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InIndiaAMcDonaldsWhereTheresNoBeefintheBurgers|WorldCowGirl

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August31,2011byKelsiNagy

IN INDIA A MCDONALDS WHERE

THERES NO BEEF IN THEBURGERS

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Insteadofburgersmadewithgroundbeef,McDonaldsoffersburgersmade
withpaneercheese,chicken,fish,andveggiepatties.

McDonaldsisthelargestrestaurantchainintheworldnexttoSubway,alsoa
presenceinIndia.Butinitsway,McDonaldswithitsbrightredstorefronts
andtwostoreybillboardskeepsahigherprofilethantheubiquitousbutmore
modestlymarketedSubwaystores.McDonaldswascreatedbyAmerican
entrepreneurRayKrockwhoboughtahamburgerstandthatservedthenow
iconicAmericanmenuitemshamburgersmadewithgroundbeef,French
fries,andmilkshakes.RayKrocusedthisinitialrestaurantasatemplatefora
chainofrestaurantsacrossthecountry.Otherrestaurantentrepreneurscould
buyintothebusiness,operatingtheirownMcDonaldsstoresthatreplicated
themenu,customerservice,andmissionstatementoftheoriginalstore.Over
thepasthalfcenturyMcDonaldsbecameamodelforthefranchisesystem
spawningatrendinchainrestaurantsandretailstoresthatofferthesame
products,butweremanagedbyanarmyofowneroperatorsfirstacrossthe
UnitedStates,andthenacrosstheglobe.Globalfranchisespresentachallenge
forthefranchisemodelbecausetastesdifferacrosscountriesandcultures.
McDonaldspridesitselfonmaintainingconsistencyofitsfood.Astheir
ExecutiveChefsays,afooditemmusttastethesameinthetestkitchenasit
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doesinAlaska.ButbetweenbordersMcDonaldshavevarieditsmenuto
accommodatethetastesandculturalsensibilitiesofresidentsincountries
aroundtheworld.

Thefoodmaydifferfromcountrytocountry,butMcDonaldsiconicclown
mascotremainsthesame.HereheisseatedonabenchataMcDonalds
outsideofBangalore.

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Foodisoneofmyfavoriteculturalexperiences,andwhileIcantsaythatfast
foodismyfavoritecuisineanywhere,itoffersaninterestingperspectiveona
culture.IndiaisnoexceptionandMcDonaldsservesasaninterestinggauge
foranalyzingculturaltrendsanywhere.Ihaveseentikimasalalambburgersin
NorthIrelandtenyearsagowhentheUKidentifiedIndianfoodasitsmost
popularcuisineandaquickscanofMcDonaldsglobalmenusrevealsa
panderingtolocaltastessuchasaParmigianoBurgerinItaly,whichisserved
onarusticciabattabunwithlettuce,tomato,acheesymayonaiseanda
generoussliceofitsnamesakecheese.InGreecethemenuincludesaShrimp
BurgerandthegyrolikeGreekMac,bothpanderingtolocalpalatesand
culturalsensibilities(GreekorthodoxCatholicswillnoteatmeatonFridaysbut
willeatseafood).IfyouwikapediaMcDonaldsinternationalmenus,youmay
findasIdidthatPoland,ofallplaces,mayshowthemostinnovationwiththe
McDonaldsmenu.InIndia,whereitistabooforHindustoeatbeef(the
essentialingredientinhamburgerstheworldover)andthepopulationof
vegetariansiseasilytwicetheentirepopulationsoftheUnitedStates,themenu
isverydifferentfromitsAmericancounterpart,butthecolorscheme,
customerservice,andjunkfoodappealremainlargelythesame.

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ThecompleteMcDonaldsmenuatarestaurantinIndia.

McDonaldsoffersawidearrayofsandwichesthatarestillfondlyreferredtoas
hamburgersbythelocals,butmadewithoutbeef.McSpicyPaneerorMcSpicy
Chickensandwicheswerebeingheavilyadvertizedthisspringandvegetarian
burgers,fishsandwiches,andapaneerwraparealsoonthemenu.Hindusmay
notapproveofbeefhamburgers,butfriedfoodsarewidelylovedbyallpeople
inIndiaandMcDonaldshasnoproblemcapitalizingoneveryonesfondness
forfriedstreetfood,withfriedpotatowedges,chickennuggets,andfried
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veggieorpotatopattiesliketheoneinMcAlooTiki.TheChickenMaharajaMac
replacestheAmericanBigMacasthegutbusteronthemenu.

Thefoodmaybedifferent,butontheoutsideaMcDonaldsrestaurantoften
looksthesameanywhereintheworld.ThisisaMcDonaldsinSouthern
IndianearBangalore.

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InsideaMcDonaldsinIndia.

