* Subject to approval

Graduate Certificate in Advertising *

QUT code: IF94 Campus: Kelvin Grove and Gardens Point Duration: 1 semester full-time
or 2 semesters part-time Total Credit Points: 48 Entry: February, July

Graduate Diploma in Advertising (Creative or Strategic Advertising) *

QUT code: IF95 Campus: Kelvin Grove and Gardens Point Duration: 2 semesters
full-time or 4 semesters part-time Total Credit Points: 96 Entry: February, July

Master of Advertising (Creative or Strategic Advertising) *

QUT code: IF96 Campus: Kelvin Grove and Gardens Point Duration: 3 semesters
full-time or 6 semesters part-time Total Credit Points: 144 Entry: February, July

Overview
The real world of advertising involves strategy, planning and creativity. If you are looking to
freshen up your skills or looking to move into advertising, a unique suite of programs offered
by Creative Industries and Business provides you with a unique opportunity to do both.

The Graduate Certificate provides an introduction to these dimensions of advertising and then
an opportunity to specialise in the creative or strategic dimensions, with an emphasis placed
throughout the degree programs on the social context of advertising, and the legal and ethical
issues arising in advertising as professional practice.

Within Creative Advertising, students will concentrates on the core disciplines of

copywriting, art direction and production management, and their application to the main
mediums of print, TV, radio, direct and the internet. Diploma students will be encouraged to
develop a professional portfolio of creative material.

Within Strategic Advertising students will concentrate on consumer behaviour, advertising

management, strategy planning, media strategy and marketing and survey research. Diploma
students will develop skills to be able to identify and articulate client advertising problems and
opportunities as well as developing and presenting solutions.

All units have a strong practical component and once reaching the Masters level, students will
concentrate on meeting the needs of clients through major projects and internships within the
industry.

Entry Requirements
An undergraduate degree with an overall course GPA of at least 5 (on a 7 point scale).
Applicants with an undergraduate degree with a GPA below 5 but above 4, or applicants
without a degree or formal qualification but with extensive work experience in the advertising
industry may be considered for special entry.

Special entry students may be required to attend a selection interview and present a portfolio
of work. Successful special entry applicants would normally be advised to enrol in the
Graduate Certificate and articulate to the more advanced Graduate Diploma or Masters
degree.

Fees
Australian - $85 per credit point plus Student Guild fees
International – $8500 per semester

1
Course Coordinator
Christina Spurgeon

Further Information
Tel. (07) 3864 1182
Email creativeindustries@qut.com

Graduate Certificate - Full-time structure

Year 1- Semester 1
Advertising Creative: Introduction
Contemporary Issues in Advertising
Advertising Management
Advertising Creative: Copywriting and Art Direction OR
Consumer Behaviour

Graduate Diploma (Creative Advertising) - Full-time structure

Year 1 – Semester 1
Advertising Creative: Introduction
Contemporary Issues in Advertising
Advertising Management
Advertising Creative: Copywriting and Art Direction

Year 1 – Semester 2
Consumer Behaviour or Elective
Advertising Creative: Electronic Media
Graphic Design
Elective

Graduate Diploma (Strategic Advertising) - Full-time structure

Year 1 – Semester 1
Advertising Creative: Introduction
Contemporary Issues in Advertising
Advertising Management
Consumer Behaviour OR
Advertising Creative: Copywriting and Art Direction

Year 1 – Semester 2
Strategies for Creative Advertising
Media Strategy
Marketing and Survey Research OR
Qualitative Research and Analytical Techniques
Elective

Masters (Creative Advertising) - Full-time structure

Year 1 – Semester 1
Advertising Creative: Introduction
Contemporary Issues in Advertising
Advertising Management
Advertising Creative: Copywriting and Art Direction

Year 1 – Semester 2
Advertising Creative: Electronic Media
Graphic Design
Consumer Behaviour OR
Elective

2
Elective

Year 1 – Semester 3 or Year 2 – Semester 1

Elective
Elective
Major Project (24 credit points)

Masters (Strategic Advertising) - Full-time structure

Year 1- Semester 1
Advertising Creative: Introduction
Contemporary Issues in Advertising
Advertising Management
Consumer Behaviour OR
Advertising Creative: Copywriting and Art Direction

Year 1 – Semester 2
Strategies for Creative Advertising
Media Strategy
Integrated Marketing Communication OR
Marketing Management
Marketing and Survey Research OR
Qualitative Research and Analytical Techniques

Year 1 – Semester 3 or Year 2 – Semester 1

Elective
Elective
Project (24 credit points) OR
2 Electives