg 205
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
3.80M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

7%
3.40M
7%
@wearesocialsg 206
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
26%
99%
1%
48%
13.3M
@wearesocialsg 207
NEPAL
@wearesocialsg 208
MAR
2015
DIGITAL IN NEPAL
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
28.04
8.78
4.80
25.20
MILLION
4.40
MILLION
MILLION
MILLION
MILLION
URBANISATION: 31%
PENETRATION: 31%
PENETRATION: 17%
vs. POPULATION: 90%
PENETRATION: 16%





@wearesocialsg 209
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+20%
+50%
+39%
+57%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 210
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
50%
47%
2%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-14%
+20%
+16%
@wearesocialsg 211
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
4.80M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

17%
4.40M
16%
@wearesocialsg 212
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
90%
97%
3%
10%
25.2M
@wearesocialsg 213
NEW ZEALAND
@wearesocialsg 214
MAR
2015
DIGITAL IN NEW ZEALAND

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
4.57
4.16
2.60
5.70
2.20
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 86%
PENETRATION: 91%
PENETRATION: 57%
PENETRATION: 48%





@wearesocialsg 215
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+7%
+8%
+16%
+16%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 216
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
68%
19%
13%
0.2%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+34%
+30%
-18%
@wearesocialsg 217
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
2.60M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

57%
2.20M
48%
@wearesocialsg 218
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
64%
36%
74%
5.70M 125%
@wearesocialsg 219
NORTH KOREA
@wearesocialsg 220
MAR
2015
DIGITAL IN NORTH KOREA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
25.16
8.0
8.0
2.80
5.2
URBANISATION: 60%
PENETRATION: <1%
PENETRATION: <1%
vs. POPULATION: 11%
PENETRATION: <1%





THOUSAND
MILLION THOUSAND
@wearesocialsg 221
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
0%
-2%
+65%
+13%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 222
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
90%
6%
5%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-1%
+69%
-19%
@wearesocialsg 223
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
8.0K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

0.03%
5.2K
0.02%
@wearesocialsg 224
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
11%
100%
0%
100%
2.80M
@wearesocialsg 225
PAKISTAN
@wearesocialsg 226
MAR
2015
DIGITAL IN PAKISTAN
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
189.1
29.1
19.6
149.2
MILLION
16.2
MILLION
MILLION
MILLION
MILLION
URBANISATION: 36%
PENETRATION: 15%
PENETRATION: 10%
vs. POPULATION: 79%
PENETRATION: 9%





@wearesocialsg 227
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+47%
+72%
+15%
+113%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 228
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
50%
46%
3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-16%
+24%
+13%
@wearesocialsg 229
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
19.6M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

10%
16.2M
9%
@wearesocialsg 230
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
97%
3%
4%
149.2M 79%
@wearesocialsg 231
PAPUA NEW GUINEA

@wearesocialsg 232
MAR
2015
DIGITAL IN PAPUA NEW GUINEA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
7.40
426
320
3.60
280
URBANISATION: 13%
PENETRATION: 6%
PENETRATION: 4%
vs. POPULATION: 49%
PENETRATION: 4%





THOUSAND
MILLION THOUSAND
@wearesocialsg 233
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+193%
+23%
+33%
+17%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 234
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
12%
87%
1%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
+50%
-5%
+66%
@wearesocialsg 235
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
320K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

4%
280K
4%
@wearesocialsg 236
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
49%
85%
15%
16%
3.60M
@wearesocialsg 237
THE PHILIPPINES
@wearesocialsg 238
MAR
2015
DIGITAL IN THE PHILIPPINES

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
101.1
44.2
42.0
114.6
MILLION
36.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 49%
PENETRATION: 44%
PENETRATION: 42%
PENETRATION: 36%





@wearesocialsg 239
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+18%
+24%
+7%
+50%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 240
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
6H 17M 3H 19M 4H 15M 2H 47M