EventhoughHinduswillnoteatbeef,anincreasingnumberofHindusare
leavingtheirvegetarianlifestylebehindandeatingchickenandmutton(either
sheeporgoat).Thisispartlybecauseoftheincreasingaffluenceofmorepeople
inIndiaaswellasthetendencytoadoptmoreWesterncustoms.Thismeans
thatmorechickensarebeinggrowntomeetthedemandformeatandthat
morepeopleareexperiencingthehealthproblemsthatcomewitheatingmeat.
Chickenisnotaredmeat,butitisnotnecessarilyahealthymeat,especially
becausethewaychickensareraisedandsoldarestressfulontheanimalsand
thereforetheanimalshavemorestresshormonesintheirmeataswellasmore
cholesterol.Therearemoreandmoreprocessedfoodsavailableingrocery
storesandroadsidekiosksandasIndianseatmorestoreboughtprocessed
foodtheincidenceofdiabetesandglutenallergyhasskyrocketed.Itis
interestingtonotethatintheUnitedStates,diabetesandobesityisaproblem
forthepoorbecausefastfoodandprocessedfoodisthemostaffordablefood,
whereinIndiadiabetesandobesityisaproblemfortherichandthegrowing
middleclass.Thesearethepeoplethatcanaffordtoeatatthegrowingnumber
offastfoodrestaurantsaroundthenation.Thesearealsothepeoplethatwant
toemulatetheAmericanlifestyle,forbetterandforworse.
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Youoftenseenwhitefeatheredfryerhensbeingsoldortransportedinthese
inindividualcages,sosmallthereisnoroomforachickentostandup.

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Underneaththisburlapsackclotharelivechickensforsalekeptinthesame
individualcagesasabove.ThiscompanyssloganisLuckeyChicken,
thoughIdoubtthechickensfeelthatway.

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Becausewhitefryerchickensareuniversallyusedinrestaurantsineverycity
inIndia,thesenativeblackpigmentedchickensareonlyrarelyfoundin
villagefarmsthesedays.Thesechickenswerebeingraisedataveterinary
collegeoutsideofJaipurwherestudentsraisedrareandendangeredbreeds
ofnativepoultry.

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ThisentrywaspostedinIndiaandtaggedAnimalWelfare,Chickens,FastFood,Food,Health,McDonald's,Ray
Kroc.Bookmarkthepermalink.

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IN INDIA CATTLE AND THE

VULTURECRISIS

IN COLORADO WITH POLLY REICH, THE

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BULLRIDER

10 THOUGHTS ON IN INDIA A MCDONALDS WHERE THERES NO

BEEF IN THE BURGERS

Subru Bhat says:

September4,2011at4:10pm
McDonaldsstilldontsellveggieburgersintheirUSAfastfoodjoints.IwasinAustraliaandNewzealand
intheearly1990sandseenthattheyweresellingveggieburgersthere!Theywereusinglardformany
manyyearsinfryingthepotatostrips(frenchfries)andlatelyhavechangedtoacookingoilwithout
anylardinit.However,chemicalsareaddedtothisoiltoperventfoamingandsomethingelsewhilethe
potatostripsarefried!!

Reply

Kelsi Nagy says:

September6,2011at1:21pm
ThankyouforremindingeveryoneaboutMcDonaldsbeeflardscandal,certainlyanunwelcomeand
unfortunateeventforHindusandothervegetariansthatenjoyedMcDonaldsfrenchfries.Itis
strangethatMcDonaldshasnotyetofferedavegetariansandwichoptionontheirU.S.menu.
MaybetheythinkAmericansprefersalads?

Reply

subrubhat says:
June6,2013at4:16am
Therewasanarticlerecentlythatthesaladsarenotpopularandonlyasmallfractionof
McDonaldssalesbuttheywouldstillretainitinthemenuforpublicitysake(healthyfood).

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Bharat Advani says:

August24,2013at12:50pm
ImOneamongmanyHindusthatarecravingtogetsomeofthemcheeseburgerslikewegetat
McDonaldsoutsidethecountry.

Deborah says:
September6,2011at2:17am
Excellentessay!IwouldhavelikedtohavebeentherefortheopeningofthefirstMcDonaldsinIndia.I
alsofounditparticularlyinterestingthatintheUnitedStates,diabetesandobesityisaproblemforthe
poorbecausefastfoodandprocessedfoodisthemostaffordablefood,whereinIndiadiabetesand
obesityisaproblemfortherichandthegrowingmiddleclass.Thisiscertainlyworthyofmorereflection!

Reply

Kelsi Nagy says:

September6,2011at1:15pm
Thanksforyourcomment.Ifyouwouldliketounderstandmoreaboutwhyprocessedfoodsarethe
mostaffordablefoodsintheUnitedStates,IrecommendwatchingtheFoodInc.documentary.It
isfullofimportantinformationeveryoneshouldknowaboutindustrialagricultureandtheirfood.

Reply

Kelsi Nagy says:

September6,2011at1:17pm
Alsothebook,StuffedandStarvedbyRajPatelisworthlookingat.

K Street Journal says:

February10,2012at9:00am
Nicewriteup!
IamfromIndiaandIhavenoqualmsabouteatingbeefandpork,butitwouldbegreathereifwecould
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getsomeofitatMcDonaldsatitstraditionallycheappricesforitstoohardtofinditelsewhere

Reply

Kerry says:
June4,2013at5:07am
Therescertainlyalottofindoutaboutthissubject.Ireallylikeallofthepointsyoumade.

Reply

Suma says:
July21,2014at5:35pm
Nicepost!Trueonmanyaccounts,exceptthatmyIndianfamily(andinIndia)hasalwayseatennonveg
(asisabigchunkofourpopulation).Andwedontcallthemhamburgers(infactourhamburgershave
haminthem)justburgers.

Reply

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