October

Newsletter
Editorial
Social Media Analytics:

Total Facebook reach this month: 593,832 -- Engagement: 145,507

Top video: What goes in to being a part of Marching Chips (28.9K reach, 8.8K views)
Top photo: FINAL: CMU 34, NIU 28 in 3OT (21K reach, 651 clicks)
Top story: We endorse Hillary (40.1K reach, 546 comments, 61 shares)

Advertising CMBAM brainstorms and ideas are in progress. This month, we discussed
Congratulations to this months pitch off winners: Dylan and Summer with the Hungry Howies account;
Kal and Mercedes with the La Senorita account and Travis and Chris with the Walgreens account.

online CMU swag store created by CM Life is in the works! Our copywriters
CMLA An
and designers have been working hard this month creating The Goods Central

campaign, preparing for the store. The campaign for The Goods Central will span across multiple
platforms, and will require lots of creative energy to design the clothing. We have also been
working on creating the Best Ofs website for the upcoming year.

Public Relations

Fresh, new content is being created for special publication,

Apartment Life. In addition, research is in the process of being

planning a Who Reads series, securing silent auction items for the CMU Journalism Hall of Fame and
working on a CM Life recruitment booklet.

team has been getting in the Halloween spirit by planning an

Street Squad Our
event for Halloween Central and going to the Hallo-weird pint night.

We have also been marketing Ace of Diamonds Alex and Ani bracelets. To help with those promoa busy November ahead of us with Harry Potter week starting on Nov. 14, and and Housing Fair on
Nov. 16.

Social Cafe

Social Cafe will be renewing its partnership with the public relations
capstone class (JRN 556) for Spring 2017. About 30 students will gain

11-12, Sam, Angela and Kathy attended the Digital Summit conference to seek out new digital
marketing options. Some of these new opportunities are being tested, such as Facebook Canvas
advertisements.

Messages from Kathy

CMBAM contest categories to make sure we have solid
consecutive title.
VIDEO - Client, VIDEO - CM LIFE, AUDIO - Client,
AUDIO - CM LIFE,PRINT AD - CM LIFE, PRINT AD
CAMPAIGN - CM LIFE, PRINT AD CAMPAIGN - CLIENT,
MULTI-MEDIA CAMPAIGN- CM LIFE , MULTI-MEDIA
CAMPAIGN - CLIENT, SPONSORED/NATIVE CONTENT
AD - CLIENT, PROMOTIONAL GIVEAWAY - CM LIFE,
AUDIENCE/READER ENGAGEMENT STRATEGY
(PRINT,DIGITAL,SOCIAL) - CM LIFE, SOCIAL MEDIA
STRATEGY - CM LIFE, DIGITAL DISPLAY AD (Rectangle,
pencil, leaderboard, wrap), DIGITAL SELF-PROMOTION
AD (Rectangle, pencil,
leaderboard, wrap),
DIGITAL INTERSTITIAL AD
Do you have ideas to share
for any of these categories?
Lets get it created this
month so we can get the
work published. All entries
must have run in a CM LIFE
product by Dec. 31, 2016.

Messages from Dave

through the semester. Thank you for your hard work!
I want to congratulate everyone who worked on last
years staff for winning a Pacemaker Award for our print
your hard work and excellence in writing, design,
photography, advertising and editing and chose you
among the 20 winners. Your efforts made you stand
out among the 150 entries. Thank you for bringing
recognition and acclaim to our student media program.
On behalf of the entire professional staff, I want to say
we are very proud of you and your accomplishments.
Excellence isnt a destination its a process than must
be constantly updated and maintained. Keep up the

Member of the Month

strong this semester.

The work you do today
earns you the awards you
receive tomorrow. Lets
endeavor to keep setting
the standard that all
by. Weve fought for, and
earned, that opportunity.
#CMLIFE4LIFE

October was a strong month for our Features Editor,

Brianne Twiddy. Not only did she maintain a consistent
presence on social media with her content, but orchestrated the Oct. 20 themed edition on CMUs LGBTQ+
community. Next month, with the help of her reporters,
Brianne will be an integral part of CM Lifes special Harry
Potter themed edition that is slated to hit newsstands
Nov. 15. -Dominick Mastrangelo (Editor-in-Chief)

Morgan Nicholoson was

a devoted CM Lifer from
2009-2011 as an Advertising
Account Executive. Morgan
is now a marketing manager
at Live Nation, working
on Country Nation festivals including Faster Horses and
concerts across the United States.
Q: How did working at CM Life help you be career
prepared?
A: The interface of clients helped build my negotiating
skills. I also learned how to construct appropriate

more approachable and learned how to email executives.

Q: What advice do you have for current CM Lifers?
A: Focus in on current digital trends. Know about digital
realm, know how to communicate with people younger
than you. Always stay up-to-date.

Alumni Spotlight

Meet Joe DeClark, a

copywriter for CM Life. He was interested
in this position to gain experience in a fun,
creative environment. So far, Joe likes how his
ideas can be seen by everyone who reads the
newspaper. Looking forward to learning how
to write persuasive copy for advertisements,
creative director.

New Member Spotlight