Marketing and Logo Users Guide

Hello

We are excited that you have chosen to partner with our company to reach your
target market audience. Enclosed are a few guidelines that will help you to
represent us while staying with in our branding arena.

A bit about us....

Desert Construction and Plumbing is a premier residential and

municipal full service construction and plumbing company.
We have been leading in the development of the Coachella
Valley and surrounding cities since 1995.
.

3rd
Party
Advertising

Commercials

TV

Banners

WEB

Local

Acceptable Advertising

National

Advertising

All elements of the Desert Construction and Plumbing

brand must be approved prior use.

Radio
Local

National

Print
Ads

Acceptable Colors

Our company brand is

identifiable with not only
our logo and branding
design but also our
company colors. The
Yellow Black and Gray are
the only approved colors
that can be used in both
print and web advertising.

Desert

Acceptable Type

The typefaces that are

used with in our logo and
monogram, Dubsteptrix
Regular, Basica 2.0, as well
as Helvetica Light are the
only approved fonts to be
used when representing
the company.

DFC38

262324

Dubsteptrix Regular

onstru tion
P umbing
Basica 2.0

58595B

Space & Marks

C & P should
be no more
then 1.2
inches from
end of stroke

Give the entire mark

at least .71 inches of
breathing room on all
sides

There should be no more then

.21 inches empty space
between the letter and stroke.

There are two marks that represent

Desert Construction and Plumbing, our
logo and our monogram. Each mark
has specific spacing measurements
that must be followed when using them
in web and print reproduction.
Equal spacing between all 3
words, not to exceed the height of
the letter P

Desert

onstru tion
P umbing