The photo exhibition organized by SingTel in 2015 aimed to show how new immigrants were integrating into Singapore society and closing the gap between immigrants and Singaporeans. The exhibition featured photos of immigrants doing everyday activities like taking public transportation and shopping at neighborhood stores. This was meant to help Singaporeans become more welcoming and receptive of immigrants, and reduce tensions, as some locals had expressed dissatisfaction with the country becoming more crowded. It also aimed to help new immigrants feel more welcome and see how they could easily live in Singapore.
The photo exhibition organized by SingTel in 2015 aimed to show how new immigrants were integrating into Singapore society and closing the gap between immigrants and Singaporeans. The exhibition featured photos of immigrants doing everyday activities like taking public transportation and shopping at neighborhood stores. This was meant to help Singaporeans become more welcoming and receptive of immigrants, and reduce tensions, as some locals had expressed dissatisfaction with the country becoming more crowded. It also aimed to help new immigrants feel more welcome and see how they could easily live in Singapore.
The photo exhibition organized by SingTel in 2015 aimed to show how new immigrants were integrating into Singapore society and closing the gap between immigrants and Singaporeans. The exhibition featured photos of immigrants doing everyday activities like taking public transportation and shopping at neighborhood stores. This was meant to help Singaporeans become more welcoming and receptive of immigrants, and reduce tensions, as some locals had expressed dissatisfaction with the country becoming more crowded. It also aimed to help new immigrants feel more welcome and see how they could easily live in Singapore.
(a) Study Source E. Why was the exhibition carried out? Explain your answer. Source E:
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A 2015 photo exhibition organised by SingTel on new immigrants doing daily
activities such as taking the bus, cycling and buying provisions from neighbourhood stalls around Singapore.
Focus on a DIRECT Answer
(Need to clearly state the target audience) Answer: The message in the exhibition was meant to show how new immigrants were integrating into Singapore society. The immigrants were beginning to live like Singaporeans as they began take bus and buy provisions from neighbourhood stalls. The target audience for this exhibition could be both Singaporeans and new foreigners in Singapore. Firstly, the exhibition was carried out BECAUSE it aimed to close the gap between the new immigrants and Singaporeans. It hopes that by doing so, Singaporeans would be more receptive and welcoming of new immigrants and not treat them as aliens. Based on my understanding of the context from the background information and in Source Y where there were tensions between locals and new immigrants. This exhibition was created as more and more Singaporeans are voicing out their dissatisfaction with Singapore being crowded and showing xenophobic behavior as seen in Source F where Singaporeans demand for Singapore to be for Singaporeans only. The intended impact was for Singaporeans to feel for the new immigrants, to understand and tolerate the new immigrants are they try to integrate into Singapore society and for Singaporeans to continue to support the governments foreign talent policy. Secondly, the exhibition by SingTel could also be to welcome new immigrants and to show them how they can live easily in Singapore. As new immigrants integrate into the society, they will feel more welcomed by Singapore. SingTel could be targeting these new immigrants as new customers to their services. The other intended impact was to boost SingTels business as more new immigrants meant more customers.