@wearesocialsg 241
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
44.2M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
44%
32.0M
32%
@wearesocialsg 242
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
70%
22%
8%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-15%
+82%
+31%
@wearesocialsg 243
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
42.0M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

42%
36.0M
36%
@wearesocialsg 244
MAR
2015

21%!
FACEBOOK
FACEBOOK
MESSENGER
20%!
17%!
SKYPE
13%!
GOOGLE+
13%!
TWITTER
12%!
VIBER
9%!
PINTEREST
8%!
INSTAGRAM
7%!
LINKEDIN
KAKAO TALK
6%!
SOCIAL NETWORK
@wearesocialsg 245
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
96%
4%
42%
115M 113%
@wearesocialsg 246
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
19%
19%
15%
13%
14%
@wearesocialsg 247
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
24%
21%
15%
11%
@wearesocialsg 248
SINGAPORE
@wearesocialsg 249
MAR
2015
DIGITAL IN SINGAPORE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
5.47
4.45
5.00
8.30
4.40
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 100%
PENETRATION: 81%
PENETRATION: 91%
PENETRATION: 80%





@wearesocialsg 250
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+12%
+56%
+3%
+57%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 251
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 41M 2H 18M 2H 27M 1H 53M

@wearesocialsg 252
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
4.45M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
81%
3.54M
65%
@wearesocialsg 253
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
60%
32%
8%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-5%
+16%
-13%
@wearesocialsg 254
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
5.0M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

91%
4.4M
80%
@wearesocialsg 255
MAR
2015

46%!
WHATSAPP
39%!
FACEBOOK
FACEBOOK
MESSENGER
24%!
15%!
TWITTER
SKYPE
15%!
GOOGLE+
14%!
INSTAGRAM
14%!
LINKEDIN
14%!
WECHAT
13%!
LINE
11%!
SOCIAL NETWORK
@wearesocialsg 256
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
42%
58%
70%
8.30M 152%
@wearesocialsg 257
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
32%
34%
26%
26%
33%
@wearesocialsg 258
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
47%
46%
28%
23%
@wearesocialsg 259
SOUTH KOREA
@wearesocialsg 260
MAR
2015
DIGITAL IN SOUTH KOREA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
51.34 45.31 15.40 56.00 14.00

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 92%
PENETRATION: 88%
PENETRATION: 30%
PENETRATION: 27%





@wearesocialsg 261
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+10%
+18%
+4%
+23%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 262
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 22M 1H 47M 1H 16M 2H 13M

@wearesocialsg 263
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
45.3M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
88%
32.4M
63%
@wearesocialsg 264
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
73%
26%
1%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
+1%
-4%
+13%
@wearesocialsg 265
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
15.4M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

30%
14.0M
27%
@wearesocialsg 266
MAR
2015

38%!
KAKAO TALK
26%!
FACEBOOK
FACEBOOK
MESSENGE
16%!
13%!
TWITTER
9%!
LINE
8%!
GOOGLE+
PINTEREST
6%!
INSTAGRAM
6%!
LINKEDIN
TUMBLR
6%!
5%!
SOCIAL NETWORK
@wearesocialsg 267
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
6%
94%
99%
56.0M 109%
@wearesocialsg 268
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
26%
26%
29%
29%
38%
@wearesocialsg 269
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
58%
61%
40%
37%
@wearesocialsg 270
SRI LANKA
@wearesocialsg 271
MAR
2015
DIGITAL IN SRI LANKA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
20.36
4.79
2.80
27.40
MILLION
2.20
MILLION
MILLION
MILLION
MILLION
URBANISATION: 15%
PENETRATION: 24%
PENETRATION: 14%
PENETRATION: 11%





@wearesocialsg 272
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+22%
+40%
+35%
+53%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 273
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
41%
57%
2%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-4%
+2%
+47%
@wearesocialsg 274
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
2.80M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

