TO:

Rod Blum for Congress

FROM:

Brett Loyd, Director of Political Services

the polling company, inc./WomanTrend

DATE:

November 1, 2016

RE:

Summary of Survey Findings from Iowas First Congressional District

Executive Summary
With only seven days left in the 2016 election cycle, Congressman Rod Blum has a solid 11-point lead over his
opponent, Monica Vernon (52% to 41%), with 6% of voters still undecided.
If the election for the U.S. House of Representatives from Iowas
First Congressional District were today, would you vote for:

52%
42%

41%
29%
10%

11%
1%

Rod Blum
Total (Net)

1%

Definitely

Monica Vernon
Probably
Lean

The Congressmans strong showing on the ballot is aided by a robust job approval rating; with 49% of
registered voters approving of his job performance, compared to just 33% of voters who disapprove.
Do you approve or disapprove of the job that Rod Blum is doing
representing this part of Iowa in the U.S. Congress:

49%
33%
18%

Approve

Disapprove

DK/Cannot Judge

_____________________________________________________________________________________________
THE POLLING COMPANY, INC./WOMANTREND ON BEHALF OF ROD BLUM FOR CONGRESS
SURVEY AMONG 400 RVS IN IA-1, OCTOBER 29-31, 2016
1

Congressmen Blum also boasts a strong personal favorability rating in Iowas First Congressional District,
where 47% of voters currently hold a favorable view of the Congressman nearly 15-points higher than his
unfavorable rating (33% unfavorable). Alternatively, just 33% of survey respondents have a favorable
impression of Monica Vernon, while 37% have an unfavorable opinion of her.
Favorability Comparison: Rod Blum v. Monica Vernon

47%
33% 37%

33%
7%

13% 15%
1%

Rod Blum
Total Fav

Monica Vernon
Total Unfav

No Opinion

Never Heard

Methodology
the polling company, inc./WomanTrend, on behalf of Rod Blum for Congress, administered a dual frame (70%
Landline/ 30% Cell) survey among 400 registered voters in Iowas First U.S. Congressional District from
October 29-31, 2016. This survey had a 4.9% overall margin of error at the 95% confidence interval.
Sampling controls were used to ensure that a proportional and representative number of adults were
interviewed from such demographic groups including age, gender, geographic region and party identification.
The partisan breakdown used for this district was 27R-33D-40I, while the gender breakdown was 48% men
52% women. Respondents were selected randomly from lists of registered voters provided by i360. Two
independent non-overlapping sample frames were drawn, one for landlines and one for cell phones.

_____________________________________________________________________________________________
THE POLLING COMPANY, INC./WOMANTREND ON BEHALF OF ROD BLUM FOR CONGRESS
SURVEY AMONG 400 RVS IN IA-1, OCTOBER 29-31, 2016
2