Graduate Certificate in Advertising

QUT code: IF94 Campus: Kelvin Grove and Gardens Point Duration: 1 semester full-time
or 2 semesters part-time Total Credit Points: 48 Entry: February, July

Graduate Diploma in Advertising (Creative or Strategic Advertising)

QUT code: IF95 Campus: Kelvin Grove and Gardens Point Duration: 2 semesters full-time
or 4 semesters part-time Total Credit Points: 96 Entry: February, July

Master of Advertising (Creative or Strategic Advertising)

QUT code: IF96 Campus: Kelvin Grove and Gardens Point Duration: 3 semesters full-time
or 6 semesters part-time Total Credit Points: 144 Entry: February, July

Overview
The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or
looking to move into advertising, a unique suite of programs offered by Creative Industries and Business provides
you with the opportunity to do both.

Specializations

CREATIVE ADVERTISING
In this course, students will develop skills in copywriting, art direction, creative campaign production, and
production management. These skills will be applied across print media, TV, radio, direct mail and the
Internet.

The program has a strong applied component, and students will develop a portfolio of creative material,
while working to meet the needs of clients at the Masters level through major projects. Students can use
electives in the Masters program to develop a sub-major in Interaction Design; Television; Music and
Sound; Art Direction; and Copywriting.

STRATEGIC ADVERTISING
Within this specialisation, students focus on key problems related to the management of the advertising
function. These areas of focus include consumer behaviour, advertising management, creative strategy,
media strategy, and advertising planning. In keeping with the key advertising management task of
providing information for decision-making, students also study research methods. The course provides
students with an understanding of the concepts and models around which the discipline of advertising is
organised. This specialisation will enable students to focus on decision-making skills related to problem
identification, analysis, and critical thinking.

Entry Requirements
Applicants are required nominate an area of study.

An undergraduate degree with a minimum overall course GPA of at least 5.0 (on a 7-point scale).
Applicants with an undergraduate degree with a GPA below 5.0 but above 4.0 may be considered for
entry to the Strategic Advertising area only. Applicants with an undergraduate degree with a GPA below
4.0, or applicants without an undergraduate degree but with extensive relevant employment experience
may be considered for entry to the Graduate Certificate only.

Fees
Australian - $100 per credit point plus Student Guild fees
International – $8500 per semester

1
Course Coordinators
Creative Advertising: Dr Terry Flew, Faculty of Creative Industries
Strategic Advertising: Director of Graduate Studies, Faculty of Business

2
 IF94 Graduate Certificate in Advertising - Full-time structure

ar 1 – Semester 1
P360 Advertising Creative: Introduction
N421 Contemporary Issues in Advertising
N420 Advertising Management
P361 Advertising Creative: Electronic and Print Media or
N400 Consumer Behaviour

IF95 Graduate Diploma in Advertising (Creative Advertising) – Full-time structure

ar 1 – Semester 1
P360 Advertising Creative: Introduction
N421 Contemporary Issues in Advertising
N420 Advertising Management
P362 Advertising Creative: Copywriting and Art Direction

ar 1 – Semester 2
N400 Consumer Behaviour or Elective unit
P361 Advertising Creative: Electronic and Print Media
P100 Graphic Design
Elective unit

IF95 Graduate Diploma in Advertising (Strategic Advertising) – Full-time structure

ar 1 – Semester 1
P360 Advertising Creative: Introduction
N421 Contemporary Issues in Advertising
N420 Advertising Management
N422 Media Strategy

ar 1 – Semester 2
N423 Strategies for Creative Advertising
P361 Advertising Creative: Electronic and Print Media or
N400 Consumer Behaviour
N403 Marketing and Survey Research or
N412 Qualitative Research & Analytical Techniques
Elective unit

IF96 Master of Advertising (Creative Advertising) - Full-time structure

ar 1 – Semester 1
P360 Advertising Creative: Introduction
N421 Contemporary Issues in Advertising
N420 Advertising Management
P362 Advertising Creative: Copywriting and Art Direction

ar 1 – Semester 2
P361 Advertising Creative: Electronic & Print Media
P100 Graphic Design
N400 Consumer Behaviour or Elective unit
Elective unit

ar 1 – Semester 3 or Year 2 – Semester 1

N600 Major project (24 credit points)
Elective unit
Elective unit

If96 Master of Business (Strategic Advertising) – full-time course structure

ar 1 – Semester 1
P360 Advertising Creative: Introduction
3
N421 Contemporary Issues in Advertising
N420 Advertising Management
N422 Media Strategy

ar 1 – Semester 2
N423 Strategies for Creative Advertising
N400 Consumer Behaviour or
P361 Advertising Creative: Electronic and Print Media
N403 Marketing & Survey Research or
N412 Qualitative Research & Analytical Techniques
Elective unit

ar 1 – Semester 3 or Year 2 – Semester 1

Elective unit
N401 Integrated Marketing Communication or
N442 Marketing Management
N406 Project (24 credit points) or
Two Elective units (12 credit points each)

ctives

ATIVE ADVERTISING
dents may either choose electives from the following list of suggested units or consult with the course
rdinator for approval of other units.

816 Information Design

817 Project Management
818 Introduction to Digital Media Technologies
819 Electronic Publishing
N606 Digital Recording
N608 Composing for Moving Pictures
N613 Music and Sound for Digital Media
N619 Music and Sound Technology
B118 Photomedia: Traditions and Techniques*
B155 Media Production
B370 Principles of Television
B371 Advanced Principles of Television
B372 Televisual Formats
B509 Photomedia and Artistic Practice*
B703 Video Art & Culture
B111 Media Writing
B315 Persuasive Writing
B314 Corporate Writing and Editing
B370 Electronic Creative Writing

ATEGIC ADVERTISING
ctive units may be selected from postgraduate units offered by the Faculty of Business. Postgraduate
s from other faculties of the University may be selected, but require approval from the course
rdinator.