14%
2.20M
11%
@wearesocialsg 275
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
91%
9%
25%
27.4M 135%
@wearesocialsg 276
TAIWAN
@wearesocialsg 277
MAR
2015
DIGITAL IN TAIWAN
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
23.44 18.69 16.60 32.60 14.60

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 78%
PENETRATION: 80%
PENETRATION: 71%
PENETRATION: 62%





@wearesocialsg 278
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+6%
+11%
+11%
+20%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 279
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 32M 2H 46M 2H 12M 1H 59M

@wearesocialsg 280
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
18.7M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
80%
14.1M
60%
@wearesocialsg 281
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
50%
44%
6%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-26%
+68%
-6%
@wearesocialsg 282
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
16.6M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

71%
14.6M
62%
@wearesocialsg 283
MAR
2015

41%!
FACEBOOK
33%!
LINE
FACEBOOK
MESSENGE
25%!
17%!
GOOGLE+
16%!
SKYPE
10%!
WECHAT
9%!
TWITTER
6%!
WHATSAPP
INSTAGRAM
PLURK
6%!
5%!
SOCIAL NETWORK
@wearesocialsg 284
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
14%
86%
85%
32.6M 139%
@wearesocialsg 285
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
31%
36%
31%
31%
26%
@wearesocialsg 286
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
50%
51%
29%
27%
@wearesocialsg 287
THAILAND
@wearesocialsg 288
MAR
2015
DIGITAL IN THAILAND
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
64.9
35.0
34.0
97.0
30.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 34%
PENETRATION: 54%
PENETRATION: 52%
PENETRATION: 46%





@wearesocialsg 289
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+47%
+42%
+15%
+36%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 290
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 27M 4H 06M 3H 46M 2H 46M

@wearesocialsg 291
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
35.0M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
54%
25.9M
40%
@wearesocialsg 292
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
56%
38%
7%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-17%
+52%
-14%
@wearesocialsg 293
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
34.0M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

52%
30.0M
46%
@wearesocialsg 294
MAR
2015

28%!
FACEBOOK
18%!
GOOGLE+
15%!
TWITTER
14%!
INSTAGRAM
FACEBOOK
MESSENGER
11%!
11%!
LINE
9%!
PINTEREST
LINKEDIN
BADOO
MYSPACE
8%!
7%!
7%!
SOCIAL NETWORK
@wearesocialsg 295
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
86%
14%
75%
97.0M 150%
@wearesocialsg 296
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
21%
27%
21%
19%
20%
@wearesocialsg 297
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
34%
32%
22%
19%
@wearesocialsg 298
TIMOR-LESTE
@wearesocialsg 299
MAR
2015
DIGITAL IN TIMOR-LESTE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1.212
13
188
861
174
URBANISATION: 28%
PENETRATION: 1%
PENETRATION: 16%
vs. POPULATION: 71%
PENETRATION: 14%





THOUSAND
MILLION THOUSAND THOUSAND THOUSAND THOUSAND
@wearesocialsg 300
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+26%
+147%
+39%
+129%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 301
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
188K
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

16%
174K
14%
@wearesocialsg 302
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
71%
97%
3%
1%
861K
@wearesocialsg 303
VIETNAM
@wearesocialsg 304
MAR
2015
DIGITAL IN VIETNAM
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
90.7
41.0
30.0
128.3
MILLION
26.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 31%
PENETRATION: 45%
PENETRATION: 33%
PENETRATION: 29%





@wearesocialsg 305
MAR
2015

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+13%
+50%
-4%
+53%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
@wearesocialsg 306
MAR
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 10M 2H 41M 3H 04M 1H 48M

@wearesocialsg 307
MAR
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
41.0M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
45%
33.4M
37%
@wearesocialsg 308
MAR
2015
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
67%
29%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+50%
+4%
@wearesocialsg 309
MAR
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
30.0M
TOTAL NUMBER OF
ACTIVE SOCIAL USERS

