2008 Course Summary Sheet

„ Master of Advertising (Creative Advertising) (IX96)

This document will assist you with the selection of your study program and completion of your enrolment. Other useful
information can be found on Student Services website studentservices.qut.com which can be also accessed via the Online
Enrolment portlet.

Location: Kelvin Grove and Gardens Point campus

Course Duration: 3 semesters full-time or 6 semesters part-time

Total Credit Points: 144

Total Credit Points/Full-time Semester: 48

Creative Industries Coordinator: Associate Professor Terry Flew

Creative Industries Enquiries: mediacomm@qut.edu.au

Course Design:
All students must complete eight compulsory units (96 credit points), and four approved elective units (48 credit points).

Important Note: please ensure you select the correct teaching period, class and location code for
all units you are enrolled in. All units in this course have a location of Gardens Point or Kelvin
Grove and a class of Internal.

IX96 12 October 2007 CRICOS No. 00213J 1

 Credit Location Hours Previous Semester of
Points Code per Unit Code offer
week

CREATIVE ADVERTISING– FULL-TIME COURSE STRUCTURE

Year 1, Semester 1
AMN420 Advertising Management 12 GP 3 1,2
AMN421 Contemporary Issues in Advertising 12 GP 3 1,2
KCP404 Advertising Creative: Introduction 12 KG 3 KCP360 1,2
1
KCP406 Advertising Creative: Copywriting and 12 KG 3 KCP362 1
Art Direction
OR
KVP401 Graphic Design 12 KG 3 KVP100 2

Year 1, Semester 2
KCP405 Advertising Creative: Electronic and 12 KG 3 KCP361 2
Print Media
Elective 12 1,2,3
1
KCP406 Advertising Creative: Copywriting and 12 KG 3 KCP362 1
Art Direction
OR
KVP401 Graphic Design 12 KG 3 KVP100 2
AMN400 Consumer Behaviour 12 GP 3 1,2
OR
Elective 12 1,2,3

Year 2, Semester 1
KCP411 2 Advertising Creative: Major Project 24 KG 3 KKN600 1,2,3
Elective 12 1,2,3
Elective 12 1,2,3

1 KCP404/KCP360 must be taken as either a prerequisite or a corequisite.

2 Prerequisite(s): KCP404/KCP360, KCP405/KCP361, KCP406/KCP362, KVP401/KVP100
IX96 12 October 2007 CRICOS No. 00213J 2
 Credit Location Hours Previous Semester of
Points Code per Unit Code offer
week

CREATIVE ADVERTISING– PART-TIME COURSE STRUCTURE

Year 1, Semester 1
AMN420 Advertising Management 12 GP 3 1,2
KCP404 Advertising Creative: Introduction 12 KG 3 KCP360 1,2

Year 1, Semester 2
KCP405 Advertising Creative: Electronic and 12 KG 3 KCP361 2
Print Media
KCP406 3 Advertising Creative: Copywriting and 12 KG 3 KCP362 1
Art Direction
OR
KVP401 Graphic Design 12 KG 3 KVP100 2

Year 2, Semester 1
AMN421 Contemporary Issues in Advertising 12 GP 3 1,2
KCP4063 Advertising Creative: Copywriting and 12 KG 3 KCP362 1
Art Direction
OR
KVP401 Graphic Design 12 KG 3 KVP100 2

Year 2, Semester 2
Elective
AMN400 Consumer Behaviour 12 GP 3 1,2
OR
Elective 12 1,2,3

Year 3, Semester 1
KCP411 4 Advertising Creative: Major Project 24 KG 3 KKN600 1,2,3

Year 3, Semester 2
Elective 12 1,2,3
Elective 12 1,2,3

CREATIVE INDUSTRIES POSTGRADUATE OPEN ELECTIVE LIST

Access the 2008 Creative Industries Postgraduate Elective List to view your Creative Industries elective options.

3 KCP404/KCP360 must be taken as either a prerequisite or a corequisite.

4 Prerequisite(s): KCP404/ KCP360, KCP405/ KCP361, KCP406/ KCP362 and enrolment in IX96
IX96 12 October 2007 CRICOS No. 00213J 3