33%
26.0M
29%
@wearesocialsg 310
MAR
2015

22%!
FACEBOOK
FACEBOOK
MESSENGER
15%!
14%!
GOOGLE+
13%!
SKYPE
9%!
VIBER
8%!
TWITTER
PINTEREST
5%!
LINKEDIN
5%!
5%!
INSTAGRAM
BADOO
4%!
SOCIAL NETWORK
@wearesocialsg 311
MAR
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
89%
11%
26%
128M 141%
@wearesocialsg 312
MAR
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
23%
23%
19%
17%
14%
@wearesocialsg 313
MAR
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
28%
25%
19%
16%
@wearesocialsg 314
CLICK HERE TO READ OUR DETAILED ANALYSIS

OF ALL THESE NUMBERS: BIT.LY/DSMAP15
@wearesocialsg 315
THE IAB: EDUCATING, ENABLING, INSPIRING

AND ELEVATING THE DIGITAL INDUSTRY
The IAB Singapore represents a global industry composed of Publishers, Platforms, Ad-Technology
companies, Digital and Social agencies operating in South East Asia. The Association and its
members truly represent the evolving Digital Ecosystem in this market.
Established in 2010, the IAB Singapore plays a leading role in raising the profile, positive
perception and growth of the Digital Industry locally and throughout the region with a mission for
20% of total advertising spend in SEA to be on Digital Advertising by 2020. In addition to driving
spend the IAB also aspires to:
! Support Singapores ambition to become a digital business hub for APAC
! Develop accurate research and insights for the region
! Upgrade Industry talent via training and Global IAB Certification
! Speak with one voice to brands, government agencies and the wider market
! Lead the establishment of standards, guidelines and best practice in the region
! Represent the key pillars of the industry through our 7 specialised Committees; Content, Social,
Measurement & Standards, Video, Mobile, Marketing & AdTech and Innovation
For more information please visit www.iab.sg or contact:
Miranda Dimopoulos, Executive Director: miranda@iab.sg.
@wearesocialsg 316
SPECIAL THANKS
Wed like to oer our thanks to GlobalWebIndex for providing their valuable
data and support in the development of this report. GlobalWebIndex is the
worlds largest market research study on the digital consumer, spanning 37
countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL
COVERAGE
37 MARKETS & 200,000

INTERVIEWS PER YEAR
QUARTERLY DATA
COLLECTION
TOTAL DEVICE
COVERAGE
Find out more: http://www.globalwebindex.net/

Please note that certain elements of this report are protected by Copyright Trendstream Limited 2015: The GlobalWebIndex (GWI) data
featured in this report - identifiedin each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s)- is protected by
copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited,
and by accessing this report, you agree thatyou may only use this data for your own personal, non-commercial use, and that you will not
use the data for any other purpose whatsoever without an appropriate licence from, or the priorwritten permission of, Trendstream
Limited. 317
@wearesocialsg
SPECIAL THANKS
Wed also like to oer our thanks to the following data partners for
providing much of the valuable data included in this years report:
GSMA
INTELLIGENCE!
COMSCORE!
STATCOUNTER!
ERICSSON
MOBILITY!
AKAMAI
TECHNOLOGIES!
@wearesocialsg 318
SOURCES USED IN THIS REPORT

Population data
Latest reported country populations, as cited by Wikipedia, correct as at March 2015.
Internet user data
Latest available data from InternetLiveStats.com and InternetWorldStats.com (Mar 2015);
official data from national government departments; data extrapolated from GlobalWebIndex
(Q4 2014); StatCounter (Mar 2015); comScore MMX (Nov 2014) Asia-Pacific; TechInAsia;
TechCrunch; ChinaInternetWatch; Akamais State of the Internet report (Q3 2014).
Social media active account data
Latest reported monthly active user data as reported by Facebook, Tencent, Vkontakte and
LiveInternet, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line, Snapchat, YY, LinkedIn,
and BBM, all correct as at March 2015; data extrapolated from GlobalWebIndex (Q4 2014).
Mobile phone connections and user data
Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from
GSMA Intelligence (Mar 2015); Ericsson Mobility Report (Nov 2014); data extrapolated from
GlobalWebIndex (Q4 2014); Akamais State of the Internet report (Q3 2014).
Icons and graphics
Special thanks to TheNounProject.com for inspiring many of the icons in this report.
@wearesocialsg 319
GET IN TOUCH WITH OUR TEAMS
We Are Social
UNITED STATES
BRASIL
@WEARESOCIAL
@WEARESOCIALBR
LETSTALK@WEARESOCIAL.COM
FALECOMAGENTE@WEARESOCIAL.COM.BR
+1 646 661 2128
+55 11 3032 7086
HTTP://WEARESOCIAL.COM
HTTP://WEARESOCIAL.COM.BR
UNITED KINGDOM
SINGAPORE
@WEARESOCIAL
@WEARESOCIALSG
TALKTOUS@WEARESOCIAL.NET
SAYHELLO@WEARESOCIAL.SG
+44 (0)20 3195 1700
+65 6423 1051
HTTP://WEARESOCIAL.NET
HTTP://WEARESOCIAL.SG
@wearesocialsg 372
GET IN TOUCH WITH OUR TEAMS
We Are Social
ITALIA
AUSTRALIA
@WEARESOCIALIT
@WEARESOCIALAU
PARLACONNOI@WEARESOCIAL.IT
LETS.CHAT@WEARESOCIAL.COM.AU
+39 (0)2 3655 1868
+61 (02) 9046 3700
HTTP://WEARESOCIAL.IT
HTTP://WEARESOCIAL.COM.AU
FRANCE
DEUTSCHLAND
@WEARESOCIALFR
@WEARESOCIALDE
CONVERSATION@WEARESOCIAL.FR
SPRICHMITUNS@WEARESOCIAL.DE
+33 (0)1 73 00 32 70
+49 (0)89 8099 110 20
HTTP://WEARESOCIAL.FR
HTTP://WEARESOCIAL.DE
@wearesocialsg 373
WE ARE SOCIAL IS A GLOBAL

SOCIAL MARKETING AGENCY.
WERE ALREADY HELPING MANY OF THE WORLDS
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTL, HEINZ, AND LVMH.
IF YOUD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
@wearesocialsg 374
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social
@wearesocialsg 375

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DIGITAL, SOCIAL, AND

COUNTRIES DETAILED IN THIS REPORT

22 PAPUA NEW GUINEA

CLICK HERE TO ACCESS OUR REPORTS ON

JOIN THE DISCUSSION ON TWITTER:

GLOBAL DIGITAL SNAPSHOT

3.038 2.126 3.679 1.753

FIGURE REPRESENTS TOTAL GLOBAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS ACTIVE USER

SHARE OF GLOBAL USERS

ACTIVE SOCIAL MEDIA USERS

DAILY INTERNET ACTIVITY

Source: InternetLiveStats Q1 2015

SOCIAL MEDIA USE

ACTIVE USERS BY SOCIAL PLATFORM

DAILY SOCIAL MEDIA ACTIVITY

NUMBER OF PHOTOS &

Sources: Facebook blog; InternetLiveStats

FACEBOOK USE BY DEVICE

MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS

Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data.

MOBILE USERS vs. CONNECTIONS

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

MOBILE CONNECTIONS BY DEVICE

ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS

4,026 1,436 1,088 3,722

vs. POPULATION: 92%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

DIGITAL GROWTH IN APAC

SINCE JAN 2014

SINCE JAN 2014

SINCE JAN 2014

SINCE JAN 2014

SINCE JAN 2014

A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

vs. POPULATION: 79%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

DIGITAL IN THE AMERICAS

vs. POPULATION: 109%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

vs. POPULATION: 132%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

DIGITAL IN THE MIDDLE EAST